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'People are turning away from the everything app': How to avoid mediocrity at scale
The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms.
In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~ Episode breakdown ~
(6:23) What dominated the…
The skinny
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