Latest / Bulletproof Screenwriting™ Podcast / BPS 459: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

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BPS 459: How Filmmakers Can Win in the Digital Marketing Age with David Feinman · Bulletproof Screenwriting™ Podcast

• 0:03
  Speaker 1: You are listening to the IFH podcast Network. For more
• 0:07
  Speaker 1: amazing filmmaking and screenwriting podcasts, just go to ifahpodcastnetwork dot com.
• 0:12
  Speaker 2: Welcome to the Bulletproof Screenwriting Podcast, Episode number four fifty nine.
• 0:16
  Speaker 2: Your dream doesn't have an expiration date, Take a deep
• 0:19
  Speaker 2: breath and try again.
• 0:21
  Speaker 3: Kat You Whitten broadcasting from a dark, windowless.
• 0:25
  Speaker 1: Room in Hollywood when we really should be working on
• 0:27
  Speaker 1: that next draft. It's the Bulletproof Screenwriting Podcast, showing you
• 0:32
  Speaker 1: the craft and business of screenwriting while teaching you how
• 0:34
  Speaker 1: to make your screenplay bulletproof.
• 0:36
  Speaker 3: And here's your host, Alex Ferrari.
• 0:41
  Speaker 2: Welcome, Welcome to another episode of the Bulletproof Screenwriting Podcast.
• 0:44
  Speaker 4: I am your humble host Alex Ferrari. Now.
• 0:46
  Speaker 2: Today's show is sponsored by Bulletproof Script Coverage.
• 0:50
  Speaker 5: Now.
• 0:51
  Speaker 2: Unlike other script coverage services, Bulletproof Script Coverage actually focuses
• 0:56
  Speaker 2: on the kind of project you are in the goals
• 0:59
  Speaker 2: of the project you are, so we actually break it
• 1:01
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• 1:05
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• 1:22
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• 1:25
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• 1:29
  Speaker 2: by professional readers, head on over to covermiscreenplay dot Com.
• 1:34
  Speaker 2: Enjoy today's episode with guest host Dave bullis.
• 1:39
  Speaker 4: My guest this week because we're going to talk about
• 1:41
  Speaker 4: his company, Viral DA Marketing, creating the zombie run and
• 1:46
  Speaker 4: creating stuff like this media that gets shared, you know,
• 1:48
  Speaker 4: creating all this stuff and cutting through the noise so
• 1:51
  Speaker 4: that further Ado. Let's get to the episode with guests
• 1:54
  Speaker 4: David Fireman, say you call me Bullis already. We're friends already.
• 1:58
  Speaker 4: Look at that's.
• 1:59
  Speaker 5: Funny way we were talking two seconds ago. How you
• 2:02
  Speaker 5: know people that know you call you Bullis and people
• 2:04
  Speaker 5: who don't call you Dave. So I took the Bullets option.
• 2:08
  Speaker 4: Awesome, man. All my friends call me bullus and I've
• 2:10
  Speaker 4: tried to get the Twitter handle at Bullets, but some
• 2:14
  Speaker 4: guy has it and he won't give it up, and
• 2:17
  Speaker 4: he's never tweeted once does he believed that?
• 2:19
  Speaker 5: Did you try offering him like is he for sale?
• 2:22
  Speaker 5: Like are you able to are you able to pay
• 2:24
  Speaker 5: him off?
• 2:25
  Speaker 4: I offered him money. He turned it down?
• 2:27
  Speaker 5: Really and yeah.
• 2:29
  Speaker 4: Yeah, And I said to him, I said, listen, his
• 2:31
  Speaker 4: name's not even Bullis. His name is like Al Razinski,
• 2:35
  Speaker 4: yoursaulting god. And I said, and so I complained to
• 2:38
  Speaker 4: Twitter like like you.
• 2:39
  Speaker 5: Know, like, of course that's sac that's my first that's
• 2:43
  Speaker 5: my first thing.
• 2:44
  Speaker 4: I'm going to complain at Twitter. So I complained to
• 2:46
  Speaker 4: Twitter and they basically said there's nothing they could do
• 2:48
  Speaker 4: about it. And I said, how the hell does this
• 2:51
  Speaker 4: on any of this work? Like, first off, his name's
• 2:53
  Speaker 4: even Bullis, it's Al Razinski. And secondly, I'm actually Bullis
• 2:57
  Speaker 4: and I actually tweet and I actually this is how
• 3:00
  Speaker 4: this is how neurotic I am, Dave. I actually got
• 3:04
  Speaker 4: all my analytics together and I said, look at this,
• 3:06
  Speaker 4: I am clearly like doing something for your platform. And
• 3:10
  Speaker 4: they still wouldn't do anything for me.
• 3:12
  Speaker 5: Well you maybe maybe you just it's up to Annie.
• 3:14
  Speaker 5: Maybe maybe maybe you got all from three dollars instead
• 3:17
  Speaker 5: of one, you know.
• 3:19
  Speaker 4: Seriously, there asked me something I'm doing wrong. Uh but uh,
• 3:23
  Speaker 4: I'm sorry enough about me and my my Twitter problems,
• 3:25
  Speaker 4: but I wanted to talk about you, Dave, and and
• 3:27
  Speaker 4: just all the things you're doing with viral ideas, marketing
• 3:31
  Speaker 4: and all the cool stuff you're doing. So, just to
• 3:33
  Speaker 4: start off, you're a Temple grad. I actually was a
• 3:36
  Speaker 4: TA Temple and yeah for one semester and then they
• 3:39
  Speaker 4: kicked me out. But well but.
• 3:42
  Speaker 5: We got all we got a pause there, like why
• 3:44
  Speaker 5: did they kick you out? No?
• 3:46
  Speaker 4: No, I'm joking around there. Oh okay, see I thought
• 3:49
  Speaker 4: that was like a.
• 3:50
  Speaker 5: Cool story there as you know, that could have been neat,
• 3:52
  Speaker 5: but yeah, partially you'd like lasted, you know.
• 3:55
  Speaker 4: Yeah, yeah, seriously, I should have made up something on
• 3:57
  Speaker 4: the spot. It should have been like, uh, well, uh
• 3:59
  Speaker 4: so that's pretty cool though. You were you were actually
• 4:02
  Speaker 4: graduated from Temple, So you know, first I want to ask,
• 4:04
  Speaker 4: you know, why Temple? And also you know what, what
• 4:07
  Speaker 4: did you actually major in a temple?
• 4:09
  Speaker 5: Yeah? So White Temple. So I actually did my first
• 4:11
  Speaker 5: two years at buck Standing Community College. Uh, they had
• 4:13
  Speaker 5: a program where you could go for two years of
• 4:15
  Speaker 5: bucks count of Community College two years at Temple. And
• 4:18
  Speaker 5: I've always done an entrepreneur. So I started out at
• 4:21
  Speaker 5: Bucks and did that thing because I was I was
• 4:23
  Speaker 5: working on a company at the time, and then kind
• 4:26
  Speaker 5: of went over to Temple after that. That's where I
• 4:29
  Speaker 5: started this current venture. So so basically, I I had
• 4:34
  Speaker 5: you know, I had a great time in Temple, and
• 4:35
  Speaker 5: the and the reason I the reason I went to Temple,
• 4:39
  Speaker 5: it's kind of a weird one, you know. I went,
• 4:41
  Speaker 5: I went down to tour the school, and I went
• 4:44
  Speaker 5: and ate a one of the food trucks and I
• 4:47
  Speaker 5: really liked the food the food truck. I think I
• 4:49
  Speaker 5: had a muffin or something weird like that. And I
• 4:53
  Speaker 5: went to Temple literally because I had a good meal
• 4:55
  Speaker 5: at a food truck because I've never I've never been
• 4:57
  Speaker 5: like a big school person. So I'm like, all right,
• 4:59
  Speaker 5: this is for five minutes from where I grew up.
• 5:01
  Speaker 5: Like they have good foods, so I guess I'll go here.
• 5:04
  Speaker 5: So that that was kind of my That was kind
• 5:06
  Speaker 5: of my line of thinking.
• 5:08
  Speaker 4: Well, the school is huge, though, I mean it's like
• 5:10
  Speaker 4: the size of a small city basically, you know, And
• 5:13
  Speaker 4: you know, you go to Temple and then you go
• 5:15
  Speaker 4: to some of the other colleges in the area. I mean,
• 5:17
  Speaker 4: some of the other colleges in the area are like
• 5:20
  Speaker 4: a postage stamp compared.
• 5:21
  Speaker 5: To Yeah, TEP Temple, I mean, and they're they're growing too,
• 5:25
  Speaker 5: which is amazing for you know, any pass grat to
• 5:29
  Speaker 5: just have that, you know, it's something that's you know, expanding.
• 5:34
  Speaker 4: Yeah. Yeah, it's unbelievable. And their film department, which I was,
• 5:37
  Speaker 4: which is you know, I don't know if you've ever
• 5:38
  Speaker 4: actually just gone through there and just seeing all the
• 5:42
  Speaker 4: things that they got going on. Uh, it's kind of
• 5:44
  Speaker 4: funny because when I was actually tag there, I actually
• 5:48
  Speaker 4: went through and they had a small black box theater, right, Okay,
• 5:52
  Speaker 4: so this small black box theater.
• 5:54
  Speaker 5: Was that was literally their department.
• 5:57
  Speaker 4: Yeah, it was like it was literally bigger then in
• 6:00
  Speaker 4: the entire TV studio I got, which I was working
• 6:03
  Speaker 4: because I actually at the time, I worked at another
• 6:05
  Speaker 4: school full time, and I'm sitting there going, my god,
• 6:08
  Speaker 4: this black box theater is already bigger than like the
• 6:10
  Speaker 4: entire TV studio and this is one thing like let's
• 6:13
  Speaker 4: see what's on the opposite side, right, So it's just unbelievable.
• 6:17
  Speaker 4: And uh, you know, just working with her, you know,
• 6:19
  Speaker 4: film and TV department but so so when you actually
• 6:22
  Speaker 4: so you were lured in by the food.
• 6:24
  Speaker 5: You had this, and so you had this, and unfortunately
• 6:27
  Speaker 5: it was a great school. Like for it's a great
• 6:28
  Speaker 5: school to be loured in by like this wonderful muffin
• 6:31
  Speaker 5: at this place. I had the Temple. I owe it
• 6:33
  Speaker 5: to that one food truck. But and if you know
• 6:35
  Speaker 5: anything about Temple, I don't. I don't know, like who
• 6:37
  Speaker 5: the listeners are. Temple is a you know, one of
• 6:40
  Speaker 5: the great schools for food trucks. So I mean right
• 6:43
  Speaker 5: up and down I don't remember. I don't know if
• 6:44
  Speaker 5: you remember this bulls, but like it's like up and
• 6:46
  Speaker 5: down the streets. Temple is just all food trucks. And
• 6:49
  Speaker 5: oh it's a great culture. But I studied entrepreneurship there.
• 6:54
  Speaker 5: I mean, they have like one of the top programs
• 6:56
  Speaker 5: in the country for that. So we actually recently as
• 7:00
  Speaker 5: an alumni, you can enter in their business play competition,
• 7:03
  Speaker 5: and we just entered their competition this year and we
• 7:05
  Speaker 5: were one of the We were one of the winners
• 7:07
  Speaker 5: of the competition. And actually want some want some money
• 7:09
  Speaker 5: and some resources from Kempell for that, which which was
• 7:12
  Speaker 5: a lot of fun.
• 7:13
  Speaker 4: Oh that's that's freaking huge man. Yeah. So, you know,
• 7:16
  Speaker 4: just to go back for a second about the food
• 7:18
  Speaker 4: truck had Luigi in. You know, it was actually funny
• 7:20
  Speaker 4: because when I was working at that other school, they
• 7:23
  Speaker 4: had this big cookout right right now. They were saying, hey, everybody,
• 7:26
  Speaker 4: come on campus. This is our open house, you know,
• 7:28
  Speaker 4: come on and try all this great stuff. I was
• 7:32
  Speaker 4: right there, right and his dad bites into this burger
• 7:35
  Speaker 4: right and he goes, well, I'm writing to check to
• 7:38
  Speaker 4: Drexel right now, and he cause the and let me
• 7:42
  Speaker 4: tell you later on by a couple like and by
• 7:44
  Speaker 4: later on, I mean a couple of minutes later, I
• 7:46
  Speaker 4: tried one of the I tried a burger. Yeah, it's
• 7:50
  Speaker 4: it tasted like somebody stepped on it and then put
• 7:53
  Speaker 4: it in the in the bun or something. And I said,
• 7:55
  Speaker 4: what the hell happened here? This is like this, This
• 7:57
  Speaker 4: is like grade Z meat. So I I'm sitting here going,
• 8:01
  Speaker 4: this is how you're going to market your school to potential,
• 8:04
  Speaker 4: like to uh students, is by having like low grade food,
• 8:08
  Speaker 4: Like who the hell is gonna be impressed by this?
• 8:10
  Speaker 4: And and seriously, when hit that, dad said that, I'm like, man,
• 8:13
  Speaker 4: the food really does matter if.
• 8:15
  Speaker 5: You makes a big difference. It makes a big difference.
• 8:18
  Speaker 4: Yeah, And it's because you think about it. If you're
• 8:20
  Speaker 4: a parent, right, you don't want your kid going and
• 8:23
  Speaker 4: having like some slop the summer camp, especially if the
• 8:26
  Speaker 4: parents are paying for it.
• 8:27
  Speaker 5: You want a proper meal.
• 8:29
  Speaker 4: Yeah, seriously, seriously. So so it does make a lot
• 8:32
  Speaker 4: of difference. But but yeah, I mean it's so cool
• 8:35
  Speaker 4: that you know, again temple again, we live so close
• 8:38
  Speaker 4: by the way everybody. That's how That's how Dave and
• 8:40
  Speaker 4: I actually met. So it's it's so everyone. It's like
• 8:43
  Speaker 4: this whole Philly centric guy we're talking about here. Speaking
• 8:47
  Speaker 4: of which, So, Dave, do you where do you go
• 8:49
  Speaker 4: to get a good cheese steak in Philly?
• 8:51
  Speaker 5: Oh? That's that's a good question. So you know, I
• 8:54
  Speaker 5: was actually on a podcasts uh, I think it was
• 8:57
  Speaker 5: a week ago or maybe this week, and they asked
• 8:59
  Speaker 5: me which cheese steak you know, Patsordino's, And I actually
• 9:03
  Speaker 5: tell people to go a bit a pretzel from Philly
• 9:05
  Speaker 5: because a lot of people from Philly assume cheese steaks
• 9:07
  Speaker 5: all we got, but we have we have the pretzel,
• 9:10
  Speaker 5: and I think I think the pretzels the underrated, the
• 9:12
  Speaker 5: underrated philliate them. I think the Philly pretzel is something
• 9:16
  Speaker 5: that should be talked more about.
• 9:18
  Speaker 4: You know, maybe it's like I don't even notice it
• 9:20
  Speaker 4: because I have so many pretzels from Philly, you know
• 9:22
  Speaker 4: what I mean. Like it's it's something I don't even
• 9:24
  Speaker 4: think about.
• 9:24
  Speaker 5: But but but if you go down south, it's all
• 9:26
  Speaker 5: super pretzel. It's not you know, it's it's the it's
• 9:28
  Speaker 5: the other, like the other. This is not a video,
• 9:30
  Speaker 5: but I'm doing the twist on the skype and it's
• 9:33
  Speaker 5: it's one of those. It's one of the twisters. So
• 9:35
  Speaker 5: it's it's different, you know, it's different than the than
• 9:38
  Speaker 5: a Philly pretzel, which is the figure eight. So I
• 9:41
  Speaker 5: think it doesn't get much enough about. I'm I'm not.
• 9:43
  Speaker 5: I'm not as partial to the cheese steaks as I
• 9:45
  Speaker 5: am to the pretzel.
• 9:47
  Speaker 4: I see, I see because you know, I I I
• 9:49
  Speaker 4: always ask after Philly centric people, because every time someone
• 9:51
  Speaker 4: comes to Philly, where should I go.
• 9:54
  Speaker 3: We'll be right back after a word from our sponsor,
• 10:01
  Speaker 3: and now back to the show.
• 10:03
  Speaker 4: Patser Gino's, and my response is, Philly people don't really
• 10:08
  Speaker 4: go to patter Gino's unless it's like at night after
• 10:11
  Speaker 4: a sports game, then it's gonna becoming yeah yeah, or
• 10:14
  Speaker 4: if you're buy these names, you go to Tony Luke's.
• 10:16
  Speaker 4: But but then again, I said, and they asked during
• 10:19
  Speaker 4: the day, where do you go? And I'm like, well,
• 10:21
  Speaker 4: there's John's Rose Pork, which is awesome. There's gyms on
• 10:25
  Speaker 4: South Street.
• 10:26
  Speaker 5: Which is why had an old office up by there,
• 10:30
  Speaker 5: right next to Gym's Gym's. And what's the pizza place
• 10:34
  Speaker 5: there that the big slices?
• 10:38
  Speaker 4: Oh, Lorenzo's. Yeah yeah yeah. For some reason, I was
• 10:41
  Speaker 4: about to say somebody else's pizza place I met there's
• 10:44
  Speaker 4: a guy who actually in Philly. Uh, he started a
• 10:46
  Speaker 4: pizza place and he actually charges everyone like a dollar slice.
• 10:50
  Speaker 5: Oh it's Roses Pizza guy Mason.
• 10:53
  Speaker 4: Yeah yeah, yeah, okay, yeah, yeah, that's that's awesome. By
• 10:56
  Speaker 4: the way, everyone, this podcast is gonna be more than
• 10:58
  Speaker 4: just about food.
• 11:00
  Speaker 5: Yeah, I'm sorry, like I was shipped your whole podcast.
• 11:02
  Speaker 5: I know this is like the like the video marketing podcast.
• 11:04
  Speaker 5: Maybe this will be a good transition, but you know,
• 11:06
  Speaker 5: we spent the first like we're foodies first and then
• 11:08
  Speaker 5: we're video guys.
• 11:10
  Speaker 4: Yes, Everyone's like what the hell am I listening to
• 11:13
  Speaker 4: just two guys?
• 11:14
  Speaker 5: So I don't know about from freaking cheese steaks and pretzels.
• 11:16
  Speaker 5: I'm like, where to get pizza in Philly? Which I
• 11:20
  Speaker 5: guess we're experts on that now, you know. Yeah, serious,
• 11:22
  Speaker 5: whole size, the whole side thing, the whole side being gone.
• 11:26
  Speaker 4: So if people are listening ever, do travel into Philly,
• 11:29
  Speaker 4: they know where to go now about where to get
• 11:31
  Speaker 4: pizza and cheese, steaks and pretzels and everything else. So
• 11:35
  Speaker 4: you graduated from Temple and you and you actually and
• 11:37
  Speaker 4: you graduated with a studying entrepreneurship. So what was your
• 11:41
  Speaker 4: first steps outside of college? Was it actually trying to
• 11:44
  Speaker 4: start your own business? We're actually starting your own business.
• 11:46
  Speaker 5: Yeah, so it's it's actually just story. I'll back couple
• 11:48
  Speaker 5: of its. While I was in while I was in college,
• 11:50
  Speaker 5: and while I was in high school. Actual, I sarted
• 11:52
  Speaker 5: my first business at sixteen, and eventually I went on
• 11:54
  Speaker 5: to start it was a smaller business, but wanted to
• 11:56
  Speaker 5: start a company called the Zombie Run. So we went
• 11:59
  Speaker 5: on tour all around the country about sixteen cities, grew
• 12:02
  Speaker 5: the whole thing using video marketing, social media, and kind
• 12:06
  Speaker 5: of eventually progressed into doing you know, video marketing consulting
• 12:09
  Speaker 5: while I was in college, and that's kind of where
• 12:11
  Speaker 5: the seeds of my company now started viral ideas. So basically,
• 12:15
  Speaker 5: we would be consult it with companies to teach them
• 12:18
  Speaker 5: how to use social media and video and stuff like that.
• 12:21
  Speaker 5: And I didn't think I was going to start a
• 12:23
  Speaker 5: company right out of school. I was actually interviewing with Google.
• 12:27
  Speaker 5: I was like third round interview with Google. I had
• 12:29
  Speaker 5: an offer on the table from like one of my
• 12:30
  Speaker 5: professors who like wanted wanted me to work from them,
• 12:33
  Speaker 5: and I just said, I love doing this. I love
• 12:38
  Speaker 5: like consulting with people doing videos. And I was getting
• 12:42
  Speaker 5: more and more clients. So just said, all right, you know,
• 12:44
  Speaker 5: I'm just gonna I'm just gonna start another one. I
• 12:46
  Speaker 5: guess I'm like, I guess my true identity is I'm
• 12:49
  Speaker 5: an entrepreneur from the time I was sixteen. I did
• 12:52
  Speaker 5: it while I was in college, So why stop. Now,
• 12:54
  Speaker 5: Let's do another one and have some prom with it.
• 12:57
  Speaker 4: So I have to ask, what was it like, you know,
• 13:00
  Speaker 4: actually even getting an interview with Google, because I hear
• 13:02
  Speaker 4: it's incredibly difficult to even get an interview one and
• 13:06
  Speaker 4: then two. To even get past the first rounds incredibly difficult.
• 13:10
  Speaker 5: So one of my friends actually referred to me, which
• 13:12
  Speaker 5: was which is a good way in the door. They
• 13:14
  Speaker 5: asked me a question about I'll never forget this. So
• 13:18
  Speaker 5: they asked ridiculous Google questions. And the question that I
• 13:21
  Speaker 5: had was, how, let's say you're a traffic cone manufacturer
• 13:25
  Speaker 5: in California, how would you determine the demand for traffic
• 13:28
  Speaker 5: cones in California? And I came up with an answer,
• 13:32
  Speaker 5: I don't know. You know, I'm not working at Google
• 13:35
  Speaker 5: right now. I have a phenomenal company that love very much. Well,
• 13:39
  Speaker 5: don't I think my answer to that question might have
• 13:41
  Speaker 5: had a slight impact on the reason? Why did God? So?
• 13:45
  Speaker 4: What was your answer?
• 13:46
  Speaker 5: I think I answered something like I would I would
• 13:48
  Speaker 5: like survey like I would survey the construction and in
• 13:52
  Speaker 5: like a certain sample size of a couple of roads,
• 13:56
  Speaker 5: and then extrapolate that out across the square footage and
• 13:59
  Speaker 5: use the number of cones per you know, mile or whatever.
• 14:03
  Speaker 5: I don't think I don't think like that, But I
• 14:05
  Speaker 5: thought I thought it was like a logical answer.
• 14:07
  Speaker 4: Well, is there ever really a right answer to those
• 14:10
  Speaker 4: those questions?
• 14:11
  Speaker 5: I don't think so.
• 14:13
  Speaker 4: Yeah, I mean I always wondered. I'm excited. A friend
• 14:16
  Speaker 4: of mine who went into an interview with Google or
• 14:19
  Speaker 4: Facebook and he actually they made him code and they
• 14:23
  Speaker 4: said you can't have a computer, just use a whiteboard
• 14:25
  Speaker 4: and answer lat it out and he was like, well,
• 14:28
  Speaker 4: why am I doing this? And and finally he got
• 14:31
  Speaker 4: it after the interview was over, right, he got it
• 14:33
  Speaker 4: finally understood. He goes, well, they want to take away
• 14:35
  Speaker 4: all your tools to see what you can do when
• 14:37
  Speaker 4: you don't have all your strong points. They want to
• 14:39
  Speaker 4: see do you do you sort of fall apart? How
• 14:42
  Speaker 4: do you handle this? I kind of get it. At
• 14:46
  Speaker 4: the same time, I'm kind of like these open ended questions,
• 14:48
  Speaker 4: you know, right, Yeah, You're You're kind of wondering, like,
• 14:52
  Speaker 4: is there really if I say if I say anything,
• 14:55
  Speaker 4: so go back to that traffic cone question, if I
• 14:58
  Speaker 4: say something like, well, I wouldn't do it all. I
• 15:00
  Speaker 4: would just basically, you know, I'd go sell something else
• 15:04
  Speaker 4: or whatever. I don't know, is that even right? You
• 15:06
  Speaker 4: know it did? So? So do you use questions like that?
• 15:09
  Speaker 4: If so? If you're hiring for viol Idea and marketing, David,
• 15:12
  Speaker 4: do you hire do you ask those type of questions,
• 15:14
  Speaker 4: do you say, like how many you know, how many
• 15:17
  Speaker 4: traffic codes you have to sell in an hour? Whatever?
• 15:19
  Speaker 5: So so no, but but I'll say what we do
• 15:23
  Speaker 5: that it is interesting if you want me to share absolutely,
• 15:26
  Speaker 5: So what we do is, I mean the first thing,
• 15:30
  Speaker 5: obviously with video, as you look at their work, you
• 15:32
  Speaker 5: know the work is either good by our standards or
• 15:34
  Speaker 5: not good by our standards. And then we hire really
• 15:37
  Speaker 5: based on cultural fit. After that, everything after whether we
• 15:41
  Speaker 5: everything after the question is is just work good enough
• 15:44
  Speaker 5: enough to our standards? Is will you fit in here?
• 15:46
  Speaker 5: And do you fit with our culture? Are the questions
• 15:48
  Speaker 5: we try to get to and you know, we found
• 15:51
  Speaker 5: that we've been able to create a great company culture,
• 15:54
  Speaker 5: you know now at eleven people because we've asked questions
• 15:58
  Speaker 5: that aren't necessarily how many traffics, how many traffic cones?
• 16:01
  Speaker 5: Can you fit on the state of ever and Google.
• 16:03
  Speaker 5: I mean, that's a great reputation proving a great culture.
• 16:06
  Speaker 5: But you know, something we're trying to create is just
• 16:08
  Speaker 5: a lot of togetherness and you know stuff like that.
• 16:11
  Speaker 5: So you know, I think I think it helps with
• 16:13
  Speaker 5: with creativity to have a good culture.
• 16:15
  Speaker 4: So yeah, yeah, absolutely, you got to find that team
• 16:18
  Speaker 4: that sort of works together.
• 16:19
  Speaker 5: You know.
• 16:19
  Speaker 4: That's what I talk a lot about here on the podcast,
• 16:22
  Speaker 4: and as it relates to you know, film and even
• 16:24
  Speaker 4: you know and marketing obviously and production because if you're
• 16:27
  Speaker 4: going to be spending you know, an order amount of
• 16:30
  Speaker 4: time with people, you know, on a daily basis, on
• 16:33
  Speaker 4: a weekly basis, and you know, when tempers flair, you
• 16:36
  Speaker 4: want to make sure that everybody is on the same
• 16:39
  Speaker 4: page and not just going to freak out and start clashing.
• 16:42
  Speaker 4: Because you know, something I found out is you can
• 16:45
  Speaker 4: really tell a lot about a company not in times
• 16:47
  Speaker 4: of like when everything's going good, but when when things
• 16:50
  Speaker 4: are going bad.
• 16:52
  Speaker 5: Yeah, I think. I think what's interesting too is there's
• 16:58
  Speaker 5: you know, there's wartime generals and there's like peace time generals, right,
• 17:01
  Speaker 5: So like you know, this is with this is from
• 17:06
  Speaker 5: My Hard Thing About Hard Things, About Hard Things. It's
• 17:08
  Speaker 5: a book about running a company basically like a wartime
• 17:11
  Speaker 5: general is you know, the CEOs and the leaders operating
• 17:15
  Speaker 5: to be ablenate and when the when when stuff's really
• 17:17
  Speaker 5: bad or even like when companies go through a rough patch,
• 17:21
  Speaker 5: those are the leaders that could pull a company through
• 17:23
  Speaker 5: or pull you know, pull a group of people through,
• 17:25
  Speaker 5: and there's the peace time generals that are kind of
• 17:26
  Speaker 5: like a lot of I think what you see now is,
• 17:28
  Speaker 5: you know a lot of companies that are you know,
• 17:30
  Speaker 5: there's a great economic time right now. There's a lot
• 17:32
  Speaker 5: of companies that are doing incredibly well just because it's
• 17:34
  Speaker 5: a great economic time. And when that downfall happens, it'll
• 17:37
  Speaker 5: be interesting to see kind of who makes it, who
• 17:39
  Speaker 5: makes it out alive, And I think it'll be a
• 17:41
  Speaker 5: lot of the wartime generals that do that.
• 17:44
  Speaker 4: Yeah, that's very true. A lot of a lot of
• 17:46
  Speaker 4: the guys who who maybe can make the hard decisions,
• 17:50
  Speaker 4: you know, the wartime generals, the people that you know,
• 17:53
  Speaker 4: and the peace time generals maybe they can they can well,
• 17:56
  Speaker 4: you know, just to sort of trying to put what
• 17:59
  Speaker 4: I'm trying to say it into another another sentence, I'm
• 18:02
  Speaker 4: trying to I'm kind of running myself into a corner here,
• 18:04
  Speaker 4: but it basically, if you know, everybody can run a
• 18:08
  Speaker 4: company when it's doing well, you know what I mean,
• 18:10
  Speaker 4: everything's going great, you know, you could put anybody in
• 18:12
  Speaker 4: there and then but it's really when times go bad
• 18:14
  Speaker 4: and you're like, well, what if my leader's made of?
• 18:16
  Speaker 4: What are my managers made of? What are my idea
• 18:19
  Speaker 4: people made of? And you know, sometimes you see that
• 18:23
  Speaker 4: and in a bad day, you know what I mean,
• 18:25
  Speaker 4: it doesn't happen. And when I say bad, you know,
• 18:27
  Speaker 4: I don't mean just you know, everything's going to crap,
• 18:29
  Speaker 4: like the economy's going down or or something else. I
• 18:32
  Speaker 4: mean just in general, like a bad day. Like I mean,
• 18:34
  Speaker 4: you've been there, Dave. You walk in, your phones don't work,
• 18:38
  Speaker 4: your computer's crashed, you got a flat hire on the
• 18:41
  Speaker 4: way to work, and you're like, what the hell is
• 18:43
  Speaker 4: gonna go wrong?
• 18:44
  Speaker 2: Now?
• 18:44
  Speaker 4: You know what I mean. It's one of those things
• 18:46
  Speaker 4: where well you could say, well nothing's getting done today,
• 18:49
  Speaker 4: or you could try to just make something out of
• 18:52
  Speaker 4: this bad day, you know what I mean?
• 18:53
  Speaker 5: Yeah, exactly. And I think too many people default to,
• 18:57
  Speaker 5: oh it's bad, I'm not gonna do anything. I'm gonna
• 18:59
  Speaker 5: land on the sofa, you know, so not not not
• 19:03
  Speaker 5: to get kind of inspirationally, but I think I think,
• 19:06
  Speaker 5: you know, half of a bad day is just a mindset,
• 19:09
  Speaker 5: you know. You know, if you're if you're having a
• 19:11
  Speaker 5: bad day, the best way to get out of it
• 19:12
  Speaker 5: just go do something. Good.
• 19:15
  Speaker 4: Yeah, yeah, none of it very true, very true. So,
• 19:17
  Speaker 4: you know, just to sort of talk about again about
• 19:19
  Speaker 4: your your company and some of the things you've done.
• 19:21
  Speaker 4: When we talk about Zombie Run, I actually saw the
• 19:24
  Speaker 4: Zombie Run and I was like, I gotta we got
• 19:27
  Speaker 4: to talk about this. You know, with zombies have exploded
• 19:30
  Speaker 4: over the past couple of years. You know, they've abbed
• 19:32
  Speaker 4: and flowed, you know, because with Romero's original trilogy of zombies,
• 19:36
  Speaker 4: and then you have the remake of Dawn of the Dead,
• 19:39
  Speaker 4: you have The Walking Dead on TV. Now you've all
• 19:41
  Speaker 4: the you know, when you first launched this idea, was
• 19:45
  Speaker 4: it met with resistance from from different people or was
• 19:49
  Speaker 4: it the complete opposite and where you had you know,
• 19:50
  Speaker 4: maybe even investors or producers or somebody else going holy crap, Dave,
• 19:54
  Speaker 4: this is amazing. How come no one's done this before.
• 19:57
  Speaker 3: We'll be right back after a word from our and
• 20:04
  Speaker 3: now back to the show.
• 20:07
  Speaker 5: We were met with a lot of people that were
• 20:09
  Speaker 5: really fans of the brand. So, so what when you
• 20:12
  Speaker 5: think about the when you think about the zombie market, right,
• 20:13
  Speaker 5: let's let's break it down. We'll kind of we'll kind
• 20:15
  Speaker 5: of do this in like a non zombie way. There's
• 20:19
  Speaker 5: a lot of hardcore zombie fans that watch every zombie movie.
• 20:23
  Speaker 5: They like to, you know, go to the comic cons,
• 20:24
  Speaker 5: they like to do all that stuff, but they don't
• 20:26
  Speaker 5: have necessarily interest in running. But they watched these zombie
• 20:30
  Speaker 5: experience They watched The Walking Down, they watched these different
• 20:32
  Speaker 5: you know, post apocalyptic movies, and they kind of want
• 20:38
  Speaker 5: to have that experience. So the success of the Zombie
• 20:40
  Speaker 5: Rum was that spirit experience in real life. So we
• 20:42
  Speaker 5: actually designed the set of the Zombie I call it
• 20:46
  Speaker 5: the set, but the course of the Zombie run like
• 20:48
  Speaker 5: a Hollywood set. So we actually sat down and we
• 20:52
  Speaker 5: had the team watch for like two three days. We
• 20:55
  Speaker 5: had them watch you know, fifteen twenty zombie movies, and
• 20:58
  Speaker 5: we basically pulled out all the archetypal elements of a
• 21:01
  Speaker 5: Hollywood zombie movie and we incorporated them into the race.
• 21:06
  Speaker 5: So everything from like the helicopter overhead to the fog
• 21:09
  Speaker 5: and the smoke machines and the zombies never really come
• 21:13
  Speaker 5: out in the zombie movie until like twenty minutes into
• 21:15
  Speaker 5: the movie, so you wouldn't see the zombies until the
• 21:18
  Speaker 5: to the end of the first half mile. Just to
• 21:20
  Speaker 5: build suspense.
• 21:23
  Speaker 4: And also it kind of works well too, because I'm
• 21:25
  Speaker 4: sure you attract a lot of people who never actually
• 21:28
  Speaker 4: worked out before that day. So they're like, all right,
• 21:31
  Speaker 4: I know what i'm gonna do. I'm gonna get in there,
• 21:33
  Speaker 4: I'm gonna get a full head of steam and I'm
• 21:36
  Speaker 4: just gonna sprill I finish line and I'm sure by
• 21:40
  Speaker 4: like I don't know, maybe like five minutes in, they're
• 21:43
  Speaker 4: just like, oh god, what did I do to myself?
• 21:45
  Speaker 5: Yeah, there was definitely a lot of non athletes participating,
• 21:49
  Speaker 5: a lot of people that like show up smoking like
• 21:53
  Speaker 5: it was. It was. It was an interesting grind and
• 21:55
  Speaker 5: we loved every minute of it. You know. It was
• 21:57
  Speaker 5: a good It was a good bunch of people.
• 22:00
  Speaker 4: So when they finally got to the zombies who were so.
• 22:02
  Speaker 5: Tired, they were so dire, they were just like, take
• 22:04
  Speaker 5: my life. You know, it's it's over. You know, you
• 22:06
  Speaker 5: guys win this round, you know.
• 22:10
  Speaker 4: So, so again, with all the zombie movies that that
• 22:12
  Speaker 4: you analyze, what were some of the better zombie movies
• 22:15
  Speaker 4: that you remember analyzing?
• 22:17
  Speaker 5: My personal two favorite where I Am Legend and Sean
• 22:22
  Speaker 5: of the Dead. Sean of the Dead because it was
• 22:27
  Speaker 5: well produced, but it was still cheesy and funny at
• 22:29
  Speaker 5: the same time. And I am legend because it's very
• 22:35
  Speaker 5: rare that you see a movie like that tell so
• 22:40
  Speaker 5: much story without sound, and for the first for the
• 22:42
  Speaker 5: first bit of movie, there's almost like no sound. It's
• 22:44
  Speaker 5: like one character and like his dog or like a
• 22:47
  Speaker 5: good bit of the movie until he meets that girl.
• 22:49
  Speaker 5: So I just and I can't even see that with
• 22:53
  Speaker 5: our work and viral ideas is some of our best
• 22:56
  Speaker 5: work is the work that we're able to do that
• 22:58
  Speaker 5: stands alone without any sound, you know, and just uses
• 23:01
  Speaker 5: the visuals se so that those those were kind of
• 23:03
  Speaker 5: my my two favorites for what it's worth.
• 23:07
  Speaker 4: Yeah, yeah, two great movies. By the way. Short of
• 23:09
  Speaker 4: the Dead is freaking awesome. When it came out, I
• 23:12
  Speaker 4: was held by held by my thumbs not to watch
• 23:15
  Speaker 4: it because I was like, I don't want to see
• 23:16
  Speaker 4: a zombie movie that makes fun of zombie movies. And
• 23:19
  Speaker 4: I saw it and I was like, oh crap, this
• 23:21
  Speaker 4: is awesome. Why did I Why did I not want
• 23:22
  Speaker 4: to watch this?
• 23:23
  Speaker 5: It's it's it's like ironic. The whole thing's like ironic.
• 23:27
  Speaker 4: Yeah, and it's funny too because you think about it,
• 23:30
  Speaker 4: and if it really did happen to somebody, like a
• 23:33
  Speaker 4: zombie outbreak happened, right, you would go to like someplace
• 23:36
  Speaker 4: that you knew was safe. And his idea was literally
• 23:39
  Speaker 4: a pub, you know, that was basically what he called
• 23:42
  Speaker 4: a fortress with a rifle over the bar. And and
• 23:45
  Speaker 4: that's what that was. His idea of like the mecca
• 23:48
  Speaker 4: or the sort of like ultimate goal of safety was
• 23:51
  Speaker 4: this right here.
• 23:53
  Speaker 5: That's where I would be.
• 23:55
  Speaker 4: Just in a bar. And also I love how this
• 24:01
  Speaker 4: idea of how it's going to work too, because it
• 24:03
  Speaker 4: worked because it's how most people like are you know,
• 24:05
  Speaker 4: it's going to work out. We're just going to go there,
• 24:07
  Speaker 4: I'll drink the safety and then uh, you know, and
• 24:09
  Speaker 4: things are just going to kind of work out, you know. Yeah.
• 24:13
  Speaker 4: So you know when you take the zombie Run and
• 24:17
  Speaker 4: you started actually what year was that, by the way,
• 24:19
  Speaker 4: that you used to uh work with the.
• 24:21
  Speaker 5: Zombie run or so we started that in twenty twelve
• 24:26
  Speaker 5: and had it till twenty thirteen, so basically had about
• 24:28
  Speaker 5: about thirty five thousand people built around the country in
• 24:31
  Speaker 5: New Year.
• 24:32
  Speaker 4: So when you were doing that, YouTube was you know,
• 24:36
  Speaker 4: obviously YouTube at that point Facebook Live wasn't there yet.
• 24:41
  Speaker 4: So if you did it differently now, like in terms
• 24:44
  Speaker 4: of just marketing, you know, what would you have done?
• 24:46
  Speaker 4: What would you do differently if you did it now,
• 24:48
  Speaker 4: because I mean things have changed so much in terms
• 24:51
  Speaker 4: of just social media marketing and video in general.
• 24:55
  Speaker 5: I would have put I mean we put for the time,
• 24:59
  Speaker 5: we put a lot of you know what was a
• 25:01
  Speaker 5: lot of money into into the social video. I would
• 25:06
  Speaker 5: have I would have done more more clips. You know,
• 25:08
  Speaker 5: we did a lot of basically would make like a
• 25:10
  Speaker 5: little zombie movie after are after every event. I would
• 25:13
  Speaker 5: have done more. I would have done more, just more video.
• 25:15
  Speaker 5: You know, we invested kind of all over the place
• 25:17
  Speaker 5: a little bit because because we still did we still
• 25:21
  Speaker 5: did some radio buys, but most of the revenue and
• 25:23
  Speaker 5: traffic was just driven through Facebook ads. So kind of
• 25:27
  Speaker 5: no kind of hindsight's twenty twenty. I wish I just
• 25:30
  Speaker 5: poured more into social because it just works so well.
• 25:34
  Speaker 4: And you know, Facebook ads. I hear a lot of
• 25:36
  Speaker 4: my friends actually use Facebook ads in marketing and stuff
• 25:39
  Speaker 4: like that. And again it goes back to video and
• 25:42
  Speaker 4: finding out, you know, getting all those hits off of Facebook.
• 25:45
  Speaker 4: By the way, just As a side note, a friend
• 25:46
  Speaker 4: of mine has a movie trailer up right now for
• 25:49
  Speaker 4: the movie called The Hatred okay, and and it is
• 25:52
  Speaker 4: over ten million views. It's amazing, right yeah, And it's uh,
• 25:56
  Speaker 4: it's it's just people are sharing it left, right and center.
• 25:59
  Speaker 4: And I actually saw the numbers and I was like,
• 26:02
  Speaker 4: holy crap, you guys, what over ten million freaking views
• 26:05
  Speaker 4: And the movie doesn't come out until September. So like
• 26:08
  Speaker 4: just seeing that that that type of of of of
• 26:10
  Speaker 4: response of those numbers, you I mean, you know, now
• 26:14
  Speaker 4: people have to look at that and go Jesus, Facebook
• 26:16
  Speaker 4: going to take over YouTube in terms of getting trailers
• 26:18
  Speaker 4: out there.
• 26:20
  Speaker 5: Yeah, I mean it's it's not just trailers like I think,
• 26:22
  Speaker 5: I think what's interesting And I know a lot of
• 26:25
  Speaker 5: this audience is very Movi bedroom. But so we work
• 26:27
  Speaker 5: with we work with a couple of local businesses and uh,
• 26:31
  Speaker 5: you know one in particular, you think, you know, jeez,
• 26:33
  Speaker 5: like cauld I ever make a video that would you know,
• 26:35
  Speaker 5: pop a little bit on Facebook for for a dental
• 26:38
  Speaker 5: practice And we work with We work with a dental
• 26:40
  Speaker 5: practice and we you know, with just a couple bucks
• 26:43
  Speaker 5: on Facebook and a well produced video, we were able to.
• 26:46
  Speaker 5: You know, I think we're pushing you know, twenty thirty
• 26:48
  Speaker 5: thousand views for like a local dentist. You know, So
• 26:51
  Speaker 5: it's I think it's I think the power of it
• 26:55
  Speaker 5: is just in the targeting and the ability to kind
• 26:58
  Speaker 5: of put the right content in front of the right people,
• 27:01
  Speaker 5: you know, at the right time.
• 27:03
  Speaker 4: Yeah. That that that targeted marketing, you know, And I
• 27:05
  Speaker 4: find to your example about a local family dentist. You know,
• 27:09
  Speaker 4: I'm sure people in the area who could actually go
• 27:11
  Speaker 4: to that dentist. They obviously it makes more sense because
• 27:14
  Speaker 4: like if you do a radio broadcast or tried buy
• 27:16
  Speaker 4: an ad on TV, people will get those and they're
• 27:19
  Speaker 4: not in the area, you know, You're they can't. They're
• 27:22
  Speaker 4: not gonna travel, you know, one hundred miles to go
• 27:24
  Speaker 4: see doctor Tom or whatever. But if it's right down
• 27:26
  Speaker 4: the street or in the neighborhood or whatever, they're more
• 27:29
  Speaker 4: successful to susceptible to actually go and say, hey, wait,
• 27:32
  Speaker 4: that's commercials right in the neighborhood. And it's all that's
• 27:35
  Speaker 4: targeted marketing, which is what Facebook does so well.
• 27:37
  Speaker 5: We had I mean, let's let's say you're gonna do
• 27:39
  Speaker 5: a TV buy. You're gonna you're gonna put something in
• 27:41
  Speaker 5: the newspaper. You know, we're able to reach that twenty
• 27:45
  Speaker 5: twenty thirty thousand people with you know, just a fraction
• 27:48
  Speaker 5: of the dollars, and you're hitting them somewhere that they're
• 27:50
  Speaker 5: not used to being hit with something like this. So
• 27:53
  Speaker 5: so I think the power of it and the reason
• 27:55
  Speaker 5: your friend got ten million views is because people people
• 27:58
  Speaker 5: aren't used to seeing these movie e tailers off. It
• 28:00
  Speaker 5: has become a you know, I've seen a lot more
• 28:02
  Speaker 5: that happening, you know, in the Facebook environment, and it's
• 28:05
  Speaker 5: just it's just blowing.
• 28:06
  Speaker 4: Up, so, you know, and we briefly touched on your
• 28:10
  Speaker 4: business Vile Ideas marketing, and you know, obviously it's it's
• 28:13
  Speaker 4: you know, you're about an hour away from me, and
• 28:15
  Speaker 4: you know, just seeing like, you know, these marketing companies
• 28:18
  Speaker 4: like yourselves, and it's really cool because I think, you know,
• 28:21
  Speaker 4: it's it opens up a lot of possibilities, you know,
• 28:25
  Speaker 4: not just for for you know, the consumer, but also
• 28:28
  Speaker 4: for businesses because now a lot of these small businesses
• 28:30
  Speaker 4: do need commercials and they don't know where to go to,
• 28:32
  Speaker 4: you know what I mean.
• 28:33
  Speaker 5: And what's interesting is we don't even consider them. You know,
• 28:36
  Speaker 5: we don't like the word commercial per se because commercialized
• 28:39
  Speaker 5: is a thirty second spot. But with Facebook and YouTube,
• 28:42
  Speaker 5: people really want to see a story and like, I
• 28:45
  Speaker 5: don't know, I'm curious that you are your opinion too,
• 28:46
  Speaker 5: but you know, they want to see the same structural
• 28:49
  Speaker 5: archetype as a movie or a television show, because that
• 28:51
  Speaker 5: that's what's entertaining you when you watch a movie or
• 28:54
  Speaker 5: you watch TV shows the same format, you know, and
• 28:56
  Speaker 5: kind as filmmakers we know that we know that end
• 28:58
  Speaker 5: of it, but as you know, as marketers, you don't
• 29:01
  Speaker 5: really you don't really think about it. You don't really think, oh,
• 29:03
  Speaker 5: I'm just gonna do my commercial, I'm going to do
• 29:04
  Speaker 5: my pitch. But if you do, if you do a
• 29:06
  Speaker 5: basically a three eight to four minute movie versus doing
• 29:10
  Speaker 5: a thirty second commercial, I feel like the impact is
• 29:13
  Speaker 5: you know, we've see it with our clients just so much,
• 29:15
  Speaker 5: so much more.
• 29:18
  Speaker 4: Yeah, there is a lot of storytelling involved, and I
• 29:21
  Speaker 4: concur because that is what people want to see on
• 29:24
  Speaker 4: social too, even when they're telling a joke or something,
• 29:26
  Speaker 4: you know, it's they actually want to see something relatable
• 29:29
  Speaker 4: or they want to see you know, uh, they want
• 29:31
  Speaker 4: to see, you know, be told something. I don't think
• 29:34
  Speaker 4: I think, you know, people are susceptful now to being
• 29:37
  Speaker 4: marketed to, of course, or being sold to. So if
• 29:40
  Speaker 4: you're actually not trying to just say how could I
• 29:44
  Speaker 4: sell this, but how could I actually tell a story
• 29:48
  Speaker 4: with this, I think it's a little more more powerful, you.
• 29:50
  Speaker 5: Know what I mean? Yes, oh yeah, one hundred percent.
• 29:54
  Speaker 3: We'll be right back after a word from our sponsor
• 30:00
  Speaker 3: and now back to the show.
• 30:04
  Speaker 4: So let me, you know, let me ask you this.
• 30:06
  Speaker 4: When people pitch, you know, or maybe even go to
• 30:08
  Speaker 4: you and say, hey, Dave, I have a local business.
• 30:11
  Speaker 4: You know, what could we do? And I have to
• 30:15
  Speaker 4: ask this question because it's in the name of your
• 30:16
  Speaker 4: business going viral. I imagine a lot of people have
• 30:20
  Speaker 4: an idea of what viral is, you know what I mean.
• 30:22
  Speaker 4: I'm sure they probably go, hey, listen, I want to
• 30:24
  Speaker 4: you know, I want to get shared on the local
• 30:26
  Speaker 4: news network or whatever. I want to get shared here.
• 30:30
  Speaker 4: If people come to you and say they want to
• 30:31
  Speaker 4: go viral off the bat, do you just immediately like
• 30:33
  Speaker 4: talk them off that ledge, like, don't even worry about that.
• 30:37
  Speaker 5: So viral viral to us is probably not not what
• 30:41
  Speaker 5: you think. You know, people think viral and they think
• 30:42
  Speaker 5: millions of Yews, news appearances all that, but it starts
• 30:45
  Speaker 5: with the seed and that seed is sharing. So the
• 30:48
  Speaker 5: reason something goes viral, and the reason something has a
• 30:50
  Speaker 5: stickyper potential is because someone shares it. So when we
• 30:56
  Speaker 5: design videos, and you know, when we design stuff, you know,
• 30:58
  Speaker 5: movies and televisions, this is time to be shared. Corporate
• 31:02
  Speaker 5: videos should be any different. So when people are marketing,
• 31:05
  Speaker 5: you know, a particular video, you know that they should
• 31:08
  Speaker 5: design it to be shared by someone else. So when
• 31:11
  Speaker 5: you think, okay, let's say I can make a video
• 31:13
  Speaker 5: and I can get as a local business, I can
• 31:15
  Speaker 5: get thirty five people to share it, it's us. That's
• 31:18
  Speaker 5: a win because you now have thirty five people that
• 31:21
  Speaker 5: are willing to share your content with their friends. Versus
• 31:24
  Speaker 5: if you did the commercial, who's going to share a commercial?
• 31:27
  Speaker 4: Yeah, I can carry. I remember there was a commercial
• 31:31
  Speaker 4: done a few years back and it looked it looked
• 31:35
  Speaker 4: like they just basically The Morning Up decided to make
• 31:38
  Speaker 4: this commercial. They just sort of threw everything together and
• 31:40
  Speaker 4: I was like, I don't know who this is even
• 31:43
  Speaker 4: appealing to, you know, And it was for this company
• 31:46
  Speaker 4: right down the street, and I actually had some friends
• 31:49
  Speaker 4: that were actually in it, and I'm like, I don't
• 31:52
  Speaker 4: get it. I just don't get it. For it was
• 31:53
  Speaker 4: for a local car or a car dealership, and usually
• 31:56
  Speaker 4: you know, they're kind of they're kind of out there anyway,
• 32:00
  Speaker 4: but this one was especially, like so poorly done. I
• 32:03
  Speaker 4: mean maybe it would try to be ironic. I don't know.
• 32:05
  Speaker 4: I still don't get it, but uh, but it's stuff
• 32:07
  Speaker 4: like that, Like, no, I don't I could never imagine
• 32:10
  Speaker 4: anyone sharing a commercial like that, right, So when we
• 32:14
  Speaker 4: talk about, you know, things being sticky, you know, like
• 32:18
  Speaker 4: the idea is actually stick You're the ideas that actually
• 32:20
  Speaker 4: hang around and maybe even things that people remember. You know.
• 32:24
  Speaker 4: So if somebody does come to you, do you have
• 32:26
  Speaker 4: like do you have like a maybe even a niche
• 32:29
  Speaker 4: or so that you try to stick to or is
• 32:31
  Speaker 4: it like you want to try to you can you
• 32:33
  Speaker 4: have different ideas for various companies Like you mentioned a dentist,
• 32:36
  Speaker 4: I mentioned a car company. So if somebody comes to
• 32:38
  Speaker 4: you and says, hey, Dave, I have an idea, I'm sorry,
• 32:42
  Speaker 4: I have a business. It's it's a doggy daycare, or
• 32:45
  Speaker 4: I have a business. It's we we sell you know,
• 32:48
  Speaker 4: a big one's restaurants. I imagine now I'm just talking
• 32:50
  Speaker 4: out loud and just sort of you know, thinking about loud.
• 32:53
  Speaker 4: Restaurants are probably big, so I imagine telling the story about
• 32:57
  Speaker 4: their restaurant is probably very important. So that way, peop,
• 33:00
  Speaker 4: we'll share on social right.
• 33:02
  Speaker 5: Yeah, I think it's for for us. It's it's narrative
• 33:05
  Speaker 5: storytelling for the internet. So you know, we work with
• 33:09
  Speaker 5: everything from Fortune one, Bell's and down to the local realators.
• 33:11
  Speaker 5: But kind of what we've seen works well and when
• 33:14
  Speaker 5: clients you know, okay, because it is it is something
• 33:17
  Speaker 5: a little different, you know, doing doing something that's taking
• 33:20
  Speaker 5: a little bit more of a quote unquote risk. So
• 33:22
  Speaker 5: when I say risk, you know it's something that's a
• 33:24
  Speaker 5: little out of the box. So for example, we recently
• 33:27
  Speaker 5: just did one uh for for a staffing company. It
• 33:31
  Speaker 5: was it was called five Reasons Why. It was about
• 33:33
  Speaker 5: the five reasons why you won't get hired and went
• 33:35
  Speaker 5: through funny things on a resume. So so so things
• 33:39
  Speaker 5: like things like that and concepts like that are are
• 33:43
  Speaker 5: going to be what what are sticky versus something that
• 33:47
  Speaker 5: you know, it's just been done over and over and
• 33:49
  Speaker 5: over again.
• 33:51
  Speaker 4: What are those five things to stay away from?
• 33:54
  Speaker 5: Well, you get I you don't you don't want to
• 33:56
  Speaker 5: curse off with the guy when you go in. Uh,
• 33:59
  Speaker 5: you know you don't want. And I've only ever hired people,
• 34:02
  Speaker 5: so I you know, I don't. I actually had a
• 34:04
  Speaker 5: couple of jobs when I was when I was younger,
• 34:06
  Speaker 5: but for the most part, since since senior year of college,
• 34:10
  Speaker 5: I've only ever worked for myself.
• 34:13
  Speaker 4: But does anybody really go into a job. And I
• 34:14
  Speaker 4: couldn't imagine being a in a job interviews and cursing
• 34:19
  Speaker 4: at the person. I couldn't just imagine that, Like, you
• 34:22
  Speaker 4: know what I mean, I couldn't. I mean, doesn't I mean.
• 34:25
  Speaker 5: The worst, the worst that the worst that you'll get
• 34:27
  Speaker 5: for job interviews. That from what I've seen, is like
• 34:30
  Speaker 5: people that'll just kind of kind of ask you, like
• 34:33
  Speaker 5: ask you quite like what company is this? You know?
• 34:36
  Speaker 5: Like I'm just like you know, you just you just
• 34:39
  Speaker 5: google it for five minutes before you come in for
• 34:42
  Speaker 5: the interview and stuff like that. But I don't want.
• 34:44
  Speaker 5: I don't only get fired up around that topic because
• 34:46
  Speaker 5: we already we already went on a tangent about food.
• 34:50
  Speaker 4: By the way, what company do you is that? Dave
• 34:53
  Speaker 4: Vile ideas marketing? What do you guys actually do there?
• 34:55
  Speaker 4: By the way, you know? And I'm just kidding. I'm
• 34:57
  Speaker 4: just kidding. I don't. I don't, I know, I don't.
• 35:00
  Speaker 4: They always tell sta staplers of all colors, but no,
• 35:04
  Speaker 4: everyone has a hot button issue, man. And you know,
• 35:07
  Speaker 4: whenever you're around a topic that you're passionate about and
• 35:11
  Speaker 4: then somebody comes in and just kind of just tries
• 35:14
  Speaker 4: to blow you off or tries to like sneak past
• 35:16
  Speaker 4: the goalie, so to speak, and you're like, what what
• 35:19
  Speaker 4: the hell are you doing? You know what I mean, like,
• 35:20
  Speaker 4: what are you trying to do? It's like, I mean,
• 35:23
  Speaker 4: I see it in film sometime too, where they're like,
• 35:25
  Speaker 4: i'll too. I'll give you an example, Dave. I actually
• 35:28
  Speaker 4: had a guy who sent me an email on Time
• 35:30
  Speaker 4: told me how much you loved the podcast, how much
• 35:33
  Speaker 4: you love this and that, how much blah blah blah
• 35:35
  Speaker 4: blah blah. So he wanted to talk to me. So
• 35:39
  Speaker 4: I end up just you know, doing a little scrape
• 35:41
  Speaker 4: interview like we're doing now, and he's asked me all
• 35:43
  Speaker 4: these questions. Look, so how many episodes, do you have this,
• 35:46
  Speaker 4: that and the other thing? And I go, if you
• 35:48
  Speaker 4: love the podcast so much and you're so into this,
• 35:51
  Speaker 4: wouldn't you know what episode? I announced the episode number
• 35:54
  Speaker 4: before every we get into every episode, I always say,
• 35:57
  Speaker 4: this is episode one seventy one with asked, and I mean,
• 36:01
  Speaker 4: for God's sakes, and it says it right on there too,
• 36:03
  Speaker 4: I mean five minutes, five seconds even he could have
• 36:07
  Speaker 4: just found out all these answers.
• 36:08
  Speaker 5: Yep, or at least at least do a little bit
• 36:10
  Speaker 5: of your homework before you get on.
• 36:14
  Speaker 4: So does that happen a lot, though, Dave? Do people
• 36:16
  Speaker 4: actually just try to say things like, you know, hey Dave,
• 36:19
  Speaker 4: I want to meet you for coffee, and I want to.
• 36:21
  Speaker 4: I just want to, you know, let me buy you
• 36:23
  Speaker 4: a coffee. I'll pick your brain for five minutes or
• 36:26
  Speaker 4: whatever about marketing or whatever. And then you end up just,
• 36:29
  Speaker 4: you know, you meet for coffee and they're trying to
• 36:31
  Speaker 4: pitch you a business or something like that. Does that
• 36:32
  Speaker 4: happen a lot?
• 36:33
  Speaker 5: No, that doesn't happen to me that much. And I'm happy,
• 36:37
  Speaker 5: you know, I'm so early in my career. I'm happy
• 36:39
  Speaker 5: to take any meeting with anyone that wants to talk
• 36:41
  Speaker 5: to me. You know, that's that's not a big deal
• 36:43
  Speaker 5: to mean, especially if it's just a phone call, uh
• 36:46
  Speaker 5: kind of with the interview. But we're hiring right now
• 36:49
  Speaker 5: for we have two more two summer interns that were
• 36:51
  Speaker 5: two fall interns rather that we're hiring and my big
• 36:54
  Speaker 5: my biggest pet peeve And hopefully some of them are
• 36:56
  Speaker 5: listening to this while they're applying. But you know, it
• 36:58
  Speaker 5: says very clearly in the thing, you know, give us
• 37:01
  Speaker 5: your reel and then you'll go in and you'll look
• 37:03
  Speaker 5: at their resume and you'll look through the cover letter
• 37:04
  Speaker 5: and there's no real So you know, that's like one
• 37:07
  Speaker 5: of like it's the only requirement we have for summer
• 37:10
  Speaker 5: video or fall video in terms. It's like send us
• 37:12
  Speaker 5: your real and they won't send us they're real. So
• 37:15
  Speaker 5: like it's just like you know, usually those people when
• 37:17
  Speaker 5: you ask them for they're real and they give it
• 37:19
  Speaker 5: to you. Usually there's there's something else, whether it just
• 37:21
  Speaker 5: not detail oriented, there's something that you see. It's more
• 37:26
  Speaker 5: than just you know, reading in basic instructions. There's more
• 37:29
  Speaker 5: to it.
• 37:31
  Speaker 4: Yeah, and this should be a good barometer too if
• 37:33
  Speaker 4: they come into the interview or whatever, and they say, hey,
• 37:35
  Speaker 4: I heard your podcast interview on here, or I heard
• 37:38
  Speaker 4: your podcast interview there. That should be a good interview.
• 37:41
  Speaker 4: That should be a good indicator because then you know, hey, look,
• 37:44
  Speaker 4: they at least cared enough to listen to a podcast
• 37:48
  Speaker 4: interview while they drove somewhere or they were out walking
• 37:51
  Speaker 4: their dog or whatever. You know what I mean, they
• 37:53
  Speaker 4: sort of they cared enough to make that first step.
• 37:56
  Speaker 5: Exactly, and like like like even for the setup, you know,
• 37:59
  Speaker 5: like our conversation here was it was interesting, Like Carly
• 38:02
  Speaker 5: told me what we're doing this, So I listened to
• 38:04
  Speaker 5: you know, one at the gym and like what you know,
• 38:06
  Speaker 5: half a one. You know, it's not like I wasn't
• 38:07
  Speaker 5: in it every week, but like at least, like at
• 38:09
  Speaker 5: least you put you put some time and then you
• 38:11
  Speaker 5: listen to a couple and just to kind of get
• 38:13
  Speaker 5: an idea of what the conversation is going to be.
• 38:15
  Speaker 4: Like yeah, I agree one hundred percent. And you know,
• 38:19
  Speaker 4: just to go back to that guy I was talking
• 38:20
  Speaker 4: about when I was like, you have to listen to
• 38:21
  Speaker 4: one episode, I was like maybe, And honestly, this is
• 38:25
  Speaker 4: where I at least respected him. He was like, well,
• 38:27
  Speaker 4: you talked to a lot of really cool people. And
• 38:30
  Speaker 4: he's like, you look like you have a deep network.
• 38:32
  Speaker 4: And I'm like, well, thank you, I do, and it's
• 38:35
  Speaker 4: enough for you. Yeah. Yeah, Seriously, I'm like like, what
• 38:39
  Speaker 4: the hell is this man? It's like, uh, and now
• 38:42
  Speaker 4: now we're gonna we're kind of getting on my pet peeve.
• 38:44
  Speaker 4: This is like people people want me to like produce
• 38:46
  Speaker 4: their projects, and I get that a lot. I mean
• 38:49
  Speaker 4: I get that a ton. That's probably the number one
• 38:51
  Speaker 4: question I get emails. I'm just kind of I just
• 38:52
  Speaker 4: don't even answer them anymore. And it's just like, I
• 38:56
  Speaker 4: don't know if they think that I just sit around.
• 38:59
  Speaker 4: I have nothing to do other than like this podcast
• 39:01
  Speaker 4: and produce a film. The last thing I tried to
• 39:03
  Speaker 4: produce was with a friend of mine and it went nowhere,
• 39:06
  Speaker 4: and I swore, I was like, I'm never producing another
• 39:09
  Speaker 4: person's project again. Only my stuff, nobody else's stuff. It's
• 39:12
  Speaker 4: just it's just too much of a hassle. Yeah, I mean,
• 39:15
  Speaker 4: because you have meetings and stuff like that, and you know,
• 39:18
  Speaker 4: you have to you have to pitch vcs, you have
• 39:20
  Speaker 4: to pitch uh, you have to get private equity, you
• 39:23
  Speaker 4: have to get a place. Yeah, you have to get
• 39:26
  Speaker 4: you know, lawyers are involved, why because you're drown up
• 39:29
  Speaker 4: contracts you were drawing ppms up you know, and all
• 39:32
  Speaker 4: these things all matter, and they're just looking at me like.
• 39:34
  Speaker 5: Well, well, just to produce it, just produce it. You know.
• 39:38
  Speaker 5: It's interesting. Client clients are like clients a little bit
• 39:40
  Speaker 5: like that too, Like you know, before we you know,
• 39:43
  Speaker 5: before we work with them, they're like, hey, you know
• 39:45
  Speaker 5: what why does it take you know, why does it
• 39:47
  Speaker 5: take this longer produce a video? And well, you know
• 39:50
  Speaker 5: I wanted tomorrow and.
• 39:53
  Speaker 3: We'll be right back after a word from our sponsor
• 39:59
  Speaker 3: and now to the show.
• 40:02
  Speaker 5: Know, we'll be like, well, it's not like buying you know,
• 40:04
  Speaker 5: pilot alone right age, you know, we get we have
• 40:06
  Speaker 5: to like you come up with your concepts. We have
• 40:08
  Speaker 5: to do prepline. If you have actors, you have to
• 40:10
  Speaker 5: put out a casting call. You know, you have to
• 40:12
  Speaker 5: you know, make sure the people that are acting for
• 40:14
  Speaker 5: you are representing your brand. And then you know they're like, well,
• 40:16
  Speaker 5: why don't you just pick an actor? Well, you know,
• 40:18
  Speaker 5: you have a brand that built for years. You want
• 40:20
  Speaker 5: you know, you know some actor that's just has no
• 40:24
  Speaker 5: experience to just be your representative for your brand, and
• 40:27
  Speaker 5: they go okay, okay, so that eventually kind of wants
• 40:30
  Speaker 5: to see the process. It's kind of like then then
• 40:32
  Speaker 5: they're then they're happy to kind of allow that timeframe
• 40:36
  Speaker 5: to happen.
• 40:37
  Speaker 4: Yeah, because yeah, because that commercial I'm sorry, not commercial,
• 40:40
  Speaker 4: sorry that that you know, but that that will be
• 40:43
  Speaker 4: uh you know that that's that's all that is, you know,
• 40:46
  Speaker 4: represented the brand again. Like you said, with actors, you know,
• 40:48
  Speaker 4: you want to make sure there's a there's a saying
• 40:50
  Speaker 4: in business to hire slow, fire fast, and and that's
• 40:54
  Speaker 4: what you got to do. You know, you got to
• 40:55
  Speaker 4: hire these these these actors and crew and everybody slow
• 40:59
  Speaker 4: and at the firs end, you know, he can't be
• 41:01
  Speaker 4: afraid to let them go too if it's not if
• 41:02
  Speaker 4: it's just not working out of course. But you know,
• 41:08
  Speaker 4: as we go back to making commercials, I have to
• 41:11
  Speaker 4: ask a question to Dave. Have you ever had and
• 41:15
  Speaker 4: this has happened to me? And I want to know
• 41:17
  Speaker 4: if it's happened to you. Have you ever had anybody
• 41:19
  Speaker 4: say to you, well, why would I hire you to
• 41:21
  Speaker 4: do videography or to make this marketing component? My my
• 41:25
  Speaker 4: daughter's got an iPhone and she spends all day on Facebook.
• 41:29
  Speaker 4: I could hire her to do it at a fraction
• 41:31
  Speaker 4: of the price. And that's actually happened to me before. Somebody.
• 41:34
  Speaker 4: I was going to do videography for this for this guy,
• 41:36
  Speaker 4: to just cover all these meetings and this, that and
• 41:39
  Speaker 4: the other thing. And he goes, but my daughter is
• 41:42
  Speaker 4: on Facebook. My daughter's got a camera. My daughter's cold
• 41:44
  Speaker 4: in her iPhone. And I said, your daughter doesn't do
• 41:47
  Speaker 4: B to B sales or B two C sales. She
• 41:49
  Speaker 4: doesn't know how to edit anything. I guarantee you that.
• 41:52
  Speaker 4: And I mean I was just wondering, has that anything
• 41:55
  Speaker 4: like that ever happened to you?
• 41:56
  Speaker 5: Oh yeah, well, I mean I think a lot of
• 41:58
  Speaker 5: people say that when they to the value of it,
• 42:01
  Speaker 5: and I have I have a very strong like, you know, sales,
• 42:05
  Speaker 5: you know, sales perflet. I do most of the sales
• 42:07
  Speaker 5: for viral, And you know, I've seen that a couple
• 42:10
  Speaker 5: of times and my response is all right, go go
• 42:12
  Speaker 5: have your daughter do it. Call me in two months,
• 42:14
  Speaker 5: you know. And then then they chuckle or whatever, and
• 42:16
  Speaker 5: they're like, all right, whatever, you know that that because
• 42:18
  Speaker 5: because I think a lot of times they they don't
• 42:20
  Speaker 5: get it. They think that, you know, I'm producing something
• 42:22
  Speaker 5: for the television, you know, if if you know, and
• 42:25
  Speaker 5: that's something that requires crews and everything. But if you're
• 42:27
  Speaker 5: producing something for social you could just you know, throw
• 42:30
  Speaker 5: it together really quickly. And it's not like that. There's
• 42:32
  Speaker 5: a lot of psychology that goes into producing something like
• 42:35
  Speaker 5: this that's more than just you know, taking a picture
• 42:38
  Speaker 5: or you know, throwing up a quick selfie video.
• 42:42
  Speaker 4: Yeah. Absolutely. And when when you say, like, hey, you
• 42:45
  Speaker 4: have your you know you'll be calling me in two months. Uh,
• 42:47
  Speaker 4: you know that actually happened. But this guy, the guy
• 42:50
  Speaker 4: was talking about his son actually called me to ask
• 42:52
  Speaker 4: me how to use these different things, because they actually
• 42:55
  Speaker 4: tried to make a video.
• 42:56
  Speaker 5: Uh.
• 42:57
  Speaker 4: And they were actually saying, hey, like you could you
• 42:59
  Speaker 4: help me out of here? And I was like no,
• 43:01
  Speaker 4: I was like, tell you I actually helped him out
• 43:03
  Speaker 4: one time. Really it was a quick question. It was
• 43:04
  Speaker 4: a quick question about how to edit something in uh.
• 43:07
  Speaker 4: And I think Premiere they bought the thirty day trial
• 43:10
  Speaker 4: and I and yeah, and and literally asked me something else.
• 43:13
  Speaker 4: I'm like, look, tell your dad, this is your guys
• 43:15
  Speaker 4: are in over your head, and tell him to write
• 43:17
  Speaker 4: me a check and then we'll sit down and we'll
• 43:19
  Speaker 4: go over all this stuff. And his dad ended up
• 43:21
  Speaker 4: calling me up and we ended up actually him him
• 43:23
  Speaker 4: actually paying to do this, and uh, we pulled it
• 43:25
  Speaker 4: out of a nose dive. But but it's it's, you
• 43:29
  Speaker 4: know again, stuff like that. You know, it's nowadays people
• 43:31
  Speaker 4: look at it and they go, oh, I can do
• 43:33
  Speaker 4: that because I have an iPad, I have an iPhone
• 43:35
  Speaker 4: or whatever. But but really, there's so there's so much
• 43:38
  Speaker 4: more to it than just having you know, a ready
• 43:41
  Speaker 4: available camera.
• 43:42
  Speaker 5: And I think caught of one thing, you know, from
• 43:46
  Speaker 5: someone who owns it, someone owns a company. We've done
• 43:50
  Speaker 5: probably over three hundred videos for various companies, and I
• 43:53
  Speaker 5: think what one of the biggest things we've we've learned
• 43:58
  Speaker 5: from it is the level of detail that we're able
• 44:01
  Speaker 5: to go into in a lot of these videos that
• 44:03
  Speaker 5: are that you almost don't notice, but you notice if
• 44:06
  Speaker 5: they're not there. It's kind of like the biggest thing
• 44:09
  Speaker 5: that people just kind of say, oh, oh, I see
• 44:12
  Speaker 5: that detail. But it's just part of it, you know
• 44:14
  Speaker 5: what I mean that you don't get when you're just
• 44:16
  Speaker 5: doing something that's amateur, you know, it's it's something that
• 44:19
  Speaker 5: something might as as simple as like a prop there
• 44:21
  Speaker 5: that should be there just because it's like that's a
• 44:23
  Speaker 5: natural environment. People. Some people don't don't think to set
• 44:27
  Speaker 5: something like that up or the lighting and the sound
• 44:29
  Speaker 5: that all, you know, everything that goes into it, you know,
• 44:32
  Speaker 5: to make it as real as possible, or to make it,
• 44:35
  Speaker 5: you know, in the interpretation that you want it. You know.
• 44:37
  Speaker 5: I think when people do it from an amateur perspective,
• 44:40
  Speaker 5: they're not looking at all these things that make a
• 44:42
  Speaker 5: big impact on how you're marketing.
• 44:45
  Speaker 4: Yeah, and somebody once told me, if you want to
• 44:47
  Speaker 4: know the big difference between the amateur and the professional,
• 44:50
  Speaker 4: the amateur locks the power down and never moves right.
• 44:53
  Speaker 4: It's always just in that one static position, like we're
• 44:55
  Speaker 4: watching a silent movie and it's like you could see
• 44:59
  Speaker 4: what they're trying to do, and they're just like, look, well,
• 45:01
  Speaker 4: you know, they don't use terms like shots or pans
• 45:03
  Speaker 4: or whatever. They just go, look, we're just gonna we're
• 45:05
  Speaker 4: gonna film this, We're gonna get this, and then we're
• 45:07
  Speaker 4: gonna move on, you know, and we're and we're gonna
• 45:09
  Speaker 4: put this all together. And then when they start putting
• 45:11
  Speaker 4: it together, like, oh, this is why, this is why it's.
• 45:14
  Speaker 5: It's funny you say that about the about the static shots.
• 45:16
  Speaker 5: We actually we actually I think only own two tripods.
• 45:19
  Speaker 5: The rest is sliders awesome, So it's I mean, it's
• 45:23
  Speaker 5: all it's all you know, sliders or you know, growing
• 45:26
  Speaker 5: it whatever, you know, stuff to keep the shots moving.
• 45:30
  Speaker 4: Yeah, and I think that's key too, because not only
• 45:33
  Speaker 4: is it is it awesome for viral, but again, you
• 45:35
  Speaker 4: want people to share this. You want people to say, hey,
• 45:37
  Speaker 4: I had a friend who made a drone video and
• 45:39
  Speaker 4: people were like sharing it left, right and center. And
• 45:41
  Speaker 4: it's just that, you know, those ideas that are that
• 45:44
  Speaker 4: are shareable, and uh, you know again it's always that
• 45:47
  Speaker 4: cool content. Everyone wants to post to the next cool thing, right.
• 45:49
  Speaker 5: Of course, always always in forever.
• 45:54
  Speaker 4: So you know, Dave, you know, we we've been talking
• 45:56
  Speaker 4: for about you know, forty five minutes now, so you know,
• 45:59
  Speaker 4: just to sort of put a you know, period the
• 46:01
  Speaker 4: end of this whole conversation. Is there anything we need
• 46:03
  Speaker 4: to talk about that you wanted to talk about now
• 46:05
  Speaker 4: either we get a chance to or do you have
• 46:06
  Speaker 4: anything any sort of final thoughts you wanted to say.
• 46:10
  Speaker 5: No, no, I I guess kind of like the biggest
• 46:12
  Speaker 5: message that I was like to get across is, you know,
• 46:15
  Speaker 5: I think I think a lot of times filmmakers and
• 46:19
  Speaker 5: creatives come up with these amazing ideas for for films
• 46:25
  Speaker 5: and for short films, and I think I think a
• 46:27
  Speaker 5: lot more could be doing work with corporations that they
• 46:30
  Speaker 5: applied that same mindset to companies that they apply to
• 46:33
  Speaker 5: making a film, and it works really well. We've seen
• 46:36
  Speaker 5: it work really well with companies, and it's just a
• 46:38
  Speaker 5: matter of you know, the film filmmakers willingness to to
• 46:42
  Speaker 5: kind of you know, maybe bend a little bit to
• 46:44
  Speaker 5: the corporations and a you know, and a company's willingness
• 46:47
  Speaker 5: to just take a little bit of a risk to
• 46:49
  Speaker 5: do something a little bit different that might be able
• 46:50
  Speaker 5: to get the word across.
• 46:53
  Speaker 4: Yeah, it's it's a very interesting time.
• 46:56
  Speaker 5: You know.
• 46:56
  Speaker 4: It's very interesting how for creatives too, it's just being
• 46:59
  Speaker 4: able to you know, like like this. You know, the
• 47:02
  Speaker 4: barriers to podcasting have have gone down, but the good
• 47:06
  Speaker 4: podcasts have stayed around, you know what I mean. And
• 47:09
  Speaker 4: I've managed to sort of sneak in there too when
• 47:10
  Speaker 4: no one was looking. But but the other but the
• 47:12
  Speaker 4: good podcast, you know, like Mark Marin's WTF for the
• 47:15
  Speaker 4: Nervous and stuff like that. You know, every week they're
• 47:17
  Speaker 4: producing it and you could hear, you can hear the
• 47:19
  Speaker 4: difference between a good good podcast at a bold podcast
• 47:22
  Speaker 4: about the mics and the editing and everything else. You know,
• 47:25
  Speaker 4: you can tell when you're listening to an actual podcast
• 47:28
  Speaker 4: that somebody cared about making exactly the same with the
• 47:31
  Speaker 4: same with video exactly So Dave where we will find
• 47:36
  Speaker 4: you out online?
• 47:37
  Speaker 5: So check out the website viral Idea Marketing dot com
• 47:42
  Speaker 5: or email if you if you if you can, feel
• 47:44
  Speaker 5: free to reach out to me. I can give you
• 47:46
  Speaker 5: the best pretzel advice in the world or video or
• 47:50
  Speaker 5: business whatever. It's Dave at viral Idea Marketing dot com.
• 47:54
  Speaker 5: You know, feel free to you know, I'm very I'm
• 47:55
  Speaker 5: a very helpful person. I love to always get back
• 47:57
  Speaker 5: so they they're canna help anyone with or anyone wants to,
• 48:00
  Speaker 5: you know, talk about a project or anything. I'm you know,
• 48:02
  Speaker 5: I'm happy to, you know, happy to extend some time
• 48:05
  Speaker 5: to you.
• 48:06
  Speaker 4: I hope the professors at Temple, like you know, utilize
• 48:10
  Speaker 4: you and and I mean that in a good way.
• 48:12
  Speaker 4: I hope they are actually saying like, hey, look we
• 48:13
  Speaker 4: have an alumni here. He's out there kicking ass and
• 48:16
  Speaker 4: taking names, you know, and he I hope that they're
• 48:19
  Speaker 4: doing that, I mean, you know, in a very positive way.
• 48:23
  Speaker 5: Yeah, And I was. I was lucky. I love really
• 48:25
  Speaker 5: great professors and some of them. Actually, I've been really
• 48:28
  Speaker 5: honored to like come back and you know, present a
• 48:30
  Speaker 5: few times to you know, various uzes and I'm actually
• 48:33
  Speaker 5: very happy and you know, honored to be able to
• 48:36
  Speaker 5: do it, you know, just want to give back to
• 48:38
  Speaker 5: the alma mater like that.
• 48:41
  Speaker 4: And that's good too, because uh, you know again Temple
• 48:44
  Speaker 4: blown away by the school, huge, huge school. If you
• 48:48
  Speaker 4: ever been a Temple by the way, for everyone listening
• 48:50
  Speaker 4: to this on like the West Coast or in other countries,
• 48:53
  Speaker 4: because I'm very popular.
• 48:54
  Speaker 5: In Canada really, you know. You know what's great about
• 48:57
  Speaker 5: Canada is you know Nathan for you ever watched that show?
• 49:00
  Speaker 4: No, I haven't.
• 49:01
  Speaker 5: So it's just this guy who does these like crazy
• 49:02
  Speaker 5: marketing gains. I'm sure there's a lot of people that
• 49:04
  Speaker 5: are listening actually seen it. He's coming back in September.
• 49:07
  Speaker 5: I just recently saw like Rippypore we hopped on I
• 49:11
  Speaker 5: saw an announcement about him. I'm like, really, you would
• 49:13
  Speaker 5: actually love the show. One of the funny, like one
• 49:15
  Speaker 5: of the funniest shows I've ever watched, just these ridiculous
• 49:18
  Speaker 5: marketing campaigns. But he's from Canada, so you're popular in Canada,
• 49:22
  Speaker 5: maybe a little bit more so than Nathan for you.
• 49:27
  Speaker 4: Yeah, just a tad bits a tap edit. And then
• 49:29
  Speaker 4: then there's Justin Trudeau, from the Canadian Prime minister. But
• 49:33
  Speaker 4: but yeah, yeah, he's third on the list exactly.
• 49:37
  Speaker 5: He's the Joe Bullis first, Nathan for You second, and
• 49:40
  Speaker 5: then the Prime Minister third.
• 49:41
  Speaker 4: Yeah. So I can't go to I can't walk down
• 49:43
  Speaker 4: the streets of British Columbia without being just mobbed by
• 49:47
  Speaker 4: by people. So so so you know it just when
• 49:51
  Speaker 4: I look at analytics too. I know you're a big
• 49:53
  Speaker 4: analytics guy too, Dave.
• 49:55
  Speaker 3: We'll be right back after a word from our sponsor,
• 50:02
  Speaker 3: and now back to the show.
• 50:04
  Speaker 4: I sometimes see I'm like, why why is somebody from
• 50:07
  Speaker 4: Saudi Arabia playing this podcast? Why is somebody from you know?
• 50:10
  Speaker 4: I mean I just see it and all over the world.
• 50:12
  Speaker 4: So one of my badges of honor is I have
• 50:14
  Speaker 4: all fifty states. I have all six continents because we're
• 50:19
  Speaker 4: not going to count Antarctica on. No one's there except
• 50:21
  Speaker 4: for maybe uh Kurt Russell on the.
• 50:23
  Speaker 5: Thing, Judge, it's all right after don't write off Antarctica.
• 50:26
  Speaker 5: You know, maybe maybe this one is the first one,
• 50:29
  Speaker 5: you know, yeah maybe, well, I mean we could be
• 50:31
  Speaker 5: a big hit Antarctica. Never know, yeah we we.
• 50:35
  Speaker 4: Just it would just be unbelievable because I actually was
• 50:38
  Speaker 4: trying to figure out if there's even a way, and
• 50:40
  Speaker 4: I'm like, well, you know, it's kind of like if
• 50:42
  Speaker 4: somebody is on like one of those stations and plays it,
• 50:45
  Speaker 4: that counts, that would be it. I was like, please,
• 50:47
  Speaker 4: you know, turn.
• 50:48
  Speaker 5: On, just listen and you can listen for three minutes
• 50:50
  Speaker 5: and then hang out. We're still talking about cheesteaks then.
• 50:55
  Speaker 4: So yeah, and so I've I've hit all six continents
• 50:59
  Speaker 4: and now I'm slowly working have at least one download
• 51:02
  Speaker 4: in every country. If I could get one in every country.
• 51:04
  Speaker 4: There's only a few left, by the way, which is
• 51:06
  Speaker 4: funny enough, a few left. Yeah. It's all that started,
• 51:10
  Speaker 4: you know, and that's why I wanted to talk to you, Dave.
• 51:12
  Speaker 4: You know, just got you know, doing all this media work.
• 51:15
  Speaker 4: I think media is so important now and I think
• 51:17
  Speaker 4: small businesses too, the social the media part, you know,
• 51:21
  Speaker 4: just being on Facebook, Twitter and finding their niche. You know,
• 51:24
  Speaker 4: if you're and I always go back to a restaurant,
• 51:25
  Speaker 4: if you're a restaurant, you know, I always say Facebook,
• 51:28
  Speaker 4: Instagram right right off the bat, Facebook, Instagram.
• 51:30
  Speaker 5: What's crazy? And I know we're I know, we're kind
• 51:32
  Speaker 5: of running up on time. But we were working with
• 51:36
  Speaker 5: a restaurant and they put out twenty bucks in baseball ads,
• 51:40
  Speaker 5: you know, to the people that work in local businesses
• 51:43
  Speaker 5: surrounding them. They do sandwiches something something like that lying
• 51:48
  Speaker 5: out the door. Twenty bucks, you know, I mean, I
• 51:51
  Speaker 5: imagine those customers. Imagine those customers. That's their first time
• 51:54
  Speaker 5: in there. They come back, you know, a couple of
• 51:56
  Speaker 5: times a week. You know. Now you got you know,
• 51:59
  Speaker 5: let's say they buy your sandwich for twenty bucks. You know,
• 52:02
  Speaker 5: now you have your twenty bucks twice a week, ten
• 52:05
  Speaker 5: dollars of sandwich. Now you have customers that are spending
• 52:07
  Speaker 5: one thousand bucks with you a year. Unbelievable.
• 52:10
  Speaker 4: Yeah, by the way, not to I know, you got
• 52:12
  Speaker 4: to go too. Have you ever seen that interview that
• 52:16
  Speaker 4: Gary Vee did with John Taffer, and John Taffer explained
• 52:20
  Speaker 4: how to actually keep customers. So basically, I'll just give
• 52:23
  Speaker 4: you the quick concise version of this conversation. He said,
• 52:26
  Speaker 4: the first time someone comes to your restaurant, he goes
• 52:29
  Speaker 4: they're statistical analysis of a first time, second time, third time,
• 52:32
  Speaker 4: and then a fourth time customer. And he said, the
• 52:35
  Speaker 4: first time they come in, what he does is they
• 52:38
  Speaker 4: get a red napkin. Hey, this is your first time here, Dave,
• 52:40
  Speaker 4: All right, come this way. Here's your complimentary rib dinner,
• 52:43
  Speaker 4: your prime rib dinner. Hey, how did you like your
• 52:47
  Speaker 4: prime rib? Well, you know, they're a first time customer,
• 52:49
  Speaker 4: as does all the weight Stayff and everybody else, because
• 52:51
  Speaker 4: they have that red napkin. Nobody else except first time
• 52:54
  Speaker 4: customers have that red napkin. Hey, how'd you do your
• 52:56
  Speaker 4: rib dinner?
• 52:57
  Speaker 5: Oh?
• 52:57
  Speaker 4: We loved it. Second time around so great? Did Well?
• 53:01
  Speaker 4: Here you go, here's a coupon and you handwrite the coupon,
• 53:03
  Speaker 4: you know, twenty percent off the chicken dinner, whatever else.
• 53:06
  Speaker 4: Try this, you're gonna love it. They come back second time,
• 53:08
  Speaker 4: and you keep doing this because they statistically has proven
• 53:11
  Speaker 4: that a fourth time if they come back a fourth time,
• 53:14
  Speaker 4: they'll come back for life because they love they they
• 53:17
  Speaker 4: have those experiences. So you're not marketing to them from
• 53:20
  Speaker 4: one visit or two visits or three visits, but you're
• 53:23
  Speaker 4: marketing them to all four of those visits, so they'll
• 53:25
  Speaker 4: keep coming back.
• 53:27
  Speaker 5: I see the same I see the same thing in
• 53:29
  Speaker 5: my visit business. You know, people do one video with us,
• 53:32
  Speaker 5: and they'll do a second and a third and are
• 53:34
  Speaker 5: our best customers, you know, we we we've worked with
• 53:36
  Speaker 5: you know, over one hundred companies at this point, and
• 53:41
  Speaker 5: and our best customers give us, you know, referrals, and
• 53:43
  Speaker 5: they they they keep ordering from us over and over again.
• 53:47
  Speaker 5: But it's I mean, you're to that point. It takes
• 53:49
  Speaker 5: a couple of times before they you know, before they
• 53:51
  Speaker 5: get in and they'll they'll kind of they'll kind of
• 53:52
  Speaker 5: trust you actor a little bit.
• 53:55
  Speaker 4: Yeah, and then then it becomes just, hey, you know what,
• 53:57
  Speaker 4: I'm really in the mood for a good meal. Hey,
• 53:59
  Speaker 4: I'm in the mood for you know, a good video.
• 54:01
  Speaker 4: You know, I need you know what I mean.
• 54:03
  Speaker 5: We'd up in twenty four hours.
• 54:07
  Speaker 4: Come on, I need it now? What's so hard about it?
• 54:10
  Speaker 5: With the Turkey on the bottom and just turn the camera.
• 54:14
  Speaker 4: I just yeah, exactly right. I just want a picture
• 54:16
  Speaker 4: of a stove.
• 54:17
  Speaker 5: Yeah.
• 54:18
  Speaker 4: Oh man, yeah I could. I could talk to you
• 54:20
  Speaker 4: for a little while longer because I have a funny
• 54:22
  Speaker 4: story about a guy who tried to make a video
• 54:23
  Speaker 4: of a restaurant. I should I should have gotten into
• 54:26
  Speaker 4: the end of the end of this conversation, but I
• 54:28
  Speaker 4: know we're running out of time, and Dave, I want
• 54:31
  Speaker 4: to say again, everybody listening to this, I'm gonna put
• 54:33
  Speaker 4: Dave's stuff in the in the show notes, contact him
• 54:35
  Speaker 4: in the Philadelphia area, and uh take him out on
• 54:38
  Speaker 4: a pretzel pretzel meeting. That'll be the new thing. No,
• 54:41
  Speaker 4: no more coffee meetings. There's pretzel meetings now, that's the
• 54:44
  Speaker 4: big thing.
• 54:45
  Speaker 5: Let's go, Dave.
• 54:47
  Speaker 4: I want to say thank you so much for coming on.
• 54:49
  Speaker 5: Many thanks for having me. I appreciate it.
• 54:52
  Speaker 2: I want to thank Dave so much for doing such
• 54:53
  Speaker 2: a great job on this episode. If you want to
• 54:55
  Speaker 2: get links to anything we spoke about in this episode,
• 54:57
  Speaker 2: head over to the show notes at bulletproof screen dot
• 55:00
  Speaker 2: tv forward slash for thank you so much for listening
• 55:04
  Speaker 2: to guys.
• 55:04
  Speaker 3: As always, keep on writing no matter what I'll talk
• 55:07
  Speaker 3: to you soon.
• 55:08
  Speaker 1: Thanks for listening to the Bulletproof Screenwriting podcast at Bulletproof
• 55:12
  Speaker 1: Screenwriting dot tv.