Latest / Carl Gould #70secondCEO
Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low.
It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard.
And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services?…
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