Harvard Business School’s Frank Cespedes on How to Sell in a World That Never Stops Changing

Changing Channels · Jun 8, 2021 · 29m

Frank Cespedes joins Channelnomics’ Changing Channels host Larry Walsh to talk about effective sales and channel strategies in the post-pandemic economy.

The COVID-19 pandemic left an indelible mark on the market – particularly when it comes to sales strategy and management. The emergence of digital collaboration and dominance of online marketplaces has many sales leaders and strategists looking for the next selling methodology to replace existing sales techniques and channels. But as much as things change, they stay the same. In his new book, “Sales Management That Works: How to Sell in a…