Latest / The DEX Show: A Show for IT Change Makers / AlphaFold, Office Politics, and Mustafa Suleyman’s Two Futures (w/Benedict Lelijveld)
Transcript
- 0:01Speaker 1: Welcome it, change makers to the Deck Show with Tim
- 0:05Speaker 1: Flower and Tom McGrath. Let's get into it.
- 0:08Speaker 2: I know, I know. The music's the same, the intro
- 0:11Speaker 2: is the same. Tim Flower has gone, but it still says,
- 0:14Speaker 2: Tim Flower, you don't have to keep telling me this.
- 0:16Speaker 2: We have been working hard on you.
- 0:18Speaker 3: See.
- 0:18Speaker 2: The thing was we we couldn't, for the life of
- 0:21Speaker 2: us find the original music track, the original tune with
- 0:26Speaker 2: a hub of voiceover, but we added to it. So
- 0:28Speaker 2: we thought, well, what the heck, let's have all new
- 0:31Speaker 2: music to go with an all new intro. So the
- 0:34Speaker 2: Deck Show production team we've been deep in the trenches
- 0:38Speaker 2: weighing hundreds of different songs, and the next week we're
- 0:43Speaker 2: gonna unveil the new intro and outro music. It's it's
- 0:45Speaker 2: pretty different. You're gonna love it or hate it that much.
- 0:49Speaker 2: I can I can kind of guarantee, but it will
- 0:52Speaker 2: be new. It will give you something to react to.
- 0:55Speaker 2: It will stop the messages coming in about why does
- 0:58Speaker 2: the show still introduce you and Tim Flower? I know,
- 1:01Speaker 2: I know, I know. It's it's it's it's it's in
- 1:03Speaker 2: the it's in the post. Tune in for next week's episodes.
- 1:06Speaker 2: You'll you'll hear what we've come up with, and you
- 1:08Speaker 2: can let us know what you think. Okay, all right
- 1:11Speaker 2: on with today's show. I don't know about you, but
- 1:14Speaker 2: I often find myself these this last year in particular,
- 1:18Speaker 2: thinking about what it's like to be a young person
- 1:22Speaker 2: in their first decade of their career, over this last
- 1:27Speaker 2: over these last few years, right, I mean, from all
- 1:30Speaker 2: the disruption of COVID to remote work now AI am
- 1:34Speaker 2: the way that's ripping out all the previous certainties in
- 1:38Speaker 2: terms of what a career looked like, in terms of
- 1:40Speaker 2: what we could expect in terms of career progression and
- 1:43Speaker 2: skill sets and such like. It's been hectic if you're
- 1:47Speaker 2: in your thirties, forties, fifties beyond. But imagine if you're
- 1:52Speaker 2: if this is your first decade of work, if you're
- 1:54Speaker 2: if you're trying, if you're busy trying to find your
- 1:57Speaker 2: your your feet and your way. What has this been like?
- 2:02Speaker 2: And how younger professionals preparing for such an uncertain as
- 2:07Speaker 2: well as exciting future. Well, it just so happens that
- 2:11Speaker 2: we have in our raw bit a fantastic young writer.
- 2:15Speaker 2: He's written on Decks for the Decks Hub as well
- 2:18Speaker 2: as other publications countless times over the last year. Really
- 2:23Speaker 2: great selection of pieces which we can find in the
- 2:26Speaker 2: show notes, and we thought we get him on the
- 2:28Speaker 2: show to discuss not only those articles and some of
- 2:33Speaker 2: the themes he's already addressed there, but indeed what it's
- 2:36Speaker 2: been like, what it's like to be a younger professional
- 2:40Speaker 2: making their way in the world at such an uncertain time.
- 2:43Speaker 2: So let's welcome him to the Deck show.
- 2:47Speaker 3: Hi, everybody, I am benderditt lellidod. It's a pleasure to
- 2:50Speaker 3: be on the pod. Been listening for a while, so
- 2:53Speaker 3: it's quite special for me to be here. Yeah, so
- 2:56Speaker 3: I am a young professional. I've been looking for a
- 3:00Speaker 3: couple of different companies over the past seven years, mostly
- 3:04Speaker 3: in sort of tech and telecom spaces. Most recently I've
- 3:07Speaker 3: been contributing some writing to the dex Hub and a
- 3:09Speaker 3: few other different companies and platforms out there. But yeah, no,
- 3:13Speaker 3: it's it's really really great to be here, and I'm
- 3:16Speaker 3: very happy to kind of give my two cents on
- 3:18Speaker 3: some of the perspectives of, you know, the modern situation
- 3:22Speaker 3: that we found ourselves in. Fantastic Benet, thanks so much
- 3:25Speaker 3: for coming on a show and as I say, I
- 3:26Speaker 3: think your articles they give us super compelling overview of
- 3:29Speaker 3: how AI is impacting a generation still relatively young in
- 3:33Speaker 3: terms of its professional development, both in terms of the
- 3:36Speaker 3: good and the bad and the unknown. How would you
- 3:39Speaker 3: articulate that picture overall, and how are you seeking to
- 3:43Speaker 3: build your own experience and expertise in this very changeable environment. Yeah,
- 3:49Speaker 3: of course, I grew up in a very digital first generation.
- 3:52Speaker 3: We grew up in the kind of transition from a
- 3:54Speaker 3: lot more analog forms into a lot more digital forms,
- 3:57Speaker 3: online news, online entertainment, and all these things. AI has
- 4:01Speaker 3: come kind of just at the end of that where
- 4:03Speaker 3: I've been transitioning out of that really formative stage and
- 4:05Speaker 3: into the stage of Okay, now things are sort of
- 4:08Speaker 3: past what I grew up with. So we're in this
- 4:11Speaker 3: period of we didn't grow up with it, but we
- 4:13Speaker 3: know how to use it. We're not going to completely
- 4:17Speaker 3: be subsumed by it. And it's just a real delicate
- 4:21Speaker 3: balancing act of you know, is this actually good for people,
- 4:24Speaker 3: this is good for society, is this good for business?
- 4:26Speaker 3: So it's just a very strange point of history to
- 4:31Speaker 3: kind of be coming into our early careers and is
- 4:33Speaker 3: really just a summary of Wow, there's so much we
- 4:36Speaker 3: can do. Let's hope this doesn't go horribly excellent.
- 4:41Speaker 2: I mean one of the that does speak to the
- 4:43Speaker 2: balance in your writing and I think between optimism and caution,
- 4:47Speaker 2: shall we say, And perhaps a great kind of entry
- 4:50Speaker 2: point to your writing is your excellent piece on a
- 4:54Speaker 2: Mustafa Sulliman. For anyone who doesn't know, maybe begin by
- 4:58Speaker 2: giving it a know much about him, give a bit
- 5:01Speaker 2: more of an overview into his career.
- 5:04Speaker 3: Yes, So Mistafa Suleiman started with deep Mind, which was
- 5:08Speaker 3: a UK based AI company started not too far from
- 5:13Speaker 3: where either of us are actually Caledonian Road in North London,
- 5:18Speaker 3: and they had a lot of very interesting sort of
- 5:21Speaker 3: early developments came around at things like Alpha Go, which
- 5:25Speaker 3: beat one of the Go grand Masters in twenty sixteen
- 5:29Speaker 3: or something. They're established in twenty ten, so six years
- 5:31Speaker 3: they went from simple kind of computer programs to deep
- 5:36Speaker 3: machine learning and producing things which you know, go grand
- 5:39Speaker 3: Masters or were playing StarCraft things like that. It was
- 5:42Speaker 3: a lot of video game kind of learning situations in
- 5:45Speaker 3: the early days. Then they had Alpha Fold I believe
- 5:50Speaker 3: it was called, which was this fantastic program which could
- 5:54Speaker 3: look at how protein folding stretches came together a little
- 5:57Speaker 3: bit of a personal area interest for me. I have
- 6:01Speaker 3: a sort of biology background, so there's some kind of
- 6:05Speaker 3: really fascinating things which came out of that and eventually
- 6:07Speaker 3: got picked up by Google into their sort of Google
- 6:10Speaker 3: Deep Mind collaboration, which eventually happened. But yeah, Suleiman has
- 6:15Speaker 3: always been this very outspoken voice within the AI space.
- 6:20Speaker 3: He kind of preaches this interesting balance of yes, there's
- 6:23Speaker 3: all these amazing things we can do, the kind of
- 6:26Speaker 3: plummeting cost of power, the ability for AI to kind
- 6:29Speaker 3: of form these deep personal connections with people. His vision
- 6:33Speaker 3: is sort of that everyone in the future will have
- 6:35Speaker 3: their personal AI which will be intelligent, emotionally intelligent, and
- 6:40Speaker 3: able to perform many more actions than we can see
- 6:42Speaker 3: in the kind of the modern day and age. But
- 6:44Speaker 3: he also constantly preaches caution and that kind of this
- 6:48Speaker 3: containment should come first, that governments need to be dramatically
- 6:53Speaker 3: changing their attitudes around AI and making sure that they
- 6:56Speaker 3: are ready for the things which are to come in
- 6:59Speaker 3: a very real way, which is in some ways refreshing,
- 7:03Speaker 3: and then in other ways it's like, Okay, great, you're
- 7:06Speaker 3: preaching all these things, and we're seeing all this stuff
- 7:08Speaker 3: out there. Some of the things you've done with various
- 7:12Speaker 3: companies maybe don't reflect those values all the time. No, no,
- 7:15Speaker 3: no one's perfect. And you know it's a big business
- 7:17Speaker 3: world out there, and when you work for Microsoft, no
- 7:20Speaker 3: man is an island.
- 7:21Speaker 2: And it's the fact, as you articulate it in your piece,
- 7:24Speaker 2: that he is both assertively optimistic and assertively pessimistic at
- 7:30Speaker 2: the same time, which seems to allow to break from
- 7:32Speaker 2: the pack. You know, it tends to be that people
- 7:34Speaker 2: embody one direction or the other.
- 7:37Speaker 3: It's sure. Yeah, So he coined this term pessimism, pessimism
- 7:41Speaker 3: of a version of sort of. I mean, think of
- 7:46Speaker 3: any movie that's not like a kid's movie that has
- 7:49Speaker 3: a big AI in it, you know your Terminators, Yeah,
- 7:52Speaker 3: two thousand and one's anything like that. It doesn't paint
- 7:55Speaker 3: a great picture of what AI would be. And if
- 7:59Speaker 3: you know certain spheres of people, you know they want
- 8:02Speaker 3: to fully automate everything and have AIS be in charge
- 8:05Speaker 3: of hiring, firing, monitoring, all that kind of thing. No
- 8:08Speaker 3: one wants, you know, big brother AI staring down over
- 8:11Speaker 3: them and so and sue them. Kind of preaches against this,
- 8:14Speaker 3: saying that you know, we need to make sure their
- 8:16Speaker 3: AIS are not this tyrannical force which could be harnessed
- 8:21Speaker 3: by you know, bad actors or you know, people within
- 8:24Speaker 3: certain government spheres to kind of repress and suppress people.
- 8:29Speaker 3: And he kind of paints a very clear picture that
- 8:33Speaker 3: you know, if unregulated, unchecked, given unlimited access to everything,
- 8:39Speaker 3: and that if pushed by you know, unfortunately the worst
- 8:41Speaker 3: of society, it very much could be at all. It
- 8:44Speaker 3: is that powerful. AI is this multi spectrum, incredibly potent
- 8:50Speaker 3: force multiplier. It's it's not almost a thing by itself.
- 8:53Speaker 3: It's just it enables you to do other things much
- 8:56Speaker 3: more better and much more effectively. And humans have been
- 8:58Speaker 3: good at, you know, depression, tyranny, monitoring all those things
- 9:02Speaker 3: since before we even had, you know, the first computer.
- 9:05Speaker 3: It would simply just make people better at doing those
- 9:07Speaker 3: things if it was allowed to. On the other hand,
- 9:10Speaker 3: he preaches this sort of utopian future where you know,
- 9:13Speaker 3: everyone has sort of the personal AI and it's been
- 9:17Speaker 3: used to kind of create these things. He talks all
- 9:20Speaker 3: about synthetic biology, So protein folding is a really complex
- 9:25Speaker 3: space within the locular biology of how these certain proteins
- 9:28Speaker 3: fold up together, have being been constructed by certain DNA sequences.
- 9:32Speaker 3: It's really computer intense to put it together, but AI
- 9:36Speaker 3: is sort of the perfect tool for mapping out these
- 9:38Speaker 3: proteins and how they fold together. And then if you
- 9:40Speaker 3: get really good at that, you can start messing around
- 9:42Speaker 3: with Okay, can we make new proteins? Can we have
- 9:45Speaker 3: them do something else? And with advances in things like
- 9:48Speaker 3: Crisper and Tiger, these new gene editing tools and things
- 9:51Speaker 3: like that, and so like we've we've able to be
- 9:55Speaker 3: we've modified ecoli to produce insulin that was not a
- 9:59Speaker 3: little while ago, like we worked out how to do that.
- 10:01Speaker 3: Imagine what we can do with these tools and this
- 10:03Speaker 3: level commuting technology. We can produce viruses which could cure diseases.
- 10:07Speaker 3: We could you know, produce complex synthetic compounds from purely
- 10:13Speaker 3: organic kind of the micro organisms to revolutionize medicines, construction,
- 10:20Speaker 3: kind of healthcare of any kind, beauty, anything like that.
- 10:24Speaker 3: If you don't need to test it on a live
- 10:27Speaker 3: animal these days, because you can perfectly kind of produce
- 10:30Speaker 3: whatever sort of analog you need to test it on properly. Fantastic, great,
- 10:35Speaker 3: I mean, so many kind of good ideas out there
- 10:39Speaker 3: for this and if you have this emotionally intelligent action
- 10:44Speaker 3: capable AI that's constantly with you and helps you learn
- 10:47Speaker 3: and grow, kind of encourages your curiosity rather than surprises it,
- 10:51Speaker 3: and it kind of helps you move through the world.
- 10:54Speaker 3: You know, a lot of things out there get first
- 10:57Speaker 3: of it for people with disability or something like that,
- 11:00Speaker 3: like all the plastic surgery we have now that came
- 11:02Speaker 3: out of World War One and World War Two, of
- 11:03Speaker 3: all the horrible kind of injuries that were out there.
- 11:06Speaker 3: So if there's tools out there which AI can develop,
- 11:08Speaker 3: which you know, help the kind of most in need
- 11:11Speaker 3: in our society first will undoubtedly work out ways to
- 11:15Speaker 3: apply those to wider society as well. So yeah, it's
- 11:19Speaker 3: just it's this fascinating kind of world of But you know,
- 11:22Speaker 3: people said people said that about you know, the atom
- 11:25Speaker 3: when they worked out you know, okay, you can make
- 11:26Speaker 3: a bomb, you can make a power station. That there's good,
- 11:28Speaker 3: there's bad. It's any technology really. He tries to avoid
- 11:32Speaker 3: being a tech determinist in his own words, but it
- 11:34Speaker 3: kind of comes across that way sometimes as well.
- 11:37Speaker 1: Of just.
- 11:39Speaker 3: Technology tends to fill human need, But what if we've
- 11:42Speaker 3: moved a bit beyond that at this point, because you know,
- 11:44Speaker 3: we've produced enough food, we produced enough shelter. We don't
- 11:47Speaker 3: you know, distribute it super fairly. But you know, we
- 11:50Speaker 3: we've kind of moved beyond the basics of survival at
- 11:52Speaker 3: this point. We really we really have. It's the complex
- 11:55Speaker 3: problems now that we need to solve, and AI is
- 11:57Speaker 3: a complex tool for it.
- 11:58Speaker 2: So terrifying and fascinating. AI infused Island of Dr Moreau
- 12:04Speaker 2: Future hinted out there when we think about what, when
- 12:07Speaker 2: we think about all of this change and bringing it
- 12:10Speaker 2: more into bringing a workplace back into focus.
- 12:13Speaker 3: Sure, yes, sorry, yes, that's why we all love you.
- 12:17Speaker 4: That's amazing.
- 12:18Speaker 2: But with the level of change, the changes being predicted
- 12:23Speaker 2: in our work, working lives right yes, by many of
- 12:27Speaker 2: the most powerful and knowledgeable voices in society is you're
- 12:30Speaker 2: just how are we down here? So many rungs below
- 12:34Speaker 2: over them, all supposed to anticipate and prepare for these
- 12:37Speaker 2: changes in our future and particularly in your generation.
- 12:40Speaker 3: How do I put this? You can doom scroll on
- 12:45Speaker 3: your phone for two hours. At the end of the night,
- 12:47Speaker 3: eat some crab food and you'll be very comfortable. You
- 12:50Speaker 3: won't be happy, though, However, if you go and you
- 12:53Speaker 3: do two hours of hard graft bloodsware, enters into some project,
- 12:58Speaker 3: some deep thing. You come out of it tired, sure,
- 13:00Speaker 3: and maybe a little uncomfortable, but you'll be satisfied. Is
- 13:04Speaker 3: that kind of drive, that knowledge that satisfaction going to
- 13:08Speaker 3: be taken away from you if certain tools are introduced?
- 13:11Speaker 3: Is that where kind of the edge that you have
- 13:13Speaker 3: in your your career comes from. Is it the fact
- 13:16Speaker 3: that you are constantly diving into these certain tasks and
- 13:19Speaker 3: you are coming out stronger for it. And if that
- 13:22Speaker 3: gets fully automated and taken away from you and you
- 13:24Speaker 3: just trust everything that's coming out of it because you
- 13:27Speaker 3: know you're not questioning the data source or whatever, is
- 13:30Speaker 3: that going to take away your edge? So don't avoid
- 13:34Speaker 3: the AI tools, but think about, okay, what makes me?
- 13:38Speaker 3: You know, what's my personal brand, what's my personal kind
- 13:41Speaker 3: of contribution to the company? What it's the thing that
- 13:43Speaker 3: I can kind of put on my CV and say
- 13:46Speaker 3: this is why you should hire me. And if you
- 13:48Speaker 3: can be fully replaced by a machine and you let it,
- 13:52Speaker 3: you actively let it, that's probably not going to go
- 13:56Speaker 3: so well for you. Versus if you say no, I'm
- 13:59Speaker 3: going to keep myself plugged into this. I am going
- 14:02Speaker 3: to take the challenges. I'm going to make sure that
- 14:05Speaker 3: I am so deeply immersed in this section, this area,
- 14:09Speaker 3: this understanding, this business, this event space, this networking group,
- 14:13Speaker 3: whatever it is that kind of makes you special in
- 14:16Speaker 3: your kind of field, keep that. Don't don't let the
- 14:20Speaker 3: don't let the machine kind of kind of take that
- 14:21Speaker 3: away from you. Sure, let it write a bibliography for you. Sure,
- 14:26Speaker 3: let it, you know, proof read an article for you.
- 14:28Speaker 3: But don't let it write it. Don't let it take
- 14:30Speaker 3: away your voice, that kind of thing. Sometimes, I sometimes
- 14:34Speaker 3: feel that all these conversations about the impact of AI
- 14:37Speaker 3: seem to neglect the fact that we we're not just
- 14:40Speaker 3: markets or organizations, but we do ostensibly live in societies,
- 14:45Speaker 3: and yet society seem to be doing absolutely nothing, will.
- 14:48Speaker 2: Have no idea how to prepare for anticipate this new technology.
- 14:54Speaker 2: Do you think, particularly among your generation, there's the sense
- 14:57Speaker 2: that more should be done, or more could be done,
- 15:01Speaker 2: or is there a sort of prevailing sense of helplessness
- 15:05Speaker 2: about what it is that ever any of us can
- 15:07Speaker 2: do to prepare for something so inherently unprecedented.
- 15:11Speaker 3: Thinking about it from a societal point of view you
- 15:14Speaker 3: do see some action, you know, like there's the EU's
- 15:17Speaker 3: AI Act which came out I believe twenty twenty four,
- 15:21Speaker 3: and that kind of lit The problem is it's a
- 15:24Speaker 3: very general actor, just basically saying don't use AI for
- 15:27Speaker 3: bad things, don't use it to trick people, don't use
- 15:29Speaker 3: it for you know, you shouldn't plug it into a
- 15:31Speaker 3: facial recognition database, that sort of thing, and trying just
- 15:36Speaker 3: a very top level space to go. These are the
- 15:41Speaker 3: kind of the things that we typically agree probably would
- 15:45Speaker 3: be bad uses of AI that we have seen. You know,
- 15:48Speaker 3: there was that CEO God that got scanned out of
- 15:50Speaker 3: a couple of million because someone made a deep fake
- 15:52Speaker 3: of something. So are we know with that? I think yeah,
- 15:56Speaker 3: And things like that and basically just saying, hey, if
- 15:58Speaker 3: look that's bad, don't do that. But obviously it's an
- 16:02Speaker 3: EU actor. All that means is that when people do it,
- 16:04Speaker 3: they get fined. It doesn't actively stop them, But how
- 16:07Speaker 3: do you actively stop them? If any Tom Dick and
- 16:10Speaker 3: Harry can now go to something you know, like Lovable Vibe,
- 16:15Speaker 3: code up a deeply problematic app, sideload it onto whatever
- 16:20Speaker 3: device they want, put it on an app store until
- 16:23Speaker 3: it gets taken down a week later, but that's still
- 16:24Speaker 3: a week of people using the app. That kind of thing.
- 16:28Speaker 3: It's an unfortunate democratization of power. But honestly, I'm not
- 16:33Speaker 3: really worried about the Tom Dickson Harris. I'm worried about,
- 16:35Speaker 3: you know, the big corporates out there who will just
- 16:37Speaker 3: pay the fine and move on, because you know, we've
- 16:40Speaker 3: seen you know, not wanting to get to on, you know,
- 16:45Speaker 3: sort of a political bent on it. But you know,
- 16:48Speaker 3: big corporates, generally, without regulation, they tend to do things
- 16:51Speaker 3: which are best for profits, not necessarily best for people.
- 16:53Speaker 3: We see it again and again and again and again
- 16:56Speaker 3: across all spaces of society. Not saying you know, every
- 16:58Speaker 3: corporate's made off a bad person. I worked for one.
- 17:01Speaker 3: They were fine, but you know, on aggregate certain spheres
- 17:05Speaker 3: and things, it tends to go a bit nasty if
- 17:09Speaker 3: people aren't being told do the right thing, not the
- 17:12Speaker 3: profitable thing, all the time. But then AI is just
- 17:17Speaker 3: a big profit driver right now.
- 17:19Speaker 5: So societally it's yeah, it's AI has so many good uses,
- 17:26Speaker 5: so many potential powers and things it can do, and
- 17:29Speaker 5: it just feels like no one's ready and the people
- 17:32Speaker 5: that are ready for it are maybe not the people
- 17:35Speaker 5: who we can fully trust.
- 17:36Speaker 3: To have it is I guess just the summary well put,
- 17:41Speaker 3: very well put.
- 17:43Speaker 2: I did want to touch upon some other themes sort
- 17:45Speaker 2: of directly from your article's benedicts. I mean, one of
- 17:48Speaker 2: them you've addressed very well and and sort of blends
- 17:51Speaker 2: those themes of decks and being at an earliest stage
- 17:56Speaker 2: in your career as you're writing about the remote work explosion.
- 18:00Speaker 2: It feels like one of those topics for consumed absolutely
- 18:03Speaker 2: everybody's attention for months and months and months three four
- 18:07Speaker 2: years ago, and then everybody, almost everybody completely forgets about
- 18:12Speaker 2: it as they get distracted by the next disruptive phenomenon
- 18:16Speaker 2: in this more recent case. AI right, But there are
- 18:20Speaker 2: still consequences for younger generations who joined the workforce in
- 18:25Speaker 2: or around that time and continue to adapt in a
- 18:30Speaker 2: in a workforce fundamentally seems uncertain or unsettled about what
- 18:35Speaker 2: a workplace is or should be. You've written about it,
- 18:40Speaker 2: so maybe share some of your experiences and thoughts on
- 18:43Speaker 2: this topic, please.
- 18:47Speaker 3: So my very first eight months in one of my
- 18:50Speaker 3: first sort of proper kind of career jobs that I had,
- 18:56Speaker 3: rather than just something I'd been doing before, side project whatever.
- 19:00Speaker 3: I didn't actually go into an office for the first
- 19:02Speaker 3: eight months because it was in twenty twenty. I was
- 19:04Speaker 3: very fortunate that they were still hiring at that point.
- 19:07Speaker 3: But I didn't go into an office. I didn't meet
- 19:09Speaker 3: a person in real life. I didn't have like a
- 19:11Speaker 3: proper face to face to one to one with my manager.
- 19:14Speaker 3: I wasn't sitting in a meeting room with everybody else
- 19:18Speaker 3: listening to all those little side conversations that happen during
- 19:20Speaker 3: big meetings or roundtables, what have you. And then after
- 19:26Speaker 3: eight months of doing kind of all the tasks of
- 19:30Speaker 3: the job, because these days everything is just doable over
- 19:32Speaker 3: a computer and a WiFi, so there was no problems.
- 19:35Speaker 3: I did all my work. I did the website, edits,
- 19:38Speaker 3: I made the copy. I talked to other companies that
- 19:41Speaker 3: would have been online meetings anyway, because they're not going
- 19:43Speaker 3: to come into our office every time that kind of thing.
- 19:46Speaker 3: And that was fine. And then I went into the
- 19:49Speaker 3: office after those eight months, and I was like, Ah,
- 19:54Speaker 3: this is what I've been missing, this is this is
- 19:57Speaker 3: the thing, this is the secret source, this is the
- 19:59Speaker 3: humor element of office life, the office politics, the kind
- 20:04Speaker 3: of friendships, the things you hear, they're kind of just
- 20:08Speaker 3: able to properly read people's body language and understand their
- 20:11Speaker 3: perspective on things. All these little bits and pieces which
- 20:15Speaker 3: make up sort of being actually effective in your job
- 20:18Speaker 3: and understanding who the change makers are and understanding, okay,
- 20:22Speaker 3: this is what people actually kind of care about. Because
- 20:27Speaker 3: you know, a simple email, you're not going to get
- 20:28Speaker 3: a lot of emotion out of it. Video call, you
- 20:30Speaker 3: can't see anything below the next So when companies kind
- 20:34Speaker 3: of start to an ounce of like, okay, we're offering
- 20:38Speaker 3: digital work experience, anybody can do it, and then it's
- 20:41Speaker 3: just you know, one kind of webinar call with kind
- 20:46Speaker 3: of two people from the company and five hundred people
- 20:49Speaker 3: in attendance, where they're never going to kind of pick
- 20:52Speaker 3: you out individually. And then go watch these two videos
- 20:55Speaker 3: and go do an interactive quiz and you know, write
- 20:58Speaker 3: something about it afterwards and send it in. What are
- 21:01Speaker 3: you getting out of that? What are you actually getting
- 21:04Speaker 3: out of that? Go watch your ted talk and you know,
- 21:06Speaker 3: experience and experiment with something online. I don't know, you'll
- 21:10Speaker 3: get more out of doing that then you would have
- 21:12Speaker 3: got out of that webinar versus going into an office,
- 21:15Speaker 3: having those conversations then being able to kind of see
- 21:19Speaker 3: you for the individual that you are rather than just
- 21:21Speaker 3: like a little box on a screen. That's how you
- 21:24Speaker 3: match people to come to the culture. Like every single
- 21:26Speaker 3: kind of job application you go for, it is like,
- 21:28Speaker 3: we want to make sure you're a good culture match.
- 21:30Speaker 3: You don't get that online. You get that from going
- 21:32Speaker 3: and meeting them in person and having a coffee and
- 21:35Speaker 3: working out what their vibe is. That's where it comes from.
- 21:38Speaker 3: It doesn't come from anywhere else. It really doesn't. And
- 21:41Speaker 3: if you just need a person to you know, send
- 21:46Speaker 3: you reports online, sure, If you want to build an
- 21:49Speaker 3: effective business where everybody is closely collaborating and kind of
- 21:53Speaker 3: putting things together in new and exciting ways and is
- 21:56Speaker 3: more than the sum of their parts, that's where it
- 21:59Speaker 3: comes from. That's where it comes from ultimately. So yeah,
- 22:04Speaker 3: this sort of digital obviously I'm very much, very clearly
- 22:08Speaker 3: bussed one way, and there are arguments out there for
- 22:11Speaker 3: it the other way of being like it's a much
- 22:13Speaker 3: lower barrier to entry for people, and there's you know,
- 22:15Speaker 3: people that can't commute, or they come from areas where
- 22:18Speaker 3: they can't you just get to London really easily if
- 22:21Speaker 3: that's where the big office is and stuff like that.
- 22:24Speaker 3: And what I'm saying there is, if you want to
- 22:25Speaker 3: build an effective company which has all these kind of
- 22:28Speaker 3: good culture of its and things, guess what, that's what's
- 22:30Speaker 3: investing in your workforces. That's what that's for. You get
- 22:33Speaker 3: those people in, You get some people in that you
- 22:35Speaker 3: maybe wouldn't have had before, to get that sort of
- 22:37Speaker 3: diversity of thought in the company. That's where it has
- 22:41Speaker 3: to come from. If you're reporting your best ever quarter,
- 22:44Speaker 3: but you feel like you're hiring the worst ever people,
- 22:46Speaker 3: maybe take some of that best ever quarter money and
- 22:49Speaker 3: put it into getting better people. It's it's not that difficult.
- 22:53Speaker 3: So yeah, obviously I'm very much clearly bussed here in
- 22:57Speaker 3: terms of my answer, and I'm not going to be
- 22:59Speaker 3: done like I'm not because I've lived through it. And
- 23:03Speaker 3: digital only is great for simple tasks and for you know,
- 23:08Speaker 3: on a Monday and a Friday when you want to
- 23:10Speaker 3: kind of join, join a little later and clock off
- 23:13Speaker 3: a little earlier and make sure you just get the
- 23:14Speaker 3: things done and send off the emails. In terms of
- 23:17Speaker 3: having an effective team that works together, closely and produces
- 23:21Speaker 3: things which are really benefiting the company and working better. Obviously,
- 23:25Speaker 3: you need to have to write people first. I'm not
- 23:26Speaker 3: saying everybody, you go where I'm going with this, but basically, yeah,
- 23:30Speaker 3: get people into the office again, strong.
- 23:33Speaker 2: A rallying call and I feel many people for and look,
- 23:36Speaker 2: that is one of those generational things. I think that
- 23:38Speaker 2: earlier you are in your career and in your life,
- 23:40Speaker 2: and not only then more important is it that you
- 23:43Speaker 2: get that face time with your with your colleagues, that
- 23:47Speaker 2: in personal.
- 23:48Speaker 4: Workplace experience, but the more viable it is, right, like yeah, absolutely,
- 23:52Speaker 4: absolutely kind of it's all formative really and if you're
- 23:56Speaker 4: you know, some twenty two year old university graduate who's
- 24:00Speaker 4: never had a proper job before and you want.
- 24:02Speaker 2: To here's our real life stuff. Yeah, so my age
- 24:06Speaker 2: Benedict is all over.
- 24:09Speaker 3: Yeah, but you had all the in person you had
- 24:11Speaker 3: all the in person stuff first. And also, I'm saying
- 24:13Speaker 3: this is a slightly kind of selfish point of view,
- 24:16Speaker 3: because if you hire that twenty two year old and
- 24:18Speaker 3: it's all digital for the first two years of their employment,
- 24:22Speaker 3: guess what, I don't want to work with that person
- 24:25Speaker 3: because they haven't learned all the things that I need
- 24:27Speaker 3: them to know to actually do the job properly. A
- 24:30Speaker 3: kind of that's another good point. Yeah, Like I want
- 24:34Speaker 3: to work with good colleagues, and good colleagues are produced
- 24:37Speaker 3: by occasionally going into the office, not by being at
- 24:40Speaker 3: home all the time. Obviously, I'm kind of I'm making
- 24:44Speaker 3: a statement here rather than say it's a hun't fast
- 24:45Speaker 3: of all, But just in general, I want to work
- 24:48Speaker 3: with good and interesting people who I have a bit
- 24:50Speaker 3: of a working relationship with. Just let me do that,
- 24:54Speaker 3: let me have a coffee break with them in the office.
- 24:57Speaker 3: It's really that simple.
- 24:59Speaker 2: Sounds highly reasonable, right, We've been We've been over a
- 25:02Speaker 2: lot of fascinating stuff today, Benedicte, love having it on
- 25:04Speaker 2: the show. Last question for you, since we've been covering
- 25:07Speaker 2: that spectrum from pessimistic to be optimistic, I'm interested where
- 25:11Speaker 2: do you sit on that spectrum?
- 25:13Speaker 4: Where does where?
- 25:14Speaker 2: And again once again to ask you to be a
- 25:16Speaker 2: representative for your for your working generation. Where do you
- 25:19Speaker 2: think that they you collectively sit on that spectrum?
- 25:23Speaker 3: Cool? No pressure, Okay, on a personal state stance. Honestly,
- 25:30Speaker 3: it's probably a little more in the negative. I can
- 25:32Speaker 3: see all these individuals and corporations saying all these things
- 25:38Speaker 3: and then doing all these things which are kind of
- 25:40Speaker 3: in contrary to that. I can see kind of the
- 25:44Speaker 3: vast potential for harm and all these things. And also
- 25:48Speaker 3: just something we haven't quite touched on it that the
- 25:49Speaker 3: environmental impact of all these A identity data centers and
- 25:54Speaker 3: the need to mine all these rare elemental elementals elements.
- 25:58Speaker 3: So I've got too too many variants on brain apparently
- 26:01Speaker 3: rare earth elements and things like that. And I just
- 26:05Speaker 3: see and I see this, you know, market bubble forming.
- 26:09Speaker 3: And I've already lived through so many different wants in
- 26:12Speaker 3: a lifetime events in my you know, sub thirty years
- 26:17Speaker 3: of life, I've seen crashes, wars, political upheavals, things like that.
- 26:23Speaker 3: There's been just it's a little hard to be fully
- 26:27Speaker 3: optimistic in our generation, simply because we have all this
- 26:30Speaker 3: information constantly live streamed into our brain. Maybe it's a
- 26:33Speaker 3: social media effect and maybe we all need to lighten
- 26:35Speaker 3: up a little bit, But in general, the world has
- 26:39Speaker 3: this slightly just negative bent to it in general, because
- 26:42Speaker 3: you know, the economy is going downhill, the hiring market's bad.
- 26:47Speaker 3: Bad people seem to be getting away with plenty of things,
- 26:50Speaker 3: and then oh, look something which lets people do whatever
- 26:53Speaker 3: they want much easier. Hmm. I wonder who's going to
- 26:56Speaker 3: use that best? Is kind of just the conclusion you
- 26:58Speaker 3: come to. And there's so many fantastic uses for it,
- 27:02Speaker 3: and there's so much good it can do, and there's
- 27:04Speaker 3: so many really cool things about it, and then I
- 27:09Speaker 3: just have to look at okay, and how many of
- 27:11Speaker 3: those are actually going to end up benefiting you know,
- 27:13Speaker 3: society in the world in general. Are we all going
- 27:16Speaker 3: to move into some solar punk utopia of everything's powered
- 27:21Speaker 3: by solar panels and no one has to work anymore
- 27:23Speaker 3: and everyone just gets to kind of do what they want. No,
- 27:26Speaker 3: are we going to end up with you know, are
- 27:29Speaker 3: they going to get rid of a button on my
- 27:31Speaker 3: keyboard I used every day in real place it with
- 27:33Speaker 3: an AI button. Yes, they did that, and now I
- 27:35Speaker 3: don't have my nice button on my keyboard anymore that
- 27:37Speaker 3: I wanted. So ultimately, yeah, from yeah, yeah, sorry, sorry,
- 27:47Speaker 3: anything unfortunate. It just kind of is from a work
- 27:52Speaker 3: perspective though, rather than just a purely societal expectation. It's
- 27:57Speaker 3: great as long as it doesn't mean that we all
- 27:59Speaker 3: end up losing our jobs is basically not prevailing. It's
- 28:02Speaker 3: the prevailing opinion from people my age of just cool. Okay,
- 28:06Speaker 3: we have all these tools and it can kind of
- 28:07Speaker 3: automate a lot of the stuff, which is some of
- 28:09Speaker 3: the more drudgery of work, because what the work is.
- 28:13Speaker 3: There's the interesting parts, and there's the cool colleagues, and
- 28:15Speaker 3: then sometimes you're just in a spreadsheet for twenty minutes
- 28:17Speaker 3: trying to make something format properly through report and if
- 28:21Speaker 3: we being autumnate, yeah, and if you can automate.
- 28:23Speaker 2: Jury is underrated, Benedict, We're going to miss it.
- 28:26Speaker 3: I am, I said earlier. I'm pro suffering. It just
- 28:29Speaker 3: needs to be kind of worth it for some of it.
- 28:32Speaker 3: Pro suffering for your work, making sure that you're in it.
- 28:34Speaker 3: I'm not pro suffering. Don't quote me on that, but
- 28:37Speaker 3: you know what, where what was that going? There are
- 28:41Speaker 3: parts of work which obviously it can massively improve and
- 28:44Speaker 3: kind of means that you can focus on the more
- 28:46Speaker 3: interesting parts and more kind of task important tasks of
- 28:49Speaker 3: work and making sure that you are kind of really
- 28:52Speaker 3: keyed into it and making yourself that valuable person for
- 28:55Speaker 3: it and kind of just from a purely work perspective,
- 29:00Speaker 3: it's the prevailing sentiment is really just this is fantastic.
- 29:04Speaker 3: Please don't find me and replace me with an AI.
- 29:06Speaker 3: That's the sentiment.
- 29:07Speaker 2: I like the please. Yeah, that's such as our bargaining position.
- 29:11Speaker 2: Perhaps phenomenal, Bennette, great conversation, loved having on the show.
- 29:16Speaker 2: You must must, must come back again, and we obvious
- 29:18Speaker 2: see more articles from you this year. But lastly, for
- 29:22Speaker 2: anybody who wants to read your work, find you, talk
- 29:25Speaker 2: to you, where can they do so? And what what
- 29:28Speaker 2: do you want people to reach out to you about.
- 29:31Speaker 3: Sure, let's pug myself so obviously I'm a freelance copywriter,
- 29:35Speaker 3: but I'm also pretty much well pugged into the product analyst.
- 29:40Speaker 3: So I'm pretty much well pugged into the product marketing
- 29:43Speaker 3: and analyst space. If anybody would like to reach out
- 29:46Speaker 3: to me in any of those regards, very happy to
- 29:49Speaker 3: take a LinkedIn call or organize something else.
- 29:53Speaker 2: Brilliant Bennett will see you see.
- 29:55Speaker 3: Thank you very much, thanks for having me.
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