205 - Owning the Dirt - Jeff Peterson’s Leadership Lessons from Business & Real Estate
Jeff Peterson didn’t start with investors, privilege, or a fallback plan. At 17, he jumped into business and never looked back. On this episode of Leaders and Legacies, Jeff breaks down the leadership lessons behind building a $150 million real estate project from the ground up. What started as a cash-flowing trailer park evolved into a 316-unit, mixed-use development—thanks to years of patience, calculated risk, and grit.
Jeff reveals how starting small taught him discipline. From driving a school bus in high school to running his family’s upholstery shop without knowing the craft, every…
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