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Shedding Light on Wellness Success with Roudy Nassif · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome dear listeners, to the heart-led business show where we shine a spotlight on those dazzling souls who turn passion into purpose.
• 0:44
  Tom Jackobs: Today we have the privilege of chatting with Roudy Nassif, a true maestro of wellbeing and wellness.
• 0:51
  Tom Jackobs: As an engineer, martial artist, and light expert, Roudy's journey from battling ADHD and depression to championing circadian health is nothing short of illuminating.
• 1:03
  Tom Jackobs: He's here to share how his heart-led venture, VivaRays is revolutionizing the way we dance with light and dark.
• 1:12
  Tom Jackobs: So don't blink.
• 1:12
  Tom Jackobs: You won't wanna miss this enlightening episode and conversation.
• 1:17
  Tom Jackobs: And that will be my last pun about light.
• 1:20
  Tom Jackobs: So Roudy, welcome to the show.
• 1:22
  Roudy Nassif: Hey Tom, thank you for having me.
• 1:23
  Tom Jackobs: So glad to have you here.
• 1:25
  Tom Jackobs: I've been really interested in the light therapy and using the glasses that you're wearing right now as well.
• 1:32
  Tom Jackobs: And just the science behind that.
• 1:34
  Tom Jackobs: So I'm really excited about today's conversation, but also heart side of that business as well.
• 1:38
  Tom Jackobs: But the first question I always like to ask is, what's your definition of a heart-led business?
• 1:45
  Roudy Nassif: Yeah, absolutely.
• 1:46
  Roudy Nassif: That's an amazing question.
• 1:47
  Roudy Nassif: So business is an interesting word and it has.
• 1:51
  Roudy Nassif: Also a bad connotation because oftentimes when we hear the word business, people think about robbery or stealing or taking someone's else money.
• 2:01
  Roudy Nassif: And through my own journey, I have proved to myself and I realized that business is the absolute opposite of that.
• 2:11
  Roudy Nassif: Business means to be of service to others.
• 2:14
  Roudy Nassif: And in order to be of service to others, you must first connect.
• 2:21
  Roudy Nassif: With what is it that you truly love serving others with?
• 2:26
  Roudy Nassif: And that is that must come from the heart.
• 2:29
  Roudy Nassif: It can't come from anywhere else.
• 2:30
  Roudy Nassif: And through my own journey, when I start my own business, it came because of.
• 2:38
  Roudy Nassif: Absolute tragedy and pain and ache.
• 2:40
  Roudy Nassif: So it wasn't like I was doing some research to figure out what's what's trending and how can I make money.
• 2:48
  Roudy Nassif: It was absolutely something very personal that touched my own personal life and that led through my own healing from ADHD depression and suicidal depression into rediscovering really.
• 3:03
  Roudy Nassif: Who I am and why I'm here, and realigning again with living in alignment with nature because growing up throughout my life, I completely lost that.
• 3:18
  Roudy Nassif: And it wasn't until a moment hit that was really challenging for me.
• 3:26
  Roudy Nassif: And I recall that moment very well.
• 3:29
  Roudy Nassif: I was literally in a dark basement in Canada, 1:00 AM 2017, and I'm laying down next to my former partner in our dark basement, scrolling through my phone and the blue light is shining on my face, and my mind is spinning.
• 3:44
  Roudy Nassif: My heart is racing, my eyes are burning, and I'm feeling drained mentally and physically, but I'm wired and I can't stop scrolling.
• 3:55
  Roudy Nassif: Now.
• 3:55
  Roudy Nassif: Suddenly a video popped up on my feed.
• 3:59
  Roudy Nassif: And I almost skipped the video, but then something makes me click and it says, artificial light is killing us.
• 4:07
  Roudy Nassif: And I was squeezing my brain, barely understanding what Dr.
• 4:10
  Roudy Nassif: Jack Kruse is saying.
• 4:12
  Roudy Nassif: But then I wake up the second day and there's this one sentence that keeps echoing in my mind, and it says, you can't get healthy in the same light environment that made you sick.
• 4:25
  Roudy Nassif: And I was sick.
• 4:26
  Roudy Nassif: And I was like, oh, wow.
• 4:27
  Tom Jackobs: Yeah.
• 4:29
  Roudy Nassif: Could this be the reason why I've been struggling with constant lack of energy depression and fatigue.
• 4:38
  Roudy Nassif: I've never heard anything like this before.
• 4:41
  Roudy Nassif: So from this moment on, and for the past seven years, I start studying the light problem and.
• 4:49
  Roudy Nassif: That is essentially what led me to found a company to solve it, and I'd be unrealistic if I tell you that in that moment I was connected to my heart.
• 4:59
  Roudy Nassif: I was so much connected to my pain, and my pain somehow led me to my heart.
• 5:08
  Roudy Nassif: Once I was in connection with my heart, once I understood that the quality of our life is entirely dependent on the quality of the light that is entering our eyes, I became unstoppable because I was able to prove that to myself through a personal journey on a farm where I lived with indigenous people in a way that is in complete alignment with nature's light and dark cycles.
• 5:30
  Roudy Nassif: And I was able to reverse all of my issues and I couldn't help it, but.
• 5:36
  Roudy Nassif: Connect to that place in my heart that wanted to share this with everybody in the world.
• 5:40
  Roudy Nassif: I wanted every kid.
• 5:41
  Roudy Nassif: I wanted every parent.
• 5:43
  Roudy Nassif: I want every person to understand that the light that is entering their eyes is not only allowing us to see the world around us, it's not only for vision, it's, it is in fact programming.
• 5:54
  Roudy Nassif: Every hormone in our body, and it's controlling the way we think, the way we feel, the way we act via neurotransmitters like dopamine, serotonin, beta, endorphins, all of which are enriched when we get sunlight through our eyes.
• 6:10
  Roudy Nassif: And interestingly, there's so many studies showing that when artificial light after the sunset enter our eyes.
• 6:18
  Roudy Nassif: Dr.
• 6:18
  Roudy Nassif: Samer Hattar among many.
• 6:20
  Roudy Nassif: He showed that there's an area in the brain called the habenula.
• 6:24
  Roudy Nassif: It's known as the disappointment center.
• 6:27
  Roudy Nassif: And when this blue light enter our eyes after the sunset, it activates the habenula and it suppresses the release of dopamine the second day, meaning that we will wake up feeling much less motivated, much less energized, and we'll struggle to go after what we really want in life, which is something I really struggled with for so many years.
• 6:48
  Tom Jackobs: Yeah.
• 6:49
  Tom Jackobs: Wow.
• 6:50
  Tom Jackobs: And going back to what you said, the definition of a heart-led business is service.
• 6:55
  Tom Jackobs: And then I really like the.
• 6:57
  Tom Jackobs: analogy that you put, like you don't go into business just because that's what's trending and that's what's make what you can make money.
• 7:06
  Tom Jackobs: Some of the best businesses that are out there are ones that.
• 7:10
  Tom Jackobs: Find a problem and solve the problem.
• 7:12
  Tom Jackobs: Kinda like what you've done, right?
• 7:14
  Tom Jackobs: You've had the problem and you've solved it through the light, but what a fascinating journey to and how ironic it is that you saw that video while scrolling on your phone getting all those blue lights in your eyes as well.
• 7:29
  Tom Jackobs: Good thing that you did as well.
• 7:31
  Tom Jackobs: How long did it take going from kinda that moment to actually starting the business?
• 7:37
  Roudy Nassif: Yeah, that's a really good question.
• 7:39
  Roudy Nassif: So essentially when I watched that video about few weeks after that moment I was living with my former partner in our dark basement in Canada, and I was, as I mentioned, suicidally depressive.
• 7:52
  Roudy Nassif: So my former partner.
• 7:54
  Roudy Nassif: Was really desperate.
• 7:57
  Roudy Nassif: She wanted to help me.
• 7:58
  Roudy Nassif: She come, she comes to me with an unexpected surprise.
• 8:01
  Roudy Nassif: She says, Hey, Roudy, pack your stuff.
• 8:02
  Roudy Nassif: We're going to volunteer on an organic farm in northern Quebec.
• 8:07
  Roudy Nassif: And in that moment I'm like really in that thinking like, how the heck shoveling cow manure is going to transform my life.
• 8:16
  Roudy Nassif: So essentially I was also desperate.
• 8:20
  Roudy Nassif: So I said, okay, let me try.
• 8:22
  Tom Jackobs: Yeah.
• 8:23
  Roudy Nassif: We we literally went in our car and we're driving for seven hours from Ontario to Quebec, and the car is bouncing on this dirt road.
• 8:32
  Roudy Nassif: And when we arrive at this farm, there is literally no electricity, no artificial light.
• 8:37
  Roudy Nassif: Just open pristine skies with twinkling stars and we set up our tent and the only source of light after the sunset was coming from the fire flickering in front of us.
• 8:51
  Roudy Nassif: Now that was day one, may, May, 2017.
• 8:55
  Roudy Nassif: I remember that morning very well.
• 8:57
  Roudy Nassif: I wake up extremely tired.
• 8:58
  Roudy Nassif: My, my body is resisting.
• 9:01
  Roudy Nassif: I don't want to be outside.
• 9:02
  Roudy Nassif: I don't wanna be around people.
• 9:03
  Roudy Nassif: Like the last thing I want is to talk to other people.
• 9:06
  Roudy Nassif: I'm feeling extremely depressed but then on day three something unexpected happens.
• 9:15
  Roudy Nassif: I woke up with no alarm clock and for the first time in my life, I felt like a surge of energy in my body.
• 9:22
  Roudy Nassif: My body feels alive, completely rested, overflowing with joy.
• 9:26
  Roudy Nassif: I couldn't help but smile.
• 9:28
  Roudy Nassif: I was like, whoa, this is new.
• 9:29
  Roudy Nassif: This is different.
• 9:30
  Roudy Nassif: And I stepped outside of my tent.
• 9:32
  Roudy Nassif: I opened the door and the word around me is glowing with the magic light of the dawn.
• 9:37
  Roudy Nassif: And I was like, whoa.
• 9:39
  Roudy Nassif: Like the birds are singing.
• 9:40
  Roudy Nassif: It's mesmerizing.
• 9:40
  Roudy Nassif: And I'm literally feeling alive for the first time ever in my adult life.
• 9:46
  Roudy Nassif: And what's really interesting that the night Owl and me who stayed up late until 2:00 AM.
• 9:50
  Roudy Nassif: Is now falling asleep shortly after the sunset, naturally.
• 9:56
  Roudy Nassif: And one morning when I was like working on the field within the crops the farmer walks over to me and he places his hand on my shoulder and he says, is Roudy, whoa.
• 10:08
  Roudy Nassif: What a powerful focus you have.
• 10:09
  Roudy Nassif: I've never seen anything like it.
• 10:12
  Roudy Nassif: And like in that moment I was like.
• 10:15
  Roudy Nassif: I went into a complete vacuum of nothingness, like literally I got sucked in.
• 10:20
  Roudy Nassif: And my paradigm of being the ADHD kid who can't focus the depressed guy who can't achieve anything, was literally getting chatted in front of my eyes.
• 10:31
  Roudy Nassif: And I was like, whoa.
• 10:33
  Roudy Nassif: Everything I thought to be wrong with me, my ADHD, my depression, my chronic fatigue.
• 10:37
  Roudy Nassif: It wasn't about me, it was my environment.
• 10:41
  Tom Jackobs: Yeah.
• 10:42
  Roudy Nassif: I stayed on this phone for six weeks, and then I came back to the city and within a matter of few weeks, I fell back into my old terrible routine.
• 10:52
  Roudy Nassif: It all comes crashing back at me my, my brain fog, my NightOwl tendency, my depression.
• 10:58
  Roudy Nassif: So in this moment I realized I need to go deeper, and I literally turned into a mad scientist.
• 11:05
  Roudy Nassif: I decided to continue traveling between the city and the farm, documenting every shift in my sleep and my energy and my mood, and devouring all the studies, all the books that I could find on the science of light so I could solve that light problem.
• 11:19
  Roudy Nassif: To answer your question, I kept in that cycle for about three or four years with literally zero intention of starting a business.
• 11:28
  Roudy Nassif: I was literally experimenting, studying light.
• 11:31
  Roudy Nassif: And I literally figured, like I, I start cracking out the code.
• 11:36
  Roudy Nassif: I could see that all the farmers that I went to volunteer with, they had a quality of light in their eyes that I've never seen in the community of folks who were following dogmatic and complicated diets.
• 11:48
  Roudy Nassif: And I start asking myself, whoa.
• 11:49
  Roudy Nassif: What's the difference?
• 11:51
  Roudy Nassif: What I realized that those farmers lived a balanced rhythmic lifestyle that I, that was in complete alignment with the rise and the fall of the sun.
• 12:00
  Roudy Nassif: So essentially sunlight dictated what they did throughout the day.
• 12:04
  Roudy Nassif: They spend their day outside forming and they ate when the sun is out and they fasted when the sun is down and they were never exposed to any form of artificial light after the sunset.
• 12:16
  Roudy Nassif: That was the time for them to rest, repair, and rejuvenate.
• 12:19
  Roudy Nassif: It was as simple as this.
• 12:21
  Roudy Nassif: And then I start finding like studies dating back in 1970s as an example one, one of which is by Dr.
• 12:28
  Roudy Nassif: Frisch from Germany, who actually stopped noticing that people who had cataracts in their eye, they meaning that light could not enter their eyes, their hormones were completely messed up.
• 12:41
  Roudy Nassif: Frisch always asked himself a very interesting question.
• 12:43
  Roudy Nassif: He said, okay, what will happen if we remove their cataracts?
• 12:46
  Roudy Nassif: And what happened was extremely surprising because their hormonal production got back to normal, literally.
• 12:53
  Roudy Nassif: And then he asked himself, okay, what will happen if I put a group of healthy people under fluorescent and LED lights?
• 13:03
  Roudy Nassif: And what he noticed is absolutely shocking because their body was literally reactive.
• 13:08
  Roudy Nassif: As though they were running away from a, because their cortisol was spiking because of all this blue light entering their eyes.
• 13:16
  Roudy Nassif: So essentially when I was discovering all of this, I started mapping out a series of specific steps that any person could take throughout the day to optimize their light environment.
• 13:28
  Roudy Nassif: And I also start learning about blue light blocking glasses.
• 13:33
  Roudy Nassif: I tried several frames and brands in the market and I could not find a pair that actually filtered out light intentionally in the way it was supposed to be filtered scientifically.
• 13:47
  Roudy Nassif: So that's when I, and still like throughout all this period for four or four and a half years, I was experimenting on my own.
• 13:54
  Roudy Nassif: Like I had zero intention to start a business.
• 13:57
  Roudy Nassif: And shortly after I met a.
• 14:00
  Roudy Nassif: Optical engineer from Florida who learned about my story and got really intrigued and he agreed to help me.
• 14:07
  Roudy Nassif: So essentially for it was a long process of nine months of trial and error, and picture me in my garage wearing gloves, face mask on, hunched over manually tinting lenses from morning till night, and
• 14:22
  Tom Jackobs: Oh
• 14:22
  Roudy Nassif: nine months of failing over and over again.
• 14:25
  Roudy Nassif: Bam! We got the first circadian lenses that actually was able to block the right amount of artificial light at different times of the day.
• 14:33
  Roudy Nassif: And that was the first pair that I was personally using.
• 14:36
  Roudy Nassif: When I noticed the benefits, I decided to make 30 pairs and I start handing them over to friends and family because I start noticing that all of my friends and family, they had a light problem.
• 14:49
  Roudy Nassif: Some of them have had digestive issues, acne, chronic fatigue, anxiety, depression.
• 14:55
  Roudy Nassif: But at the core of it, when I dig deep, I would notice that all of them lived in a way that is complete, completely misaligned with the sunlight and darkness.
• 15:06
  Roudy Nassif: I start handing them over the glasses.
• 15:08
  Roudy Nassif: I had shared with them seven steps to harnessing the power of light, which if you'd I could also share that on the podcast.
• 15:14
  Roudy Nassif: And then I start noticing that all of them began to reverse their issues.
• 15:18
  Roudy Nassif: For example, my mom, who had struggled with insomnia for over eight years, literally start sleeping for eight hours every single night.
• 15:26
  Roudy Nassif: Within a few weeks, my sister who had acne and chronic fatigue is now one of the most.
• 15:34
  Roudy Nassif: Energetic and powerful entrepreneur that I know, and many of my friends who had digestive issues started reversing their issues without changing their diet.
• 15:43
  Roudy Nassif: So at this point I realized, oh wow, it wasn't only a personal thing anymore, it was transforming the life of others.
• 15:50
  Roudy Nassif: And that's when my sister Joy was, my business partner came in and she had to really convince me to start the business.
• 15:58
  Roudy Nassif: But now years and, yeah, like seriously, like at that point I didn't have a phone, I didn't have a laptop, and I was literally filming all the time, like I was living in completely outside of the Matrix.
• 16:11
  Roudy Nassif: But now three years and I'm more convinced than ever before because I could see that all of us have a light problem and I feel this immense heart centered.
• 16:22
  Roudy Nassif: Responsibility and purpose within myself to help people know the truth there is to light and the power that I holds in our life.
• 16:32
  Roudy Nassif: That light is not only something that we turn on and off that allow us to see the room around us.
• 16:37
  Roudy Nassif: The moment we turn on the light, we are literally turning on.
• 16:40
  Roudy Nassif: Different hormones that are either serving us or disrupting our life.
• 16:45
  Roudy Nassif: And my life's mission is to help people understand this and to help them harness the power of light so that they can achieve whatever they wanna achieve, whether it's a business or relationship or health goals.
• 16:58
  Roudy Nassif: And then eliminate the sabotaging frequency of light that we're all exposed to from LEDs and computers.
• 17:06
  Tom Jackobs: Yeah.
• 17:06
  Tom Jackobs: Wow.
• 17:07
  Tom Jackobs: That's gonna be quite the challenge because these devices are all around us, but let's, I wanna dive into the business side of it.
• 17:15
  Tom Jackobs: So no phone, no laptop, no business education, I'm guessing either, your sister's like you're gonna go into business.
• 17:26
  Tom Jackobs: How did that, come about and how long did it take to get the business started and all that?
• 17:32
  Roudy Nassif: Yeah, absolutely.
• 17:32
  Roudy Nassif: That's a great question.
• 17:33
  Roudy Nassif: So at that point, as you mentioned, no phone, no computer, no bank account, and I was completely unplugged from the whole matrix.
• 17:42
  Roudy Nassif: Like literally like the idea of registering a business and doing all the paperwork was bringing me a lot of anxiety, however.
• 17:49
  Tom Jackobs: Yep.
• 17:50
  Roudy Nassif: When we are operating from the heart, that drive and purpose that is from within us could literally overcome any obstacle.
• 17:57
  Roudy Nassif: And this is what really surprised me when I hear about people who are following trends, because you may follow trends and you may make some money.
• 18:05
  Roudy Nassif: However, it's not sustainable because.
• 18:08
  Roudy Nassif: As you may know, Tom, in any business, there's tremendous amount of problems that are continuously popping up and some of which are things you like to do, some of which are things you hate to do.
• 18:19
  Roudy Nassif: And what I have learned in my life is that if I did not have that purpose and inspiration and a true drive.
• 18:27
  Roudy Nassif: Of seeing what the future is gonna be in 50, 60, 70, 80 years from now, which is essentially driving me, I will have not been able to overcome all these issues, all these obstacles, all the difficulties and the tragedies that happen daily as the business is running.
• 18:45
  Tom Jackobs: Yeah, and I wanna kinda dive into that just a little bit for the listeners to really digest that as well the, SBA, Small Business Administration says there's.
• 18:59
  Tom Jackobs: 20% of the businesses go out of business in the first year and 90% in 10 years.
• 19:06
  Tom Jackobs: I think a lot of that, especially in that first year, is a lot of people that are chasing those trends, chasing the dollars and not having that purpose.
• 19:14
  Tom Jackobs: So when those difficult things happen, which again, you're spot on all the time, something's happening.
• 19:22
  Tom Jackobs: If it's too much, then they're just gonna go, yeah, I'm not interested.
• 19:25
  Tom Jackobs: I'm, I don't have the purpose, I don't have the drive behind it.
• 19:29
  Tom Jackobs: that's something when you're going into business, and this really for the listeners, is to be sure that you have that purpose behind you and that drive so that when you do have those hard times, it's not gonna put you out of business.
• 19:42
  Roudy Nassif: Yes
• 19:43
  Tom Jackobs: That's a great point that you brought up.
• 19:45
  Tom Jackobs: Yeah.
• 19:45
  Roudy Nassif: absolutely.
• 19:45
  Tom Jackobs: that.
• 19:46
  Roudy Nassif: What I'd like to mention is that at that point I was essentially recovering from seven or eight years of deep depression, suicidal depression, which literally completely destroyed my ability to learn and to evolve myself.
• 20:01
  Roudy Nassif: To acquire knowledge in different areas.
• 20:04
  Roudy Nassif: And when you start a business, there's a tremendous amount of things that you need to become good at in order to run the business.
• 20:11
  Roudy Nassif: However, what I will say that technique is important, strategy is important, but none of which are essential to actually driving a business and succeeding in a business because all of those will come as a secondary, as the effect.
• 20:29
  Roudy Nassif: Of the number one cause of following your heart.
• 20:33
  Roudy Nassif: If you are following your heart, you can achieve anything you could you set your mind into.
• 20:37
  Roudy Nassif: There's nothing that you cannot achieve.
• 20:39
  Roudy Nassif: However, if you're just following trends, the amount of things that you need to learn and the amount of like willpower and discipline that you need to apply towards yourself is.
• 20:51
  Roudy Nassif: Literally torturing to the point that you will not be able to sustain yourself.
• 20:56
  Roudy Nassif: There must be something within you on the inside that is flaming, that is burning, that will allow you to sustain yourself throughout all these torturing times.
• 21:06
  Roudy Nassif: When things go really wrong.
• 21:09
  Tom Jackobs: Yeah.
• 21:09
  Tom Jackobs: Yeah.
• 21:10
  Tom Jackobs: So well put.
• 21:12
  Tom Jackobs: Thank you.
• 21:12
  Tom Jackobs: So when you did finally start the business, like how much of a learning curve was that for you and a struggle in those first couple months?
• 21:24
  Roudy Nassif: Yeah, so pretty much out of a hundred I had to learn a hundred things.
• 21:28
  Roudy Nassif: There was no one thing that I was familiar with.
• 21:31
  Roudy Nassif: Like the whole language of the business, the whole mindset.
• 21:34
  Roudy Nassif: Also like the paperwork, some of some of the things that like I would have never imagined myself that I would be sitting and doing.
• 21:41
  Roudy Nassif: I actually disciplined myself and I sat down and I did.
• 21:44
  Roudy Nassif: And fundamentally, like I think that looking back right now, I could literally if I think about it from, with reason and I apply like reasoning there's no there's no straight line or like a method from this point to this point that I was like reasonably following in order to drive myself forward in the business.
• 22:13
  Roudy Nassif: So it was absolute chaos.
• 22:16
  Roudy Nassif: And it was only passion that was driving me.
• 22:20
  Roudy Nassif: And as this passion was moving me, I was, encountering wonderful people who were really good at what they were doing.
• 22:29
  Roudy Nassif: And I started observing and learning from them.
• 22:32
  Roudy Nassif: And then essentially I started like those people were absolutely essential because they will light up some blind spot that I could have never figured out on my own.
• 22:42
  Roudy Nassif: But the moment they will light up that blind spot for me, then what I would often do is that I would go and study as much as possible on that topic.
• 22:51
  Roudy Nassif: Or eventually when the business stopped making money, then I would hire people that are better than me and that I will delegate those tasks that I personally don't know how to do to them because it's essentially what they love to do.
• 23:05
  Roudy Nassif: And I'll try to keep myself in my own line and do what I love to do.
• 23:11
  Roudy Nassif: However I must say that throughout the four, four and a half years, I've done a lot of things that I didn't like to do that I wasn't good at, and that I became good at.
• 23:20
  Roudy Nassif: So I sometimes hear people saying about as business owners, we need to stay in our lane and only do the things we love to do.
• 23:28
  Roudy Nassif: And I don't think it works like this all of the time.
• 23:30
  Roudy Nassif: Oftentimes like 60 or 70% of the time you may be doing things that you really, you don't really like to do, and you need to talk yourself through that and then find love and then find.
• 23:43
  Roudy Nassif: Find the energy to actually, even though it's a task that you don't like there's a point in you somewhere where all resistance drops and where you could find love for that thing, even though it's difficult.
• 23:56
  Roudy Nassif: And I found that the more I did difficult things and the more I did things that I don't like and I don't love, the more I built my own character and the more my character became strong, the more I was able to essentially extend my own power into my business because essentially the business is only a reflection of who you really are and it could only grow as much as you are growing.
• 24:22
  Roudy Nassif: And I would never expect my business to, go beyond what, where I'm willing to go.
• 24:29
  Roudy Nassif: And it's, it'll always be a reflection of how much I'm willing to expand and how much I'm willing to grow and how much I'm willing to give from myself.
• 24:37
  Roudy Nassif: But at the core of, at the core of all of this is that desire to give to others, and that always come from the heart.
• 24:45
  Tom Jackobs: Yeah and it goes back to your original definition of a heart-led business of a business is about serving, people.
• 24:52
  Tom Jackobs: So that totally makes sense and is in alignment.
• 24:56
  Tom Jackobs: One thing that I wanna bring back up that you, you mentioned is and I think a lot of new business owners do not do what you were just describing.
• 25:05
  Tom Jackobs: What you did is when you had a difficult thing that you didn't know how to do, you dove deep into it and got educated on how to do it.
• 25:15
  Tom Jackobs: I think a lot of business owners, and this is where that failure comes up they skip that part.
• 25:20
  Tom Jackobs: They don't go too deep into it and learn how to get really good at it, or at least understand it to a point where when you do give it to somebody else, you know that they're doing the right thing.
• 25:30
  Tom Jackobs: I think that's another really great lesson for new business owners that have the purpose, the passion, but you don't have all the knowledge and do what Roudy did and just dive into that knowledge.
• 25:42
  Roudy Nassif: And as an example of this, I literally hated analytics and I hated the numbers and I didn't like systems and that was the, that was the least thing I would be like naturally oriented towards.
• 25:57
  Roudy Nassif: And it wasn't until I was studying different.
• 26:01
  Roudy Nassif: Books, for example, like one of the, one of the books that really was very powerful for me is a book called Scaling Up by Verne Harnish, where he essentially teaches you different steps that will allow you to literally systemize your business so that you could scale it.
• 26:19
  Roudy Nassif: But at that point.
• 26:20
  Tom Jackobs: Yep
• 26:21
  Roudy Nassif: a lot of the things that I had to do to implement this, those system did not come naturally to me.
• 26:27
  Roudy Nassif: And as an example of this in this system, there's something called a scorecard where you essentially pick a set of 15 to 20 metrics that will
• 26:38
  Tom Jackobs: Yep.
• 26:38
  Roudy Nassif: give you a pulse on how your business is moving.
• 26:42
  Roudy Nassif: And a good analogy for this is as a business owner, imagine yourself to be in a desert.
• 26:48
  Roudy Nassif: In a spot where there's no internet, no telephones, nothing.
• 26:52
  Roudy Nassif: And if a plane could come and fly overhead and drop a piece of paper with a set of metrics, okay, if like those metrics should be enough for you to look at this paper and have a pulse on whether the business is moving in the right direction or in the wrong direction.
• 27:09
  Roudy Nassif: And when I first heard this concept.
• 27:11
  Roudy Nassif: I knew it's a very powerful concept, and I knew that I needed it, but every cell in my body resisted it because that meant that I needed to sit down and track different metrics, and that was something that did not come naturally to me, and I did not like to do it, and it was very time consuming.
• 27:28
  Roudy Nassif: And yet I kept.
• 27:31
  Roudy Nassif: I kept going in and out trying to do it, and then, feeling a lot of resistance and then moving away from it and then distracting myself with low level things just so I don't actually sit and do the thing.
• 27:42
  Roudy Nassif: But then I actually realized is that I was only moving away from the thing that was most powerful for my business in that moment.
• 27:51
  Roudy Nassif: And when I had that realization, I made the commitment that I'm going to take tiny steps every day in order to make myself better.
• 27:58
  Roudy Nassif: Actually sitting down and tracking those metrics that I need to track to have a pulse on my business.
• 28:04
  Roudy Nassif: And that worked very well for me because instead of making it really big in my head of looking at seven or eight books I need to read in order for me to become good at this, I broke it down into tiny actions that I could take every day, even for five minutes.
• 28:20
  Roudy Nassif: That would allow me to become a little, be a little bit better at this and that will.
• 28:25
  Roudy Nassif: Continue to help me to maintain that momentum day after day until I really became very good at it.
• 28:31
  Roudy Nassif: I became very fast at it, and sure enough, I realized that it was the one thing that my business needed to essentially take break through from the point where I was to, to the point where I'm actually in this moment.
• 28:45
  Tom Jackobs: Oh, that's great.
• 28:46
  Tom Jackobs: Yeah.
• 28:47
  Tom Jackobs: And what a great realization.
• 28:49
  Tom Jackobs: And again, these are things that a lot of new business owners just don't really think about it.
• 28:54
  Tom Jackobs: And you have and you've conquered it, so that, that's really awesome.
• 28:58
  Tom Jackobs: And Roudy, it's, this conversation has been absolutely fantastic.
• 29:03
  Tom Jackobs: I can't believe the time has just flown by as, as it has.
• 29:06
  Tom Jackobs: But tell us how can people learn more about VivaRays and the work that you're doing around light and helping people with that.
• 29:15
  Roudy Nassif: Yeah, absolutely.
• 29:16
  Roudy Nassif: So our website is VivaRays.com, V-I-V-A-R-A-Y s.com.
• 29:21
  Roudy Nassif: And currently on our website, we sell the most advanced circadian glasses that I'm currently wearing, which filter out artificial light at different times of the day.
• 29:31
  Roudy Nassif: For example, the one I'm wearing right now, it harmonizes that inflammatory frequency that come from LED lights and screens and it make it, make that, narrow spike in blue light that has been shown to create inflammation.
• 29:43
  Roudy Nassif: More balanced with other frequencies of color just like we get from sunlight.
• 29:47
  Roudy Nassif: And this is a very powerful system because.
• 29:51
  Roudy Nassif: It doesn't only harmonize the blue light during the day.
• 29:54
  Roudy Nassif: It's designed to filter out that light at different times of the day.
• 29:58
  Roudy Nassif: So essentially there is the evening lenses, which you could just, seemingly clip onto the base frame and those,
• 30:05
  Tom Jackobs: that's cool.
• 30:05
  Roudy Nassif: They're designed to be worn after the sunset.
• 30:08
  Roudy Nassif: And the goal from these lenses is to eliminate all of the blue and part of the green, and to mimic the color temperature of the bonfire.
• 30:17
  Roudy Nassif: Why is that?
• 30:18
  Roudy Nassif: Because essentially when the sun sets light is information and it goes into your brain, it tells your body that the day is ending so that your cells stop secreting the right hormones.
• 30:31
  Roudy Nassif: So you can have deep, restful night's sleep.
• 30:34
  Roudy Nassif: But what happen is when we are exposed to all this artificial light, after the sensor, we send the wrong signal to the brain and we tell the brain it's daytime when it's actually nighttime.
• 30:45
  Roudy Nassif: And that start causing the secretion of the wrong hormones at the wrong time.
• 30:50
  Roudy Nassif: For example, the body starts secreting cortisol, the stress hormone, which essentially lead to the secretion of a hormone called ghrelin, which makes you hungry, where whereas at night, you're supposed to have high leptin, the satiety hormone that tells your brain that you're feeling full.
• 31:10
  Roudy Nassif: And it turns out that artificial light at night suppresses that leptin.
• 31:14
  Roudy Nassif: It literally drives you to open the fridge and start munching on food, and that explains why so many people stop having those intense food cravings as soon as they start watching that Netflix movie.
• 31:27
  Roudy Nassif: Essentially.
• 31:28
  Tom Jackobs: Makes sense.
• 31:29
  Roudy Nassif: There's like this snowball effect of hormones of the wrong hormones that stop getting secreted in the body when we are exposed to the wrong frequencies of light.
• 31:39
  Roudy Nassif: And that's the purpose of these lenses, to eliminate those frequencies.
• 31:42
  Roudy Nassif: And then finally, one hour before bedtime, you put the nighttime lenses.
• 31:46
  Roudy Nassif: And those eliminate all blue, all green, and they decrease the brightness by 15 times to tell the brain that it's actually fully nighttime.
• 31:54
  Roudy Nassif: We optimize melatonin, the sleep hormone, and also optimizes growth hormone and allows the body to tap into its natural ability to burn fat at night when we are sleeping instead of making fat at night because of the wrong frequencies of light.
• 32:10
  Roudy Nassif: So
• 32:11
  Tom Jackobs: Yeah.
• 32:11
  Roudy Nassif: you could learn all of this on our website as well as on our instagram page VivaRays.
• 32:19
  Tom Jackobs: Okay.
• 32:20
  Tom Jackobs: Awesome.
• 32:20
  Tom Jackobs: We'll link all that up into the show notes as well.
• 32:23
  Tom Jackobs: And just real quick question on the glasses that you're wearing right now, and if people are watching this on YouTube, you can see that.
• 32:29
  Tom Jackobs: Do those have a small tint to it or a light.
• 32:32
  Roudy Nassif: Yes.
• 32:32
  Roudy Nassif: It has a very small light melanin pigmentation dye that is designed to, so if you ever measure the frequency of light that is coming from an LED bulb or a screen while you notice that
• 32:44
  Tom Jackobs: Yeah
• 32:45
  Roudy Nassif: it has a very narrow spike in blue light, not even full spectrum blue light.
• 32:49
  Roudy Nassif: And this blue light is not balanced with other frequencies of colors like the orange, yellow, and red light.
• 32:56
  Roudy Nassif: Whereas when you go outside in the sun, there's a lot of blue light.
• 33:00
  Roudy Nassif: You have full spectrum blue light, but this blue light is balanced with the opposite colors are the orange, red, and infrared, and those balance each other out.
• 33:09
  Roudy Nassif: And the tragedy during the day is when we are exposed to that narrow spike that is not and alignment with other frequencies, and that essentially causes inflammation, headaches, eye strain, et cetera.
• 33:20
  Tom Jackobs: Ah, okay.
• 33:21
  Tom Jackobs: And so with that light tint that you have on there now, that eliminates that one or that narrow frequency.
• 33:27
  Roudy Nassif: Yeah, essentially it doesn't eliminate it.
• 33:29
  Roudy Nassif: It absorbs it and it keeps the blue, but then it spread the blue across the spectrum, so you are also getting more of the yellow, orange, and red lights coming with the blue.
• 33:40
  Tom Jackobs: Okay.
• 33:41
  Tom Jackobs: Okay.
• 33:42
  Tom Jackobs: Okay.
• 33:42
  Tom Jackobs: Nice.
• 33:43
  Tom Jackobs: And that's for use when you're in front of a computer or what have you.
• 33:47
  Tom Jackobs: You don't have to do that outside.
• 33:48
  Roudy Nassif: When you are exposed to
• 33:49
  Tom Jackobs: outside
• 33:49
  Roudy Nassif: sunlight only outside, essentially you don't want anything that blocks sunlight from entering your eyes, and that's why, for instance, sunglasses are one of the most dangerous in endocrine disruptor innovation.
• 34:03
  Roudy Nassif: We've ever start using.
• 34:04
  Roudy Nassif: And interestingly enough, there's a doctor, his name is Dr.
• 34:07
  Roudy Nassif: John Ott, back in the 1970s.
• 34:10
  Roudy Nassif: He, he has a phenomenal book called"Health and Light", but John Ott tapped into the power of light accidentally.
• 34:18
  Roudy Nassif: He was essentially struggling with arthritis for many years, and one day he went to the beach in Florida and he accidentally broke his sunglasses.
• 34:30
  Roudy Nassif: Now what he noticed by the end of the day will blow your mind.
• 34:34
  Roudy Nassif: John Ott noticed that his arthritis pain was decreasing, so he asked himself a very interesting question.
• 34:39
  Roudy Nassif: What is the relationship between breaking my sunglasses and this arthritis pain decreasing?
• 34:46
  Roudy Nassif: Was that by accident or was that actually, or was there something.
• 34:50
  Roudy Nassif: To, to the game out there that I don't know about.
• 34:53
  Roudy Nassif: And that took him down a rabbit hole of essentially investigating light.
• 35:00
  Roudy Nassif: And what he actually realizes that the same frequency that they told him it will kill him, which is UV light, which is very demonized.
• 35:08
  Roudy Nassif: And there's all these people telling you to wear sunglasses to protect your eyes.
• 35:12
  Roudy Nassif: It was the same frequency that healed him from arthritis four months after he eliminated sunglasses.
• 35:18
  Tom Jackobs: Wow.
• 35:19
  Tom Jackobs: That's crazy.
• 35:21
  Tom Jackobs: Yeah, it's amazing just how the body works and just our environment and all that.
• 35:26
  Tom Jackobs: Wow.
• 35:27
  Tom Jackobs: Thank you for doing all that research and sharing that with us today on the show as well.
• 35:31
  Tom Jackobs: I really appreciate your stories and just your journey, so thank you so much for being with us here today.
• 35:37
  Roudy Nassif: Yeah, my absolute pleasure.
• 35:38
  Roudy Nassif: Thank you for having me, Tom.
• 35:39
  Tom Jackobs: Awesome.
• 35:40
  Tom Jackobs: And thank you listeners and watchers of the show today.
• 35:43
  Tom Jackobs: I really appreciate it and make sure you're checking out everything that Roudy's doing and we've provided all that down into the show notes so that you can go down there and click away and make sure you're downloading that seven steps.
• 35:55
  Tom Jackobs: Free gift that he's provided as well.
• 35:57
  Tom Jackobs: That'll give you the, those seven things that you need to do to clean up your light and help you sleep better and get your rhythm back.
• 36:05
  Tom Jackobs: And if you could do me a quick little favor, and that is to share the show with a friend or family member that might be interested in what we were talking about today.
• 36:14
  Tom Jackobs: And definitely about heart-led businesses and helping more people have a heart-led business.
• 36:19
  Tom Jackobs: Until next time, lead with your heart.
• 36:23
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 36:28
  Speaker 2: Join us next time for another inspiring journey into the heart of business.