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Heart Over Scalpel with Dr. Connor Ziegler · The Heart-Led Business Show

0:01
Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
0:09
Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
0:20
Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
0:29
Speaker: So buckle up and let your heart guide your business journey.
0:36
Tom Jackobs: Welcome back to the Heart-Led Business Show.
0:38
Tom Jackobs: And today, we're diving deep into the remarkable journey of Dr.
0:42
Tom Jackobs: Connor Ziegler, a board-certified orthopedic surgeon and the visionary founder of Vitality Orthopedics and Biologics.
0:50
Tom Jackobs: From humble Midwestern beginnings to pioneering patient-centered orthopedic care, Connor's story is a testament to hard work and heart.
1:00
Tom Jackobs: So join us today as we explore the soul behind the scalpel and the passion fueling his practice.
1:05
Tom Jackobs: Connor, welcome to the show.
1:07
Connor Ziegler: Oh, thanks for having me, Tom.
1:08
Tom Jackobs: I'm really excited to, have you on the show.
1:10
Tom Jackobs: And we've been-- you were at my last event, and that was, first time that we met, and I'm impressed with what you've built in terms of your new practice.
1:20
Tom Jackobs: And so I'm really excited to dive into that.
1:23
Tom Jackobs: But of course, the first question I always to ask of all my guests is, what's your definition of a heart-led business?
1:30
Connor Ziegler: thank you so much for having me.
1:32
Connor Ziegler: it's really a practice or a business?
1:34
Connor Ziegler: that's centered on the patient.
1:36
Connor Ziegler: I treat all my patients like family.
1:38
Connor Ziegler: I want them to experience a better or a higher level of care than they've had anywhere else.
1:44
Connor Ziegler: And that's really my mission every patient that steps through the door, is to make them feel heard, to make them feel like they got a lot of value out of their time with me, and to make them feel like they're part of my family.
1:55
Connor Ziegler: every office visit is individualized.
1:58
Connor Ziegler: I try to meet people where they are.
2:00
Connor Ziegler: I try to listen to them, hear their goals, and direct my care around that.
2:04
Tom Jackobs: Wow.
2:04
Tom Jackobs: Yeah.
2:05
Tom Jackobs: treating people like your family, it's not a dysfunctional family, of course.
2:08
Connor Ziegler: It's a good family house.
2:10
Tom Jackobs: Right.
2:12
Tom Jackobs: But that's, that's great, in terms of just getting into the hearts and the minds of the patients.
2:18
Tom Jackobs: what's interesting and what kind of struck me when you were saying that is, where did that come from in terms of that philosophy?
2:24
Tom Jackobs: Was it because of some issues that happened in a previous job or career that didn't allow you to do the same thing?
2:31
Tom Jackobs: Or how did that whole feeling of, being more heart-led with your patients, come from?
2:36
Connor Ziegler: No, that's exactly, uh, correct.
2:38
Connor Ziegler: so I've been in practice for almost eight years.
2:42
Connor Ziegler: I had a very busy and frankly successful private practice, in a fairly large-sized group, as part owner of the group.
2:50
Connor Ziegler: And I'd say about five years in, I really reached a ceiling in the value that I could offer people.
2:57
Connor Ziegler: I did my 10,000 hours as a surgeon.
3:00
Connor Ziegler: I'm very proficient at what I do, and was delivering good care, helped a lot of people along the way.
3:05
Connor Ziegler: But in a 10 to 15-minute office visit, seeing 30-plus patients a day, 100 patients a week, I wasn't able to address everything that I wanted to.
3:15
Connor Ziegler: a lot of visits were very rushed, and people were making big decisions in 10 minutes.
3:20
Connor Ziegler: And I just realized that if I ever want to provide the level of care, that I wanted to give to my patients, I'd have to exit that model.
3:28
Connor Ziegler: And, a lot of risk involved with that, but, but I wanted to start a practice where, I could really provide a concierge level of care.
3:37
Tom Jackobs: Wow.
3:38
Tom Jackobs: Yeah.
3:39
Tom Jackobs: 10 minutes.
3:40
Tom Jackobs: that, that's actually being generous.
3:42
Tom Jackobs: the last doctor visit I had, even though I'm in the US, was like three minutes.
3:47
Tom Jackobs: yeah, it's crazy that, these big decisions that people are making, especially if it's surgery, that it's, a very quick and, a lot of...
3:55
Tom Jackobs: I guess a lot of times we have to go home and think about it and make those decisions, but it'd be nice to have that sit down with an expert get all the pros and the cons and just have that human-to-human connection.
4:08
Connor Ziegler: Absolutely.
4:09
Tom Jackobs: in your new practice then, what was that transition like going from, the big practice as a group and then going out on your own?
4:17
Tom Jackobs: What was that, that transition like for you?
4:19
Connor Ziegler: it involved a lot of soul-searching, number one, because it wasn't that I was leaving a bad situation.
4:24
Connor Ziegler: I was leaving a successful one.
4:26
Connor Ziegler: So on paper, you could say that doesn't make much sense.
4:29
Connor Ziegler: but, I knew that if I wanted to evolve the care that I could deliver, if I wanted to, provide more value to my community, I would have to make that move and take the risk.
4:41
Connor Ziegler: So it was very intentional.
4:42
Connor Ziegler: a lot of planning.
4:44
Connor Ziegler: finding the right location, designing the right office, doing the appropriate marketing and just honestly delivering, for my patients.
4:52
Connor Ziegler: And the best way to build a practice is just giving exceptional care and developing word of mouth from that.
4:58
Connor Ziegler: so it, it's-- it was a passion along the way.
5:02
Connor Ziegler: I felt as though I was, really living out my purpose as a doctor, by making the move and, it's been positive.
5:09
Connor Ziegler: I've been very happy with it
5:11
Tom Jackobs: Oh, that's great.
5:11
Tom Jackobs: how long did it take to make that, transition for you?
5:14
Connor Ziegler: It was a good year.
5:15
Connor Ziegler: I, you obviously you can't make that kind of move in, in a month.
5:19
Connor Ziegler: you really want to plan it out well.
5:21
Connor Ziegler: So, it was about a process.
5:23
Connor Ziegler: even just building out the space the way I wanted it, That took several months all the ducks lined up.
5:28
Connor Ziegler: I got them all in a row.
5:29
Connor Ziegler: had good people behind me and, and we made it happen.
5:32
Tom Jackobs: Yeah.
5:32
Tom Jackobs: That must have been somewhat scary also at the at the same time, like leaving something that's comfortable that you've helped build and like you said was successful, to going into something that was a little bit more unknown.
5:45
Tom Jackobs: So how'd you navigate that piece of the puzzle that a lot of people don't?
5:49
Connor Ziegler: Yeah.
5:50
Connor Ziegler: I probably should have been, more nervous and had more anxiety about it than I did.
5:55
Connor Ziegler: I tend to be a bit of an entrepreneur at heart, just with other things that my wife and I do.
6:00
Connor Ziegler: so the business side of it didn't frighten me.
6:03
Connor Ziegler: I knew that I had a good patient following, and I feel that if you can eclipse the market in what you offer, you can be successful.
6:12
Connor Ziegler: And I knew my practice model was just...
6:14
Connor Ziegler: There was nothing like it in the market.
6:16
Connor Ziegler: so you have to have some level of confidence.
6:19
Connor Ziegler: You have to have some level of risk tolerance.
6:21
Connor Ziegler: I had those, I'm seeing it to fruition.
6:23
Tom Jackobs: That's good.
6:24
Tom Jackobs: And then for a lot of people they're like, but I would have that anxiety through the roof.
6:28
Connor Ziegler: Right.
6:28
Tom Jackobs: what types of advice would you give to somebody that's doesn't have the risk, tolerance that you have in terms of going from something that's comfortable but they know is just not part of their, not feeding their soul, to doing something that's feeding their soul but not quite if it's going to be able to feed their family?
6:47
Tom Jackobs: You know what I mean?
6:47
Connor Ziegler: Understood.
6:48
Connor Ziegler: yeah, it just takes, it takes a lot of planning.
6:51
Connor Ziegler: I think that you can't rush into the decision, and a 12-month timeline may be too short for some.
6:56
Connor Ziegler: maybe it's a 24-month timeline.
6:59
Connor Ziegler: but I think you have to do a good market analysis.
7:02
Connor Ziegler: I think that you have to build a patient base in whatever practice you're in.
7:07
Connor Ziegler: I don't think that You could come to a community and just start this, having just moved there.
7:11
Connor Ziegler: I think, having some notoriety, some patient following, already is helpful.
7:18
Connor Ziegler: but I think the motivating factor is really providing a higher level of care.
7:22
Connor Ziegler: but you definitely have to get your ducks in a row, and do a good market analysis, understand the numbers, and to know if it's feasible.
7:29
Connor Ziegler: And, and frankly, join communities.
7:31
Connor Ziegler: get the right people in your corner.
7:33
Connor Ziegler: it's one of the reasons I reached out to you, Tom, I knew that I lacked in marketing, know-how and, and needed to find the right people and the right coaching.
7:43
Connor Ziegler: there's great opportunity, and a lot of great, community, everyone's disposal.
7:49
Connor Ziegler: I think you just have to get dialed into it and find the right people.
7:52
Tom Jackobs: Yeah.
7:52
Tom Jackobs: And that's really great advice as well.
7:54
Tom Jackobs: 'Cause, you know, you see on the in- internet or Instagram specifically, like all the, all the, the bros that are saying,"Oh, just quit your job.
8:02
Tom Jackobs: Just go all in." And I really think that's, very irresponsible because it...
8:08
Tom Jackobs: Not everybody has that type of risk tolerance, and who knows if their idea isn't going to be good.
8:13
Tom Jackobs: So doing the research and finding out and doing all that homework first is so valuable anybody making a big shift
8:21
Connor Ziegler: it's imperative.
8:21
Connor Ziegler: Absolutely
8:23
Tom Jackobs: So you had mentioned a little bit ago, it piqued my interest here.
8:27
Tom Jackobs: You said eclipse what everybody else is doing.
8:30
Tom Jackobs: So tell me, how are you eclipsing with your current practice what everybody else is doing in orthopedics?
8:36
Connor Ziegler: Yeah absolutely.
8:37
Connor Ziegler: So I can confidently, explain and describe it because I left the exact model that is, pervasive.
8:44
Connor Ziegler: and I call it industrialized orthopedics.
8:46
Connor Ziegler: you go into most busy private practices like where I was at, where we saw collectively six to 700 patients a day in one building.
8:55
Connor Ziegler: and you look out in the waiting room and there'd be 50 to 100 people.
8:58
Connor Ziegler: And it always felt like we were just herding cattle.
9:00
Connor Ziegler: and don't get me wrong, we were helping people, but it's just the feeling that people get of being rushed through something or waiting forty-five minutes in a waiting room of, like I said, 50 to 100 people, the frustration involved, and then just getting a few minutes with a doctor or maybe not a doctor at all, or maybe they got switched at the last minute.
9:20
Connor Ziegler: So eclipsing that is actually fairly easy, in the sense of just giving people time, giving people access.
9:27
Connor Ziegler: They only see me.
9:28
Connor Ziegler: They're never going to see a PA.
9:29
Connor Ziegler: I have an office setting that is very unique.
9:32
Connor Ziegler: It feels more like a Ralph Lauren cigar lounge than an orthopedic office.
9:36
Connor Ziegler: and that's all part of the model.
9:37
Connor Ziegler: I want people to feel, like this is exceptional or extraordinary.
9:42
Connor Ziegler: my goodness, they can come in and have a cappuccino and sit on a leather chair, and then come in, and see me for their consultation.
9:48
Connor Ziegler: And I give them an hour of my time.
9:51
Connor Ziegler: plus I have all the modern treatment techniques and therapies and modalities, that are included in their visit.
9:56
Connor Ziegler: It's a much higher level of care where the patient feels heard, and I really want to meet them where they are, in their station in life.
10:03
Connor Ziegler: And that's unique in, in...
10:05
Connor Ziegler: from industrialized orthopedics.
10:07
Tom Jackobs: So what have been some of the pleasant surprises that have happened since you started, this practice and have exited the kind of traditional model?
10:17
Connor Ziegler: honestly, how well received it, it is.
10:19
Connor Ziegler: I thought there would be...
10:20
Connor Ziegler: I knew there would be a buildup period.
10:22
Connor Ziegler: but as soon as people see the concept, and come in the door and just experience what I have to offer or what a concierge-level practice has to offer, they know that the care they're getting is just way beyond what they're going to get in the normal model, the normal system.
10:38
Connor Ziegler: So the reception of that has been very positive.
10:40
Connor Ziegler: people leave appointments saying that was the best visit they've ever had with a doctor.
10:45
Connor Ziegler: and frankly, that's what I want to hear.
10:47
Connor Ziegler: I want them to feel that.
10:48
Connor Ziegler: I want to over-deliver on value.
10:50
Connor Ziegler: and when you do that, the price tag doesn't matter that much.
10:54
Connor Ziegler: people just want to feel like they get value out of their visit, and they're going for the outcome.
10:58
Connor Ziegler: that's what I try to deliver, and, and the reception of that has been even better than I anticipated
11:03
Tom Jackobs: Yeah.
11:04
Tom Jackobs: Yeah.
11:04
Tom Jackobs: I like that you brought that up.
11:06
Tom Jackobs: it's about the outcome, right?
11:08
Tom Jackobs: Because a lot of, entrepreneurs and salespeople, especially in the health and wellness industry, focus too much on the technique or the process or the protocols and all that.
11:21
Tom Jackobs: And when it comes to selling that to people, it doesn't really work because it's selling something that people don't really care about.
11:30
Tom Jackobs: What they care about is the outcome.
11:31
Tom Jackobs: They want their shoulder to not hurt.
11:32
Tom Jackobs: They want their knee to work properly.
11:35
Tom Jackobs: So how do you have those conversations with people that are more stuck on they might have been in the traditional model, and they're expecting insurance to pay for a lot of what they...
11:46
Tom Jackobs: what, what you offer, and clearly a lot of the regen, things that you're doing, insurance doesn't participate in anyway.
11:52
Tom Jackobs: But how do you have that conversation with people to differentiate, you know, self-care versus, having sick care?
11:58
Connor Ziegler: it's just listening.
11:59
Connor Ziegler: you have to dig into what their issue is and allow them to speak.
12:03
Connor Ziegler: when there's a surgical issue, I will tell you that within 30 seconds in a room, having glanced at an MRI and knowing what the injury is, I know what surgery needs to be done.
12:12
Connor Ziegler: But that's not listening to the patient.
12:15
Connor Ziegler: Maybe, they're not in a place in life right now where they can do that.
12:19
Connor Ziegler: Maybe they have a sick spouse.
12:21
Connor Ziegler: Maybe their work schedule is too arduous.
12:22
Connor Ziegler: Maybe they've got four little kids like I do.
12:25
Connor Ziegler: that, that's listening to the patient and finding a solution for them, and understanding their goals.
12:31
Connor Ziegler: So once you do that and you can focus on what their problem is, the root cause of it, and develop a solution that's based on for them or based on them, that really hits home.
12:42
Connor Ziegler: and it's just not what they experience in the fast-paced offices, which I did for years.
12:47
Connor Ziegler: you give a better level of care.
12:49
Tom Jackobs: Yeah.
12:50
Tom Jackobs: and think people...
12:52
Tom Jackobs: I don't think, I know people find value in that personal care, especially when it comes to, their health.
12:59
Tom Jackobs: So when you're thinking about the business side of your practice, what are the kind of the main challenges that you're facing, in terms of the you've made that transition, but now you have some challenges in terms of building a business, which every business owner always has some challenges.
13:16
Tom Jackobs: But what are those unique challenges that you might be facing that other practitioners, might be struggling with as well?
13:22
Connor Ziegler: Yeah.
13:23
Connor Ziegler: it's definitely a different concept.
13:24
Connor Ziegler: going from, purely insurance-based to, almost completely a self-pay model, that's a big leap.
13:31
Connor Ziegler: so again, it's it's delivering and frankly not being afraid to, to charge for it.
13:38
Connor Ziegler: Um, I mean, every...
13:39
Connor Ziegler: You know, as a, as a provider, I deserve to make a good living.
13:43
Connor Ziegler: but in so doing, I also want to deliver exceptional care to, to warrant that.
13:48
Connor Ziegler: and so I think just devising, your programs and what you offer and, and making sure that you're doing things that are evidence-based and providing the outcome that people seek.
14:01
Connor Ziegler: If you're over-delivering on that, the price doesn't matter, as much as you may think.
14:05
Connor Ziegler: people can see that if you meet them where they are and focus on giving them the outcome that they want.
14:11
Tom Jackobs: Yeah.
14:12
Tom Jackobs: Yeah, I always, uh, coach, uh, clients that, um, when, when people have money issues or they can't afford, some of the...
14:20
Tom Jackobs: Or they say that they can't afford, it really comes down to priority.
14:23
Tom Jackobs: Is how do you prioritize where you're spending your money?
14:27
Tom Jackobs: And I think if, and this is just my observation of the kind of the cash pay, private pay, models out there versus the insurance model, are probably spending the same amount of money that they would doing cash pay that they do in the insurance model.
14:44
Tom Jackobs: It's just$5 here,$20 copay there, half a day off from work where you're not earning anything.
14:51
Tom Jackobs: if people actually added all that up and to get referrals to this specialist and that specialist and this MRI and going all around and trying to get all their care taken care of, they're probably a lot more in time and effort and cash than it would be to see a concierge, a medical provider that can see them, within a couple days, spends an hour with them, and gets them the outcome that they want.
15:17
Connor Ziegler: 100%.
15:17
Connor Ziegler: I couldn't agree more.
15:18
Connor Ziegler: and in fact, that's something I highlight a lot.
15:20
Connor Ziegler: I tell people, when they're just even just deciding if they want to have a visit, I'm"Listen, I will give you more in one visit than you'll get in four or five visits anywhere else." And that's exactly right.
15:30
Connor Ziegler: how many half days off from work can people take?
15:33
Connor Ziegler: I've had clients or patients come in that they've seen a PA three times before they saw a doctor, and that was four visits, and they still didn't have an answer.
15:42
Connor Ziegler: the time is a huge component, and the, and, the time that they're suffering with their issue.
15:47
Connor Ziegler: so you have to factor that in.
15:49
Connor Ziegler: and people want service, and they want it now, and I understand that.
15:52
Connor Ziegler: And so you have to be able to deliver that.
15:55
Connor Ziegler: And if you can deliver that, you've already beat 90% out there
15:59
Tom Jackobs: Yeah.
15:59
Tom Jackobs: Yeah, that's yeah, the, unfortunately the low is, the, the bar is a little low in, in the kind of the traditional model, unfortunately.
16:07
Tom Jackobs: And, and, you know, I don't want to blame any of the doctors for that.
16:11
Tom Jackobs: it's definitely the system that, that you guys have to work within.
16:14
Tom Jackobs: What would you say to other medical doctors out there that are in kind of in the traditional sick care model and are contemplating making a move?
16:25
Tom Jackobs: Like, what, what type of advice would you give to them?
16:28
Connor Ziegler: I would encourage it.
16:29
Connor Ziegler: I think you just have to, do the planning, do your due diligence, make sure it works, in, in your area.
16:34
Connor Ziegler: But honestly, it can work in any area.
16:37
Connor Ziegler: some of the most successful, doctors in my subspecialty, are not in, what you would say, necessarily the best markets.
16:46
Connor Ziegler: but they deliver something that's so exceptional and so different from everyone else that they end up doing very well and, and doing very well for their patients, equally.
16:55
Connor Ziegler: So I think that you just have to plan it out.
16:58
Connor Ziegler: Um, you have to get the right coaching, and you have to read, you have to pray about it.
17:02
Connor Ziegler: You have to do all the things that we would with any big decision.
17:05
Connor Ziegler: but don't be afraid to make the leap because I think you're going to feel more fulfilled, by practicing medicine at a higher level.
17:12
Connor Ziegler: we all went into the into being doctors or providers or, medical providers in general for different reasons.
17:19
Connor Ziegler: but most of that's focused around patient care and delivering, or helping other people.
17:24
Connor Ziegler: and you can do that at a...
17:26
Connor Ziegler: I think even more so in this model, than you can in, in more more standard insurance-driven care.
17:32
Connor Ziegler: I know that for a fact, and I'm an example of that.
17:35
Connor Ziegler: so I would encourage people to do it.
17:36
Connor Ziegler: I think just like any big decision, in summary, you have to just plan and plan and, and get the right people behind you.
17:42
Connor Ziegler: get the right, knowledge base.
17:45
Connor Ziegler: don't try to just do it alone.
17:46
Connor Ziegler: you have to seek out a mentorship.
17:49
Tom Jackobs: that's such good advice.
17:51
Tom Jackobs: when I first started my fitness business 15 years ago, I didn't have that, and I almost went broke in six months because I didn't have all that support.
18:00
Tom Jackobs: And so it's needed for entrepreneurs,'cause again, we're told just grind through it.
18:04
Tom Jackobs: Just you can do it.
18:05
Tom Jackobs: You can do, just do it yourself.
18:07
Tom Jackobs: And our families don't really understand if they're not entrepreneurs themselves, and our friends may not understand what's going on.
18:15
Tom Jackobs: So it's nice to be around other entrepreneurs or be in a mentorship program that provides that support.
18:21
Connor Ziegler: Absolutely.
18:21
Tom Jackobs: We're talking about that, foreseeing into the future, if all the medical doctors decide to go to cash pay, or change the model, is the model, do you think, is the model going to change at some point to patients that better outcome but still have some type of insurance things like that?
18:39
Tom Jackobs: I'd love to get your insight.
18:40
Connor Ziegler: Yeah, I think that there's a hybrid, component to things, and I think that a lot of...
18:44
Connor Ziegler: I think going completely self-pay in an office setting is very doable.
18:49
Connor Ziegler: but an example, just to use myself as an example, I still take, some commercial insurances for surgery.
18:54
Connor Ziegler: I have a self-pay option for surgery.
18:56
Connor Ziegler: In fact, you can go right on my website and see how much it costs to have a rotator cuff repair.
19:00
Connor Ziegler: it's very transparent.
19:01
Tom Jackobs: Mm-hmm.
19:01
Connor Ziegler: but, I think that there's definitely a hybrid that can exist.
19:06
Connor Ziegler: I do think that over time this will become more and more common, especially over the next ten years.
19:12
Connor Ziegler: That's why if anyone's on the fence about it, I would encourage you to capture your market now, because other people will probably follow you.
19:20
Connor Ziegler: it would be easier to do, to capture a market than, compete with three or four other people in your market, if you wait too long.
19:28
Connor Ziegler: so there's that.
19:28
Connor Ziegler: part of it, too.
19:29
Connor Ziegler: You always want to be ahead of the game.
19:31
Connor Ziegler: Yeah there, there's still room, and you can ease yourself into it.
19:34
Connor Ziegler: I think that as long as you devise a good market or a good business plan, and over-deliver on care, and provide something that eclipses what everyone else does, you can make it work pretty well.
19:46
Tom Jackobs: Nice.
19:46
Tom Jackobs: good.
19:47
Tom Jackobs: And so yeah, I was, how is this going to shake out as we, as the pendulum swings, both ways, It's, always interesting to see where things will land.
19:56
Connor Ziegler: especially in orthopedics, for instance, it's not getting any better in that industrialized model.
20:01
Connor Ziegler: reimbursements go down.
20:03
Connor Ziegler: just costs and fixed overhead continue to go up.
20:06
Connor Ziegler: it's a difficult, it's difficult to run a practice.
20:10
Connor Ziegler: I always-- I often would seemingly joke with my partners that doing surgery is not that hard.
20:16
Connor Ziegler: Once you're good at it's very routine.
20:18
Connor Ziegler: running a company is hard.
20:20
Connor Ziegler: and the insurance industry doesn't make that easier.
20:23
Connor Ziegler: It's not going to get better over the next ten years.
20:25
Connor Ziegler: we all know that.
20:26
Connor Ziegler: historically, that, that adds up.
20:28
Connor Ziegler: so that's another motivation factor, if you will, on, on exiting that model.
20:34
Tom Jackobs: Yeah.
20:35
Tom Jackobs: hopefully, more and more, people and doctors take up that and make that shift to make, the care much better and leave the sick care to the sick care, right?
20:46
Tom Jackobs: and health to health professionals.
20:48
Connor Ziegler: Absolutely.
20:48
Tom Jackobs: I think there can be a really good hybrid model to that, and there's lots of countries around the world that have kind of models like that, that work.
20:57
Tom Jackobs: like I, I live in Taiwan and, the healthcare is very inexpensive.
21:03
Tom Jackobs: but there's...
21:04
Tom Jackobs: They only provide certain things, and you have to pay out of pocket for those other things.
21:08
Tom Jackobs: But that out-of-pocket is still not,$2,000 for an MRI.
21:11
Tom Jackobs: It's like maybe$100 for an MRI versus, in the US it would be like 1,000 or$500.
21:18
Tom Jackobs: It's interesting that it can work.
21:20
Tom Jackobs: so we just need to make it
21:21
Connor Ziegler: Absolutely.
21:23
Connor Ziegler: Be the pioneer.
21:24
Tom Jackobs: So tell us a little bit about, how people can get ahold of you, and what your specialty is if people have, some issues that they would like to talk to you about.
21:31
Connor Ziegler: Great.
21:31
Connor Ziegler: Yeah, thank you.
21:32
Connor Ziegler: so I'm primarily a knee and shoulder specialist.
21:34
Connor Ziegler: I also do elbow, but I-- anything orthopedic, I have a good knowledge base on.
21:39
Connor Ziegler: I can read an MRI on any orthopedic issue, but knee and shoulder is really my, my, my niche.
21:44
Connor Ziegler: I have, my practice is called Vitality Orthopedics and Biologics.
21:47
Connor Ziegler: I'm in Simsbury, Connecticut.
21:49
Connor Ziegler: beautiful area of the country, a postcard, Connecticut, town.
21:53
Connor Ziegler: and my website is vitalityorthopedics.com.
21:57
Connor Ziegler: that is primarily focused on my regenerative medicine practice.
22:00
Connor Ziegler: Um, connorzieglermd.com is also, a website of mine that is focused more on my surgical practice.
22:07
Connor Ziegler: so I'm still a surgeon,.
22:08
Tom Jackobs: Okay.
22:09
Connor Ziegler: But I really try to, meet that fifty percent in the middle.
22:12
Connor Ziegler: I call it the abyss, where they're, they're not bad enough for a knee replacement, for instance, and really an underserved, market, where they want pain relief, but the industrialized model doesn't work for them.
22:23
Connor Ziegler: so that's really what I focus on.
22:24
Connor Ziegler: I focus on helping those, active adults, get rid of knee and shoulder pain.
22:28
Tom Jackobs: Yeah.
22:29
Tom Jackobs: And looking at your background there, so you work with, professional athletes as well?
22:34
Connor Ziegler: Yeah.
22:34
Connor Ziegler: I've, I've-- over the years I've collected, boxes of jerseys, of people I've operated on, local colleges, professional, mainly professional hockey.
22:43
Connor Ziegler: and yeah, so they're memorabilia.
22:44
Connor Ziegler: I could pan through my office and show you, different jerseys, and everyone has a story.
22:49
Connor Ziegler: but yeah, these are all patients of mine.
22:51
Tom Jackobs: That's nice.
22:52
Tom Jackobs: awesome.
22:52
Tom Jackobs: Well, and that's a testament that, obviously you do great work and'cause if, athletes trust, trust you, you have to be doing good work, for for the athletes.
23:02
Tom Jackobs: Yeah.
23:02
Connor Ziegler: So absolutely.
23:03
Tom Jackobs: Well, Connor, it's been a pleasure having you on the show, and thank you so much for sharing your wisdom and being so transparent with kind of your journey through traditional medicine into kind of the new wave of helping, patients.
23:15
Tom Jackobs: So I really appreciate your time and your knowledge as well.
23:18
Connor Ziegler: Oh, well thank you so much, Tom, and thank you for doing what you do.
23:21
Tom Jackobs: Awesome.
23:22
Tom Jackobs: And thank you listeners for tuning in today as well, and watching if you're on YouTube.
23:28
Tom Jackobs: I do appreciate it.
23:29
Tom Jackobs: So make sure you're checking out everything that Connor's doing.
23:31
Tom Jackobs: We're going to put all those links down into the show notes, so it makes it really easy to click in there and find what you want to, click on.
23:37
Tom Jackobs: And while you're down there too, if you could give the show a rating and review, I would really appreciate that as well.
23:43
Tom Jackobs: It just helps get the word out about The Heart-Led Business Show, and helps more businesses get that heart that they need.
23:49
Tom Jackobs: So until next time, lead with your heart.
23:53
Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
23:58
Speaker 2: Join us next time for another inspiring journey into the heart of business.