When Nothing Online Is What It Seems: AI, Fraud & the Future of Trust with Shlomi Beer
What happens when AI makes fraud faster, cheaper, and nearly impossible to spot?
On this episode of Fractional Frequency, we’re joined by Shlomi Beer, Co-Founder & CEO of ImpersonAlly, an AI-powered cybersecurity platform helping global brands like Booking.com, Calvin Klein, Etsy, and Pandora fight impersonation fraud.
Shlomi shares what first led him to build ImpersonAlly after seeing how easily even savvy consumers could fall victim to sophisticated scams—and why impersonation fraud has become a much bigger problem than fake websites and ads.
We dive into how AI is changing the threat…
The skinny
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