S5E2: Scaling & innovating on CPG with Graham Fortgang of MatchaBar
In The Room with Graham Fortgang, Founder of MatchaBar.
Season 5 continues with Graham Fortgang, co-founder, and CEO of MatchaBar. Graham runs MatchaBar alongside his brother, Max, whom he’s worked with for over 7 years. We asked Graham why he and Max fell in love with matcha and, to break down their mission of bringing matcha to the mainstream whether through grocery stores, online shipping, or wholesale offerings.
From guerrilla marketing in the busiest grocery stores to flying to Japan to study the origins of matcha, Graham has dedicated his life to his cause of bringing more attention to…
The skinny
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