Latest / Business Class: The Global Tourism Leadership Conversation
Building a Destination from Scratch: Wendy Haase-Roberts on Leadership, Community, and the Future of Santa Ana
In this episode of Business Class, Stephen Ekstrom from Learn Tourism sits down with Wendy Haase-Roberts, President & CEO of Travel Santa Ana, to discuss the unique challenge of creating a destination organization from virtually nothing more than a name and a vision.
Wendy shares how Travel Santa Ana has become a connector for businesses, attractions, artists, and community organizations throughout the city. She discusses lessons learned from launching a new DMO, building a strong destination brand, managing with a small yet highly effective team, and fostering authentic community pride…
The skinny
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