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Latest / The Plug w/ Justin Jay

Herbie Fletcher

Herbie Fletcher is the surf pioneer behind the traction pad and the patriarch of one of surfing's most influential families.

His family has been at the forefront of tow-in surfing, aerial maneuvers, and big wave riding. You might have seen him on the North Shore hanging out with a man in purple pajamas—that's his close friend and collaborator Julian Schnabel. From the imposing white walls of Chelsea art galleries to the Pipe House on the North Shore, Herbie Fletcher has left his mark.

Herbie drops in to discuss how somebody so influential in the sport of surfing has also been able to have a…

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