We Go Inside Barons Market, a Local Family-Owned Grocer

San Diego Magazine's Happy Half Hour · Oct 21, 2021 · 55m

Welcome back to the Happy Half Hour! This week, we're chatting with Rachel Shemirani, senior vice president at Barons Market. Barons is a gourmet grocery store that was founded by a local family in Point Loma and has nine locations in San Diego and Riverside. Rachel's father, Joe, started the business in the early '90s because he couldn't find an organic grocery store that sold food he enjoyed. Rachel and her sister, Dana, started working in the stores as cashiers when they were in high school, and now they both hold leadership positions in the company. Rachel oversees advertising and…