Cannes 2026: Compressing Production Pipelines, Super Bowl Playbook | Chris Kay and Maria Galleriu, 72andSunny, International CEO and Chief Strategy Officer International
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Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.
Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.
They share their operational playbook for compressing creation pipelines to…
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