Latest / Earn Your Leisure / EYL #307 50 Cent EXPOSES His TV Empire Blueprint, Diddy’s Fall, $100M Deal, Spirits Ownership & Biggest Loss

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EYL #307 50 Cent EXPOSES His TV Empire Blueprint, Diddy’s Fall, $100M Deal, Spirits Ownership & Biggest Loss · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected. Sponsored by the United
• 0:58
  Speaker 1: States Department of Homeland Security.
• 1:02
  Speaker 2: I never took a straight path nowhere like felixs with
• 1:05
  Speaker 2: in terms bumps and bruises I live. I learned I'm
• 1:07
  Speaker 2: from that city full of yellow gadget Scott's Rapist's hard
• 1:11
  Speaker 2: to get a start these spots, but.
• 1:12
  Speaker 3: Out eight for homie.
• 1:13
  Speaker 2: I grew up in Hell, a block away from Heaven
• 1:16
  Speaker 2: on a fifteen minutes and move a seven pure snow begger.
• 1:20
  Speaker 2: Don't watch it go occupation, no options, get some blow
• 1:22
  Speaker 2: up some more, shoot the ball of the strap, learn
• 1:25
  Speaker 2: the rap of the jack. Get man in that meantime,
• 1:27
  Speaker 2: Go ahead and bump up pant and bump up pant.
• 1:29
  Speaker 4: Bump up pan.
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  Speaker 5: Yeah yeah, they said it was not so. Yeah, they
• 1:35
  Speaker 5: said it was not so. Yeah.
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  Speaker 3: This is so exciting.
• 1:40
  Speaker 4: I felt like I was supposed to perform so fifth man,
• 1:48
  Speaker 4: y'all could take your seats now, y'all can take your
• 1:50
  Speaker 4: seats now.
• 1:52
  Speaker 3: Before we start. How does this feel right?
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  Speaker 6: Just to actually see over this is a room of
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  Speaker 6: ten twelve thousand black people that's here to empower themselves
• 2:04
  Speaker 6: learn about entrepreneurship.
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  Speaker 3: How does this failed to actually see this? This is amazing.
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  Speaker 4: Just to see so many people here within the entrepreneur spirit.
• 2:15
  Speaker 4: You know that there's Beau. I have a disease, right,
• 2:18
  Speaker 4: It's called ambition. I contracted it from not having.
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  Speaker 3: All right, and.
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  Speaker 4: I'm just gonna always be going through an endlist tunnel
• 2:31
  Speaker 4: because I'll accomplish something and then I want to do
• 2:34
  Speaker 4: something different, my ideal change or something. Now, my ideas
• 2:38
  Speaker 4: are getting so big that it's changing even how I
• 2:43
  Speaker 4: like how I can deliver things. I have to be
• 2:45
  Speaker 4: conscious of what I'm saying or what I'm doing, because
• 2:48
  Speaker 4: the idea is going to disrupt my idea. Like a
• 2:51
  Speaker 4: lot of the music if you listen to the music
• 2:54
  Speaker 4: that's out right now, I have to tap into my stupid.
• 3:02
  Speaker 3: I have to tap into.
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  Speaker 4: The stupid side of me to write the right thing
• 3:09
  Speaker 4: when it comes down to write the music. So sometimes
• 3:12
  Speaker 4: this is why I haven't created as much content as
• 3:14
  Speaker 4: I was creating in the past. And I started going
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  Speaker 4: towards the film production and development of these projects because
• 3:19
  Speaker 4: I think I can impact things in a bigger way
• 3:24
  Speaker 4: through that. You know, like Tyler's been there all by himself,
• 3:28
  Speaker 4: try to disruptive. Yeah, I have a I know people
• 3:33
  Speaker 4: don't see it, but he invited me out to come
• 3:36
  Speaker 4: to his studios to show me his operation and everything
• 3:40
  Speaker 4: he had going on, and it's amazing.
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  Speaker 3: I think. I mean, he inspired me. He inspired me.
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  Speaker 4: I had the idea and already was going in that direction.
• 3:50
  Speaker 4: But when you can see the layout already. I can
• 3:53
  Speaker 4: prevent myself from making mistakes by not making the mistakes
• 3:57
  Speaker 4: he's made, because you know, having him around to communicate
• 4:01
  Speaker 4: with him is allowing me the ability to have information
• 4:05
  Speaker 4: I wouldn't have privy to, you know, So it's cool.
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  Speaker 4: He texted me right before before I got here, asked
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  Speaker 4: me when I would be back in Atlanta, and following this,
• 4:16
  Speaker 4: I'll go to California, so I have to catch up
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  Speaker 4: with him after.
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  Speaker 3: Yeah, that, I mean, mentorship is important. People.
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  Speaker 5: Obviously we know you from your music career, legendary get Richard,
• 4:25
  Speaker 5: I try and we heard the music aggressive in nature, right,
• 4:29
  Speaker 5: but Curtis Jackson right, the businessman. Are some of the
• 4:33
  Speaker 5: same characteristics that you translate as the artists, do they
• 4:37
  Speaker 5: carry over to you as the business icon that you became.
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  Speaker 5: Do you need to be aggressive? Do you need to
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  Speaker 5: be start?
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  Speaker 3: Like? What are some of those things that transfer? I
• 4:44
  Speaker 3: think when you have when you're aggressive?
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  Speaker 4: Did you have a if people ever had even a
• 4:51
  Speaker 4: little bit of fear of you, you had a second
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  Speaker 4: career at making them laugh?
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  Speaker 3: You know?
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  Speaker 4: So you watch guys like like Mike Tysman like I am,
• 5:00
  Speaker 4: and then you see him and hangover. You see him
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  Speaker 4: in a comedy film and it connects because they go.
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  Speaker 3: Look, he's great. I met Mike. People is great. He
• 5:07
  Speaker 3: didn't even bite my fucking year, you know, like it
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  Speaker 3: was like because they expect the worst from you.
• 5:12
  Speaker 4: Then when they have an experience, and the experience would
• 5:16
  Speaker 4: be a pure normalcy, but it'll feel like a lot
• 5:20
  Speaker 4: more at that point. And for me, the aggression when
• 5:23
  Speaker 4: I end up in the business setting this, it's a
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  Speaker 4: lot easier.
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  Speaker 3: To deal with me.
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  Speaker 4: I do struggle with one thing, right, I do struggle
• 5:29
  Speaker 4: with the growing up in a different environment. Like sometimes
• 5:38
  Speaker 4: I deal with attorneys and a lot of times I'm
• 5:41
  Speaker 4: dealing with attorneys. Right, I've spent over twenty twenty one
• 5:44
  Speaker 4: million dollars in legal fees since you seen me. I
• 5:49
  Speaker 4: spent a million dollars a year in legal fees. Now
• 5:52
  Speaker 4: as I have general counselor, I have people that is
• 5:55
  Speaker 4: just around. The more that they talk about you being
• 5:58
  Speaker 4: a billionaire, the more you better put your ass in
• 6:04
  Speaker 4: the house so you find to get sued. They trip
• 6:10
  Speaker 4: over some shit, all fifty, why'd you do that on purpose?
• 6:13
  Speaker 4: What the fuck did I do? Now it's a little different,
• 6:22
  Speaker 4: like you know I watched the like having opportunities at
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  Speaker 4: different points because I started off versus the music. It connects,
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  Speaker 4: it works, and it allows me the popularity and the
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  Speaker 4: ability to financially invest in different things.
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  Speaker 3: Right, and.
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  Speaker 4: I'm better on the things that I know. I can
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  Speaker 4: influence myself if I know the momentum and the music
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  Speaker 4: was there.
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  Speaker 3: So I was betting on.
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  Speaker 4: New artists and developing the artist's career, and then sometimes
• 6:51
  Speaker 4: they couldn't come up with the right stuff. So I
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  Speaker 4: was writing it for all because I could do it
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  Speaker 4: myself like at that point. But then I still wanting
• 6:59
  Speaker 4: to do different things, and I went with to the
• 7:02
  Speaker 4: film projects early.
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  Speaker 3: I had I started.
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  Speaker 4: I did the biggest straight to DVD movie deal ever.
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  Speaker 4: I thought I was making movies because we're gonna put
• 7:13
  Speaker 4: them in the theater, and they was just going straight
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  Speaker 4: to DVD. But there was straight to DVD. Now it's
• 7:21
  Speaker 4: straight to stream it. So it's straight to your Netflix,
• 7:26
  Speaker 4: it's straight to your Hulu, it's straight to your you know,
• 7:29
  Speaker 4: like when it was Will Smith, when Will did the
• 7:32
  Speaker 4: movie directly with Netflix, it changed how people perceived those
• 7:36
  Speaker 4: those projects. Yep, it's the Monster film and there's a
• 7:41
  Speaker 4: I watched it, and because there's a there used to
• 7:44
  Speaker 4: be a line, a clear line between television and film
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  Speaker 4: production and actors that were successful on TV, the film
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  Speaker 4: actors wouldn't go near them like they would stay away
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  Speaker 4: from it because they felt like it was a higher
• 7:58
  Speaker 4: grade E quality that they want to stay more cachet
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  Speaker 4: to you be in a movie star than you be
• 8:02
  Speaker 4: in a television star. But now we're producing premium projects
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  Speaker 4: that allow uc Forrest Whittaker and Godfather Harlem. You see
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  Speaker 4: Academy Award winning actors choosing television because it builds a
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  Speaker 4: consistency and they can pay out the money. They will
• 8:19
  Speaker 4: keep the talent happy but staying there. But you do
• 8:23
  Speaker 4: need to know with power. Everybody told me no. I
• 8:29
  Speaker 4: pitched that show to all of the networks and they
• 8:32
  Speaker 4: were like nope. And I wanted to make the projects
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  Speaker 4: so bad that I went and I recorded eight songs
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  Speaker 4: because the last place they spend money in television production
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  Speaker 4: is music, and it's.
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  Speaker 3: Just the last.
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  Speaker 4: The director will put together his dream sequence of music
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  Speaker 4: this is under it, and you watch his version of it,
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  Speaker 4: and then the music supervisor will come in and change
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  Speaker 4: it to something it feels the same. It doesn't cost anything.
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  Speaker 4: And you know, if it wasn't sell on iTunes, I
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  Speaker 4: really don't. I don't want the shit in my project.
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  Speaker 4: That's why I made the theme music for the projects,
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  Speaker 4: because I said it has to be good enough too
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  Speaker 4: for them to feel something when it comes on, like
• 9:19
  Speaker 4: I felt when you know, we had television shows like
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  Speaker 4: Good Times when that came on.
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  Speaker 3: You felt something.
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  Speaker 4: Times Temporary Relay off.
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  Speaker 5: Yeah, and I'm thinking about it. It's pretty powerful, right
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  Speaker 5: because we come from an era where like even now,
• 9:44
  Speaker 5: you go into a club and they might be playing
• 9:45
  Speaker 5: the Fresh Prince theme song, But now I'm watching you
• 9:48
  Speaker 5: perform the Power theme song. Talk about the intentionality of
• 9:53
  Speaker 5: defying the no right, because you could have just said,
• 9:56
  Speaker 5: all right, well maybe this is not for me.
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  Speaker 3: Right. You had some success film, but television wasn't that. Yeah,
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  Speaker 3: talk about.
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  Speaker 5: Defining the odds to say I'm gonna film this thing
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  Speaker 5: anyway for power.
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  Speaker 4: Oh when yeah, when they're telling me no, I'm like,
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  Speaker 4: why do you keep telling me no?
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  Speaker 3: Like? I want to.
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  Speaker 4: I want to do it, like because because like music
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  Speaker 4: is like we can make it at home. We can
• 10:22
  Speaker 4: go get a track from YouTube. The producer recorded on
• 10:26
  Speaker 4: your laptop put it on iTunes on YouTube and it
• 10:31
  Speaker 4: can go. Like the film projects, there was a resistance
• 10:34
  Speaker 4: that I didn't I wasn't accustomed to feeling that.
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  Speaker 3: Like, and.
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  Speaker 4: When I came back with the music and we pitched
• 10:41
  Speaker 4: it and I was playing, and I was talking to
• 10:43
  Speaker 4: Chris Albert because at the time, Chris I always recognized
• 10:45
  Speaker 4: him because he's an innovative thinker. He's one of those
• 10:49
  Speaker 4: guys that can see it. Like when I he gave
• 10:53
  Speaker 4: me the green light on the project, right, and it
• 10:57
  Speaker 4: was I only was getting seventeen thousand dollars to pay
• 11:00
  Speaker 4: a reoccurring character, the Canan character to be the executive producer,
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  Speaker 4: and damn they'd be the music supervisor for the project
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  Speaker 4: and they wouldn't accept the cast of power for three seasons.
• 11:15
  Speaker 3: Good Morning America, Like.
• 11:17
  Speaker 4: I was at the nightclub last night, and they'd be like, yo,
• 11:19
  Speaker 4: if he doesn't come, we don't even want to.
• 11:24
  Speaker 3: I just came from the night club.
• 11:26
  Speaker 4: It's like Good Morning America's it's like four thirty five
• 11:28
  Speaker 4: o'clock in the morning. So I was like, all right,
• 11:30
  Speaker 4: just give me a suit. Put the suit on. I
• 11:35
  Speaker 4: was a little agitated. If you look back at those interviews.
• 11:37
  Speaker 4: I didn't want to answer those questions. I'm like, bro,
• 11:41
  Speaker 4: don't why am I doing this? Like they pay me
• 11:45
  Speaker 4: more to go to the nightclub just to just go
• 11:49
  Speaker 4: all right, So I just wanted to do it and
• 11:52
  Speaker 4: then I kind of got them pregnant with the idea.
• 11:54
  Speaker 4: You see what it turned into. It turned into four
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  Speaker 4: shows and in the universe, it's been number one in
• 12:01
  Speaker 4: African American the Latina household for ten years. So speaking
• 12:08
  Speaker 4: of speaking of your empire that you built, you have
• 12:12
  Speaker 4: recently Shreveport, Louisiana. Right, talk about why shreport and what
• 12:19
  Speaker 4: is Zach that you're doing in Streetport? And somebody from
• 12:21
  Speaker 4: Streetport in the back streetports in the house. Hey, no
• 12:25
  Speaker 4: more ratchet than my city. They Shreveport got a nickname.
• 12:32
  Speaker 4: They called it Ratchett City. I don't like the idea
• 12:36
  Speaker 4: that I want to change that. But when I get
• 12:43
  Speaker 4: to Streeport, it was a taxi center event, And funny enough,
• 12:47
  Speaker 4: I have a relationship with Ivy Learner and he owned
• 12:51
  Speaker 4: Millennium Studios that was the previous studio that was in Streeport,
• 12:54
  Speaker 4: so he there and he also owns a studio in
• 12:59
  Speaker 4: Bulgaria that I shot the last expendables, which Stallan Jason
• 13:05
  Speaker 4: saved them. Megan Fox and Adulph London out there with him,
• 13:10
  Speaker 4: and I kind of got my when I was telling
• 13:12
  Speaker 4: you guys about my business model for film kind of
• 13:15
  Speaker 4: came through him, like I would think that the project
• 13:19
  Speaker 4: will be as good as what we put on paper,
• 13:21
  Speaker 4: and if we bring the right passionate group of talent
• 13:24
  Speaker 4: together to portray those characters, that it'll be something that's
• 13:29
  Speaker 4: really exciting at the end of it. But they look
• 13:31
  Speaker 4: at a feature film like, because you got to make
• 13:34
  Speaker 4: the bulk of the money back in three weekends, you
• 13:38
  Speaker 4: got a minute in thirty seconds to make people say
• 13:40
  Speaker 4: I want to see that.
• 13:41
  Speaker 3: And this is why it's a small group.
• 13:43
  Speaker 4: Of people that consistently sell the feature film like we
• 13:47
  Speaker 4: see Denzel Washington, we go, yeah, I think I'm gonna
• 13:50
  Speaker 4: check that one out.
• 13:53
  Speaker 3: Because and they get to keep them in a in a.
• 14:00
  Speaker 4: To pick projects that consistently are good. So if it's
• 14:04
  Speaker 4: if it's stallone and it's on genre, it's the action film,
• 14:07
  Speaker 4: they know how much they could get forward in each
• 14:09
  Speaker 4: one of the territories, and they're selling it on a
• 14:10
  Speaker 4: poster before you can even look at the frame of film,
• 14:15
  Speaker 4: So I'm like, that's not what I thought it was,
• 14:18
  Speaker 4: like how it works, And then I kind of got
• 14:21
  Speaker 4: a clearer understanding from that experience, and then you learn
• 14:25
  Speaker 4: from mistakes. I was working with the wrong people early
• 14:30
  Speaker 4: on and and ran the limit. I got him from
• 14:35
  Speaker 4: obvious crew. Yeah he was and he was the wrong guy,
• 14:39
  Speaker 4: so he found out about me later.
• 14:45
  Speaker 5: Yeah, So what you know, we were talking about stage
• 14:50
  Speaker 5: with that stage and one of the things that you
• 14:51
  Speaker 5: both have in common is that you've been able to
• 14:54
  Speaker 5: navigate different networks kind of seamlessly. Right. You got to
• 14:58
  Speaker 5: show on ABC, you were on Stars, You're streaming on Peacock.
• 15:04
  Speaker 5: Tell us about the leverage of using the platforms to
• 15:07
  Speaker 5: your advantage and what's the plan, Like how.
• 15:09
  Speaker 3: Do you pick them right?
• 15:11
  Speaker 5: When do you decide that this is the perfect partner
• 15:13
  Speaker 5: on Netflix to now say I want to stream or
• 15:15
  Speaker 5: put programming.
• 15:16
  Speaker 4: On the relationships like I'm pitching, you pitch the projects
• 15:20
  Speaker 4: to the same group of people, so you may get
• 15:23
  Speaker 4: a chance to pitch through the top networks, whether it's Netflix,
• 15:27
  Speaker 4: Hulu or Peacock or these different people. And because I
• 15:33
  Speaker 4: had an overall deal, Stars had to tell me no
• 15:36
  Speaker 4: before I could go out to go sell the shows
• 15:39
  Speaker 4: like a first right of refusal. Yeah, it's the first
• 15:41
  Speaker 4: right refusial. And because of that, I'm like the easiest
• 15:46
  Speaker 4: person to say no to. They told me no, I
• 15:49
  Speaker 4: sold it. The ABC told me no, I sold it.
• 15:52
  Speaker 4: The Peacock told me, know they sold over here. They
• 15:57
  Speaker 4: did that until I accumulated, like I currently have twenty
• 16:00
  Speaker 4: four shows across ten different networks. And I was saying
• 16:10
  Speaker 4: the same thing that they said to me when I
• 16:13
  Speaker 4: was trying to pitch power.
• 16:15
  Speaker 3: Why do you keep telling me no?
• 16:18
  Speaker 4: You're telling me no, I'm like, what, it doesn't mean
• 16:20
  Speaker 4: I'm not gonna do it. It just means, Okay, you're
• 16:24
  Speaker 4: not the right person to have success with me at
• 16:26
  Speaker 4: the present moment.
• 16:27
  Speaker 3: These people will have successful.
• 16:34
  Speaker 4: And I learned, you know, I've seen some people fail upward,
• 16:38
  Speaker 4: like they'll they'll you go, damn, how the hell did
• 16:42
  Speaker 4: you get into a CEO position?
• 16:43
  Speaker 3: You stupid motherfucker?
• 16:47
  Speaker 4: Like you know, they think the job is to say no,
• 16:51
  Speaker 4: to hold on to the money, to not spend it,
• 16:54
  Speaker 4: even when it's the right opportunity or it's the right project,
• 16:56
  Speaker 4: it's the right situation. And I look at it and go,
• 17:00
  Speaker 4: I simplify things. If I have a hit, I just
• 17:02
  Speaker 4: want more of the hit. Like when they asked me,
• 17:05
  Speaker 4: they say, well you did you did great, So what
• 17:07
  Speaker 4: do you want to do next? And I'm like, more
• 17:09
  Speaker 4: of what I just did, like yeah, example, yeah, like
• 17:14
  Speaker 4: well it was My film and television career is mirroring
• 17:20
  Speaker 4: what my music career was. My first album, it's the
• 17:26
  Speaker 4: largest debut on hip hop album. So thirteen million records.
• 17:30
  Speaker 4: Get Richard Dot tryan absolute classic.
• 17:34
  Speaker 5: Now we need more noise for getting Richard Do Trying.
• 17:36
  Speaker 5: I gotta stop playing God damn, I'll right.
• 17:42
  Speaker 4: And then the first television show is the highest rated
• 17:45
  Speaker 4: show on that particular network, So it makes gives you
• 17:48
  Speaker 4: the cachet that kind of allowed me a little more
• 17:55
  Speaker 4: leverage with the things what you say, what you're saying, man,
• 18:04
  Speaker 4: I don't even like them. I'm gonna tell you the truth,
• 18:08
  Speaker 4: right because me and you are having this personal conversation
• 18:12
  Speaker 4: right now, I really don't like these people, right, But
• 18:18
  Speaker 4: it's not about me liking them or them liking me.
• 18:21
  Speaker 3: It's about what's good for business.
• 18:23
  Speaker 2: Right, So that you think that like that, like when
• 18:25
  Speaker 2: I say things online, I say yo, it.
• 18:27
  Speaker 3: Looks like oh they all went to school on a
• 18:29
  Speaker 3: small yellow bus.
• 18:31
  Speaker 4: Say some wild ship to them people man like they
• 18:33
  Speaker 4: look at go wait say get his phone, or he
• 18:37
  Speaker 4: say some more shit like you know what I mean. Like,
• 18:39
  Speaker 4: but this is one of those things where I don't
• 18:42
  Speaker 4: want to like, I don't want to make the other
• 18:47
  Speaker 4: executives afraid to work with me. Right, But that particular
• 18:52
  Speaker 4: person because they look I think the one of the
• 18:55
  Speaker 4: unwritten laws of businesses appear not to need anything. Does
• 19:02
  Speaker 4: everybody will do your favor when you don't need one,
• 19:05
  Speaker 4: if they can expect, if they can expect the bigger
• 19:07
  Speaker 4: favor in return or favor from you, as some later point,
• 19:11
  Speaker 4: they'll find the ability to just do it.
• 19:12
  Speaker 2: Heah, no problem. That's why they tell me, no I
• 19:16
  Speaker 2: go the television sit they on strike. I said, okay,
• 19:22
  Speaker 2: I'm on tour.
• 19:26
  Speaker 3: All right.
• 19:28
  Speaker 4: That last tour I did with one hundred and three shows.
• 19:33
  Speaker 3: It's the third highest Groson hip hop tour ever key
• 19:38
  Speaker 3: word ever. And I only.
• 19:44
  Speaker 4: Decided I decided to go because it was on strike.
• 19:47
  Speaker 4: So I'm like, Yo, no, no new album, no nothing,
• 19:49
  Speaker 4: I'm ready. But that's why you did the tour because
• 19:52
  Speaker 4: there was a writer strike. Yeah, because the writer strike
• 19:54
  Speaker 4: and the television. I'm like, now I'm going to tour,
• 19:57
  Speaker 4: and they going I'm like, YouTube, we don't still on tour.
• 20:00
  Speaker 4: Tell me I need a new record. This motherfuckers ain't
• 20:02
  Speaker 4: put a record out of there a hundred years.
• 20:08
  Speaker 3: And then it worked out. It worked out like you know.
• 20:10
  Speaker 4: And my audience, I'd like to say this, My core
• 20:13
  Speaker 4: audience was in college during two thousand and three.
• 20:15
  Speaker 3: Right, stay here, right now, and I love you.
• 20:23
  Speaker 4: If you just made noise, I love you because without you,
• 20:26
  Speaker 4: I wouldn't be successful.
• 20:30
  Speaker 3: See that chord, that noise that you heard from O three.
• 20:36
  Speaker 4: Their social experience is so important to them at that
• 20:40
  Speaker 4: point that they party every available moment away from their schoolwork.
• 20:46
  Speaker 4: So when you got the right song, you go, oh shit,
• 20:48
  Speaker 4: Like people don't agree on a lot.
• 20:50
  Speaker 3: How many people Republican in here? Be careful that motherfucker man.
• 21:00
  Speaker 3: Now they don't tumble them after that. Hey, look you
• 21:03
  Speaker 3: trying to set them up. We shot a lot of
• 21:06
  Speaker 3: them up. Now, it's all good, it's all we set it. Now.
• 21:10
  Speaker 4: I want you try to partner him. The brother made
• 21:13
  Speaker 4: some money. He thinks he a Republican. Now he said,
• 21:20
  Speaker 4: wait a minute. He looked around.
• 21:23
  Speaker 3: Oh, ship. He said, what the fuck fifty sent me up? Uh,
• 21:32
  Speaker 3: we didn't invest fast.
• 21:33
  Speaker 4: You know I think that look at points, the things
• 21:38
  Speaker 4: that go on, like they.
• 21:39
  Speaker 3: Are conscious of finance. Now Republicans, this is true.
• 21:43
  Speaker 4: So he's made some money, he said, fuck that.
• 21:51
  Speaker 5: One of the things we talk about, especially in this
• 21:53
  Speaker 5: crowd is access to capital, especially for black entrepreneurs, black
• 21:57
  Speaker 5: business founders in your space, money that comes from advertising.
• 22:01
  Speaker 5: I wonder do we face challenges the same way that
• 22:05
  Speaker 5: entrepreneurs are facing when it comes to getting dollars from corporate.
• 22:10
  Speaker 4: Initially, when I get into a new venture, I finance
• 22:13
  Speaker 4: it like I usually use my money to start, and
• 22:17
  Speaker 4: then as we get into new positions, I may take
• 22:21
  Speaker 4: investment dollars.
• 22:21
  Speaker 3: But like if you look.
• 22:22
  Speaker 4: At Branson, Kooniak and the Shiman to watch Champagne, I
• 22:27
  Speaker 4: own the entire company like those.
• 22:29
  Speaker 3: It's right, that's completely black owned. Well, I went, so
• 22:37
  Speaker 3: I want to talk about that. It's right sire Spirits.
• 22:39
  Speaker 6: Yeah, so Sia Spirits completely black owned, Like you said,
• 22:43
  Speaker 6: like a company. Talk about that cause I know you
• 22:46
  Speaker 6: had challenges before that, right, so talk about that whole situation. Yeah,
• 22:50
  Speaker 6: you run into you have the experience for major corporations
• 22:54
  Speaker 6: like me. My particular experience for being Centori, it was, uh,
• 23:00
  Speaker 6: it was great in the beginning. It's great for us
• 23:05
  Speaker 6: to work for them.
• 23:08
  Speaker 4: It's not so cool when you start to own things,
• 23:12
  Speaker 4: you see what I'm saying. So I made a lot
• 23:14
  Speaker 4: of money with them too. Like there's a point they
• 23:17
  Speaker 4: did a deal that mirrored what Puffy's deal with the
• 23:20
  Speaker 4: Agio was for Sarah. So he didn't have ownership or
• 23:24
  Speaker 4: that at any point, but he was getting a line
• 23:26
  Speaker 4: of money like almost like sixty million dollars a year
• 23:29
  Speaker 4: at one point. So when you see him go to
• 23:35
  Speaker 4: daily on is when you see him have some issues
• 23:39
  Speaker 4: and they not they get bad, you know, and these
• 23:43
  Speaker 4: people have really strong relationships. Don't think that the civil
• 23:48
  Speaker 4: case doesn't turn into a criminal case faster because he's
• 23:53
  Speaker 4: making that them uncomfortable.
• 23:56
  Speaker 3: That's a big part of it, you know what I mean.
• 23:58
  Speaker 3: Like you look when you go.
• 23:59
  Speaker 4: To uh the Spirits businesses, it's not governed. They got
• 24:05
  Speaker 4: a discus board that they created. Right if you got
• 24:08
  Speaker 4: two companies did three billion dollars a year and being
• 24:12
  Speaker 4: Centoria and the Agio, the distribution level, it's very hard
• 24:18
  Speaker 4: for you to get things to a point where you can.
• 24:20
  Speaker 3: Do the numbers the right numbers.
• 24:23
  Speaker 4: So it's kind of like they provide the centivize the
• 24:27
  Speaker 4: salesforce by giving them box bonuses, and then when you
• 24:30
  Speaker 4: sell the product, you get the bonuses off the boxes
• 24:32
  Speaker 4: just there.
• 24:33
  Speaker 3: But you make that no matter what product you selling.
• 24:38
  Speaker 4: So if you sell Hennessy or Remy out the gate,
• 24:42
  Speaker 4: they start to put downward pressure on the new companies.
• 24:46
  Speaker 3: You see.
• 24:46
  Speaker 4: I added a lawsuit with with Remy. They said that
• 24:49
  Speaker 4: because I had an oval shaped bottle that there was
• 24:54
  Speaker 4: some sort of product confusion, and I'm like, where it's
• 24:58
  Speaker 4: a big B in the middle of the fucking bottle.
• 25:00
  Speaker 4: You don't own the shape, the whole shape of the bottle,
• 25:04
  Speaker 4: you know. And then we had went in there for
• 25:07
  Speaker 4: a little while until it came at you know, I
• 25:12
  Speaker 4: started saying shit like seventeen thirty eight, I bet they
• 25:17
  Speaker 4: had slaves. Then shit got uncomfortable and it was like, look, look, look, relax, okay,
• 25:29
  Speaker 4: can't we make donations to existing foundations make you feel happy?
• 25:36
  Speaker 3: Yeah?
• 25:39
  Speaker 4: Yeah, it kind of it went away, but they do
• 25:42
  Speaker 4: spend sixty three million dollars targeting African American mail consumers
• 25:48
  Speaker 4: a year.
• 25:50
  Speaker 3: Remy remy specifically, you know.
• 25:53
  Speaker 4: So that's why that would be uncomfortable me making those statements.
• 25:56
  Speaker 4: And it's risk versus rewarded. Doesn't make sense to fight
• 25:59
  Speaker 4: to fight, so they said, let's just let that go. Yeah,
• 26:03
  Speaker 4: but you know they kind of they ripped me off too, man,
• 26:07
  Speaker 4: God damn.
• 26:07
  Speaker 3: It, they did.
• 26:10
  Speaker 4: They ripped me off because because one of the hey
• 26:12
  Speaker 4: guys is that that has a sales for being Sentury,
• 26:17
  Speaker 4: they set up a play and uh, they were able
• 26:24
  Speaker 4: to send a letterhead from being Sentry over to France
• 26:27
  Speaker 4: and get the Champagne company to commit to coming out
• 26:30
  Speaker 4: and talking to them. And they have these things like
• 26:33
  Speaker 4: it's a will you put agency fees like someone who
• 26:40
  Speaker 4: contacted your grower or a person who's producing the cornact
• 26:44
  Speaker 4: for you and made the deal for you, and they
• 26:47
  Speaker 4: put agency fees on the product. To give you an
• 26:49
  Speaker 4: example of the scheme that they put together, it is
• 26:52
  Speaker 4: like say you wanted to sell T shirts and I
• 26:56
  Speaker 4: go to China for you and telling people in China
• 27:01
  Speaker 4: how much can you make the shirt for? And they
• 27:02
  Speaker 4: tell me four dollars And then I come back and
• 27:04
  Speaker 4: I tell you, yo, they said eight dollars. And then
• 27:08
  Speaker 4: every time you send the check to the producer. They
• 27:16
  Speaker 4: just put four dollars on the side foot for them
• 27:18
  Speaker 4: every time.
• 27:21
  Speaker 3: Earners. What's up?
• 27:22
  Speaker 7: You ever walk into a small business and everything just
• 27:25
  Speaker 7: works like The checkout is fast, the receipts are digital,
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  Speaker 7: pushing your vision forward. This episode is brought to you
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• 29:11
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 29:15
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 29:19
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 29:23
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 29:27
  Speaker 1: some of the heinous migrant criminals caught because of President
• 29:31
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 29:35
  Speaker 1: Secretary of Homeland Security under President Trump attempted illegal border
• 29:40
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 29:43
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 29:46
  Speaker 1: are here illegally, your next you will be fined nearly
• 29:50
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 29:54
  Speaker 1: never return. But if you register using our CBP home
• 29:58
  Speaker 1: app and leave now, you could be allowed to return legally.
• 30:02
  Speaker 1: Do what's right.
• 30:03
  Speaker 4: Leave now.
• 30:04
  Speaker 1: Under President Trump, America's laws, border and families will.
• 30:09
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 30:12
  Speaker 4: So they they ciphered off about six million dollars from
• 30:17
  Speaker 4: me in the very beginning, and then it the legal
• 30:25
  Speaker 4: fees has been almost a whole nother almost ten million dollars.
• 30:30
  Speaker 4: So I put like seventy million dollars into Branson and.
• 30:35
  Speaker 3: The Shima.
• 30:37
  Speaker 4: As a company that this is for my son, The
• 30:41
  Speaker 4: said spirits, like later he can take this one, you know.
• 30:44
  Speaker 4: But you also went to Congress with Ben Krump. You
• 30:47
  Speaker 4: went to Congress, Yeah, with bing Krump right to advocate.
• 30:50
  Speaker 3: What was that for.
• 30:51
  Speaker 4: Yeah, I remember the Black Caucus and we've been we
• 30:55
  Speaker 4: went out there and talked about it. Because they're not
• 30:58
  Speaker 4: being policed like at that the discuss board tells them
• 31:03
  Speaker 4: to pay a fine. How much does the fine mean
• 31:05
  Speaker 4: when you're a three billion dollar company? Just do what
• 31:09
  Speaker 4: I want and if you catch me, I just pay
• 31:11
  Speaker 4: the fine. It doesn't matter.
• 31:13
  Speaker 3: You still just do what you want.
• 31:15
  Speaker 4: And then you know, so they look into that particular category.
• 31:18
  Speaker 4: This is why you don't see a whole lot of
• 31:20
  Speaker 4: us owning the brands that we're consuming. But when I
• 31:23
  Speaker 4: was pointing out, because I jumped around a little bit,
• 31:26
  Speaker 4: I got a habit of doing that, right. But I
• 31:29
  Speaker 4: said that my core audience was in college in two
• 31:31
  Speaker 4: thousand and three.
• 31:32
  Speaker 3: And party in at every available moment. Right when they
• 31:39
  Speaker 3: identified that they were.
• 31:40
  Speaker 4: In charge of them, Like she's I'm a grown woman.
• 31:45
  Speaker 3: She decides, you're gonna have some of this. You're gonna
• 31:46
  Speaker 3: have some of this. Now. Look when he's there and
• 31:51
  Speaker 3: things go exactly the what they're supposed to do, and
• 31:54
  Speaker 3: they connect.
• 31:56
  Speaker 4: The experience for made people relax and enjoy themselves is
• 31:59
  Speaker 4: the music yourself, and they connect that it's not finding
• 32:04
  Speaker 4: a new audience, it's finding your core audience again because
• 32:07
  Speaker 4: we do the same things that we did at that
• 32:09
  Speaker 4: point a different way. Later in life. You have the
• 32:12
  Speaker 4: drink that you would have at the nightclub. In the
• 32:14
  Speaker 4: privacies of your home. You might have wine when you
• 32:16
  Speaker 4: have some need in success, you have a wine cellar
• 32:22
  Speaker 4: or bar in your house, so you can invite the
• 32:25
  Speaker 4: people that you're comfortable with over and have that drink
• 32:28
  Speaker 4: instead of being at the nightclub with your kids.
• 32:30
  Speaker 3: Now, if you are at the nightclub with your kids,
• 32:34
  Speaker 3: that's a whole other category.
• 32:35
  Speaker 4: Teach yourself, I mean, that's a whole other Some people
• 32:38
  Speaker 4: make different choices, like again, this last tour, right, look,
• 32:43
  Speaker 4: this last tour, it was different.
• 32:46
  Speaker 3: It was different from all my experiences touring because.
• 32:50
  Speaker 4: This time when I was like, I was performing and
• 32:52
  Speaker 4: I looked out in the crowd and I see like
• 32:55
  Speaker 4: really attractive women. I said, I said, damn, baby, where's
• 33:03
  Speaker 4: your mother? You were way too young for me to
• 33:13
  Speaker 4: twenty three.
• 33:16
  Speaker 5: Yeah, that's how I felt. It was a little different
• 33:19
  Speaker 5: that toime, it's super intentional about naming it. Siah Spirits. Recently,
• 33:28
  Speaker 5: watching an interview, you said, You're not in the rush
• 33:30
  Speaker 5: to be a billionaire.
• 33:31
  Speaker 3: Anything you want you can have.
• 33:33
  Speaker 5: It's about him, which is important because we really haven't
• 33:35
  Speaker 5: seen generational wealth.
• 33:37
  Speaker 3: We've seen people get wealthy.
• 33:39
  Speaker 5: We've never seen it being passed down as you're going
• 33:42
  Speaker 5: through it and learning lessons, and it seems like you're
• 33:44
  Speaker 5: learning from other people's mistakes and correcting them. Are you
• 33:48
  Speaker 5: implement Are you having him around the process and showing
• 33:51
  Speaker 5: him some of these things now at an early age
• 33:53
  Speaker 5: so that he can have a.
• 33:54
  Speaker 3: Future trajectory that's way greater than you could have.
• 33:57
  Speaker 4: Very respected, And I'm trying not to over expose him.
• 34:00
  Speaker 4: You know, it's just September first is his birthday. He
• 34:02
  Speaker 4: turned twelve, super innocent, like he really don't understand.
• 34:09
  Speaker 5: Me.
• 34:09
  Speaker 4: At twelve, I was about to say, a lot different
• 34:11
  Speaker 4: from you at twelve, I was little different, a lot
• 34:14
  Speaker 4: different circumstances are different, Like he grew up a lot different.
• 34:18
  Speaker 4: Like he like, he ain't gonna be saying none of
• 34:20
  Speaker 4: the shit I said in the markets, none of that.
• 34:24
  Speaker 3: He looked at you like this, what for real? He
• 34:28
  Speaker 3: don't even know his mother with puffy hey look who well? Hey,
• 34:42
  Speaker 3: my life is a movie? Oh ag?
• 34:49
  Speaker 4: Well okay, so so how do you how do you
• 34:58
  Speaker 4: deal with entitlement?
• 34:59
  Speaker 3: Right, because that's something that you know.
• 35:01
  Speaker 6: I know, I heard you speak on it a lot,
• 35:03
  Speaker 6: and anybody that has reached any level of success, you
• 35:07
  Speaker 6: have people around you that feel entitled to your success
• 35:10
  Speaker 6: and when they don't get what they want, then they
• 35:13
  Speaker 6: lash out and it's a dysfunctional relationship. So what lessons
• 35:18
  Speaker 6: have you learned over the course of life dealing with entitlement.
• 35:22
  Speaker 4: Well, I feel like there's no such thing as success
• 35:25
  Speaker 4: without When we're praying for it, we're not praying for jealousy,
• 35:30
  Speaker 4: we're not praying for envy, we're not praying for entitlement.
• 35:33
  Speaker 4: And it comes with it those three things. And the
• 35:37
  Speaker 4: jealousy is the easy part.
• 35:38
  Speaker 3: You just.
• 35:40
  Speaker 4: Kind of distance yourself from that person. The envious part,
• 35:44
  Speaker 4: you can't really see it as much it could be
• 35:47
  Speaker 4: around you and just feel like I wish that was me,
• 35:51
  Speaker 4: you know? And how bad is that? If thing's going well,
• 35:54
  Speaker 4: you know, But the entitlement, I think it shows up. Look,
• 35:59
  Speaker 4: we're gonna have some confusion going on regardlessly. I think,
• 36:02
  Speaker 4: no matter what the in process, the first time you
• 36:08
  Speaker 4: give someone something from the kindness of your heart, that's surprised.
• 36:12
  Speaker 4: The second time you give it them, they go thanks, man,
• 36:15
  Speaker 4: I really appreciate that.
• 36:16
  Speaker 3: The third time they go.
• 36:17
  Speaker 4: Yo, I wish you would have gave me that last
• 36:19
  Speaker 4: week and the fourth time. Damn man, how long it
• 36:23
  Speaker 4: took you to give me that? Why you wait so
• 36:26
  Speaker 4: long to do that? You got it, and now it
• 36:30
  Speaker 4: creates confusion or you have problems in different areas. This
• 36:33
  Speaker 4: is why, like a lot of the talent, when you
• 36:35
  Speaker 4: see music artists right they go when you ask them
• 36:40
  Speaker 4: what happened in the experience, like why it's not going
• 36:43
  Speaker 4: the way they would like it to go, they usually
• 36:45
  Speaker 4: say the label. It was the label's fault, you know.
• 36:50
  Speaker 4: And if if the labels an individual, like it's a person,
• 36:54
  Speaker 4: then it's my fault. It's that person's fault. But it's
• 36:57
  Speaker 4: not the label's responsibility to sustain your value. It's on
• 37:02
  Speaker 4: you as an individual, you know. And they're gonna sell
• 37:06
  Speaker 4: what has the highest probability to sell, and it doesn't
• 37:09
  Speaker 4: matter to them whether it's you order new thing that
• 37:11
  Speaker 4: they just picked up, as long as it's continuing to sell.
• 37:14
  Speaker 3: It's a business.
• 37:15
  Speaker 4: So you watch that though they'll say it as far
• 37:20
  Speaker 4: as entitlement is concerned, I wean off of people. I
• 37:24
  Speaker 4: get off of people sometime they spoil, like like milk.
• 37:27
  Speaker 4: They just take a little while and then they're spoil.
• 37:29
  Speaker 4: Easy job is a hard job. You forget you working, right.
• 37:33
  Speaker 4: You got some people that are blessed, they're so talented they.
• 37:37
  Speaker 3: Do it easy. I'm not that talented fuck that I
• 37:42
  Speaker 3: gotta work to make this shit work.
• 37:44
  Speaker 4: And this is why I don't just I'm not complacent
• 37:47
  Speaker 4: because I've worked to make it work. Like, look, if
• 37:50
  Speaker 4: you look at Kobe Bryants his career, he be the training,
• 37:54
  Speaker 4: the most, practicing, the most.
• 37:57
  Speaker 3: To perform the best of the guys that come in.
• 38:02
  Speaker 3: He's like, I'm nice.
• 38:05
  Speaker 4: He ain't in it all day. He's just coming in
• 38:06
  Speaker 4: with this shit, this gift he got. So it's a
• 38:10
  Speaker 4: higher probability that that guy fucks up because he could
• 38:14
  Speaker 4: be distracted with everything else, everybody else's temperament, all of
• 38:16
  Speaker 4: these things around him that didn't be an obstacle for
• 38:19
  Speaker 4: his career, and gob is being occupied by practicing, by working,
• 38:26
  Speaker 4: you know, and for me, none of these things. Look,
• 38:31
  Speaker 4: none of these things equal complete happiness.
• 38:36
  Speaker 3: Businesses. Everything goes right for you in business, There'll be
• 38:39
  Speaker 3: things that you.
• 38:42
  Speaker 4: I have to get accustomed to the things that Like
• 38:47
  Speaker 4: this is the greatest example, right, I know, I'm jumping around.
• 38:50
  Speaker 4: Look the greatest example. This is better though music artist,
• 38:55
  Speaker 4: first music video. The first thing they do is rent
• 38:58
  Speaker 4: a car to putting the video to convey lifestyle. Right
• 39:03
  Speaker 4: and cut and the cargoes back. But if that shit works,
• 39:09
  Speaker 4: he's gonna get a version of that car. If it's
• 39:11
  Speaker 4: not that car, he's gonna get the one that he
• 39:13
  Speaker 4: feels like. It's the coolest one he could get. Right,
• 39:15
  Speaker 4: and he has it, And then immediately he becomes an
• 39:22
  Speaker 4: inspiration in the environment because he made that happen. He
• 39:26
  Speaker 4: made it from nothing. It's just the idea. Creatively came
• 39:30
  Speaker 4: up with something that created the ability for him to
• 39:34
  Speaker 4: have this car. Then in the environment, like the way
• 39:38
  Speaker 4: I grew up, when you saw people have nice things,
• 39:41
  Speaker 4: somebody was doing something they wasn't supposed to be done
• 39:47
  Speaker 4: a relative or somebody. In the early this is in
• 39:49
  Speaker 4: the eighties into the nineties, it was a different ability
• 39:55
  Speaker 4: to get money out of the neighborhoods that existed at
• 39:58
  Speaker 4: that point. Not there so much no more. Now the
• 40:04
  Speaker 4: pieces is hit and they're doing this scabbin. They got
• 40:07
  Speaker 4: to do it a different way, right, But when you
• 40:11
  Speaker 4: would see those things, my grandfather, Look, I just lost
• 40:14
  Speaker 4: my grandfather, Rest in peace, don since and uh, he
• 40:20
  Speaker 4: sacrificed the most for my entire family for me, right,
• 40:23
  Speaker 4: and he simplified things so he would just go to work,
• 40:26
  Speaker 4: come home and just give my.
• 40:27
  Speaker 3: Grandmother a check.
• 40:29
  Speaker 4: I'd be like, God, damn, you just gonna give it
• 40:31
  Speaker 4: a whole check. And I said, I'm never gonna understand
• 40:38
  Speaker 4: how you just gave it the old check. And he's like,
• 40:40
  Speaker 4: he said, well, he.
• 40:41
  Speaker 3: Was a baby. You wouldn't understand no way.
• 40:43
  Speaker 4: And he said, but when I gave your mama to check,
• 40:45
  Speaker 4: it stopped up from looking at things that I couldn't
• 40:46
  Speaker 4: give her. She said, Now the woman you're with, is
• 40:51
  Speaker 4: she the kind of woman that you would give everything?
• 40:59
  Speaker 4: But I would give your mama everything. I loved it
• 41:01
  Speaker 4: so much, and it made me it's crazy, and that
• 41:13
  Speaker 4: made me look at things a little different because I
• 41:17
  Speaker 4: was like my grandma pimp. Now, for everybody who clapped,
• 41:23
  Speaker 4: all you ladies who clapped, I'd like you to raise
• 41:29
  Speaker 4: your hand.
• 41:31
  Speaker 3: Cla Now, men, look around. These people are dangerous.
• 41:40
  Speaker 5: If of one of the greatest lines that, in my opinion,
• 41:44
  Speaker 5: that you said is I took cord of waters, put
• 41:47
  Speaker 5: them in bottles for two bucks, and Coca Cola went
• 41:50
  Speaker 5: and bought the pavillions.
• 41:50
  Speaker 3: That's what's up. Obviously a great line, but.
• 41:54
  Speaker 5: What you did is you open up the world of
• 41:55
  Speaker 5: financial literacy for us. That led to Shoty Wright's stories
• 42:00
  Speaker 5: about it, that led to us having conversations about financial literacy.
• 42:05
  Speaker 5: At the time, I was just like, damn fifth made
• 42:07
  Speaker 5: a lot of money off that, but it was like,
• 42:09
  Speaker 5: this is the way now to teach people through music
• 42:11
  Speaker 5: about making money.
• 42:14
  Speaker 3: That did worked out pretty well? Yeah, yeah, that pretty well.
• 42:18
  Speaker 5: I wonder has there been a deal that you haven't
• 42:21
  Speaker 5: spoken about that has been as lucletit of as successful
• 42:24
  Speaker 5: that you haven't putting us on. Have there been deals
• 42:26
  Speaker 5: like that that have come across since that time?
• 42:29
  Speaker 3: You know what this? Well? I did pretty well with
• 42:32
  Speaker 3: sk energy.
• 42:34
  Speaker 4: I provided I partnered with the United Nations World Food
• 42:38
  Speaker 4: Program and we was able to provide a meal with
• 42:40
  Speaker 4: every energy drink that we sold, and that one.
• 42:47
  Speaker 3: And that was I think promoting.
• 42:50
  Speaker 4: Conscious capitalism is the way to solve our issues because
• 42:54
  Speaker 4: we got the tempest in the business with alleviate all
• 42:57
  Speaker 4: extreme poverty. You got to think of how much tempercent
• 43:01
  Speaker 4: of Google is worth. You're think of how much a
• 43:05
  Speaker 4: teen percent of well Bill Gates owns on of the
• 43:08
  Speaker 4: farm land, right, so ten percent of that what would
• 43:10
  Speaker 4: that be worth? And then if it was utilizing that
• 43:14
  Speaker 4: because it was if that company was developed under that
• 43:16
  Speaker 4: model just because they thought people.
• 43:19
  Speaker 3: Would embrace it faster if they knew it.
• 43:22
  Speaker 4: Was that, then we would find the finances to solve
• 43:25
  Speaker 4: a lot of issues that we had going on. But yeah,
• 43:29
  Speaker 4: the Vinamin one thing that was I didn't need the money.
• 43:34
  Speaker 4: Like when companies approach artists to be a part of
• 43:39
  Speaker 4: the marketing, it's just they've reached the financial level where
• 43:42
  Speaker 4: they can commit that marketing right and it'll move their
• 43:48
  Speaker 4: company to the next level the notoriety and everything that
• 43:51
  Speaker 4: connects to it. So they make the deal. But if
• 43:56
  Speaker 4: you told them you don't have to give me that
• 43:57
  Speaker 4: money that I'll take the equity on the back end
• 44:01
  Speaker 4: when it sells, when the real money go, they'll go yeah,
• 44:06
  Speaker 4: because at that point, your the equity that you have
• 44:12
  Speaker 4: in like vitment, what they had employees that they had
• 44:16
  Speaker 4: provided stock options for and working class folks living in now.
• 44:24
  Speaker 3: So if they say.
• 44:24
  Speaker 4: Wait, so that imagine every stock shit that you gave
• 44:26
  Speaker 4: me that I can't keep count of because it's not
• 44:28
  Speaker 4: going into my bank account. You saying, you could be
• 44:30
  Speaker 4: how much for that right now? And I can move
• 44:32
  Speaker 4: and Junior can have his own room, and I can
• 44:33
  Speaker 4: go get the car I want. Did everything right now,
• 44:38
  Speaker 4: and they sold me pieces of it. They sold me
• 44:40
  Speaker 4: pieces of it that the people that they already after
• 44:43
  Speaker 4: I had what was in the deal. I picked up
• 44:45
  Speaker 4: a few pieces from people who had.
• 44:48
  Speaker 3: Some of that shit, you know. So that was a
• 44:52
  Speaker 3: really good deal.
• 44:53
  Speaker 6: But that's also financial literacy, because from what I heard,
• 44:56
  Speaker 6: maybe you know more about this, but they had proach
• 44:58
  Speaker 6: rod our tests before and they offered him the same deal.
• 45:01
  Speaker 6: But he didn't understand equity and he wanted money, and
• 45:05
  Speaker 6: they didn't really wasn't in a position to give him
• 45:06
  Speaker 6: the money that he wanted, so he turned it down
• 45:09
  Speaker 6: and you took the equity. But that's because he probably
• 45:11
  Speaker 6: didn't have the understanding, like you said, of right what
• 45:14
  Speaker 6: equity is.
• 45:15
  Speaker 4: And just where it was at at that point in
• 45:17
  Speaker 4: his career. Like basketball, everything's to check, so they look
• 45:22
  Speaker 4: at the last check. They can't like when I I
• 45:25
  Speaker 4: did the business with RBK, with g and the Sneakers
• 45:28
  Speaker 4: made over eighty million dollars during that time period with
• 45:31
  Speaker 4: poor firemen right.
• 45:33
  Speaker 3: Well, then nobody collapsed for that. That damn that's an
• 45:36
  Speaker 3: everyday thing like once.
• 45:40
  Speaker 4: But while I was there, the deal only took place
• 45:44
  Speaker 4: because of Lebron. That's why I say, like me and Lebron,
• 45:47
  Speaker 4: I'll be like, we owe three baby.
• 45:49
  Speaker 3: That class of all three. You don't even know how
• 45:51
  Speaker 3: I feel like that.
• 45:53
  Speaker 4: But when RBK lost, when they lost the bidding war
• 45:56
  Speaker 4: for Lebron because Nike ended up making it held him
• 46:00
  Speaker 4: for one hundred and twenty million, they had eighty million
• 46:03
  Speaker 4: dollars sitting there. Paul Fireman decided to do lifestyle branding
• 46:06
  Speaker 4: with myself, Jay Z and Daddy Yankee, and I just
• 46:13
  Speaker 4: kept coming back for money every three months. I kept
• 46:15
  Speaker 4: saying to him, Look, I'm a high risk investment.
• 46:18
  Speaker 3: Yo, it's going good.
• 46:19
  Speaker 4: I'm a high risk investment. Yo, We're doing so good.
• 46:23
  Speaker 4: How many shoes we sell? I'm a hig risk investment.
• 46:27
  Speaker 4: And I kept leaving with the money. I was like, Yo,
• 46:29
  Speaker 4: you know, I just don't want you to be in
• 46:30
  Speaker 4: a bad spot. You know, I might say the wrong
• 46:33
  Speaker 4: thing and then everything just be fucked up. Right then
• 46:38
  Speaker 4: I started telling them the stuff that my publicist told me,
• 46:40
  Speaker 4: right because she told me two things. You don't say
• 46:42
  Speaker 4: you don't say nothing about religion and you stay away
• 46:46
  Speaker 4: from politics, right, because no matter what your beliefs are,
• 46:49
  Speaker 4: someone passionately disagrees with.
• 46:51
  Speaker 3: You, right, So you don't you just stay away from that.
• 46:55
  Speaker 3: And then.
• 46:58
  Speaker 4: If you don't believe she was correct, all you have
• 47:01
  Speaker 4: to do is ask Kanye.
• 47:07
  Speaker 3: That's what he did. Both both went to politics. He
• 47:11
  Speaker 3: did both. I think he did both went to politics,
• 47:13
  Speaker 3: and then he went and said some ship about a
• 47:16
  Speaker 3: couple of people.
• 47:19
  Speaker 4: Now you noticed I didn't say that ship, right the
• 47:22
  Speaker 4: publicist backstage.
• 47:28
  Speaker 6: Yeah, when we when we had dinner with you, you
• 47:31
  Speaker 6: said something that was profound. You said, I don't want
• 47:33
  Speaker 6: a problem. But if if there's a problem, there's no problem.
• 47:37
  Speaker 4: People look at you as a bully that don't know
• 47:39
  Speaker 4: you know, they miss the person irritating me.
• 47:45
  Speaker 3: I didn't see that part perspective. They see my.
• 47:48
  Speaker 4: Response to the person that I'm looking like, what do
• 47:53
  Speaker 4: oh you think I ain't got time to fuck with you?
• 48:01
  Speaker 4: But a lot of it it doesn't make sense. A
• 48:05
  Speaker 4: lot of it doesn't. There's no gratification out of it.
• 48:10
  Speaker 4: I just like sometimes people want attention. I say, well,
• 48:12
  Speaker 4: here's more attention than you want. So now you feel
• 48:15
  Speaker 4: so fucking uncomfortable that you wish you didn't do that,
• 48:17
  Speaker 4: don't you. And it's just a concept, it's a personality.
• 48:24
  Speaker 4: It's a character flaw.
• 48:27
  Speaker 3: Did I have?
• 48:28
  Speaker 4: And look, I don't think you weren't a part of
• 48:30
  Speaker 4: how it developed, because you would participating on social media
• 48:34
  Speaker 4: and gave me these happits.
• 48:37
  Speaker 3: Stay full.
• 48:38
  Speaker 4: You know, you got people if someone's across the street, right,
• 48:41
  Speaker 4: they look at you and they just don't like you
• 48:43
  Speaker 4: for whatever reasons. Right, we did invest best. People got
• 48:47
  Speaker 4: on their good clothes and shit, I seen I seen
• 48:55
  Speaker 4: Stee Harvey backstage. He had on a Gator jacket.
• 49:00
  Speaker 3: Day the shoes. I said, where you was going? Nigga?
• 49:06
  Speaker 4: I felt so undiddressed that I got to embarrass him.
• 49:14
  Speaker 4: Fuck that he ain't have to do that to me.
• 49:19
  Speaker 4: Are you all enjoying yourself? That's the DJ? Are you
• 49:28
  Speaker 4: not entertained?
• 49:35
  Speaker 3: Fifth?
• 49:37
  Speaker 5: We touched on the street for it, but I think
• 49:40
  Speaker 5: people overlooked what really happened. Right, you had humor, Right,
• 49:46
  Speaker 5: you had harmony, but you had our community down there
• 49:51
  Speaker 5: to celebrate each other, to find a new demographic or
• 49:55
  Speaker 5: new region. Talk about what goes into preparing for something
• 49:59
  Speaker 5: like that Obviously we've un investments. Everybody's here shot here.
• 50:02
  Speaker 3: But this is a lot of work man talking about that.
• 50:05
  Speaker 3: It's look to start.
• 50:07
  Speaker 4: What send me the treeport is the taxing centers, right,
• 50:11
  Speaker 4: The taxi center around filming allows me to do things
• 50:15
  Speaker 4: that I wouldn't be able to do in other territories.
• 50:17
  Speaker 3: Right.
• 50:17
  Speaker 4: And they had the taxi center there, they pulled it
• 50:21
  Speaker 4: and people migrated to Atlanta, some of them here from Sreeport.
• 50:26
  Speaker 4: That two people back there, yeah, two mother fums and
• 50:31
  Speaker 4: other people don't want you to know they from report. Look,
• 50:36
  Speaker 4: but they migrated to other territories where they could work
• 50:39
  Speaker 4: in the same field and do what they was doing
• 50:42
  Speaker 4: because they had the film in there.
• 50:43
  Speaker 3: And then when.
• 50:47
  Speaker 4: I get out there and see the facilities it does,
• 50:49
  Speaker 4: it is like I had to put twenty your twenty
• 50:53
  Speaker 4: something million dollars into the studio for it to work.
• 50:55
  Speaker 3: So if you don't have it's a lot of capital.
• 51:02
  Speaker 4: But if you don't have the finances to invest in
• 51:05
  Speaker 4: the studio and then the actual projects that are up
• 51:08
  Speaker 4: that allow you to bring new projects into the in
• 51:11
  Speaker 4: and out the building, then it wouldn't make sense for
• 51:14
  Speaker 4: you to go out the streetport right.
• 51:17
  Speaker 3: I'll film. I just filmed about Garrier Man. I filmed
• 51:21
  Speaker 3: wherever the movie is being made.
• 51:22
  Speaker 4: This is why Ave and have moved out there because
• 51:24
  Speaker 4: they will provided taxes to the government finances.
• 51:27
  Speaker 3: That allow them to do different things. And then the downtown.
• 51:32
  Speaker 4: When I went downtown, I was like, oh shit, like
• 51:34
  Speaker 4: it looked like the vampires ate the people, Like where's everybody?
• 51:41
  Speaker 3: It's flogged.
• 51:42
  Speaker 4: The city is still a nice city, like it doesn't
• 51:45
  Speaker 4: look old at all, but it just was no people.
• 51:48
  Speaker 3: And I'm like, I will have this place falling with people.
• 51:54
  Speaker 4: See because when you think about like burning Man there
• 51:59
  Speaker 4: in the desert and went to the desert to have
• 52:02
  Speaker 4: a music experience. So I'm like, it's just entertainment that
• 52:07
  Speaker 4: will bring to people. And in order to I made
• 52:12
  Speaker 4: some purchases downtown because that revitalized some things that are
• 52:16
  Speaker 4: down there. And then you're going to see she gonna
• 52:18
  Speaker 4: be a hot spot after I get rolling, because I'll
• 52:21
  Speaker 4: have film projects out there, so you have multiple cast
• 52:24
  Speaker 4: members and people out and about. But I got to
• 52:27
  Speaker 4: get everything else active down there. So working human Harmony
• 52:30
  Speaker 4: was my first example. It is a proven model now
• 52:36
  Speaker 4: that it works, you know, and.
• 52:39
  Speaker 5: Yeah, I bring it up just because obviously there was
• 52:42
  Speaker 5: some criticisms from the street port resident, but what was
• 52:47
  Speaker 5: overlooked was the jobs that you're bringing, the hospitality that
• 52:51
  Speaker 5: is now going boomer, the exposure for the city, all
• 52:55
  Speaker 5: these things that money can't buy that you are bringing.
• 52:58
  Speaker 5: So I wanted to give your flowers. And I think
• 52:59
  Speaker 5: everybody you give you your flowers for that nigga.
• 53:08
  Speaker 4: I mean it's cool, it's it's exciting to be able
• 53:10
  Speaker 4: to do that, like, and I just wanted to. I
• 53:12
  Speaker 4: was really using my relationships to bring everyone out. So
• 53:16
  Speaker 4: Dave Chappelle showed up for me, Kat Williams, so many
• 53:19
  Speaker 4: cool comedians and stuff like that.
• 53:21
  Speaker 3: You could tell I really like comedy, like I keep
• 53:25
  Speaker 3: standing up and ship.
• 53:29
  Speaker 4: Right, But you could tell I like I like it,
• 53:33
  Speaker 4: like I think it it's healthy for us. It makes
• 53:40
  Speaker 4: you feel better, like if you if you laugh, you
• 53:41
  Speaker 4: enjoy yourself. I think we live longer when we spend
• 53:45
  Speaker 4: our time that where, you know. So I tied with
• 53:52
  Speaker 4: the fast human harmony and then I had I had
• 53:55
  Speaker 4: soul for real, the old I'm I'm waste smooth in
• 54:01
  Speaker 4: the shower, I'm wastemoving than I am in real life.
• 54:05
  Speaker 4: When I'm in the shower. I got R and B
• 54:07
  Speaker 4: music playing mono tone. Uh you know ooh it was
• 54:11
  Speaker 4: it was say what you know that I can hit that?
• 54:14
  Speaker 4: I can't hit the key swet Key Sweat backstage. Now,
• 54:19
  Speaker 4: Keith Sweat is a crying he'd be he'd be crying
• 54:22
  Speaker 4: on that. He'd be crying on the records. Security, don't
• 54:27
  Speaker 4: let him come up here. I know Keith his back fight. Wait,
• 54:34
  Speaker 4: he's gonna be backstage waiting for me. Yo, make some
• 54:40
  Speaker 4: noise for the legendary fifty cent. But but DJ before, before,
• 54:49
  Speaker 4: before we do that since we got fifth, pair man.
• 54:53
  Speaker 4: Fifth was a major inspiration for us, As he said,
• 54:56
  Speaker 4: we the demographic that actually listened to his album Get.
• 54:58
  Speaker 5: Rich Everybody to their feet. I need everybody to your
• 55:02
  Speaker 5: feed Fifth. You want to hear this? Everybody to your feet.
• 55:05
  Speaker 6: Yeah, this is Improvlet we ain't know he's going to
• 55:07
  Speaker 6: do it when he was on stage, but it's only
• 55:09
  Speaker 6: right man. He's a major inspiration as far as Get
• 55:12
  Speaker 6: Richard DoD trying it. That really laid the blueprint for
• 55:15
  Speaker 6: a lot of people that was hustlers that really wanted
• 55:17
  Speaker 6: to just figure out their situation and embedded this situation,
• 55:20
  Speaker 6: and then also shout out to our partner, Ian Dunlap
• 55:22
  Speaker 6: was Ian at another major inspiration and motivation for us
• 55:30
  Speaker 6: for everything that we've been doing. As far as you know,
• 55:32
  Speaker 6: a pillar when it comes to the tower of Arnal Lisia.
• 55:36
  Speaker 6: So you know, for a long time people been reading
• 55:38
  Speaker 6: books about finance, and you know these books, they didn't
• 55:41
  Speaker 6: listen to get Richard dot trying.
• 55:42
  Speaker 3: So we created the new book for you. It's called
• 55:45
  Speaker 3: You Deserve to Be Rich.
• 55:46
  Speaker 6: Now you have our first piece of literature that will
• 55:51
  Speaker 6: be in stored soon.
• 55:53
  Speaker 3: You can preorder it now. Put the bar code up.
• 55:56
  Speaker 3: You deserve to be Rich. Get that. That's a fact.
• 56:00
  Speaker 3: That's your Christmas present.
• 56:09
  Speaker 5: Them.
• 56:32
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 56:35
  Speaker 1: in Massachusetts. An m S thirteen gang member from Al
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  Speaker 1: Salvador accused of murdering a Texas man of Venezuelan charged
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  Speaker 1: with filming and selling child pornography in Michigan. These are
• 56:47
  Speaker 1: just some of the heinous migrant criminals caught because of
• 56:51
  Speaker 1: President Donald J. Trump's leadership. I'm Christy Noman, the United
• 56:55
  Speaker 1: States Secretary of Homeland Security under President Trump. Attempted illegal
• 57:00
  Speaker 1: border crossings are at the lowest levels ever recorded, and
• 57:03
  Speaker 1: over one hundred thousand illegal aliens have been arrested. If
• 57:07
  Speaker 1: you are here illegally, your next you will be fine
• 57:10
  Speaker 1: nearly one thousand dollars a day, imprisoned, and deported. You
• 57:14
  Speaker 1: will never return. But if you register using our CBP
• 57:18
  Speaker 1: home app and leave now, you could be allowed to
• 57:21
  Speaker 1: return legally. Do what's right. Leave now. Under President Trump
• 57:26
  Speaker 1: America's laws, border and families will be protected.
• 57:30
  Speaker 3: Sponsored by the United States Department of Homeland Security,