Ep. 1468 Gurvinder Bhatia: Understanding Consumer Behaviour | wine2wine Business Forum 2022
Welcome to Ep. 1468, How to Understand Consumer Wine Buying Behaviour? Stop listening to pseudo-experts, Gurvinder Bhatia IWE, Marianna Velenosi (mod)
This is the wine2wine Business Forum 2022 Series.
About today’ session:
In order to communicate effectively with wine consumers, one must first understand human behaviour and accept that before someone is a wine consumer, they are a consumer. The wine industry too often fails to understand that making wine accessible is not about stratifying wine based on quality, but instead about appealing to a consumer’s (ie. individual’s) need to feel that…
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