Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Company Uses Content Clusters to Dominate Search for 10 Years
In this episode, Lucas and Luna dive into the strategy behind evergreen content clusters — specifically how a mid-market B2B software company, Freshworks, built a cluster of 40+ interlinked blog posts around the topic 'customer service automation' that continues to drive 70% of their organic traffic years after publication. They break down the cluster model: a single pillar page, supporting articles, internal linking structure, and regular updates. Lucas explains why Freshworks chose this topic (high search volume, low competition at the time) and how they measure success through…
The skinny
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