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#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester
If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine?
We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does.
Today we’re unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal…
The skinny
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