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How Zara's Supply Chain Defies the Retail Slowdown
While legacy retailers like Macy's and Gap are closing stores and discounting heavily, Zara's parent company Inditex just reported a 10% sales increase for the first half of 2026. How does a fast-fashion giant keep growing when the rest of the industry is shrinking? In this episode, Lucas and Luna unpack Zara's secret weapon: a vertically integrated supply chain that can design, produce, and deliver a new garment to stores in just two weeks. They walk through the specific decisions — from keeping 50% of production in-house in Spain and Portugal to using RFID tags for real-time…
The skinny
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