Why MAGA Worships Losers

The Lucas Bean Show · Nov 7, 2026 · 1m · transcript

After a football game, students at the winning school wear their team’s jersey to class on Monday.

After a loss, the jerseys stay in the closet.

After a win, students say “we won.” After a loss, they say “they lost.”

Nobody teaches this behavior. Nobody announces a dress code based on the score.

It just happens automatically.

Across every campus, in every sport, in every season.

People attach themselves to winners and detach from losers.

And they do it without realizing they’re doing it.

In 1976, psychologist Robert Cialdini at Arizona State University published a study in the Journal of…