Latest / Hoppe Radio (Hoppe Hour) With Ryan Hoppe / Jeremy Loper Calls Into Hoppe Hour With Ryan Hoppe

Transcript

Jeremy Loper Calls Into Hoppe Hour With Ryan Hoppe · Hoppe Radio (Hoppe Hour) With Ryan Hoppe

0:05
what's happening this is hoppy hour i am your
0:07
host ryan hoppy and i'm very excited for my next
0:10
guest on the phone line i have not spoken to
0:13
him voice to voice in probably 10 years but we
0:17
have kept in touch on social media the one and
0:19
only jeremy loper of the loper show on kz 106
0:24
in chattanooga is on hoppy hour with ryan hoppy
0:27
what's up bro Hey, what's a guy got to do to
0:30
get a drink over here? It's hoppy hour, I heard.
0:32
I know. I got a drink here. I just haven't drank
0:35
it yet. I was drinking last night, so I feel
0:37
it right now. How have you been, bro? I've been
0:40
good, man. I got an icy cold Red Bull sitting
0:43
shotgun. I'm ready to answer whatever you got
0:45
over here. Do you guys drink cava in Tennessee?
0:52
I've had it once or twice. I'm not crazy about
0:54
it. I mean, there are like little bars and stuff
0:56
on Main Street here. That's what I sip on. Yeah,
1:00
it was pretty big in Nashville too. So, when
1:03
did you officially join KZ106? At the beginning
1:08
of the year. On January, what was it? January
1:11
7th, I think. Yeah. How do you like it so far?
1:15
You sound great. First of all, I love your opening
1:17
intro music. It sounds like Muppets or something.
1:20
I love it. Hey, thanks, man. Yeah, I've actually
1:24
used that since I've been doing morning radio.
1:26
I started doing mornings. I was doing nights
1:30
in Salt Lake in 2005, and I got a call from Ocean
1:34
City, Maryland from a cool rock station called
1:36
93 .5 The Beach, WZBH. And so that was my first
1:40
morning gig. I was one of those lucky ones that
1:42
got called up when Howard went to satellite.
1:45
Yeah, weren't you in West Palm? Right. Originally,
1:50
I started in West Palm, and then eventually I
1:52
went back and took over the morning show. Yeah,
1:56
but my genesis is The Buzz in West Palm. Didn't
2:00
Opie and Anthony come after you one time? Yeah,
2:04
yeah, yeah. We've had some pretty crazy wars
2:07
over the years. But the crazy thing is that Jim
2:10
Norton and I are now really good friends. That's
2:12
the funny part about Jim is that he's friends
2:15
with all the people that ONA didn't get along
2:18
with. Yeah. I mean, I just think, so I don't
2:24
really know Anthony that well, but I mean, Opie's
2:27
kind of a piece of shit and he kind of got what
2:30
he deserved. And I think all the years of bad
2:32
energy, I usually don't say this kind of stuff
2:34
about anybody, but I'll be honest with you when
2:36
it comes to him. And I, you know, I don't even,
2:39
honestly, I don't even wish Anthony that much
2:41
ill will. I really think the gross factor in
2:45
that show was Opie. Yeah. And, And the least
2:49
talented, let's be honest. I've talked to him.
2:52
I've DM'd him a little bit. He's okay to me because
2:55
I did grow up listening to them, but it's kind
2:57
of like a case of don't meet your heroes because
2:59
I met him at SiriusXM 10 years ago, and he just
3:03
kind of, there's this term they use in the Opie
3:06
and Anthony universe called walking on Greg shells.
3:09
where you're not sure what mood he's in. And
3:12
he was nice enough to me, but it definitely,
3:15
I felt like I was annoying him being there because
3:18
I got to sit in on Eric Nagel's show. So I flew
3:22
up, paid for my plane ticket and hotel up there
3:25
in 2016. And then I got to meet Omar from The
3:29
Wire. He was there. It was when it was Opie and
3:31
Jim. And at that time, and I... they still don't
3:34
like each other, but they were like not looking
3:37
at each other. So I got them to take a picture
3:39
with me. And it's so funny. Cause you can just,
3:42
you can feel the tension through the picture.
3:46
That's funny. Yeah. I mean, shout out the Iraq
3:49
dropping names over here. Yeah. He was, he's
3:51
a good guy. He's from South Florida too. He was,
3:53
when he started out, he was my intern for, for
3:55
a little bit. Great guy. Really happy to see
3:58
what he's done with his career. You know, it's
4:01
funny. Listen, I think those guys were a place
4:04
in time, ONA, and what they were doing, I mean,
4:07
they really knocked it out of the park. I mean,
4:09
you can't knock the hustle, bro. They were out
4:12
there doing the damn thing, and they were doing
4:15
something different. They took what Howard was
4:17
doing, they took it to the next level. I think
4:19
he had a lot to do with stunting their growth
4:21
in New York, unfortunately. You know, those guys,
4:24
they did their thing. I just think, you know,
4:26
when you have that much hate going on all the
4:28
time, it's hard, you know, just in life in general,
4:32
man, it's hard to come out on the other side
4:34
positive and successful. I mean, look at Anthony.
4:37
I mean, he's got a great thing going on with
4:39
his compound business. You know, I don't really
4:42
do politics, so I don't dive too much into it,
4:45
but I've seen some stuff on YouTube, and, I mean,
4:47
shout out to him, bro. You know, he kept going
4:49
and reinvented himself, and, you know, that's
4:51
what it's all about, right? You know? when you
4:53
have that next opportunity, I don't even want
4:56
to say when you stumble, you get up, because,
4:58
you know, I'm not sure what that case was, but
5:00
he took what he had, and he made it into something
5:05
that was awesome, man. So, I mean, you know,
5:06
shout out to him, and that's really good. Now,
5:09
have you ever been to a morning show boot camp?
5:12
Yeah, yeah, I went last year in Austin. Actually,
5:14
that was the first time, up until 2001. I was
5:19
represented by Norm Schrutt. Yeah, Johnny Deere,
5:23
Mojo. Yeah, yeah. So he would have a party at
5:27
his house, Norm, for his birthday. It started
5:30
out like April, and then occasionally it would
5:32
get moved later in the year because there's so
5:34
much rain in Atlanta during that time. But it
5:36
was supposed to be Norm's birthday party. But
5:38
what it really was was this gathering of all
5:40
of the talent and then all of the most important
5:43
programming, vice presidents, and operators of
5:46
all the major companies. And a lot of, uh, honestly,
5:50
like some of the CEOs of the companies, they
5:51
were there, uh, and a lot of Atlanta management.
5:55
And so it was a very unique opportunity for talent
5:59
to mingle with management on that level. So it
6:02
was very similar to a morning show bootcamp,
6:04
but more intimate. So up to that point, I just
6:08
didn't really see a need or I'm not sure what
6:10
I thought morning show bootcamp was. And then
6:12
I went last year and I got to tell you something,
6:15
man, that was. An incredible experience, man.
6:19
I got to see some people I had not seen in such
6:21
a long time. And then other people that I see
6:25
pretty often, like Mike McVay. Oh, Mike's my
6:28
hero. Happy birthday, Mike, as of September 12th.
6:32
Happy birthday. Yeah, I mean, he's a legend,
6:34
man. He's a legend. But David Mahoney. So David
6:37
Mahoney, we've always known each other. They're
6:39
awesome. Just either through one other person
6:42
or we would chat online occasionally. Uh, Dave's
6:46
really into MMA. So, you know, that's kind of
6:48
my space. So we, uh, we have a lot of the same
6:50
friends in that world, but I was finally able
6:52
to sit down with them and meet them face to face.
6:54
And that was, that was one of my favorite parts
6:56
of morning show bootcamp. Just really the, the
6:58
fellowship with the other people, bootleg Kev,
7:00
just so many people that I met. Uh, oh yeah.
7:03
And it was just fun. So I didn't go this year
7:05
because I was still settling in here in Chattanooga.
7:07
And like I had a pretty busy summer and stuff
7:10
with my kids, but I, uh, I'm definitely going
7:12
to make it out next year. This is going to sound
7:14
ridiculous. I was going to go. Okay. So I had
7:17
two options on my budget. It was either drive
7:20
up to Jacksonville and only pay one 20 altogether
7:24
for an Airbnb, which was a hotel room and party
7:27
with Lex and Terry because they were partying
7:30
on the beach in Jacksonville and I'm friends
7:31
with them and I've listened to them for 20 years.
7:33
It was either that or go to Cleveland for the
7:36
morning show bootcamp where people know me from
7:38
working with Rover. So I kind of was like, you
7:40
know what? I think bringing my cab with me to
7:42
a hotel room is a little more fun than going
7:44
to Cleveland for morning show boot camp you know
7:46
cleveland's a dope city did you live up there
7:50
yeah i i worked on rovers morning glory in 2015
7:53
for a few months and uh i uh it was you know
7:58
how that shock jocks stuff played that did all
8:00
the stunts and all that and it was it was cool
8:02
but uh my mom's also from there i cleveland's
8:06
weird it's uh i always um it was so funny My
8:11
ex, her friends all live in Columbus. And they
8:15
were like, oh, do you know who Loper is? We listen
8:18
to Loper every morning. This was like five, six
8:20
years ago. And I was like, yeah, I'm friends
8:21
with him. And that got me some cool points. Oh,
8:25
man, that's funny. Yeah, I love Columbus, man.
8:28
What a great run that was. 12 years. I mean,
8:30
you can't ask for much more. But yeah, morning
8:32
show boot camp in Cleveland. Dude, I love Cleveland.
8:34
I would go up a lot for shows. And I'd always
8:37
stay at the arcade downtown. Yeah, yeah. It's
8:40
a good place. It's interesting. It's right across
8:42
the street from where the iHeart studios are,
8:44
since they built the new studios. And that's,
8:48
like, one of the coolest setups, man, anyone
8:49
has. iHeart, Cleveland, you know, props to those
8:52
guys. You can actually walk by on the sidewalk
8:55
and see whoever's on the air, like, literally
8:58
through the glass. Can you see all of them? So,
9:00
like, is, like, Rover right there and, like,
9:02
Alan Cox in that? So when I saw it, it was in
9:06
the evening. And from what I understand, so all
9:09
of the iHeart Studios are built so they're interchangeable.
9:13
I worked at the Tampa one, so I kind of know
9:16
how it works. Yeah, yeah. So they'll usually
9:19
put a nice screen in the back where you can put
9:21
the logo of the show or the radio station or
9:23
whatever you're doing in there. Yeah, when I
9:26
was with them in Nashville, the only person that
9:29
had a set studio was Bobby Bones. But everybody
9:32
else, like, we could change if, you know, need
9:35
be. If Battle and I needed to be in, like, a
9:37
bigger space or something like that, you could
9:38
change to the next room. And, yeah, so the way
9:42
that they've done that is really cool with iHeart.
9:43
But I think the spot that it's the best is right
9:46
there in Cleveland. You know, it's right off
9:48
of, I think it's called 4th Street. Yes. Because
9:50
you can walk from that hotel where I'm talking
9:52
about the arcade. You can walk from there straight
9:55
to their arena, like, where the Cavs play. And,
9:57
like, I've seen so many sick shows there. Rage
10:00
Against the Machine. Oh, yeah. Then I saw Slipknot
10:04
there. Me and Matt Brown went up to see Slipknot.
10:06
And, yeah, it was fun, man. I love Cleveland.
10:09
What's the biggest difference between doing radio
10:11
in Nashville and Chattanooga? You know, I've
10:17
got to be honest with you, not a lot, to be honest
10:20
with you. Well, the idea that each city is very
10:23
unique, right? But Tennessee in general, it's
10:28
sort of like Ohio, kind of. You know what I mean?
10:30
Ohio people are Ohio people, and Tennessee people
10:33
are Tennessee people. Even in Nashville, we knocked
10:38
it out of the park, man. The first book, we were
10:40
number two, I think. So we were really well welcomed
10:45
there and accepted. Of course, my partner had
10:48
been on the air there for a minute. Battle, right?
10:51
The people that you're talking to, yeah, Battle.
10:53
Yeah, he's a good guy, man. But the people that
10:57
you're talking to are not the people necessarily
10:58
in the city, generally speaking. You know what
11:00
I'm saying? Yeah, of course. Yeah, so you're
11:04
really talking to the people in the suburbs.
11:05
And when you get out a little bit outside of
11:08
any city in Tennessee, people are very much the
11:12
same. Just blue -collar, hardworking, just down
11:17
-to -earth people. You know what I'm saying?
11:18
And they just enjoy real conversation. So I really
11:21
find the two shows... are very similar, you know
11:24
what I'm saying? Do you see a lot of Illinois
11:27
people moving to, because my mom's friend moved
11:30
to Nashville. Okay, yeah, interesting you say
11:34
that. So my producer, she's from Chicago, so
11:37
her and her family moved from Illinois, but I
11:39
have heard a few other people. That's interesting
11:41
that you say that. You know how everyone on the
11:43
East Coast is moving to Florida? I feel like
11:47
everybody in the Midwest is moving to Nashville.
11:49
Cause like, even in Chicago, there's like billboards
11:52
that say flight to Nashville. Like somehow Nashville
11:55
has taken over Chicago. It's very weird. I mean,
11:59
Nashville is just so much fun, man. So I was
12:02
like, where I lived in Nashville was right across
12:04
from a send amphitheater downtown. So I was like
12:06
three, four blocks. It was three, four blocks
12:08
off Broadway. So, I mean, just to be a part of
12:12
that energy was. Always so amazing, you know,
12:15
and I go back really often. I love it there.
12:18
I mean, outside of South Florida, like, you know,
12:21
there's a few places that have my heart, you
12:23
know, Columbus, of course, but, you know, Nashville
12:25
is just too much fun. Because on any given night,
12:28
there's an amazing artist playing at one of their
12:33
super sick venues that they have. I mean, there's
12:37
so many venues there. So on any given night,
12:39
you could see... like an arena act to somebody
12:42
playing at Basement East. Kings of Leon just
12:45
did a show at Basement East the other night.
12:47
I mean, it's unbelievable. The amount of live
12:50
music that you can consume in Nashville, for
12:53
somebody like me, it's like paradise, man. I
12:56
love it. And Chattanooga, I gotta say, man, is
12:58
a really cool city. The motto of everybody that
13:02
lives in Chattanooga, the locals here, they always
13:06
say, don't tell everybody how cool it is. because
13:08
they don't want anyone else moving here. They
13:10
don't want it to turn into another Nashville.
13:11
But it's growing. I mean, even since I've been
13:14
here, they've announced that they're building
13:16
this 12 ,000 -seat amphitheater here, a venue.
13:20
And that's going to be huge, because all the
13:23
major shows skip this area. That's my major gripe
13:26
about the market, is that if you want to go to
13:30
a real show, somebody that's packing in at least
13:36
10 ,000 people or so, you really have to leave
13:38
the market. So once that's built in here, allegedly
13:42
they're saying it's going to be the most advanced
13:44
outdoor amphitheater in the country. So we'll
13:46
see what that entails. Yeah, so a lot of times,
13:51
if you're on air giving away tickets, is it often
13:53
in Memphis or Nashville? Did you mean, like,
13:58
callers? Yeah, so, like, if you have, like, let's
14:00
say... Oh, you mean, like, tickets. Yeah, yeah,
14:03
yeah. Not so much Memphis. More Nashville, Atlanta,
14:06
and sometimes Knoxville. Knoxville will get some
14:10
shows. I went up there to go see Shinedown a
14:13
couple weeks ago. You know, I hadn't seen those
14:15
guys in a while, so I stopped by, and my boy
14:18
Ad -Rock set it up. Shout out to Ad -Rock. And
14:21
we went up there, and... It was so much fun.
14:24
It's like an hour. It's not far. But Atlanta's
14:27
like, I went down last weekend to see Seven Dust
14:29
at the Tabernacle Theater with Theory of a Dead
14:31
Man and Return to Dust, who has Slash's Kid on
14:36
drums. And that was really cool. So that's like
14:38
an hour and a half. Going back home to Nashville
14:40
is like an hour and a half. Yeah, so Chattanooga
14:43
is a dope spot. And a lot of people from the
14:45
major cities, ATL and Nashville, they'll come
14:48
here on the weekend just to kind of get away
14:50
from the city a little bit. It's a great... you
14:52
know, not like I said, an hour and a half getaway.
14:54
It's, you know, it's really nice. So, uh, how
14:57
did you meet your, uh, girlfriend? Jen. Uh, so
15:03
she actually interned for me at the buzz in West
15:06
Palm years ago. Uh, back, I don't know, probably
15:09
like around like 2008 or nine. Yeah. And so,
15:13
uh, yeah, we still, he's kept into contact. We,
15:16
you know, we like a lot of the same music, so
15:17
we would always talk about that a lot. And then,
15:19
uh, Eventually she came to visit me in Nashville.
15:22
That's good. That's good, man. I'm currently
15:24
in my single phase, but I'm also like, I'll just
15:28
say this to you. Be, I don't want to say grateful.
15:31
It's so bad out there in a dating market that
15:34
if you have a, if you have a catch, keep it.
15:36
Cause it's, uh, especially in Tampa Bay. I don't
15:39
know if you ever, it's, um, it's getting weird
15:42
out. It's getting weird out there. I'm 33 now.
15:45
I just turned 33 and, uh, It's a very weird dating
15:49
market out there, bro. I cannot specify that
15:52
enough. I do not envy that. No, I'm very happy.
15:56
Everything's going great. You know, we see each
15:58
other a few times a month, which is nice. And
16:00
then, you know, I'm here. And so she lives back
16:05
in South Florida. So, you know, I'm back all
16:07
the time. So, you know, it works out well. What
16:11
are your favorite things to do when you visit
16:13
her? When I come back home to South Florida?
16:17
Yeah. Oh, man. There's spots that you love to
16:20
go to. I like to go to all the restaurants that
16:23
I love. There's a few in Jupiter. I'm from Lake
16:26
Worth originally. Actually, she lives on the
16:31
Treasure Coast, to be honest with you, in Fort
16:33
Pierce. I've been up there a bunch, but not so
16:37
much seeing it as a local. I like to sometimes
16:41
have her take me to certain spots there, like
16:43
Port St. Lucie. And like I said, she grew up
16:46
in that area, so she knows all the good spots.
16:48
So your agent that has since passed, his name
16:52
was Norman, correct? Yeah, Norm Schrutt. What
16:56
was some of the best advice he gave you? Because
16:58
I've heard Mojo over the years at boot camps
17:00
tell us like, and I think he was even there at
17:03
the bar. I was very drunk, so I don't remember.
17:06
But I know that guy always had like thoughts
17:09
for his talent. Something Norm used to always
17:13
say is save your money because there's nothing
17:16
sadder than an out -of -work disc jockey at 50
17:19
years old with no money in the bank. I feel that.
17:23
I can see how that resonated with guys like Johnny
17:27
Darren Mojo and you who have done well because
17:30
you always need that person in your corner because
17:33
you hear about Scotty Pippen. He got screwed.
17:36
You always got to have the right agent slash
17:39
manager. I mean, he was literally the best. So
17:44
Norm Schrott's career before being an agent was,
17:47
he was a radio executive. He started out doing
17:50
sales in Buffalo, New York, and ended up working
17:56
his way up to GM, the sales manager. Then he
17:59
became the market manager. And with the company
18:03
he was with at the time, before it was ABC, he
18:07
just... basically kept rising into management
18:12
and once they did the merger with abc and cap
18:15
cities he was the president of all stations owned
18:22
by abc oh my god is what the title was yeah so
18:25
yeah he worked international i mean norm there
18:28
was never a short phone call with norm and i
18:31
miss him every single yeah every single day i
18:34
was like i said when i was in atlanta last weekend
18:37
All I could think about was him because anytime
18:39
I'm there, he lived in Buckhead. Oh, really?
18:42
I remember. I think I remember people going back
18:45
to his place in like 2016 or 17 because the morning
18:50
show boot camp was in Buckhead. I'm pretty sure
18:53
I met him and I shook his hand, but I didn't
18:55
talk to him. But I remember him being very nice.
18:59
I mean, he was incredible. I don't know. Nice
19:04
is not ever anything anybody ever says about
19:06
Norm. But, yeah, he was incredible. Just a wealth
19:12
of knowledge. No, he was incredibly nice. I'm
19:16
joking, but he could be a pit bull, man. I mean,
19:18
you know, if I would ever get in trouble at the
19:21
radio station, there was nothing that a program
19:23
director or a general manager could say or do
19:26
to me that was going to be anywhere near as bad
19:29
once Norm got a hold of me. Let's just put it
19:31
that way. Yeah, I'm trying to think. I've worked
19:35
with a few people that are like that where it's
19:37
like, I'm trying to think. There was one time
19:39
when I was working with Cowhead, they did a cruise
19:43
and this is the greatest story of my life. They
19:47
had like all these comedians on it and it was
19:50
a joint episode. So it was going on like Bird,
19:52
Robert Kelly, all these people's podcasts and
19:55
on air. So the morning show decided without telling
19:59
Mike to take shrooms. So you had the morning
20:01
show editing the swears and the first half of
20:04
the broadcast was split up into segments and
20:06
the first half was all beeped out. Well, I never
20:09
had to press the dump button more than twice.
20:11
I didn't know that you ran out of dumps. So all
20:13
of a sudden over the air, let's just say a female
20:18
comedian was called a dirty C and it went to
20:21
all the thousands of listeners in Tampa. And
20:23
I, we all, we all kind of got a talking to. But
20:29
man, when I had... When I had to tell my boss,
20:33
Mike O, that the C word went over the air, because
20:35
I didn't believe it, but the traffic girl came
20:37
in and was like, we're getting calls that the
20:39
C word's going over the air. Good times. The
20:42
traffic girl was calling you saying that? Yeah,
20:44
and the lucky part was that the thing that we
20:48
got lucky with was that I guess Bubba didn't
20:51
record that morning because Bubba's known to
20:52
record Cowhead Show and then just send it to
20:56
the, I think he did the same to MJ, just send
20:58
the whole tape to the FCC. And luckily we didn't
21:01
get recorded that morning. Cause that I, I still
21:05
have dreams about that. Like that, like occasionally
21:08
that was top three scariest things in my life.
21:12
Probably number one scariest thing to happen
21:13
to me in radio. Cause it wasn't really my fault.
21:16
And I, we were all put in a bad spot and we just
21:19
kind of, it was like the, like that line from
21:22
that Disney movie. We don't talk about Bruno.
21:24
That was kind of our, we don't talk about Bruno
21:27
was that day. Because it was, it wasn't like
21:29
the C word was said in like jest. Like, ah, it
21:33
was, it was said. And it was, I believe it was
21:36
about Nicky. It was a hard C. It was about Nicky
21:38
Glazer, I believe, or something. Oh, is that
21:41
right? Yeah. So, did you ever get fined by the
21:44
FCC or in trouble? No, no, no, no. No, I've always
21:49
been able to walk it up to the line, wiggle my
21:51
toes over the line a little bit. And then I'll
21:55
never forget this. One time I, about eight years
21:58
ago, I interviewed kid Chris and, um, on the
22:02
show, he would make fun of his cohost in like
22:04
a loving way and always make jokes about his
22:06
cohost mom. And I asked him, I said, does your,
22:09
does Thomas get mad that you're talking about
22:11
his mom? And he goes, what are you talking about?
22:14
And I go, every morning you talk about how you
22:16
want to bang Thomas's mom. And he goes, you think
22:18
I say that? He says, I'm painting a picture of
22:21
what you think I'm saying. And then I listened
22:23
back to it and it's like kind of similar to what
22:26
you guys do. Like guys like Opie and Anthony
22:28
and Bubba and Stern just say it. But to me, the
22:32
true talent in radio is when you can be dirty,
22:35
but be witty about it and get through the FCC
22:37
lines, you know? Yeah, Chris is brilliant, man.
22:41
It's too bad what happened to him in Cincinnati,
22:43
but he had a great run there, too. I mean, that
22:45
guy, yeah, easily on my top ten. Easily top five,
22:50
probably. He's an incredible worker, too, man.
22:54
Guy will outwork the entire room and just funny,
22:57
relentless, and has been just... a driving force
23:01
in rock, well, our kind of radio, you know, like
23:04
for a very long time and a great guy. Yeah, I
23:07
signed up for his Patreon and he's putting up
23:10
old shows and it kind of influences me. I have
23:13
a very eclectic list of things I listen to and
23:15
you're on that list. I love listening to like
23:18
either radio that's on alt stations or rock because
23:21
that to me is the format I vibe with. One time
23:26
I interviewed Johnny Dare and I felt like he
23:29
was just speaking to me about like being radio
23:32
for like not, I don't want to say misfits, but
23:34
like, I don't know. There's something about that
23:37
era where when, when it was done right, it was
23:40
some of the best radio. Oh yeah. And you talk
23:44
about another guy who's like world, just absolutely
23:47
world -class Johnny Dare. I love that guy, man.
23:50
He's, he's one of my brothers and you know, of
23:52
course he was with, you know, with Norm Shred
23:54
as well. Yeah, he's one of the guys I look up
23:58
to, and I can't wait to see where he bounces
24:01
back to. He's been doing a lot of stuff with
24:03
Loudwire. I saw that. Throughout festivals. So
24:06
very happy for him there. I mean, Johnny, he's
24:08
killed it over the years. So whatever he does
24:11
next, he'll be able to measure that decision
24:12
and land somewhere perfect for him. So what I'm
24:17
curious about is like... I used to ask my people
24:20
I interviewed 10 years ago, what's the future
24:23
of radio? I don't even want to say it like that,
24:26
but what do you think, honestly, what do you
24:30
think is going on with radio? Do you think there's
24:32
a chance it can have a rebound? Is it not even
24:34
doing as bad as people say? What is your take
24:37
about how radio is doing in September 2026? I
24:43
think, done right, it's in an incredible place
24:46
to win. I think you just have to look at it the
24:49
right way. And the way I look at it and the way
24:52
that it works for me is I don't look at radio
24:55
as something that has to have other things with
24:58
it. I believe that, you know, meaning like social
25:00
media or anything that would be in addition to.
25:06
I think radio is on the same level as all of
25:10
those. So it's more of a repertoire. You want
25:13
to be on the radio. Absolutely. Mainstream, people
25:17
get in the cars. A lot of people listen to podcasts,
25:21
absolutely. A lot of people stream music, absolutely.
25:23
A lot of people don't want to deal with that.
25:25
So they just get in the car, and it would honestly
25:28
blow people's minds. I mean, there's a lot of
25:31
numbers out there. I don't know them off the
25:33
top of my head. They're in the 70s, 80s percent
25:36
of people that use radio every single day. So
25:39
when people get into the car, the idea that radio
25:41
is dead is just, I don't even know where that
25:43
started. It's kind of crazy when you really think
25:46
about it. There's so many people that use radio
25:47
every day. But there's also a lot of distractions
25:50
away from radio. And that's what I think we need
25:53
to view all of these things as. It's more competition.
25:57
It's not just competing against other radio shows.
26:00
You're competing against what might be on podcasts.
26:01
So you have to be the absolute most compelling
26:03
thing or get as close to that as you can each
26:07
and every day. that's what's going to win. And
26:10
the more compelling you are, the more people
26:12
want to come back because they want to know what
26:13
you're going to do next. You know, you get to
26:16
be known for good content, right? Like all of
26:18
the stuff that you and I listen to or that we
26:20
like, it's all because it's compelling, good
26:22
content, right? So anybody that's doing it has
26:24
to be pumping out good content. And you have
26:27
to truly know what that means. But not just on
26:30
radio. You have to then repurpose that for other
26:32
platforms like, you know, shorts on YouTube.
26:37
Reels on Instagram. You have to be there. And
26:39
if you're not there, that's where I think there's
26:42
a lot of people in old school guys that are missing
26:44
out. Oh, for sure. And they seem to be afraid
26:47
of it. There's like this weird generational divide
26:50
right now. going on with like my, I'm called
26:55
Zolt Lenio because I was born in 93. So I can
26:58
relate to elder Gen Z a little more than elder
27:01
millennial. I'm in a very strange, like, and
27:03
then I have Gen X humor from growing up listening
27:05
to radio, but there seems to be this, like, like
27:08
I'm going to be start re -airing my show. I'm
27:10
like Twitch and kick. And then it's like, but
27:14
am I even doing radio anymore? Or am I doing
27:16
a podcast? It's very strange. Like it's, uh,
27:19
It's in a weird, I feel like there's still a
27:22
little bit of gatekeeping from podcasts. Like
27:24
people are afraid of it. Like you're super, you're
27:27
super cool about it. But I feel like there's
27:29
some people that like, they want to hold on to
27:32
what they have. And I don't know. They need to
27:36
really. A lot of people, a lot of people have
27:38
told me they think my show sounds like a podcast
27:41
on radio. And I've always thought that was a
27:43
great compliment. Yeah. Because, because I like
27:46
it just to be like a chill delivery. The only
27:49
difference is you do have to keep setting and
27:53
resetting up. The reason for that is people are
27:55
tuning in and out all the time. It's not like
27:57
a podcast where people are just catching you
28:00
live or they get out of the car, they run into
28:02
HomeGoods, get some stuff, and they get back
28:05
in the car, and they're back in their podcast.
28:07
It was exactly where it left off. Now, I do offer
28:10
that feature, but not when you're listening live.
28:13
You know what I'm saying? So that's where it
28:16
starts to differ a little bit. You have to kind
28:18
of reset and re -welcome potentially a new audience,
28:22
let people know what you're doing. But outside
28:25
of that, I think the delivery, the way that people
28:28
speak is the way that you should sound on the
28:30
radio all the time. I think most people know
28:33
that now. That's not necessarily any kind of
28:35
earth -shattering or groundbreaking comment.
28:40
For the people that are still using my wacky
28:42
voices and yelling at the audience, I just don't
28:45
think that's it, man. Before I let you go, could
28:49
I get you to record a liner? Yeah, man. It would
28:53
be, hey, this is Jeremy Loper, and you're listening
28:55
to Hoppy Hour with Ryan Hoppy. Yeah, that's cool.
28:59
Are you ready? Yep. All right, go. Yo, what's
29:04
up, guys? It's Loper from The Loper Show, and
29:07
you're listening to Ryan Hoppe on The Hoppe Hour.
29:11
Thank you, bro. I love that, bro. Before I let
29:16
you go, how can people find your show? Well,
29:20
you can find me on KZ106 .com, of course, on
29:23
the radio station website, but personally at
29:26
Jeremy Loper, J -E -R -E -M -Y, Loper, L -O -P
29:29
-E -R. or at The Loper Show on Facebook and on
29:34
YouTube. Yeah, my YouTube, I have like a blog
29:36
channel too people can check out. Dude, can you
29:39
believe we've been talking for 29 minutes and
29:41
37 seconds? It's right to the moment. Yeah, dude,
29:46
I mean, it's been a really easy, fun conversation,
29:48
man. I always enjoy talking to you. Let's make
29:50
sure it's not so long in between next time. Wait,
29:53
first of all, how far is Nashville from Chattanooga?
29:57
oh like an hour and a half hour 45 minutes maybe
30:00
if I'm ever in Nashville visiting my mom's friend
30:03
I'll definitely drive out to Chattanooga to see
30:05
you yeah or let me know what's up you know if
30:09
there's something cool going on I always like
30:10
I said I always I come over there all the time
30:12
so you know it's uh Yeah, I enjoy it. It's fun.
30:16
But Chattanooga's off the chain, man. They got
30:17
a scene here that's, like, really awesome. On
30:21
the sneak, they have a lot of stuff, you know?
30:22
Like, cool, small venues. And there is a lot
30:25
of music going on here, like, all the time. You
30:27
know, Nashville just got so full, man. And it's
30:30
so expensive for certain people, you know? Like,
30:32
that was... That was one of the sad things I'd
30:34
hear on the request lines all the time is people
30:36
really felt like they were getting priced out
30:38
from the Nashville that they grew up in. That's
30:40
what's going on in Tampa Bay and St. Pete, unfortunately.
30:45
I bet. Yeah, man. I bet. This has been Hoppy
30:49
Hour with Jeremy Loper. I am your host, Ryan
30:51
Hoppy. Thank you, bro. Hey, man. Thanks a lot
30:55
for having me on, brother. All right. Bye. RyanHockeyRadio
31:12
.com The hour will be right back. You probably
31:15
had Taco Bell before. Whenever we're going outside,
31:18
all I smell is poop. We also need to be affectionate.
31:24
And you can see that with Barack and Michelle
31:27
as well. They do a lot of touching, kissing,
31:30
even fisting. And we'll call it a day. The semen
31:36
was so big. It's not lacking any meat. And that's
31:39
what real women need. That's it. Bushing. Stop
31:44
cussing. It looks like you went and got a b****
31:47
job. Not on the iPad screen, whatever the case
31:49
might be, in your hand, in a sock, in a whatever.
31:52
Like, thank you. But also, I would love to be
31:55
getting railed, but... As a reminder... Oh, yeah,
31:58
let me press this button right here. Don't worry,
32:02
Fresno. The hour will be right back.