Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: Blind Boxes, Big Money: Are We Just Gambling Now?
You don’t pick the toy — you pick the chance. Blind boxes are exploding in popularity, with people spending $60 on mystery keychains and resellers flipping them for $200. Ryan O’Donnell breaks down the latest blind box craze, featuring the viral “Labubu” trend, and introduces marketing expert Dr. Eugene Chan to explain the psychology behind why we keep buying things we don’t actually want.
Shane Hewitt reacts with disbelief (and a little nausea) as they connect the dots between surprise toys, dopamine hits, and slot machine mechanics. Whether it's…
The skinny
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