Simon Wilhelm: You've Mastered GEO, But Have You Mastered LLMs & HLLMO? - Episode #50
What if the AI answers your buyers trust are already ignoring your brand?
In this episode of Connect To Market, host Casey Cheshire sits down with Simon Wilhelm, Co-Founder of SCAILE Technologies to explore how companies can connect to their market by showing up where buyers are actually looking: inside the answers generated by ChatGPT, Perplexity, and Google AI Overviews. Wilhelm's core thesis is counterintuitive: to win with AI, you need to "be more human and make mistakes," creating unique, valuable content that LLMs want to cite rather than churning out generic AI-generated filler…
The skinny
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