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13. The Squatty Potty Saga and the Science of Going Viral, with Harmon Brothers CEO Benton Crane
Right or wrong, there are some products that most PR and marketing professionals want nothing to do with.
The Squatty Potty, a plastic platform that purports to alleviate constipation, is certainly not any conventional marketer's dream client.
But under the guidance of the Harmon Brothers agency, this ignoble brand launched the most successful viral marketing video of all-time, landing hundreds of millions of video views and millions of dollars in sales. And they owe it all to an animatronic unicorn who poops rainbow ice cream.
Harmon Brothers' social media success was even recognized with a…
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