Strategy beyond the ad brief

The WARC Podcast · Oct 13, 2026 · 36m

AI makes it easier to compete inside markets that already exist. That does not make strategy less important; it makes the search for new sources of demand more important. Erich Joachimsthaler, founder and CEO at VIVALDI, joins WARC's Lena Roland to discuss new 'demand spaces' for strategy.

Guests:

Erich Joachimsthaler, founder and CEO, VIVALDI; co-author of 'Brand Leadership: Building Assets in an Information Economy'

Lena Roland, Content Director, WARC

Chapters:

[00:00] Intro: Why strategists are moving upstream

[03:23] AI and the changing source of competitive advantage

[04:40] Finding…