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Ep. 5 – Culture is the Strategy

In this episode of Relentless & Real, we pull back the curtain on something that has shaped Focus 3 from the inside out: The Culture Blueprint.

We talk about what it really means to build culture on purpose, not as a document you file away, but as the blueprint for how people behave, make decisions, and hold each other accountable.

We get into why we keep values simple, why alignment matters more than likability, and how one wrong hire can unravel what a team has worked so hard to create.

Heather shares the hiring approach we use to protect culture at all costs, including team-led screening…

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