Latest / MEFCast: The Global Telecom Agenda
How to Improve CX & Engagement?
From the event MEF LEADERSHIP FORUM Indonesia in July 2024, John Tolton from Telin, SL Lee from SendQuick, Max Wang from Sinch, Inderpal Singh Mumick from Dotgo and Mohammad Naufal from Paxel discussed the customer experience landscape is evolving rapidly. CPaaS is at the forefront, adapting to support “rich communication services” (RCS) like chat apps and video calls, fostering a more engaging experience. Furthermore, the rise of Over-the-Top (OTT) messaging apps like WhatsApp and Viber as preferred communication channels is prompting CPaaS providers to offer seamless integration, ensuring…
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