The Friends of Attention, "Attensity! A Manifesto of the Attention Liberation Movement" (Crown, 2026)

New Books in Popular Culture · Jan 20, 2026 · 1h 3m

“You are correct: something is seriously wrong.” So begins Attensity: A Manifesto of the Attention Liberation Movement (Crown, 2026) written by members of the friends of attention collective. That something is that our attention, and it is being captured and commodified by corporate entities that see our attention as a precious resource, perhaps as fundamental as water, that can be mined and extracted. This new process of extraction, called human fracking by the collective, is not simply a timewaster, with every minute introducing another tiktok video to scroll through. Rather our attention…