Latest / Business. Wealth. Impact.
The Truth About Google Ads - Fight Back Against Fraudulent Traffic with Anna Covert | BWI #197
Episode 197 - The Truth About Google Ads - Fight Back Against Fraudulent Traffic with Anna Covert
Anna Covert, a Forbes bestselling author and digital marketing fraud expert, helps Fortune 500 companies navigate the shift from SEO to AEO and GEO. She exposes how AI is changing search with "zero click" results and shares critical steps to ensure content is found and protected from the serious threat of ad fraud.
Key Takeaways
● Search has evolved from SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
● Manually submit new content URLs to Google Search Console to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.