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Dina Fierro on crafting immersive brand narratives, multisensory retail and giving consumers a stake in the story

In this episode of Out of the Clouds, host Anne Muhlethaler interviews Dina Fierro, creative thinker and seasoned omni-channel marketer with expertise spanning fashion, beauty and luxury. Dina is a specialist in content strategy, cross-platform storytelling and reshaping consumer engagement.

Dina's career has spanned fashion, beauty and luxury, including leadership positions both agency and brand-side, including a few years where she worked with Anne at Christian Louboutin. In her most recent role at Shiseido Americas, she led the organisation's digital innovation group, partnering with…

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