Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Skullcandy Is Building Black Friday Demand With TikTok Shop
By the time Black Friday arrives, Skullcandy wants customers ready to buy.
Evin Catlett, Skullcandy’s Global VP of Ecommerce and Growth Marketing, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain how the brand uses TikTok Shop and creator content to build demand ahead of its holiday promotions. She shares what helped TikTok Shop gain traction after a slow start and how her team selects products for creator campaigns that support sales across Skullcandy’s website, Amazon, and retail stores.
In this episode:
Building a digital growth strategy inside a brand with…
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