Latest / Built by Margin with Laurie Chen
From Coffee to Code: Building an AI Startup That Predicts Customer Churn with Alisha Esmail
In episode 43 of Built by Margin, Laurie Chen sits down with Alisha Esmail, founder and CEO of Latch, an AI-native customer retention platform helping founders detect churn before it happens. Alisha shares her unexpected journey from international development and building a coffee company with fully female supply chains and microloans, to launching a tech company focused on customer success and retention. After losing her largest client in her first business, Alisha became obsessed with understanding why customers stay, why they leave, and how founders can build systems that protect recurring…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.