DTC Podcast | Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events
Subscribe to DTC Newsletter – https://dtcnews.link/signup Most list-growth advice assumes you have a website people visit. Cove Soda doesn’t. They sell zero sugar soda in roughly 7,000 retail doors with no real DTC store, which means no site traffic, no purchase pop-ups, and no easy email capture. Zoe Kahn runs marketing for Cove as interim VP. In this episode she breaks down how a retail-first brand still builds a direct, owned channel, why she treats in-person events as the acquisition surface, and how she competes in a soda aisle that already has Olipop and Poppi running Super…
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