Putting People First Puts James Laws in the Driver's Seat at Saturday Drive

Evolving Your Workplace · Aug 4, 2022 · 48m

James Laws, CEO and founder of Saturday Drive, puts it very succinctly, “Our number one value is people – over profits, process or products.” Starting his company in 2014 while working full time as a web administrator required family support, sweat equity and late nights. Making a deal with his wife to bootstrap the startup by banking two years of salary, Laws worked to solve the problem of reproducible and reusable contact forms and Saturday Drive was born.

From the get-go, it was vital to distinguish the company by not doing what everyone else was. That became a mantra of staying five years…