The 125x Gap
Most business owners believe that reaching £20 million in turnover is the hard part. They're wrong. Getting there is the heroic bit — the scrappy, sleep-deprived, figure-it-out-as-you-go chapter that most people never survive. But staying stuck at £20 million? That's the quiet tragedy nobody talks about.
Two businesses start from the same place. Same turnover. Same potential. Ten years later, one is worth £35 million. The other is worth £4.4 billion. That's not a different market, a better product, or a fortunate set of circumstances. That's a decision — one that most founders don't even know…
The skinny
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