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How KFC Built a Brand Around a Stolen Recipe
This episode of Brand Storytelling explores how KFC turned a stolen fried chicken recipe into the foundation of a global brand. Lucas and Luna trace the origins of Colonel Sanders' secret blend of 11 herbs and spices, the legal battles that followed, and how KFC transformed a theft into a marketing asset. They discuss the 2024 discovery of a handwritten recipe in a Kentucky attic, the subsequent lawsuit with a former supplier, and how the company used the controversy to reinforce brand lore. The hosts examine the tension between authenticity and corporate control, and what happens when a…
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