Morning Drive | The Company That Hires Emirati People of Determination | Mira Business FM
Tim Elliott explores a transformative business model that prioritises social impact alongside commercial success. Joined by Michael Mascarenhas, CEO of Desert Group, and Saif Saeed, a talented Emirati participant, the discussion centres on Enable—the UAE’s first retail entrepreneurship programme for people of determination. Michael discusses how the initiative moved beyond traditional profit targets to foster real-world retail skills. Saif shares his personal journey of gaining confidence and carving out a meaningful career. Discover why inclusion is a smart business move for the Emirates…
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