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The Promotional Muscle Behind Research - Tom Shapiro - Marketing Agency Power Hour - Episode #015
Clarity in your agency’s target market is the foundation for scalable growth and long-term success. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Tom Shapiro, CEO of Stratabeat Inc., a specialized B2B agency focused on marketing for technology and SaaS companies.
Tom shares his journey in refining Stratabeat’s market focus, highlighting how a tightly defined ideal customer profile enhances growth, efficiency, and service quality. He details the agency’s strategic pivot to B2B tech and SaaS, and how original research has become a cornerstone of their…
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