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The Breakthrough Hyaluronic Acid Technology You Need to Know · Skin Anarchy

• 0:02
  SPEAKER_00: Hey guys, welcome back to Skin Anarchy.
• 0:04
  SPEAKER_00: This is your host, Vecta, and I'm very excited to introduce you guys to a brand that I have been absolutely loving, especially for the colder months, for anybody out there that has drier skin type.
• 0:16
  SPEAKER_00: You're looking for products that are just going to really nourish, hydrate, plump up your skin.
• 0:21
  SPEAKER_00: I mean, this is the brand for you.
• 0:24
  SPEAKER_00: So I can't wait to introduce you guys to the brand, of course, but also the wonderful CEO that we have with us today, Keith O'Brien, who is the CEO of Hydrinity Accelerated Skin Science.
• 0:35
  SPEAKER_00: Welcome to the show, Keith.
• 0:36
  SPEAKER_00: I'm so excited to be chatting with you today and to learn from you.
• 0:39
  SPEAKER_01: No, Eka, thank you.
• 0:41
  SPEAKER_01: It's an honor to be here with you.
• 0:42
  SPEAKER_01: So thank you for having me.
• 0:45
  SPEAKER_00: You know, I would love to learn, Keith, about your background because you have truly a very impressive background, you know, and just trying to understand, you know, what led to the creation of Hydronity, if you could kind of walk us down memory lane.
• 0:57
  SPEAKER_01: Yeah, no, well, I don't I don't know how impressive it is.
• 1:00
  SPEAKER_01: I've just probably been around a while.
• 1:02
  SPEAKER_01: So I no, I started my career.
• 1:04
  SPEAKER_01: I I was in pharma, I was a pharma executive, you know, worked there for for 18 years.
• 1:10
  unknown: Yeah.
• 1:10
  SPEAKER_01: And then I had the itch to become an entrepreneur.
• 1:13
  SPEAKER_01: And so then we started a biologics company, um, did really well.
• 1:18
  SPEAKER_01: And then from there, I guess the past probably 10 years more of really advanced wound care and regenerative medicine.
• 1:26
  SPEAKER_01: That's that's where we were.
• 1:27
  SPEAKER_01: That's the space we were in before we started this foray into aesthetics.
• 1:32
  SPEAKER_01: And I think it's a probably, it's a natural progression because aesthetics is skin health, very, very similar to what we some of the same principles that we applied in advanced wound care and regenerative medicine, they work really well for when you're trying to heal someone's skin.
• 1:48
  SPEAKER_01: And so it was just, it was, it was a we were lucky, but it was a natural progression also.
• 1:52
  SPEAKER_00: Yeah, no, that makes sense actually, because I've I've worked in wound care, you know, for some time in my career, you know, with research and stuff.
• 2:00
  SPEAKER_00: And I know that one of the biggest things is exactly what you said.
• 2:04
  SPEAKER_00: It's this application of very deep-rooted principles that are involved in just wound care, but also healing.
• 2:11
  SPEAKER_00: And they also apply to the micro traumas that our skin faces on the daily.
• 2:15
  SPEAKER_00: So I know for a fact that this is very applicable and it translates very beautifully, you know, when you bring it to this space of skin health and skin care.
• 2:24
  SPEAKER_00: So, and I'm that that probably explains why your products work so well, because they work beautifully for me, you know, as a consumer.
• 2:30
  SPEAKER_00: But I would love to dive into some of that science, if you don't mind.
• 2:33
  SPEAKER_00: I mean, what were some of the parallels that you saw and the similarities between like wound healing and and the and when you're crafting the line?
• 2:41
  SPEAKER_01: Well, you what you what you want is, and we took those principles and we applied them.
• 2:46
  SPEAKER_01: So expeditious wound closure was one thing that we always worked on.
• 2:50
  SPEAKER_01: It's the same thing for for skin health.
• 2:53
  SPEAKER_01: The faster that it works, the better it's gonna be.
• 2:56
  SPEAKER_01: The other thing is every hydrogen D product we formulate to make their anti-inflammatory.
• 3:01
  SPEAKER_01: If you have infl, inflammation in your body is bad, whether it's your gut, your joints, but it's very troubling in your skin.
• 3:09
  SPEAKER_01: If your skin is inflamed, it's not gonna be optimized.
• 3:13
  SPEAKER_01: You'll never have, you'll never have luminous skin if it's inflamed.
• 3:17
  SPEAKER_01: The other is pH.
• 3:18
  SPEAKER_01: The data really shows now if you don't normalize or balance pH, then you no matter what you're doing, you're not gonna get the optimal result.
• 3:27
  SPEAKER_01: So all of our products are anti-inflammatory, and they're also they're to balance pH.
• 3:33
  SPEAKER_01: Because when you get those two things right, it makes, it makes everything else just work better.
• 3:38
  SPEAKER_01: And so we so we we take those principles.
• 3:42
  SPEAKER_01: Fast needs to work fast, needs to be anti-inflammatory, and balance pH.
• 3:47
  SPEAKER_01: For every one of our products, those, those are non-negotiables.
• 3:50
  SPEAKER_00: That makes sense.
• 3:51
  SPEAKER_00: So what were, you know, what was I know this can be very challenging, you know, when you're working with the complexity of something like, you know, when we're trying to understand wound healing, for example, I'll just go back to that, you know, there's a very complex set of mechanisms that come into play, you know, when it comes to your body, as you know, just for our listeners' sake, I'm mentioning this, you know, when your body's trying to heal, it goes through like, oh my gosh, like a plethora of different mechanisms, you know, to try to make sure everything's coming bouncing back the way it should.
• 4:20
  SPEAKER_00: And so when we apply that to the skin, I'm really curious, you know, what were some of the most challenging aspects of moving from this advanced wound care kind of mindset into the drug delivery with like in terms of drug delivery systems, you know, for these consumer-based products.
• 4:38
  SPEAKER_01: Yeah, the the biggest change was when you work in in the previous company, all you really your number one focus uh was results.
• 4:48
  SPEAKER_01: You wanted efficacy.
• 4:50
  SPEAKER_01: That was it.
• 4:51
  SPEAKER_01: But as as you get into aesthetics, it's more than just uh efficacy, it has to be an experience.
• 4:57
  SPEAKER_01: When you put these when you use these products, you know, most of our serums and and and and lotions, it has to feel good because if it doesn't feel good, if it if you don't get the right experience, you won't use them long enough to get the optimal results.
• 5:15
  SPEAKER_01: It's funny, I could I I read something the other day that says 78% of all patients with psoriasis stop their treatment within 30 days.
• 5:24
  SPEAKER_01: And and that really stuck with me is you have to make this, you you almost have to have people want to over overuse your product because it feels so good.
• 5:36
  SPEAKER_01: If you know that's a that's a debilitating disease of the skin.
• 5:40
  SPEAKER_01: So if if people will stop within 30 days of that, we can do better.
• 5:46
  SPEAKER_01: We can give them products that help with that, but it's gotta feel right.
• 5:49
  SPEAKER_01: And that that was probably the biggest transition.
• 5:52
  SPEAKER_01: And so we work really hard at form, fit, and function.
• 5:55
  SPEAKER_01: So it's got to feel right.
• 5:57
  SPEAKER_01: None of our products have added perfumes or scents to them because some people just don't like that.
• 6:03
  SPEAKER_01: So we don't have that.
• 6:05
  SPEAKER_01: The other thing, it has to be pliable, it has to feel good because many times you use it multiple products, so it has to absorb.
• 6:12
  SPEAKER_01: What we do is we try to give you the luxury experience with the best scientific product out there.
• 6:18
  SPEAKER_01: And when you marry those two together, that's that's that's a hydrantity product.
• 6:23
  SPEAKER_01: And I think that's the reason that we've been so embraced by the aesthetics community, is we're checking both boxes.
• 6:30
  SPEAKER_00: Yeah, no, that makes sense.
• 6:31
  SPEAKER_00: And I know that you guys are really known for your hyaluronic acid technology as well.
• 6:35
  SPEAKER_00: Can you explain um, you know, what really makes your patented, the injectable grade hyaluronic acid, you know, really special?
• 6:42
  SPEAKER_00: If you can dive into that.
• 6:44
  SPEAKER_01: Yeah, no, it is.
• 6:45
  SPEAKER_01: I I've kind of got this man crush on hyaluronic acid.
• 6:48
  SPEAKER_01: I just I believe it's one of the most underutilized molecules out there because it doses so many good things.
• 6:56
  SPEAKER_01: But I tell people this all the time all hyaluronic acid or HAs, they're not equal.
• 7:03
  SPEAKER_01: The hydrinity, HA is different.
• 7:05
  SPEAKER_01: It's the real first advancement in HA therapy in 30 years.
• 7:09
  SPEAKER_01: There had been nothing since streptococcal HA, the extraction from bacterial fermentation until we launched hydrinity in 2022 with our HA that we just make ours, we don't induce heat.
• 7:24
  SPEAKER_01: We the extraction process doesn't include heat.
• 7:27
  SPEAKER_01: What heat does, the molecular HA molecular chain in your body is long and slender.
• 7:34
  SPEAKER_01: But when you add heat to it, it breaks it.
• 7:36
  SPEAKER_01: And that's troublesome for many ways.
• 7:38
  SPEAKER_01: A longer molecular chain has a large surface area, so the critical peptides and antioxidants can attach to it, and the HA is used as a delivery system.
• 7:51
  SPEAKER_01: If the chains are broken, your surface area is smaller and they make little balls, and it doesn't allow it to penetrate down to the dermal layer.
• 8:01
  SPEAKER_01: And that's where the hydrinity HA is really good.
• 8:05
  SPEAKER_01: We use we use a high and a low molecular weight HA.
• 8:08
  SPEAKER_01: I believe you have to have both.
• 8:09
  SPEAKER_01: They two do they both do different things.
• 8:12
  SPEAKER_01: The high molecular weight gives you that barrier protection on your skin, keeps you super hydrated.
• 8:18
  SPEAKER_01: That low molecular weight, being able to penetrate down to the dermal layer, stimulates your collagen and your elastin.
• 8:26
  SPEAKER_01: And that's when you do that, that gets rid of the senescent, the zombie cells, as some people call them these days.
• 8:33
  SPEAKER_01: It really helps speed up that exfoliation and turns over your skin.
• 8:38
  SPEAKER_01: And it just that's how that's how uh you can tell when somebody has plenty of collagen and elastin, they just have that beautiful luminous, they kind of have that glow about their skin.
• 8:49
  SPEAKER_01: RHA, it it is, it's different.
• 8:51
  SPEAKER_01: We're super precise.
• 8:53
  SPEAKER_01: The way that we produce ours with the with the no heat, it gives it a little extra charge.
• 8:58
  SPEAKER_01: It's got a positive charge.
• 9:00
  SPEAKER_01: So you do stimulate, it's you increase cellular turnover with with RHA.
• 9:05
  SPEAKER_01: And the other thing that HA is known for, which ours is great for too, is just the hydration.
• 9:10
  SPEAKER_01: If your skin's not hydrated, it's you're you're not you'll never get optimal results.
• 9:16
  SPEAKER_01: And so that's the reason we tell everybody use RHA two pumps twice a day.
• 9:21
  SPEAKER_01: Use it morning and at night for your for your hydration.
• 9:25
  SPEAKER_01: It makes everything else work better.
• 9:27
  SPEAKER_01: It just a core technology.
• 9:30
  SPEAKER_01: We use it not just as a hydrator, but a delivery system.
• 9:33
  SPEAKER_01: And all hydrogen products have a delivery system.
• 9:36
  SPEAKER_01: That's just that's one of our main ones because you have to you have to get the critical ingredients down to the dermal layer.
• 9:42
  SPEAKER_01: That's when you're gonna have your best efficacy.
• 9:45
  SPEAKER_00: Absolutely.
• 9:46
  SPEAKER_00: Yeah, and I'm glad that you mentioned this because I mean, many times I hear about the differences between the molecular weights of hyaluronic acid, but it's not very clear as to like what are the fundamentals of why they work differently.
• 9:58
  SPEAKER_00: I mean, I think a lot of consumers kind of get lost here because there are some products out there that claim, you know, we have like five different, you know, HA molecular rates in here.
• 10:06
  SPEAKER_00: And it's like, well, do you really need that?
• 10:08
  SPEAKER_00: You know, how how relevant is that?
• 10:12
  SPEAKER_00: You know what I mean, in terms of skin health?
• 10:13
  SPEAKER_00: I mean, at the end of the day, we all know that there are different purposes.
• 10:17
  SPEAKER_00: I mean, the skin only has receptors for, you know, it it has receptors that say, I can recognize this, you know, but it's not gonna recognize like 18 different types of molecular weights.
• 10:29
  SPEAKER_00: It's just gonna use what it actually is.
• 10:31
  SPEAKER_00: It's it's like a machine.
• 10:33
  SPEAKER_00: So, I mean, from that, I'm actually curious because one of your products really stands out to me.
• 10:38
  SPEAKER_00: And I'd love for you to speak on this.
• 10:39
  SPEAKER_00: The eye renew complex, I think is brilliant because a lot of eye creams, for everyone listening, that's the eye cream in the line, hydrantise line.
• 10:48
  SPEAKER_00: And it's really nice because I feel like when it comes to the skin around the eyes, it's so delicate and it's so thin compared to the rest of your face, that a lot of times I think people go overboard with eye creams.
• 11:01
  SPEAKER_00: You know, I think that they're doing too much.
• 11:03
  SPEAKER_00: But this one is so good because it literally just that's what it does is hydrate the eye area.
• 11:09
  SPEAKER_00: So things like crow's feet, fine lines, you know, especially under the eyes, if you're wearing makeup, it really helps with that because I really believe that the hydration is the it's the key thing, you know, to having that youthful appearance.
• 11:24
  SPEAKER_00: So I'd love for you to speak on this product a little bit, if you could, just you know, absolutely.
• 11:29
  SPEAKER_01: Yeah, it's it's one of fire, it's well, I guess you love all your children, but it really is one of one of my favorite ones.
• 11:36
  SPEAKER_01: And and we did, we started with our renewing HA serum as our foundation.
• 11:42
  SPEAKER_01: And to back up for a second, when we talk about HA, is we put twice the amount of hyaluron acid in our products as anybody else, because I because I do believe in it that much, and hydration is so important.
• 11:53
  SPEAKER_01: So when we started looking at adding products, because we had we had three to start with, and now we have 12.
• 12:01
  SPEAKER_01: So our customers would come and our partners would say, You need an eye, you need something around the eye.
• 12:06
  SPEAKER_01: We already use your stuff anyway, but develop us an eye product.
• 12:09
  SPEAKER_01: And I said, Okay.
• 12:10
  SPEAKER_01: So we started looking, and what I noticed is like you said, people overdo it with the eye.
• 12:17
  SPEAKER_01: Most companies or a lot of brands have two or three eye products.
• 12:21
  SPEAKER_01: And I thought, well, why don't we just do one that's a super hydrator, takes care of fine lines and wrinkles, puffiness and and dark circles.
• 12:30
  SPEAKER_01: And so the team, the team went to work, and and and you're right, this product does all three.
• 12:38
  SPEAKER_01: And it's it's and what it does, you get those rapid results, the puffiness go goes away.
• 12:43
  SPEAKER_01: It breaks up that bilirubin for for those dark circles.
• 12:47
  SPEAKER_01: But also when your skin is hydrated, that skin under your eye, you're correct, it's so thin.
• 12:52
  SPEAKER_01: And what our product does is help build that, help thicken that up to where it does hide that, because you're always going to have some type of pigmentation or dark circles there.
• 13:02
  SPEAKER_01: But the thicker, when your skin gets a little thicker, as when it was young, how how it is, then it just doesn't show up as much.
• 13:09
  SPEAKER_01: And the fine lines and wrinkles go away.
• 13:12
  SPEAKER_01: It's got some great ingredients in there, but but the HA is is what really makes was what really makes that product for sure.
• 13:18
  SPEAKER_00: Yeah, it's it's a really great product.
• 13:20
  SPEAKER_00: And I I have noticed that, you know, in the sense that my under-eye area isn't really as irritated as it usually gets sometimes because I try a lot of products, you know.
• 13:30
  SPEAKER_00: I really I I try to test everything that I get sent.
• 13:33
  SPEAKER_00: And sometimes, you know, my skin, I have to take a break and I have to rely on certain products to bring it back to where I need it to be.
• 13:40
  SPEAKER_00: And this is a product I've been using very consistently.
• 13:43
  SPEAKER_00: And I've noticed that my under-eye area, you know, a lot of people think that there's a lot of milia that they deal with.
• 13:49
  SPEAKER_00: I mean, for me, it's just really smooth everything over.
• 13:52
  SPEAKER_00: And it's I I don't have like crow's feet that I had to correct, but it's made my eye area a lot more like I it's stronger, I guess, for lack of a better term.
• 14:02
  SPEAKER_00: It it feels stronger, you know.
• 14:04
  SPEAKER_00: And I feel like when I'm applying, whether it's concealer or whatever I'm doing, it doesn't feel like it's getting stuck as much, you know, in like the little lines and the little crevices that form with age.
• 14:14
  SPEAKER_00: It's natural for them to occur, but it really has strengthened.
• 14:17
  SPEAKER_00: I can definitely see that visibly.
• 14:19
  SPEAKER_00: So I mean, I think it's a brilliant product.
• 14:21
  SPEAKER_00: I think that, you know, the approach you guys are taking here with an eye product, an eye cream specifically, that's something that, you know, it's almost like it's simple but brilliant, you know.
• 14:32
  SPEAKER_00: The brilliance is in the simplicity of the fact that it's really working to hydrate, you know, and and I really like that.
• 14:38
  SPEAKER_01: So no, Ecta, you're right.
• 14:40
  SPEAKER_01: I think, you know, back let's say in the COVID time, when everybody was working from home, you had two hours to be able to do your routine.
• 14:50
  SPEAKER_01: And you had, and you could use 10 or 12 different products, but now people are busy, they're they're on, they're on the go.
• 14:58
  SPEAKER_01: And so what we try to do is develop products that can do multiple things.
• 15:02
  SPEAKER_01: Um, you know, I I we really embrace skinalization, you know, skin amize.
• 15:06
  SPEAKER_01: Let's let's take a few products that do a lot of different, a lot of different things.
• 15:10
  SPEAKER_01: And so the eye product's a perfect example of of that.
• 15:14
  SPEAKER_01: You're right.
• 15:14
  SPEAKER_01: Just with some of our other products also.
• 15:16
  SPEAKER_00: Absolutely.
• 15:17
  SPEAKER_00: And the other one, speaking of other products, there's another one I really wanted to chat with you about.
• 15:21
  SPEAKER_00: And I never talk about cleansers.
• 15:24
  SPEAKER_00: I very rarely on the show do I like rave about cleansers because for me, they've never been, you know, it's like very rare to find like a standout cleanser.
• 15:32
  SPEAKER_00: Yours is amazing.
• 15:33
  SPEAKER_00: Like you have an amazing cleanser.
• 15:35
  SPEAKER_00: And I don't know, I mean, how much thought you guys put into this, but it seems like a lot because it's revolutionary for my skin.
• 15:42
  SPEAKER_00: I mean, I don't know how many of you out there are struggling to find like your ideal cleanser, but this one is just phenomenal.
• 15:49
  SPEAKER_00: Like it works so well in terms of prepping my skin for whatever I have coming up, whether it's just putting on moisturizer and walking out the door or it's a full routine.
• 15:58
  SPEAKER_00: It works beautifully.
• 16:00
  SPEAKER_00: And I'd love for you to talk to us about this one as well because it's, I just feel like it's so well formulated.
• 16:06
  SPEAKER_01: No, thank you.
• 16:07
  SPEAKER_01: We're super excited.
• 16:08
  SPEAKER_01: We launched that product earlier this year.
• 16:10
  unknown: Yeah.
• 16:11
  SPEAKER_01: And we're not bashful.
• 16:12
  SPEAKER_01: We call it, it's it's a therapeutic cleanser.
• 16:14
  SPEAKER_01: It's the only cleanser that I'm aware of that actually has technology included in it.
• 16:20
  SPEAKER_01: And again, part of our part of our ethos here is we're driven by innovation, but guided by by our partners.
• 16:28
  SPEAKER_01: And that was one of the products that everybody asked us.
• 16:31
  SPEAKER_01: They say, you have to have a cleanser.
• 16:32
  SPEAKER_01: We we want it with yours.
• 16:34
  SPEAKER_01: And so what we did is we started looking at, hey, how can we make this better?
• 16:39
  SPEAKER_01: How can we make it unique?
• 16:40
  SPEAKER_01: Because we try to, our products are unique in in some way.
• 16:44
  SPEAKER_01: But we also, every one of our products has has a carrier, have a delivery mechanism.
• 16:49
  SPEAKER_01: And so with this one, the delivery mechanism on this is we have a technology that's called microfusion technology.
• 16:57
  SPEAKER_01: That's it's powered by fic acid.
• 17:00
  SPEAKER_01: And fulvic acid is a humic acid that's found at the bottoms of lakes and streams and peat malls that's been just deposited over the years.
• 17:10
  SPEAKER_01: But with that, it has amino acids in it, it has trace minerals, but it's it's small enough to where it can absorb up to three times its own weight, and so it can penetrate down to the dermal layer also.
• 17:23
  SPEAKER_01: And the fundamentally different thing about this molecule is it has a positive and a negative charge, and it's only one of a handful that actually can do that, and it changes during during oxidation.
• 17:37
  SPEAKER_01: Or when you apply it, ECTA, it takes it takes all the peptides and the antioxidants that are attached to it in ingredients, and it deposits them.
• 17:47
  SPEAKER_01: It's like an elevator.
• 17:48
  SPEAKER_01: On the way down, everything gets off.
• 17:50
  SPEAKER_01: But on the way up, it changes its polarity and it starts sucking out toxins and dirt and grime.
• 17:58
  SPEAKER_01: And that's the reason that it works so well.
• 18:01
  SPEAKER_01: I give a lot of lectures, and I'm not a big before and after pitcher, but on the cleanser is the only one that I use a before and after pitcher on.
• 18:09
  SPEAKER_01: And it's just because most people can't believe a cleanser by itself in our clinical trials could change someone's skin the way that it did.
• 18:17
  SPEAKER_01: It's so it's it's an amazing cleanser.
• 18:20
  SPEAKER_01: It's it has some botanicals in it.
• 18:22
  SPEAKER_01: So it's one of our products that does have a scent, but it's it's so pleasant.
• 18:27
  SPEAKER_01: I get people asking me, hey, can you put that scent in everything else?
• 18:30
  SPEAKER_01: And we we don't, because that's that's not what we want to do, but it's an important part of the cleanser.
• 18:36
  SPEAKER_01: And and you're right, I get asked about it all the time.
• 18:39
  SPEAKER_01: People are obsessed with it.
• 18:40
  SPEAKER_00: They they really yeah, it's amazing.
• 18:42
  SPEAKER_00: It's a really, really great cleanser.
• 18:44
  SPEAKER_00: And I I'm glad that you went into the science because honestly, at the end of the day, when it comes to cleansers, there's not a lot of information about the science of why people have formulated those cleansers.
• 18:54
  SPEAKER_00: I mean, for this, for me, this one, I mean, it really does work.
• 18:58
  SPEAKER_00: Like when I when I think of cleansing, I think of that first step in your routine that is going to really prep your skin.
• 19:04
  SPEAKER_00: You know, it's going to make you feel like your skin is baby soft, it's ready for whatever you've got coming next.
• 19:11
  SPEAKER_00: And unfortunately, I hate to say it, but there's a lot of products in the cleanser space that simply just don't deliver that.
• 19:17
  SPEAKER_00: You know, they just don't.
• 19:18
  SPEAKER_00: And I and I think it really does.
• 19:20
  SPEAKER_00: It's a lack of technology that's the reason for that.
• 19:22
  SPEAKER_00: Because, you know, when it comes to this step, I think it's very underestimated how much you can do with a cleanser.
• 19:28
  SPEAKER_00: I know a lot of people love the double cleanse mechanism and the, you know, that method, and that's great, but this one by itself, I don't really think you need a double cleanse at all with this.
• 19:37
  SPEAKER_00: I mean, I haven't had run into any problems with like removing my sunscreen at the end of the day, for example.
• 19:42
  SPEAKER_00: Like it really gets everything off.
• 19:45
  SPEAKER_00: So it does.
• 19:47
  SPEAKER_01: It's in your pores in your crevices.
• 19:49
  SPEAKER_01: The uh the Dalton size is so small.
• 19:52
  SPEAKER_01: Yeah, it really cleans out your pores, it gets in your crevices and it does what a cleanser is supposed to do.
• 19:58
  SPEAKER_01: It's just not soap and in water, it it gets your skin right for the rest for your rest of your day.
• 20:05
  SPEAKER_01: And it's it's it's powerful, it's gentle.
• 20:07
  SPEAKER_01: They take your sunscreen off, your makeup off.
• 20:10
  SPEAKER_01: It just it does exactly what you what you want a cleanser to do.
• 20:14
  SPEAKER_01: And that's what people tell us all the time is say, if we could draw one up, this is what it would like.
• 20:19
  SPEAKER_00: It's interesting what you said about the charges, like the polarity, because this is a topic I'm very interested in.
• 20:24
  SPEAKER_00: You know, scientifically, when we think about like the proteins, right?
• 20:27
  SPEAKER_00: Like on our skin surface and like part that are part of the skin barrier, we always we kind of, I don't know, I I think we ignore that part about the idea that proteins also have a charge that that are on them.
• 20:39
  SPEAKER_00: And so when you're using like heavy surfactants, right?
• 20:42
  SPEAKER_00: Like these some of these products, I mean, they're very, very harsh on your skin.
• 20:46
  SPEAKER_00: And they're disrupting, obviously, people say, yo, it's disrupting your skin barrier, but no one talks about why.
• 20:52
  SPEAKER_00: And I think a lot of it has to do with disrupting protein charges, because that is really what's creating the holes in your skin barrier, is this idea of you're you're destroying naturally occurring proteins that are there for the integrity of your skin and the and the surface.
• 21:07
  SPEAKER_00: And so when you're utilizing something that has advanced technology, even if it's that cleanser step, it you know, it's really important to have that because otherwise you're just you're damaging your skin before you even know what to do next.
• 21:20
  SPEAKER_00: You know, it's like you're damaging it and then you're trying to repair it with serums and moisturizers.
• 21:24
  SPEAKER_00: And I think, I think for consumers, it's important to get behind and rally behind this idea that no, from the very get-go, from my cleanser step, I need to be taking care of, you know, the I guess the molecular level of my skin health, you know?
• 21:40
  SPEAKER_00: And so, yeah, it really speaks to me, is that's why I'm ranting so much about it.
• 21:45
  SPEAKER_01: Yeah.
• 21:46
  SPEAKER_01: We're very intentional about that because you have that not only disruption of the barrier, yeah, but you have to be intentional about whether it's a positive or a negative charge.
• 21:55
  SPEAKER_01: Because free radicals, free radicals are are super damaging to the skin.
• 22:01
  SPEAKER_01: And they come in both positive and negative.
• 22:04
  SPEAKER_01: And that's the reason that that our fulvicas, our microfusion technology is so good, is because no matter what if your free radical is a positive or a negative, at some point during the therapy or the treatment, it's it's going to eliminate those.
• 22:18
  SPEAKER_01: And so that's just going to benefit you through your entire routine.
• 22:23
  SPEAKER_01: Wow.
• 22:23
  SPEAKER_00: Yeah, no, I I agree.
• 22:24
  SPEAKER_00: And I I want to actually ask you a few more like deep dive questions about your data that you've gotten.
• 22:29
  SPEAKER_00: Because I know you you mentioned clinical trials.
• 22:31
  SPEAKER_00: Can you share some of the insights from the clinical trials or consumer studies?
• 22:36
  SPEAKER_01: Yes, I am a I am an advocate for clinical data.
• 22:40
  SPEAKER_01: And every product that Hydrinity releases has clinical data to support its efficacy and its safety.
• 22:49
  SPEAKER_01: I will tell you, I'm the first person in the company that tries something when it when it comes out.
• 22:53
  SPEAKER_01: I tease everybody, you can't mess this up, so don't it doesn't matter.
• 22:56
  SPEAKER_01: So I try everything first.
• 22:59
  SPEAKER_01: And then what we do is we do things some a little bit different with our clinical trials.
• 23:03
  SPEAKER_01: So we'll do two arms of our clinical trials, sometimes three.
• 23:08
  SPEAKER_01: And we get we get the clinical data from the clinicians or the providers, but we also get observational data and from the patient or the person that uses it.
• 23:20
  SPEAKER_01: Because to me, that's very important that both of those match up.
• 23:25
  SPEAKER_01: And and sometimes there are things that are more important to the end user than it is to the clinician.
• 23:32
  SPEAKER_01: And I want to see both, I want to see both of those to make sure that we've got it on the mark.
• 23:37
  SPEAKER_01: The other thing we do studies, we don't exclude people.
• 23:40
  SPEAKER_01: So you can have oily, normal, dry skin.
• 23:42
  SPEAKER_01: I don't care.
• 23:43
  SPEAKER_01: FITS one through six.
• 23:45
  SPEAKER_01: A lot of clinical studies, when people do them, they exclude certain people.
• 23:50
  SPEAKER_01: Well, I don't want I want everybody to be able to use hydrogenity products.
• 23:54
  SPEAKER_01: I don't want it just to be for people with normal skin.
• 23:56
  SPEAKER_01: If you have oily skin, I want you to be able to use it.
• 23:58
  SPEAKER_01: If you're a FITS five or six, there's not a lot of good options out there sometimes.
• 24:02
  SPEAKER_01: I I want you to be able to use, I don't want you to have to think about that.
• 24:06
  SPEAKER_01: I want you to pull that blue box off the shelf as a provider and know that your patient's going to benefit from it.
• 24:12
  SPEAKER_01: And so our clinical data backs that up.
• 24:15
  SPEAKER_01: When when we first started, I knew no one they would the question, hey, what's a hydrinity?
• 24:22
  SPEAKER_01: So we did clinical studies before we came out.
• 24:25
  SPEAKER_01: We did a 71 patient study.
• 24:28
  SPEAKER_01: It was randomized to look at the anti-aging effect of our renew serial.
• 24:33
  SPEAKER_01: And that's how we came up with the tagline results in two weeks because I knew it worked.
• 24:39
  SPEAKER_01: Hypothesis was better ingredients, give you better products, better results.
• 24:44
  SPEAKER_01: And so when we did this study, we looked at it multiple times because it's like they got really well.
• 24:52
  SPEAKER_01: Because the industry at the time, a couple of years ago, it was, hey, six or eight weeks, you're not going to see results before then.
• 24:58
  SPEAKER_01: But we would we saw dramatic results within two weeks.
• 25:01
  SPEAKER_01: Then we did another study, a post-laser study, and we saw results versus placebo at day two that were that were phenomenal.
• 25:10
  SPEAKER_01: And so that's how that's how we know our products.
• 25:13
  SPEAKER_01: Number one, they work well, they're tested.
• 25:15
  SPEAKER_01: And that's the reason we can say we give you more rapid results.
• 25:20
  SPEAKER_01: You get you get you get the immediate benefit from using these products.
• 25:23
  SPEAKER_00: Absolutely.
• 25:24
  SPEAKER_00: That's really fascinating that you did a post-laser study as well.
• 25:27
  SPEAKER_00: I mean, I feel like that's something that is really a great area for for consumers to understand is what products are great for post-procedure care, you know.
• 25:37
  SPEAKER_00: And ours is good.
• 25:38
  SPEAKER_01: And that's the one of the reasons too, we use injectable grade HA, because when when you go through a procedure like that, it's it's it's it's very aggressive, very ablative.
• 25:48
  SPEAKER_01: And I wouldn't put a regular HA on on some of those, but injectable grade HA, you don't have to worry for, you know, granulomas was was one thing I said, let's let let's try it, make sure.
• 25:59
  SPEAKER_01: But if it's injectable grade, it's pure, you don't have to worry about that.
• 26:03
  SPEAKER_01: And so that's one reason I will say we're probably one of, if not the top, one of the top post-procedure brands out there right now, is because you don't have to we use injectable grade, it's anti-inflammatory, it has an analgesic effect, and it takes away the redness, it takes away the pain, the the itch, it shortens up your recovery time.
• 26:25
  SPEAKER_01: It it significantly reduces that.
• 26:27
  SPEAKER_01: And that's a huge advantage for for everyone, especially the person undergoing the procedure.
• 26:34
  SPEAKER_00: That's phenomenal.
• 26:35
  SPEAKER_00: That's really phenomenal.
• 26:36
  SPEAKER_00: I love that you guys have created a line that is it's truly like a transitionary line.
• 26:42
  SPEAKER_00: You know, you can use it in so many different parts of your skin journey, you know, that's so so important.
• 26:48
  SPEAKER_00: I feel like right now the industry is buzzing about this whole personalized approach to skin health.
• 26:54
  SPEAKER_00: And I love that, you know, some in some ways I love that, but in a lot of ways, I feel like true personalization is the ability of products and brands to be flexible, you know, and to be used in different scenarios, in different time points.
• 27:10
  SPEAKER_00: And I I think that really speaks very heavily to the efficacy of a brand, you know, if you're able to do that, because I mean, you shouldn't have eight products on your in your vanity to try to do the same thing.
• 27:21
  SPEAKER_00: It shouldn't be like that, you know.
• 27:22
  SPEAKER_00: And yeah.
• 27:24
  SPEAKER_00: So I mean, I know hydrinity, just for everyone listening, I mean, hydrinity is available in over 2,000 professional practices.
• 27:30
  SPEAKER_00: So this is a widely used and recommended, you know, line in terms of just you know, professionals recommending it as well.
• 27:38
  SPEAKER_00: How was that?
• 27:39
  SPEAKER_00: You know, trying to get you guys when you guys were trying to get into the professional practices, what were the some of the factors that really facilitated this level of adoption?
• 27:49
  SPEAKER_01: I think part of it is it was it was the hyeronic acid was pros and cons.
• 27:55
  SPEAKER_01: So everybody knows about it, they know it's safe, and so that's one reason we did our clinical studies to show, listen, this is not like anything, anything else.
• 28:07
  SPEAKER_01: That it's it's better.
• 28:08
  SPEAKER_01: It's inject, we're the only one that uses 100% injectable grade in there.
• 28:12
  SPEAKER_01: And then we were just we did our clinical data to to show how well that it worked.
• 28:17
  SPEAKER_01: And we talked a lot about ingredients.
• 28:19
  SPEAKER_01: We use unique ingredients, our ingredients are active, they do things that that are different.
• 28:26
  SPEAKER_01: And it was it really has been amazing how well the status community has has embraced us.
• 28:32
  SPEAKER_01: The other thing is we just made it real easy to do business, you know, with with us.
• 28:36
  SPEAKER_01: No minimum orders.
• 28:38
  SPEAKER_01: We have what we call the hydrantity guarantee.
• 28:40
  SPEAKER_01: Hey, if you bring this on and for whatever reason, if you're not happy with it, I'll buy it back from you.
• 28:46
  SPEAKER_01: We've we've had zero of those accounts in the in the in the little over two years that we've been in existence.
• 28:52
  SPEAKER_01: Once somebody uses this product, they they never they never want to give it up.
• 28:57
  SPEAKER_01: And so we just, you know what, we we put our money where our mouth was.
• 29:02
  SPEAKER_01: And we just we let people try it.
• 29:05
  SPEAKER_01: Because once you touch this, it feels different.
• 29:07
  SPEAKER_01: I mean, you know, you use the you use the product.
• 29:10
  SPEAKER_01: Yeah, it feels different than anything else out there, and we we work really, really hard on on that.
• 29:16
  SPEAKER_01: It's what we try to do is we try to find that intersection between science and luxury, and we think that's where hydrenity fits.
• 29:23
  SPEAKER_01: It's it's it's at that intersection.
• 29:25
  SPEAKER_01: We have all the science you want, but we have luxury at an affordable price.
• 29:31
  SPEAKER_01: And we're very, I'm very cognizant about the price that we charge also.
• 29:36
  SPEAKER_01: We I never want to be the most expensive thing out there.
• 29:38
  SPEAKER_01: I just to me, I want as many people to benefit from this as we can.
• 29:44
  SPEAKER_01: And so we're we're very intentional of that we make luxury affordable.
• 29:50
  SPEAKER_00: That makes sense, and it really shows through the products.
• 29:53
  SPEAKER_00: I mean, I honestly I cannot stress that enough for our listeners is you know, very like I said, you know, I don't get excited about things like cleansers, you know, it's it's just very rare for me to get excited about things that I think, you know, should be basic steps, but this has really blown me away.
• 30:10
  SPEAKER_00: The whole line is just so beautiful and it's very well thought out.
• 30:13
  SPEAKER_00: You can see it from, you know, in any product that you guys try, you'll see it immediately.
• 30:18
  SPEAKER_00: I think that's one of the very unique and exciting factors for me as a consumer is that sometimes you, you know, you come across brands that might have like one great product, but I have really noticed with Hydrinity's entire line, you see it across the board.
• 30:31
  SPEAKER_00: Every product is very heavy hitting, and it's really providing those real results, you know, and in a very timely way, because none of us want to wait around for a month, two months to see any sort of results from our skincare.
• 30:43
  SPEAKER_00: I mean, that's the honest truth, you know.
• 30:45
  SPEAKER_01: Yes, absolutely.
• 30:46
  SPEAKER_00: Yeah, we don't want that.
• 30:47
  SPEAKER_00: I mean, that's the whole idea.
• 30:48
  SPEAKER_00: I think that's something that sometimes people try to tell you, like, no, you got to be patient.
• 30:53
  SPEAKER_00: But I think when it comes to skincare, I mean, you have to have some expectations.
• 30:57
  SPEAKER_00: And and as a consumer, I can say I I would rather see something work within a couple of weeks, you know, a week or two, and really show me results.
• 31:05
  SPEAKER_00: And I think this line really speaks to that and that fundamental for me.
• 31:09
  SPEAKER_00: But Keith, you know, I'm really excited to see what you guys come out with next.
• 31:12
  SPEAKER_00: Is there anything you can share with us?
• 31:13
  SPEAKER_00: Like any new products coming out or any new news?
• 31:17
  SPEAKER_01: I I wish I could tell you.
• 31:19
  SPEAKER_01: So um, no, it's we have we have multiple product launches in 20 and 25 coming.
• 31:26
  SPEAKER_01: So we'll have what we have at least one product in the spring, and we have one in the fall.
• 31:32
  SPEAKER_01: The spring product is it's a per it's it's perfect time of the year for it.
• 31:36
  SPEAKER_01: People have been asking, they've been begging us for for this type of product.
• 31:39
  SPEAKER_01: So it uses our as as Rha as a as a platform technology that people are really going, you're you're gonna you're gonna want to you're gonna want this product.
• 31:48
  SPEAKER_01: And then the one in the fall is I'm super excited about clinical studies start here in a couple of weeks on it.
• 31:54
  SPEAKER_01: It it has a chance to be industry changing.
• 31:57
  SPEAKER_01: It's it's a product that has never really kind of been done done before in the in the aesthetics industry.
• 32:03
  SPEAKER_01: It's I believe it's needed.
• 32:05
  SPEAKER_01: It's it's it's gonna be great.
• 32:08
  SPEAKER_01: That's that's I don't want to say too much.
• 32:09
  SPEAKER_01: I get real excited about it.
• 32:11
  SPEAKER_01: I might let something slip, but it's but the the two new products that we have coming, we have more than two, but these these two could be land landmark products, not just for hydrinity, but one of them could be landmark for the industry.
• 32:24
  SPEAKER_00: That's so exciting.
• 32:25
  SPEAKER_00: Well, I can't wait to to see what they are.
• 32:27
  SPEAKER_00: So I'm I'm super excited.
• 32:30
  SPEAKER_00: I'm very excited.
• 32:30
  SPEAKER_00: I can't wait to learn about them.
• 32:32
  SPEAKER_00: And you know, I I really encourage our listeners, you guys check out the brand.
• 32:35
  SPEAKER_00: Hydrinity is definitely an A plus brand from my end.
• 32:39
  SPEAKER_00: I mean, I think that everybody needs a really, really great hydrating, you know, set of skincare.
• 32:45
  SPEAKER_00: I think that from, I don't know.
• 32:47
  SPEAKER_00: I mean, after trying so many products, I just feel like anything that can truly hydrate your skin well is something that's going to really benefit you in the long run because your skin doesn't, it has a lot of needs, but one of the fundamentals is the amount of moisture that it can retain and actually utilize for its normal cellular processing.
• 33:05
  SPEAKER_00: So, you know, I'm a huge believer in it.
• 33:08
  SPEAKER_00: Scientifically, it adds up.
• 33:09
  SPEAKER_00: So I I I recommend recommend it to everybody, you know, whatever your wherever you are in your skincare journey, you know, it's something that you should think about is do I have that kind of product in my lineup?
• 33:21
  SPEAKER_00: So I recommend it.
• 33:22
  SPEAKER_00: I'll link everything in the show notes for this episode.
• 33:24
  SPEAKER_00: But Keith, thank you so much.
• 33:26
  SPEAKER_00: This was so wonderful to chat with you today.
• 33:28
  SPEAKER_01: Thank you.
• 33:29
  SPEAKER_01: It was my pleasure to visit with you.
• 33:31
  SPEAKER_01: So no, thank you.
• 33:32
  SPEAKER_01: Thank you, thank you for all your listeners.
• 33:34
  SPEAKER_01: And yeah, let's talk again soon.
• 33:36
  SPEAKER_01: This was great.
• 33:37
  SPEAKER_00: I'd love that.
• 33:39
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 33:41
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• 33:46
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• 33:49
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• 34:03
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• 34:20
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• 34:24
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• 34:29
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• 34:34
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• 34:41
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• 34:46
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