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The Cracked Guitar That Sparked a Customer Experience Revolution | Ken Rapp
"We all buy products, and when we get that product, we're on our own to kind of unbox it. We may hear like, 'hey, would you leave us a review?' But really, what I needed at that moment was some nurturing and support around product ownership." – Ken Rapp
Ken Rapp, CEO and co-founder of Blue Stream, shares the heartbreaking story of how his new guitar cracked because no one guided him through proper care—and how that experience sparked a company reshaping post-purchase customer relationships. Ken reveals the concept of "silent churn" where over 93% of struggling customers engage when brands ask…
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