Latest / The Dr. Randi Show / Why Platelet-Derived Exosomes Are Becoming the Gold Standard in Aesthetics – Alisa Lask

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Why Platelet-Derived Exosomes Are Becoming the Gold Standard in Aesthetics – Alisa Lask · The Dr. Randi Show

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The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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This episode of the Doctor Randy Show is proudly sponsored by New
0:14
Beauty, the ultimate authority in beauty and aesthetics.
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Whether you're looking for the latest innovations, expert
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insights or trusted recommendations, New Beauty is
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your go to source. Visit newbeauty.com to stay
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ahead of the trends and discover what's next in beauty.
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Now let's get into the episode. Hello.
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Everyone and welcome to the Doctor Randy Show, where
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innovation meets aesthetics and the industry gets real.
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Today we have a special guest who has LED some of the most
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iconic brands in aesthetics. She's also taken science from
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the Mayo Clinic and turned it into one of the most talked
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about skin care lines in the country.
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She's also redefining what innovation looks like in the
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world of regenerative beauty. Please welcome Alyssa Lask, CEO
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of Rion Aesthetics and the force behind Plated.
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Welcome, Alyssa. Thank you so much for having me.
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Of course, we're so glad to have you here today and I've had a
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chance to try the products. So excited to dive right in and
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talk about it. Alyssa, you, after doing a bunch
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of research for the podcast, so much of an exciting career
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you've had. You've LED a rich career in
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aesthetics, medical device, pharma, all different industries
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before going to Rion. So that's exciting.
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What really shaped your decision to focus specifically on
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regenerative aesthetics? Yeah, that's a wonderful
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question. And I think when I was
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originally talking about this, I really didn't want to get
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involved. I was like, oh, there's so much
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charlatans and craziness going on in this exism industry
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because the time it was really like half baked.
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And what happened was I was convinced by a dermatologist
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just north of you in West Palm Beach to go out and meet these
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incredible physician scientists. So interventional cardiologists,
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they've been working on regenerative medicine for 20
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plus years at the Mayo Clinic in Rochester, MN.
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And when I went up to meet them, I was just in awe with the
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science, the technology, and I just knew that we could build a
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legacy in aesthetics. The story that it coming from
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the Mayo Clinic is phenomenal. This is not just marketing, this
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is science, right? It is absolutely where biology
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biotech meets beauty because this was in the labs at Mayo
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Clinic for, you know, 15 plus years before it ever saw to the
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light of the day. But really, the science was too
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good to not bring it into skin care.
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So at what moment did you realize, hey, this field of
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exosomes, platelet derived therapy would really start to
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play a significant role in aesthetics and you wanted to be
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a part of it? My whole career has really been
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based on science, and I really believe in brands that have good
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science behind them. And I think the thing that
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always worried me about the skin care industry was it was there's
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no proof. It was just promise, right?
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And so I wanted to bring proof instead of promise to skin care.
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And what I liked about this particular technology is there
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was $150 million in research years and years studying this.
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And then it was also kind of later on being developed for
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other things beyond just skin care.
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So I thought really we can do something different instead of
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just talking about science, really bringing true biotech to
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this industry. From the plated line, clearly
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you made the right decision. And I think what we realize
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people keep saying exosomes, these technologies are the
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future, but it's actually not the now, right?
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I mean, this is what's happening in the industry now.
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So let me ask you this. What do you think has been the
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hardest part about helping people understand what exosomes
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actually do and getting both clinics and patients to really
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trust the new science versus what we've all been trained on
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for skin care for so many years? Yeah.
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Well, biology was a long time ago for all of us, right?
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And I think we've been so focused, especially on
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aesthetics, on injectables and lasers and all these things that
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we haven't really talked about anything like this.
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And I think the problem was there's a lot of people that are
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just embracing that term, but not actually really delivering,
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like I said, the science behind it.
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So in our bodies, just simply, exosomes are like the cell to
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cell communication. You have thousands of exosomes,
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right? You don't want the one that
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signals, you know, cancer or inflammation, right?
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There's certain ones that signal cell and skin renewal.
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And those are the ones that we're getting from platelets.
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I think for the listeners now, we've talked about the science a
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little and Mayo Clinic, which is a name that people know in their
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home even though maybe they've never been there or experienced
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it. So came out of Mayo Clinic
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Science. How did it go from medical
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breakthrough to beauty brand? The scientists that we're
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working on this for cardiac application, so this came from
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the Van Cleave Cardiac Regenerative Medicine Center.
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Oftentimes they wear gloves in the lab.
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And what happens when you wear gloves a lot?
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Anyone that's in the medical industry, sometimes your hands
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get really dry and red and irritated.
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And what they were noticing when they were putting this human
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platelet extract or our now renewism technology on their
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hands was they were noticing like a remarked difference in
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how their skin looked. And so the founder and his wife,
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Emily really started thinking, gosh, this could be more than
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just this cardiac application. We could do something in the
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beauty industry. And I came along to kind of
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consult on the medical side and realize we had something so
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special. This shouldn't go to Sephora.
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This shouldn't go right now to Walmart, right?
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This is a true professional grade biotech meets beauty
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advancement. So we could really create
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something that's totally different in this space.
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Absolutely. And I think that the whole
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regenerative aesthetics business may be a new term to the people
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outside of our industry, right? Like we know internally what
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that means, but for our listeners and viewers that are
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hearing that for the first time, how can we explain what that
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means? I think quite simply, science
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has caught up to the fact that we no longer have to rely on
6:07
chemicals or plant ingredients. We can use the power of the
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human body, which we know has an incredible power to heal, power
6:14
to do things. And we can use that in our skin
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care to help renew, help the appearance of wrinkles and all
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the things that we want in our anti aging skin care.
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I think it's phenomenal. So what exactly is Renewazome
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and how does that set the plated products apart from other
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exosome brands that we're seeing pop up everywhere?
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So no other brand can have platelet derived exosomes.
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We have a patent on that. So it's a proprietary method
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that we procure these and that we ensure that they're shelves
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stable within the formulation. And so Renewazome is our unique
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exosome technology in a skin care.
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So you have your own methodology for creating your own ex's homes
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and that's what's working. And clearly it's working because
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I think I read that you're in over 4000 clinics.
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Is that correct? Yeah, so and we last year in
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2024, we got the time best innovation of the year.
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We're the only skin care recognized last year, and I
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think we've gotten, you know, awards across all kinds of
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beauty channels, new beauty as well as many.
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Others does awards really affect business for you, like receiving
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a new beauty award, obviously it's a great accomplishment, but
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how do you think that affects customers and purchasing and
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just everything overall, even credentialing the business?
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I think it's all about credibility.
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I mean, you and I would go on our Instagram and there's so
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much noise, right? And how do you cypher through
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all these, like charlatans and these people making these
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absolutely exotic claims that things can solve everything for
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you? And I think that gives some
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credibility. So when you see that sticker,
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that seal from some of these places like New Beauty, I think
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it's really, really important for the brands.
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That means that the team at New Beauty has taken the time to
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look at these and really make sure that what they're promising
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is really what they're delivering.
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Absolutely. And there is a lot that goes
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behind that. I know at least at New Beauty,
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there's a lot of testing and a lot of research that goes into
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picking those New Beauty award winners.
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So Congrats on that and on that topic.
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Not all exosomes are created equally and that is such a hot
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topic right now. Every time we do a show that
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seems to come up. Why did Rion choose platelet
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derived exosomes, and what makes that different from the ones
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maybe we're seeing coming from plant or stem cell sources?
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Yeah. So what's different about
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platelets is if you think about it, when you slice your finger,
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what's the first responder to that wound, the sight of need,
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it's your platelets, right. So they have a unique ability to
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renew the skin. And what's neat about this
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source is it's a cellular, many other sources with exosomes,
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adipose tissue, MSCS, these are not a cellular platelets have no
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cell nucleus. There's no reason to worry about
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DNA or any of the things that you have to be concerned about
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when you start thinking about human derived ingredients,
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right? This is a very sophisticated
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process and there is nothing with pure exosomes intact.
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That's probably going to cost 599 in the supermarket or in CVS
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or Walgreens. And in fact, you know, if you
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think about it, axosomes are much like if you have chickens
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or you get farm fresh eggs, you can get those farm fresh eggs
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and you can leave them on your countertop and they don't need
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to be refrigerated, right? So axosomes are like that.
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They have this lipid barrier and they're very well protected.
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But if you crack them or you put them in an environment with
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ingredients or pH that they don't like, they're just like an
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egg that cracks on the counter. It's almost instantly destroyed.
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So how we keep these axosomes intact and that you they're
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still able to do their job when they're, and formulation is the
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magic behind the science. Like you have exosomes on your
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hand now, but they're not actually going to be able to do
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anything in a formulation that sits on the shelf.
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And so the real science and our proprietary, you know,
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methodology allows us to have those shelf stable exosomes in a
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formulation that are the right ones.
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And I think that explains so much because I think there are
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people confused because there's so much different messaging
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going out right now. So five years from now, what
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would you want to read on the headline for Rion aesthetics of
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how they're making things happen right now?
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So I think in five years that we really want to see that platelet
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Dr. vaccine is seen as the gold standard in skin treatments.
10:19
You know that we've really not just become the fastest growing,
10:22
but we are the gold standard. We've taken over.
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I mean, since retinoids, there hasn't been a lot of like really
10:26
new innovation, right? A lot of little small stuff, but
10:28
not big stuff like this. So I think we want to look back
10:31
and say we built a legacy. I think we want to say that we
10:34
built it on good science and that we're continuing to
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innovate and doing good studies to support that.
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And then I hope in five years that we started, we're working
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on some FDA trials and for the aesthetic industry, that's
10:44
really exciting. This is a different exosome, we
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call it our PEP, a purified exosome product, which is
10:48
different than what's in our cosmetics, but we're working on
10:50
some injectable treatments for hair loss, for wrinkles, so we
10:53
can bring true regenerative medicine to aesthetics in these
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injectable exosome treatments. And again, remember now no
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exosomes are approved for FDA for injection.
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So there is nothing out there. It is topical use only.
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But we are doing the right thing and going through the trials to
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hopefully get these advances to the industry.
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And what I have noticed is that the plated line has quickly
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built a reputation in aesthetics.
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What do you think is driving all that buzz around it right now,
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and how did that happen? I think a lot of things happened
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1. I think people were just ready
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for again, promise and proof and really something new.
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We were using the same thing. And I think, you know, plant
11:33
derived is fine, but it's just like eating a carrot.
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You get nutrition. You're not like elevating
11:38
yourself to really human derived ingredients.
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And that's what we're doing here.
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And I think it just people are ready to accept this now.
11:44
They understand the science has caused up and that these are
11:47
safe, very, very effective and kind of the next generation of
11:51
what's new in skin care. So I'd love to go through the
11:54
line a little bit. I got the chance to experience
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it. So Intense becomes the hero of
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the story, the hero product. Is that correct?
12:03
Yeah, So Intense was our first product that was created.
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It has the highest concentration of exosomes.
12:09
It's for someone like myself that was out in the sun all the
12:11
time as a child, still in the sun now living in Florida like
12:14
you, and really needs the most bang for their buck.
12:17
And that's our absolute best seller.
12:19
It's very thin. It dries quickly, it layers
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easily. The key though, and this is
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important, the key with platelet drives exosomes is they have to
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go and clean skin. There are a lot of things that
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our platelet drives exosomes don't like, whether it's
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ingredients we use in our sun care or cosmetics or even toners
12:36
or makeup wipes. So clean skin is really
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important and then you have to wait a few minutes and then you
12:40
can layer with it whatever you want.
12:42
Excellent. And we have a little bottle.
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Packaging is beautiful. Great packaging and it looks
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very science derived as well. And it's refillable.
12:51
So if you screw the bottom off, it's we're the first refillable
12:53
in the professional channel if you just turn the bottom.
12:56
Didn't even notice. Yeah, it was amazing.
12:58
So I really wanted to make sure think about how much we have all
13:02
these bottles that are this big and it really only has this
13:04
little product in it. They're easy to travel with.
13:06
They don't take up so much space in my cabinet.
13:08
You get what you buy. It's not trying to trick you
13:10
that you're getting something bigger and all this fancy
13:12
packaging. We literally try to do
13:14
refillables and and do something different.
13:17
That's amazing. You know what, you're right
13:19
because I had a product recently that is one of those where you
13:24
like kind of mashed down on and then the product pops up and the
13:28
product stopped coming up after I used it like 3 times.
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So I had to like pry in there with a knife to get that thing
13:33
out of there. It was like a tiny little was
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like half an inch. It was like 3 inches of space
13:38
just hanging out in there. So very deceiving.
13:41
You're right, that's very. Common, right?
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They buy and they put weight in the skin care to make you feel
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like you're buying more. And I just felt like we, we
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named the product Plated because I wanted to own the source and I
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wanted to be authentic with the brand and really not trick
13:52
people into you're getting more than you think you are.
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No, this is what you're getting. It's from platelets.
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We're so proud of our source. We're going to name our product
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Plated. I love it.
14:01
So you came up with that name? We did.
14:03
Yep. And then we have Calm, which is
14:07
slated to help after treatment. Is that right?
14:11
Yeah. So what we've learned is it's
14:12
really important to get, you know, kind of that return to
14:15
recovery as fast as possible to use the CALM a few times a day
14:19
after treatment. But even better, you can prime
14:21
your skin for a week or two, even a few days before you go in
14:24
and get your treatment. It really Revs up the fibroblast
14:27
and really improves those post recovery downtime which we all
14:30
hate. There's nothing worse than
14:32
trying to go to work the next day or be on a conference call
14:35
and your face is all red. So you really want to reduce
14:37
that recovery time and not we have published clinical results
14:39
that CALM can help do that. And I love how the names really
14:43
correlate to what they actually do, which is really cool because
14:47
sometimes it's a little confusing, right?
14:49
This one is called daily, so we use that daily, so it's very
14:53
easy to use. And I did notice that there was
14:57
a hair product in the package that you sent me.
15:00
So let's talk about that. What made you go from skin to
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hair? Yeah.
15:06
So this obviously started as a complete skin program.
15:09
But as we were starting to explore kind of hair on that,
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once we talked about the FDA injectable side, we started
15:16
having a lot of people ask us, well, you know, have you tried
15:18
this for hair? And I was like, I don't know.
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I wasn't like a true believer. And I was like, listen, let's do
15:23
a true clinical study. So just like a pharmaceutical,
15:26
we set up a double-blind randomized SEBO controlled
15:29
study. We did it with a internationally
15:31
recognized plastic surgeon. And when we published it in a
15:34
peer reviewed journal, like we got such good results,
15:37
statistically significant good results and incredible before
15:40
and afters that we were able to get into this publication.
15:42
So the idea again was we only put the plated name on it when
15:47
we have good science behind it. We don't just go, oh, we should
15:49
be in hair and eyebrows and all these things.
15:51
We wait and we do the work behind it before we launch the
15:54
product. So, you know, hair is extremely
15:57
fast growing and I think people are really starting to
16:00
understand it's just super easy. You just can put it on the
16:02
morning, you can go out. It's not greasy, it won't impact
16:04
the coloring on your hair and you need just need one dropper.
16:07
It's really simple and less is more.
16:09
Well, I think that the hair conversation is becoming more
16:14
common and people are talking about it and the fact that as we
16:17
age, we lose hair. And sometimes it's not even
16:19
aging. Sometimes it's just, you know,
16:21
things that happen right in our diets and whatever is going on
16:24
our life. Sometimes it's just stress.
16:26
So I think it's great that we have a hair product to turn to
16:29
now. My question that I'm curious
16:32
about, it sounds like you're constantly doing a lot of
16:34
research, but it sounds like the science is changing so rapidly.
16:39
How do you make sure that you're staying ahead of anything that's
16:42
new, that's changing in this industry?
16:45
We are so blessed that there is a Rion Medical Group that is
16:49
doing what I call very noble cause research and we're
16:52
learning so much from them. So they have 30 INDSI think with
16:55
the FDA, which means they're exploring 30 different areas.
16:58
I think they're on phase two for diabetic foot ulcer.
17:01
They're doing knee osteoarthritis, heart attack.
17:03
So all these medical studies and we are able to learn from every
17:07
single one of them and see what we can apply to the aesthetic
17:10
industry and what we're doing as well in skin care.
17:13
So Melissa, there's still a lot of confusion, right, about what
17:19
are exosomes, How does it work in aesthetics?
17:21
What would you say? Because I hear things all day
17:24
long are the biggest misconceptions you hear and how
17:28
are you working to change those narratives?
17:30
I think there's a couple. I think the first is plant
17:33
exosomes. Plant exosomes cannot, at least
17:36
there's no published data, communicate with human exosomes
17:39
or cells, right? They just, it can't, there's no
17:41
published data. So while there may be nutrients
17:44
like eating a carrot from a plant exosome, it is very
17:48
different than a platelet derived human sourced exosome.
17:53
I think that's the biggest thing.
17:54
I think the second thing is that exosomes, they're all the same.
17:58
They're not like we talked about, there are all kinds of
18:02
exosomes in your body and you don't want the wrong one.
18:04
So the level of sophistication a company needs to make sure
18:08
you're getting the right ones is extremely high.
18:11
This is not something you and I are going to do in our backyard,
18:13
right? This took them years, 15 years,
18:16
$150 million in research to come up with this.
18:19
So while everyone's slapping stickers on and saying that they
18:23
have exosomes, it is extremely difficult to get these shelves
18:26
stable in the bottle. And then I think the third is
18:30
just there's a lot of over promises out there.
18:32
There's been a lot of FTA warning letters.
18:34
People say axosomes fix autism, they fix this and that all these
18:39
just extreme over promises. And then that just sets the
18:42
consumers up to, you know, question everything.
18:45
And so I think that's why going to your provider, not just
18:48
buying some skin care online, really making sure there's a
18:51
science, the proof behind something, not just the promise
18:54
of the Instagram ad. Absolutely.
18:56
I couldn't agree more. And I think that you're right.
18:58
Sometimes the promises get to be so much that you're like, wait,
19:02
wait, wait that there's no way it can do all those things.
19:05
So then people start doubting it across the board.
19:07
But it sounds like you've really dialed in the science very well.
19:12
So you've already told us what's the best way to use the plated
19:16
products on clean skin, not even to put a toner on 1st, correct?
19:21
The exosomes again, human derived ingredients like a
19:24
certain pH and they don't love have a lot of ingredients.
19:26
And so I was using Neutrogena makeup wipes with the oil
19:29
because it was beautiful. Took all my makeup off.
19:31
It was so easy, but I'm lazy. I wasn't rinsing my face.
19:34
And you know, our founder was like, you realize oils like
19:36
destroy the exosomes. So I'm like, oh, so it's really
19:39
important if you do, you know, use the oil or somebody take the
19:41
makeup off that you just rinse your face, it can be wet and
19:44
just then put the exosomes on, let them absorb and then you can
19:47
do whatever your normal routine is.
19:49
OK, perfect. And then if somebody wants to
19:52
use the entire line, do you suggest that?
19:56
So I don't think you need to use the entire line.
19:58
I think we'll see a lot of people start an intense and then
20:01
transition to daily. It's a little more cost
20:03
effective. It's the same cost with double
20:05
the size and you could use daily twice a day.
20:07
It's the same as using intense once a day.
20:09
We also see a younger population that just likes the eye serum.
20:12
They may not need, you know, a full serum at their age, but
20:15
they've got these eyes that puffy and tired and so they love
20:18
the eye serum. And then I think the hair is for
20:20
someone that has a need. It's not everyone.
20:22
We see a lot of postmenopausal postpartum women that are losing
20:25
a. On a hair, and I will say the
20:27
hair, once you're shiny, it's too late, right?
20:29
So you got to start early and you got to be patient.
20:31
Hair takes like 4 to 6 months to make a difference.
20:33
So don't judge it one month or two months, like give it the
20:36
full go. Now we understand, and that's
20:39
great advice, that the daily is like using the intense twice a
20:43
day, right? So.
20:45
Use the daily twice a day. It's like using intense once a
20:47
day, yeah. OK, perfect.
20:48
And is it better to use it in the morning or at night?
20:51
I think it really depends on your routine.
20:53
You know, I like to use it at night.
20:54
It's the last thing before I go to bed and nothing else that I
20:56
need. If you like to use a retinoid, I
20:58
use it at the opposite. So if you use a retinoid at
21:00
night, I would use the intense in the morning so you're not
21:02
putting them together. So it really depends.
21:04
That's the nice thing about this.
21:05
It's really smart technology, it's really flexible.
21:07
It's not you have to use it at this time.
21:09
It's when it works for you. So one of the conversations that
21:14
we're having a lot on the show is talking about personalization
21:18
in aesthetics. Everybody wants personalized
21:20
treatments. How does plated adapt to
21:23
different skin needs or treatment plans right now or
21:26
maybe even more in the future? So you know, personalization
21:30
comes from the fact that you're using human derived ingredients,
21:33
right, because it's smarter technology, because that power
21:36
of the human body is incredible and what it can do.
21:38
I think we've all seen that. So that's really the
21:40
personalization. What we've seen in our clinical
21:41
trials is those that are worried about the appearance of brown
21:44
spots or wrinkles or luminosity, like it really depends on what
21:47
your skin needs and the technology is smart enough to
21:50
kind of address those things. So a lot of people have been
21:52
able to simplify their routine. They don't have to use ten other
21:55
things. They really can use the plated
21:57
as the foundation and then just add the other areas where they
22:00
really feel it's important, additional moisturization or you
22:03
know the retinoid as we talked about things like that.
22:06
Now, I did a little bit of research on the global
22:10
perception of regenerative aesthetics, and it looks like
22:14
there's regulations and different attitudes and vibes
22:18
about regenerative aesthetics in other countries.
22:21
How do you feel that's influencing the innovation here
22:24
in the US? So I don't think it stopped us.
22:26
I mean, we have the best scientists in the US and really
22:30
are advancing things from here. If you think about how many
22:32
things start in the US and then it goes to other countries.
22:35
And so I think we're going to see a lot of this continuing,
22:38
just like we have with other aesthetic things.
22:39
Like Botox got his first approval in the US, right?
22:43
And it went to other countries and grew from there.
22:45
And, you know, at the time was very controversial.
22:47
So I think this just becomes a thing of education.
22:50
I think bureaucracy in some of these countries takes a while to
22:52
catch up with the ideology. So people may be really
22:55
interested, but maybe the bureaucracy hasn't caught up to
22:57
kind of understand what's possible.
23:00
Agreed. Regulations in different
23:02
countries, very interesting to read about, right.
23:05
So I heard in the beginning you were talking about different
23:08
innovations. We would love to know what's
23:11
coming in 2026 for the company. What is plated look like in
23:15
2026? What are your thoughts on that?
23:18
Well, we are going to continue to innovate.
23:19
We've gotten all kinds of ideas. I think I mentioned earlier,
23:22
we're doing a hair study and in the hair study we're actually
23:24
treating the eyebrows because patients are super interested,
23:27
but we have no data to support that.
23:30
So I'll be really excited to get the data because again, we
23:33
develop and put the plated name on things that work.
23:35
And so when we know it works, then we'll get behind it and
23:37
have something there. So hopefully we'll have that
23:39
later this year. So I'm really excited and I'm
23:41
excited about a certain subset of women just really focused
23:44
people forget about postpartum and post menopausal women and
23:47
hair loss. So I love that we're studying
23:48
this particular segment to see how plated hair can really help
23:52
them. A lot of people asking about
23:54
body, you know, as you get older, you're a little worried
23:56
about your arms and your legs and your knees.
23:58
So we may have a little something up our sleeve there.
24:01
And I think we're continuing to address this idea that, you
24:04
know, how do you make sure your face is ready for exosomes,
24:07
right? How do you enhance what you're
24:09
doing? You're spending all this money
24:10
on this incredible product, but like I was doing with these
24:13
Neutrogena wipes, I was probably destroying 50% of what I was
24:16
doing. So we're working on some really
24:17
cool ideas there as well to make sure we enhance the axisoms.
24:21
I love that. You're working on body.
24:23
I joke about my elbows all the time because it's a shocking
24:27
thing to look at when you get to get to my age and you're like,
24:30
how'd that happen? Whose elbows are those?
24:32
So I think it's great for us to have options for the body.
24:35
I think that's something that's been neglected for a little
24:37
while. Yeah, we're really excited.
24:40
So when you evaluate plated in the real world, what does that
24:45
look like? What kinds of feedback or
24:47
results matter most to you? Well.
24:49
We're looking for raving fans. And I think what I get excited
24:53
about is we only have like 12 to 14 ingredients, depending on the
24:56
product. And most skin care companies
24:59
have forty ingredients. So what I love is that this is
25:01
good for so many people, right? Because we don't have all these
25:04
other things. If you're sensitive to A or B or
25:06
C, you can't use things. So that's what's been really
25:09
exciting and just seeing the differences and the feedback and
25:13
just, I love that we're creating something that people really
25:16
feel is making a difference because nobody likes to use
25:18
stuff. And then we all have like you
25:19
open the drawer, you know, my husband's like, what is all the
25:21
stuff you have? I'm like none of it worked.
25:23
So it's. Great to have something having
25:25
remarkable results. And you know, it's so fun to see
25:28
us build this category, right? Like we've created an entire
25:31
category. Now we have all these people
25:32
joining us. So what an incredible compliment
25:35
that Plated has been the leader here and setting the bar high.
25:38
I mean, I hear about it all day long in the industry.
25:41
And also results speak for themselves, right?
25:44
When people get great results, then they talk about it and they
25:46
want other people to know about it.
25:48
On that topic, obviously innovation and aesthetics moves
25:53
very fast. How do you decide which trends
25:56
or technologies are worth investing in and which ones to
25:59
ignore at this point? Yeah.
26:01
We spend a lot of time listening to our customers.
26:03
I think that's really important. And the providers, these
26:05
providers are in front of people all day long and they have
26:09
launched so many more products than I have and seen everything
26:12
from really successful to really bad.
26:15
And so we try to spend a lot of time, we do advisory boards,
26:18
we're out in the field, we're small, so we can be nimble and
26:21
we can pivot and we can really actually listen.
26:23
You know, when I worked in big corporations, like it's very
26:26
hard to move and pivot, but now we're small, somebody wants to
26:29
change something and we agree it's a great idea.
26:31
We do it. We don't need 50 committees and
26:33
20 meetings like it's done. And so that's what's been so
26:35
fun, is being able to listen and hear the feedback and then
26:38
actually implement it very quickly.
26:40
And companies that move fast always win, right?
26:42
If it takes six months and 40 meetings to, you know, make a
26:46
decision, and it never works. So moving fast is key.
26:50
So what excites you the most about what's coming in
26:53
regenerative medicine in general?
26:55
There's so much conversation about it.
26:57
What excites you the most about our future?
27:00
Well, I mean, I think regenerative medicine is going
27:02
to change the way we treat people, right?
27:04
I mean, I've worked in the Pharmaceutical industry for so
27:06
long and you know, I worked in schizophrenia and Women's
27:09
Health. They worked in orthopaedics.
27:11
And I guess over the years I've just seen so many adverse
27:13
events. And so even as a consumer,
27:14
myself and even my mom, she just had hip surgery at Mayo and I
27:18
was so worried about what drugs they're going to put her on and
27:21
what side effects she's going to have and all that.
27:23
So like, I love the idea of regenerative medicine and that
27:26
we're using the power of the human body to heal someday.
27:29
And so to me, that's just absolutely incredible.
27:32
And the fact that we can hopefully like Reon Medical has
27:35
shelf stable, right? So you don't have to go in and
27:37
spin the blood and worry that one day or didn't do well.
27:40
You know, as we get older, our exosomes aren't as good.
27:43
So there's a value in like this idea of pooled exosomes.
27:47
And I think that it's really going to change healthcare.
27:50
And again, nothing wrong. I love the Pharmaceutical
27:51
industry, but I think this is going to be a big step for we
27:54
talk about longevity, right? Like, think about how many times
27:57
side effects are actually the cause of someone's demise versus
28:01
the illness itself, you know? Yes, absolutely.
28:05
Alyssa, it sounds like you have lit this company on fire and
28:09
done some amazing things. When was the first day that play
28:12
did really started? So how many years would you say
28:15
you have into this now? So we're just a little close to
28:18
four, yeah. Wow, Congrats on all that
28:20
success. So when people look back on your
28:24
work, what do you hope they remember about how you change
28:26
the industry? I hope they remember we did it
28:29
with integrity and science so we can be proud of what we did.
28:33
We did it the right way. We didn't care about the next
28:36
sale. We care about building something
28:37
that was going to be here a long time.
28:39
Like I always tell the team, I would rather lose than win the
28:42
wrong way. I love that.
28:44
That's a great way to sum things up and wrap up our conversation.
28:49
It was amazing and I think the brand is great.
28:51
I love that I'm now having a chance to use these products.
28:54
I'll probably want a bunch more, but this is amazing.
28:57
So Congrats on all of your success and if you have a few
29:01
more minutes, we'd love to keep you here for the speed round.
29:04
I can't wait. So Alyssa, what is the first
29:07
thing you do when you wake up? Feed the dogs.
29:09
I love my dogs. Actually, I let them out.
29:12
I let them out as the. OK, how many dogs do you have?
29:14
I have 3 rescues. What is the most used app on
29:17
your phone right now? Probably.
29:20
Instagram. Are you an early morning thinker
29:22
or a late night problem solver? Oh, early morning.
29:26
I'm a disaster at night. What's 1 luxury as ACEO that you
29:30
will never apologize for? When I get upgraded for free to
29:33
business class when I'm flying. What is your superpower as a
29:37
leader? My energy.
29:39
Like positivity or energy. Like you are never tired.
29:44
Yeah, it's just perseverance. Like, I don't like to give up
29:46
and, and I think hopefully the team would say that, you know, I
29:49
really try to have their back. If you weren't in aesthetics,
29:53
what industry do you think you would be shaking up instead?
29:56
Well, as I get older, this orthopedic industry is becoming
29:59
much more interesting to me. I worked in it years ago, so I
30:02
want to go back and change it with regenerative medicine.
30:04
Less implants and more regenerative medicine early so I
30:07
don't have to have hips and knees and all the things I've
30:09
seen all my relatives get. Would you say you are a quick
30:12
decision maker or chronic overthinker?
30:14
Quick decision maker. What's the most uncorporate
30:17
thing about you? Unfiltered.
30:20
What's one word that your team would use to describe your
30:23
leadership style? Casual when you hit a wall, what
30:27
is your go to to reset? I love to get perspective and I
30:31
take the dogs on a walk and I turn my phone off and I just
30:34
give myself time to think. Like, perspective is so
30:37
important and sometimes you get upset about things, but it's
30:39
good to just walk away. What is 1 product that's not
30:42
from your own line that you cannot live without?
30:45
I love the color science SPF brush the powder.
30:49
I have like 10 of them. They go with me everywhere, it's
30:52
so great. That's great.
30:54
When I find something I love, I buy them up too.
30:56
I put them everywhere so I don't have to think about it anymore.
30:59
What motivates you more, fear of failure or vision of success?
31:04
Vision of success I think you should fail a lot and be proud
31:08
of the failure. When you walk into a room, what
31:11
is the first thing you want people to feel from you?
31:14
Empathy. If someone shadowed you for a
31:16
day, what would surprise them the most about you?
31:19
I never stop. They'd be exhausted.
31:21
That's what they tell me. Heels are sneakers.
31:25
Sneakers all day long. What's 1 beauty product that you
31:28
always have in your purse? I think it's still the color
31:31
sign. So chapstick is the other one.
31:33
I'm addicted to chapstick. Yeah, once you're addicted,
31:36
there's no there's no getting away from it, right?
31:39
I have it everywhere, too. Do you hit the snooze or get up
31:42
right away? Right away.
31:44
And what time is that in the morning?
31:45
Early. I usually wake up even before my
31:47
alarm, so usually like 6, sometimes five.
31:50
I'm an early bird. What's the last show that you
31:53
binge watched? I usually love crime shows but
31:56
I've been watching Nurse Jackie lately on Netflix.
31:58
But typically I'm a crime showgirl.
32:00
Do you answer emails at midnight or wait until the morning?
32:04
Midnight on, sometimes 3 in the morning too.
32:06
OK. I'm awake and I'm thinking of
32:08
it, but I don't expect my team to answer at the same time.
32:10
That's the most important thing they have to understand.
32:12
Just 'cause I have crazy hours doesn't mean they do.
32:15
What's one thing you've learned to say no to without any guilt?
32:18
Travel. What instantly makes you lose
32:21
your? Patience, inefficiency.
32:24
Now we're. Going to go and talk about some
32:26
industry topics, OK. Yeah, All right.
32:29
Preventative neurotoxin in or out?
32:31
In. At home, red light masks in or
32:34
out. In have several.
32:36
Wellness Ivs offered at Med spas in or out.
32:39
Not ready yet? On the fence.
32:41
Facials with exosomes in or out. I use facials and then are
32:46
plated exosomes, not just any. At home micro needling rollers.
32:51
Out. Collagen drinks and powders.
32:54
Out. Combining exosomes with RF micro
32:58
needling. No out.
33:00
Skin tightening threads, PDO threads.
33:03
Out. AI beauty diagnostics.
33:05
In I love AI. It's AI or die.
33:08
That's what I tell the. I love it.
33:10
Couldn't agree more. If we're not doing it, we're
33:12
falling behind. Beauty supplements replacing
33:16
topicals. Out.
33:19
Skin flooding hydration trend. Out.
33:23
Injectable skin boosters. In.
33:25
Peptide rich serums. In.
33:28
Copper Peptides. Out retinal I'd have to say I
33:33
don't use it anymore, so out. Growth Factor.
33:36
Skin care. Out.
33:38
Overnight resurfacing masks. Out.
33:41
Niacinamide in everything. Out.
33:44
Exfoliating toners. Exfoliators, yes, not
33:48
necessarily toners. Fermented ingredients.
33:51
No out. Well, Alyssa, thank you for
33:54
giving us the chance to get to know you in the speed round and
33:56
get your opinions on some of the hottest topics in the industry.
34:00
So that's great. We love to hear that and thank
34:03
you so much for joining us today.
34:04
Is there anything else that you'd love to leave our audience
34:06
with? No, I just appreciate what
34:08
you're doing. We love education and you're
34:10
doing a great job, so keep it up.
34:12
Well, thanks so much for joining us and thank you for sharing
34:14
your amazing line. I look forward to diving into it
34:16
even deeper. And to our listeners and
34:19
viewers, thank you for tuning into the Doctor Randy show,
34:22
where we are redefining what's next, one conversation at a
34:25
time. See you next week.
34:27
Doctor Randy Boyett holds a PhD and is a recognized leader in
34:31
the aesthetics and medical industry.
34:33
She is not a licensed medical doctor.
34:36
All commentary and product recommendations are based on
34:39
industry expertise and are provided for informational
34:42
purposes only.