LinkedIn Changes Job Ad Pricing

Rec Tech: the Recruiting Technology Podcast · Aug 27, 2026 · 6m

First up: If you’ve logged into your recruitment dashboard recently and noticed your LinkedIn ad campaigns look a little different, you aren't imagining it.

LinkedIn officially retired its daily and 30-day "slot" campaigns and migrated everyone over to a Pay-for-Performance—or P4P—model.

Here’s what that actually means for your hiring budget:

Instead of buying calendar airtime where you pay regardless of engagement, you now pick a fixed budget tier—either $299, $399, or $549. You only pay when a candidate clicks "Apply."

Sounds great, right? But here’s the catch you need to know about: Your…