Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How SaaS Companies Use Tiered Pricing to Maximize Revenue
We dissect the 'Good, Better, Best' pricing architecture that dominates software sales today. Using Salesforce as our primary case study, Lucas and Luna explore how three-tier structures leverage the compromise effect to drive higher average revenue per user. We break down the specific feature gating strategies that make the middle tier irresistible, why companies rarely offer a two-tier option, and how this psychological framework applies to everything from streaming services to B2B enterprise contracts. By September 2026, this model has become the standard for scalable growth, but…
The skinny
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