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NIL Changes Recruiting Without Changing Core Values | Oklahoma Sooners Football News
NIL has flipped college football recruiting on its head, forcing Oklahoma coaches to juggle agents, contracts, and financial demands while staying true to their core mission: building relationships and developing talent. They’ve hired a dedicated NIL team to handle the business side, letting coaches focus on evaluating players and player growth. Though the landscape is more transactional now, authenticity and genuine connections remain non-negotiable—coaches have learned to adjust expectations when recruits prioritize NIL opportunities over commitment. In the end, they believe the heart of…
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