Industry Special: How did the bike industry get into such deep trouble? EP1: The Feast
In this 4 part series, I wanted to explore the events that took place that led the bike industry to the troubling point it’s at now. I spoke to over a dozen industry professionals from all parts of the supply chain. From well run bike shops, forecasting analysts, distributors, the biggest bike brands in the world, and manufacturers.
It’s well known that the bicycle industry went through an unprecedented boom during the pandemic from 2020 - 2022.
Jump ahead to 2024 and much of the bike industry is in trouble. New demand has come to an abrupt halt. New entrants into the bicycle market have not…
The skinny
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