Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Short Form Video Beats Long Form for B2B Marketing
In episode three of Video Marketing with Fexingo, Lucas and Luna unpack a surprising finding from a 2025 LinkedIn study: B2B decision-makers now spend 2.7 times more time watching short-form video (under 60 seconds) than long-form content. They walk through a specific case — how the enterprise SaaS company WorkRamp swapped a 12-minute product demo for a 45-second customer testimonial clip and saw a 23% increase in demo requests. Lucas explains the neuroscience behind the shift: the 'thumb-stopping' effect on mobile feeds and how short video aligns with the way professionals consume…
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