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So It Is Ratings Then? · The Wes Carroll Morning Show

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Speaker 1: The news, opinions, commentary and interviews. You need to start
0:06
Speaker 1: your day, and you're listening to the West Carrol Morning Show.
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Speaker 2: Thursday morning, seventh day of August. I'm West Thanks for
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Speaker 2: joining me. Serious stuff to start the day with. And
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Speaker 2: it's sort of one of those stories that is gradually
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Speaker 2: developing and at the time of recording a few things
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Speaker 2: I can say about the shooting that took place yesterday
0:29
Speaker 2: at Fort Stewart. Five soldiers were shot and other soldiers
0:34
Speaker 2: who were nearby apparently reacted very quickly to this particular
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Speaker 2: soldier who was identified as a sergeant. I believe he
0:45
Speaker 2: was a sergeant. Yes, sergeant Cornelius Bradford was his name
0:52
Speaker 2: is his name. He was actually taken I guess, grabbed
0:56
Speaker 2: by other soldiers who were nearby. Reports at least early
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Speaker 2: on have been that Radford a office, said Bradford. But
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Speaker 2: Cornelius Radford twenty eight years old, I guess out of
1:08
Speaker 2: Florida and started shooting. I guess it's some of his
1:12
Speaker 2: co workers, according to early reports, and some others who
1:15
Speaker 2: were nearby, without hesitation, got him and took him into custody.
1:21
Speaker 2: And that's kind of what we know at the beginning
1:25
Speaker 2: as I'm recording this, I don't know that we have
1:27
Speaker 2: a lot of confirmed other news. I know it's all
1:30
Speaker 2: kind of coming in, but at the point of recording,
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Speaker 2: that's kind of what we know. And it was a
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Speaker 2: personal weapon that he had brought apparently on to Fort Stewart,
1:41
Speaker 2: and exactly the reasons and everything behind it. I know
1:44
Speaker 2: all that stuff is going to be coming out in time.
1:48
Speaker 2: So the five that were shot, of course, our prayers
1:52
Speaker 2: are with them their families, and you know, the initial
1:56
Speaker 2: report comes out and they see casualties and what they
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Speaker 2: mean is that someone had been shot injured. That's what
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Speaker 2: the initial reports were yesterday. So obviously we're thinking of
2:06
Speaker 2: them and we'll be praying for them, and that's what
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Speaker 2: our governor here in Georgia, Brian Kemp, has asked for
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Speaker 2: us to do. Keep them in your thoughts and prayers
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Speaker 2: and we'll get some answers, hopefully all the answers that
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Speaker 2: we can get in time about this particular case. All Right,
2:26
Speaker 2: another thing that has happened, and I find this fascinating
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Speaker 2: because it's been a topic that has been something to
2:36
Speaker 2: discuss since the announcement that the Stephen Colbert Late Show
2:44
Speaker 2: was going to be canceled. So basically the report is
2:49
Speaker 2: that in you know, Paramount is sort of they refer
2:54
Speaker 2: to it for a while as sort of one of
2:55
Speaker 2: the final bastions for as far as the smaller ownership,
3:03
Speaker 2: not a mass and a giant, massive company, it was
3:07
Speaker 2: getting there very quickly over time. And now of course
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Speaker 2: it's merged and become and that's what's really causing this
3:15
Speaker 2: is when you have someone that buys into you, buys
3:17
Speaker 2: into some debt, or buys into your company, and there's
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Speaker 2: this merger that takes place. And that happened at iHeartRadio.
3:25
Speaker 2: A lot of folks lost jobs back in at twenty twenty.
3:29
Speaker 2: There was blamed COVID for it really wasn't about COVID.
3:34
Speaker 2: I mean, it was easy to just say, yeah, it's
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Speaker 2: because of cutbacks and COVID, but it was really about
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Speaker 2: getting the number of staff positions down, full time staff
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Speaker 2: down as low as possible so that this you know,
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Speaker 2: partnership could take place, this new company could come in
3:49
Speaker 2: that was buying off debt that the company had and
3:53
Speaker 2: just being real here for a minute, most of the
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Speaker 2: people that you hear on the radio on iHeartRadio, they're
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Speaker 2: not local, or if they are local, they've recorded it.
4:04
Speaker 2: If they've showed up to record it at all, they
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Speaker 2: recorded something and it's playing and it's just me pulling
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Speaker 2: the curtain back. It had been that way for a while,
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Speaker 2: but it's just the reality of how things are in
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Speaker 2: that medium. So a company comes in and they buy
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Speaker 2: off debt or they buy into whatever the company is.
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Speaker 2: And in this case, Paramount, which you know, the company
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Speaker 2: that owned CBS and others, and they said, you know,
4:32
Speaker 2: the late show, late night TV for us, they'd already
4:36
Speaker 2: gotten rid of the late Late Show that was done.
4:40
Speaker 2: So it became a situation where it was if it's
4:43
Speaker 2: losing millions tens of millions of dollars a year, and
4:48
Speaker 2: Stephen Colbert's budget is significant enough that they say, well,
4:53
Speaker 2: why don't we just cut it out all together. We
4:55
Speaker 2: can come up with something else to run in that
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Speaker 2: time slot and not morrhage money. The goal here is
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Speaker 2: to make money. The goal is to not hemorrhage money.
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Speaker 2: So viewership in late night TV had already been dropping
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Speaker 2: very quickly, I mean rapidly falling. And that's true on cable.
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Speaker 2: It's especially true on network. Maybe when the late Show
5:21
Speaker 2: ends and it's got until I guess next summer before
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Speaker 2: it's going to end, and when it ends, maybe viewership
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Speaker 2: on the others will go up. I don't know. I
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Speaker 2: do know that the speculation for quite some time was
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Speaker 2: viewership in general the network TV was down, but also
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Speaker 2: the fact that there was no real effort being made
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Speaker 2: by any of the hosts on these shows to keep
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Speaker 2: the shows neutral and not alienate half of the audience.
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Speaker 2: And that is certainly a problem if you're trying to
6:03
Speaker 2: keep your show on TV, right, if your goal is
6:07
Speaker 2: to stay on, you want to keep your ratings up,
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Speaker 2: and if you're alienating half of the people that could
6:13
Speaker 2: watch your show and they're not interested in hearing the
6:18
Speaker 2: and I call it the let's go after Trump, the
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Speaker 2: low hanging fruit on the left, the things that they
6:23
Speaker 2: feel are the normal mindless idiocy jokes that they can do.
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Speaker 2: Because it doesn't some of the jokes, you say, well,
6:31
Speaker 2: they right themselves. Yeah, but it's because you've done everything possible.
6:37
Speaker 2: Trump does a good enough job of making himself a
6:39
Speaker 2: bit of a stereotype. Sometimes, you know, he is hyperbolic,
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Speaker 2: and that's one of the things that really has made
6:49
Speaker 2: him interesting as a candidate. As a president, then as
6:54
Speaker 2: a candidate again, as an ex president, candidate again, and
6:59
Speaker 2: then president again. It's it's just part of the way
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Speaker 2: that he speaks, it's part of the way he does
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Speaker 2: his deliveries.
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Speaker 1: So.
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Speaker 2: That itself kind of fuels the low hanging fruit as
7:12
Speaker 2: far as you know, we're going to make jokes about him.
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Speaker 2: The impressionists, the ones that do him well, they tap
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Speaker 2: into that. So you got shows where they're just basically,
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Speaker 2: you know, carrying water for the left. Stephen Colbert, I
7:25
Speaker 2: think this week has already had you know, the I
7:28
Speaker 2: guess the governor of Illinois on. I think that's who
7:32
Speaker 2: he had on to just talk about the situation in
7:34
Speaker 2: Texas and everything they were going to do to try
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Speaker 2: to counter what Texas was doing when it came to
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Speaker 2: jerry mandering and all that. You know, you got Jimmy Kimmel,
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Speaker 2: who the joke, and I don't doubt there's elements of
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Speaker 2: truth to it, but you know, there was a joke
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Speaker 2: for a while that Jimmy Kimmel was just getting talking
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Speaker 2: points from Chuck Schumer like here's what we want you
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Speaker 2: to talk about tonight, Here's what we want you to
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Speaker 2: talk about out this week, here's what you got, because
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Speaker 2: it certainly felt like that was happening. He was in
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Speaker 2: lockstep with whatever the messages were every week. People on
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Speaker 2: the right don't want to watch that. I have no
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Speaker 2: interest in it. And I've got a friend in Australia
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Speaker 2: who said, I figured Kimmel might be the one that
8:16
Speaker 2: you watched, and I was like, I don't watch any
8:17
Speaker 2: of those. I don't watch any of them. There was
8:21
Speaker 2: a stretch where I could kind of watch Foulin a
8:23
Speaker 2: little bit, but even he got pressured into being more political.
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Speaker 2: So the ratings on those shows are down period, and
8:32
Speaker 2: some think that it's probably because they've cut out half
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Speaker 2: of the audience. Ratings are down on shows like The
8:39
Speaker 2: Daily Show, which at one point at its peak back
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Speaker 2: when Stuart was the main host. I think he's come
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Speaker 2: back now to try to save it and try to
8:46
Speaker 2: be the other martyr whenever Colbert finally officially gets fired.
8:51
Speaker 2: And then now we've got Howard Stern, who is become
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Speaker 2: the latest victim of not being able to hold an audience,
8:59
Speaker 2: or not able to hold enough of an audience. As
9:03
Speaker 2: Sirius XM has said, we're going to end the contract
9:06
Speaker 2: with Stern that report came out yesterday, a lot of
9:10
Speaker 2: folks saying, well, another classic example of somebody who has
9:14
Speaker 2: become a shill for the left. Stern used to be
9:16
Speaker 2: a rebel. Stern used to be you know, punk rock, right,
9:20
Speaker 2: I mean, that's what he was. And then suddenly now
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Speaker 2: he's just regurgitating MSNBC talking points And there's nothing punk
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Speaker 2: rock about that. There's just nothing punk rock about it.
9:33
Speaker 2: I don't it's you know, you were that guy and
9:37
Speaker 2: now you're not that guy anymore. And you know, maybe
9:39
Speaker 2: with age things change, but let's be honest. You went
9:43
Speaker 2: from fighting the system to being the system, or at
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Speaker 2: least a mouthpiece for the system. So again another casualty
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Speaker 2: of all of this. And at the very least, you're
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Speaker 2: talking about somebody who can't hold that audience versus Joe Rogan,
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Speaker 2: who probably took a lot of that audience ants away.
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Speaker 2: That's my speculation. I don't have any hard cold facts
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Speaker 2: on it. I can't sit here and quote you any
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Speaker 2: of the statistics on that. But I can tell you
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Speaker 2: that if you're looking for that guy, you're going to
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Speaker 2: Joe Rogan, or you're going to one of the you know,
10:16
Speaker 2: THEO Vaughn or you're going to one of these shows,
10:18
Speaker 2: these other podcasts that are going to give you a
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Speaker 2: very much more I don't want to say it again,
10:25
Speaker 2: but the much more punk rock kind of attitude about
10:28
Speaker 2: all of it. That's what you're going to get from them,
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Speaker 2: and it's just different. You might not be getting cold,
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Speaker 2: hard facts. You might be getting, you know, a lot
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Speaker 2: of wild theories and things that maybe sound like conspiracy
10:40
Speaker 2: theories and then later they go it turns out it
10:43
Speaker 2: was right, or it continues just to be conspiracy theories.
10:48
Speaker 2: You're going to hear a lot of different perspectives and
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Speaker 2: views from Joe Rogan and his show. Some of them
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Speaker 2: are way out there, but it's an opportunity at least
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Speaker 2: to hear them, and it's not just talking points for
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Speaker 2: one side or the other. So now I would like
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Speaker 2: to enter also into this discussion because we went through
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Speaker 2: this phase about Stephen Colbert. Oh, this is just about
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Speaker 2: Trump getting his feelings hurt. This is about the fact
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Speaker 2: that Trump got his feelings hurt and he had the
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Speaker 2: lawsuit with CBS because let's be honest, sixty minutes CBS
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Speaker 2: they tried to edit interviews and they tried to edit
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Speaker 2: content to make Trump look worse, make Kamala Harris look
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Speaker 2: like a viable candidate, and it still didn't work because
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Speaker 2: you can't edit out the word salad interviews for Harris
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Speaker 2: and then fix it up, or you can't edit out
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Speaker 2: things that Trump said to make him look worse. This
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Speaker 2: has become a really dangerous place we've gotten to when
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Speaker 2: it comes to doing that. This is what we got,
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Speaker 2: this is what people are doing now. It's full on
11:55
Speaker 2: Running Man. If you remember then the and I assume
11:58
Speaker 2: it's the same in the book. I didn't read the book,
12:00
Speaker 2: but in the movie The Running Man, right at the beginning,
12:03
Speaker 2: you got Schwarzenegger's character, who is you know, he's the cop.
12:06
Speaker 2: He's flying the helicopter. He gets orders he's supposed to
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Speaker 2: shoot up a crowd of people, and he says, you know,
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Speaker 2: I'm not gonna shoot up those people, and then it's
12:15
Speaker 2: edited to like I'm gonna shoot those people. Ah, and
12:18
Speaker 2: you know, they make him look like he's the criminal.
12:20
Speaker 2: And because he's not following orders, then they you know,
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Speaker 2: prosecute him for plowing down all those people because they
12:27
Speaker 2: knocked him out, and somebody else shot down the people
12:29
Speaker 2: and killed him gave him an easy scapegoat at that point.
12:33
Speaker 2: So that's what we're doing. And because people say, well
12:35
Speaker 2: that happened, so Trump has gone behind the scenes and
12:39
Speaker 2: forced CBS to cancel this show. And you know, that's
12:43
Speaker 2: what a lot of people on the left wanted. And
12:45
Speaker 2: that's died down now that that immediately has has changed focus.
12:49
Speaker 2: It went to Epstein and then it went to the
12:53
Speaker 2: jerry mandering in Texas. So now we enter into this conversation.
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Speaker 2: Another show that has been canceled, as the show Resident
13:05
Speaker 2: Alien is getting ready for its final season and they
13:08
Speaker 2: were told that they're not going to be coming back.
13:11
Speaker 2: And Alan Tudic, who is the star of Resident Alien,
13:18
Speaker 2: and I haven't mentioned the Dragon Con pregame show yet,
13:21
Speaker 2: there's a past episode of the dragon Con pregame show
13:23
Speaker 2: where I interviewed Alan Tudic, had a great time getting
13:26
Speaker 2: to know him, spent some time with him at dragon Con,
13:30
Speaker 2: not only a couple times out on the floor, but
13:33
Speaker 2: at one of the parties. Had a great time getting
13:35
Speaker 2: to spend that time with him, getting to know him.
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Speaker 2: Funny guy, he's a far left guy. Absolutely, Just for context,
13:43
Speaker 2: I followed him for a little while on social media's
13:46
Speaker 2: and I went, eh, again, I don't need to see that.
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Speaker 2: I don't need to hear that, the low hanging fruit
13:52
Speaker 2: type content. But that's fine. He can do whatever he
13:55
Speaker 2: wants to do. I don't fault him for it. I
13:56
Speaker 2: think he's a very talented actor. He's very funny. I loved,
14:01
Speaker 2: you know, Dodgeball, Steve the Pirate. I was a big
14:04
Speaker 2: fan of his, this show, Resident Alien. He's K two
14:11
Speaker 2: s O and the Star Wars Rogue one, as well
14:16
Speaker 2: as the Andor series, and he's I think he's great.
14:20
Speaker 2: I think he's a great actor. I think he's funny.
14:22
Speaker 2: Death at a Funeral the British version of it, he
14:25
Speaker 2: was in that. Just a lot of great stuff, Just
14:29
Speaker 2: a lot of great stuff, all right. So con Man,
14:32
Speaker 2: by the way, very short series. I guess you could
14:34
Speaker 2: still find it online. I'm sure that he did little
14:37
Speaker 2: like three four minute episodes. And it's a quasi I mean,
14:42
Speaker 2: it's got elements of it's not really biographical, but in
14:45
Speaker 2: the sense that Seinfeld was kind of biographical the way
14:48
Speaker 2: that show was done. But anyway, I like him a
14:51
Speaker 2: lot and I had a great time interviewing him, is
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Speaker 2: the point. But I'm only mentioning his politics, so that
14:56
Speaker 2: you can understand the way. We've got somebody on the
14:58
Speaker 2: left that has made this statement about the cancelation of
15:03
Speaker 2: Resident Alien, and he basically said that now content and
15:09
Speaker 2: I think it was at San Diego Comic Con he
15:11
Speaker 2: was interviewed and he was talking about the fact that
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Speaker 2: people now aren't watching TV between eight and eleven o'clock
15:19
Speaker 2: or eight and midnight or whatever. I think he said
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Speaker 2: eight and eleven. They're looking at their phone, they're watching
15:24
Speaker 2: short form content, they're scrolling through with their thumb. They're
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Speaker 2: not watching TV, Primetime TV, ten o'clock TV. I guess
15:31
Speaker 2: late night TV would fall into this too, but he's
15:34
Speaker 2: specifically saying, look, this is the explanation for why our
15:38
Speaker 2: show was coming to an end. People aren't watching TV
15:42
Speaker 2: in the evenings. They're looking at their phones. They're in bed,
15:44
Speaker 2: they're looking at their phones, you know, or they're sitting
15:47
Speaker 2: in a chair and they're looking at their phones. They're
15:49
Speaker 2: not watching TV. And he's explaining why as a network
15:56
Speaker 2: that this is something that this is where things went
15:59
Speaker 2: side network says we're not going to renew the show.
16:02
Speaker 2: And the show's really funny, by the way, largely because
16:05
Speaker 2: of him. He's great at doing the fish out of
16:07
Speaker 2: water thing, and the premise is he's an alien on earth.
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Speaker 2: He can make himself look like a human and he's
16:13
Speaker 2: trying to fit in, and it's fish out of water.
16:15
Speaker 2: It's all that. It's very funny, but you knew it
16:19
Speaker 2: was probably limited with its run on Sci Fi Network.
16:22
Speaker 2: I didn't know how long they'd be able to keep
16:24
Speaker 2: it going. And he basically said, look, not enough people
16:26
Speaker 2: are watching, we can't sell the sponsorships, and they can't
16:30
Speaker 2: keep the show going. That alone is the explanation for
16:34
Speaker 2: why Colbert and I guess Howard Stern are going bye bye.
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Speaker 2: That at least from their current jobs, they'll probably find
16:42
Speaker 2: other things to do. I'm sure, but there's your explanation.
16:45
Speaker 2: We can try to make this about politics all we
16:47
Speaker 2: want to, but the reality is, if people are spending
16:51
Speaker 2: more time on their phones and less time actually staring
16:54
Speaker 2: at a physical TV, and then factor in what little
16:59
Speaker 2: bit of audience is left, you're giving them an option
17:02
Speaker 2: that's one sided. I suppose when it comes to Colbert
17:04
Speaker 2: and Stern, you're really gonna limit yourself on how many
17:07
Speaker 2: people are going to watch. And I thought that was
17:09
Speaker 2: an interesting take to hear that coming right off the
17:13
Speaker 2: heels of well, it's just about Trump and getting his
17:15
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Speaker 1: Well.
20:56
Speaker 2: It seems that the end of cookbooks could be soon.
21:01
Speaker 2: A new survey says that most gen zers get their
21:04
Speaker 2: recipes from social media rather than cookbooks, cooking shows, or
21:08
Speaker 2: family and According to the survey, seventy two percent of
21:11
Speaker 2: eighteen to twenty seven year olds get their meal inspiration
21:14
Speaker 2: from places like TikTok, Instagram, and others, compared to thirty
21:18
Speaker 2: two percent who turn to cookbooks, forty five percent who
21:20
Speaker 2: turn to family and friends. Influencers have more impact on
21:24
Speaker 2: the food choices than professionals. Forty four percent say they
21:28
Speaker 2: trust influencers for food content, compared to thirty nine percent
21:33
Speaker 2: who look to professional chefs and thirty four percent who
21:35
Speaker 2: tune into cooking shows. That's interesting, isn't it all?
21:39
Speaker 1: Right? Well?
21:40
Speaker 2: This is new, seems some stressed out young adults in
21:43
Speaker 2: China are turning to a very classic but unusual stress reliever,
21:48
Speaker 2: at least for adults, adult pacifiers. Anxiety on the rise, money, work, relationships,
21:55
Speaker 2: sleep problems. Some are finding comfort in the nostalgic act
21:59
Speaker 2: of sucking on a pacifier. Users say it's calming, oddly, satisfying,
22:04
Speaker 2: and apparently it helps some people sleep better. The trend
22:08
Speaker 2: is getting some traction online influencers and users sharing their
22:14
Speaker 2: pacifier picks and stress busting routine. Psychologists explain it as
22:19
Speaker 2: a regression phenomenon. The idea is that when people are
22:23
Speaker 2: faced with extreme stress and insurmountable problems, they tend to
22:26
Speaker 2: unconsciously regress to an earlier age of development, the pacifier
22:31
Speaker 2: symbolizing the security and comfort of infancy. How about that
22:38
Speaker 2: it's hot out, but fall is coming, and that means yes,
22:42
Speaker 2: it's not too far away. Pumpkin spice season, Pumpkin spice
22:46
Speaker 2: Everything will soon be filling up grocery shelves and coffee
22:49
Speaker 2: shops with the original pusher of the spice, Starbucks bringing
22:54
Speaker 2: it back on August twenty sixth with its Fall menu,
23:00
Speaker 2: just a few weeks away from the Fall menu with
23:03
Speaker 2: pumpkin spice at Starbucks. Duncan is officially or has not
23:07
Speaker 2: officially announced when they're bringing theirs back, but most fast
23:10
Speaker 2: food influencers have pegged it as August twentieth, along with
23:13
Speaker 2: its full Fall menu, which includes glazes, Pumpkin Donuts, pumpkin munchkins,
23:18
Speaker 2: pumpkin muffins, Krispy Kream's pumpkin spice items are expected sometime
23:24
Speaker 2: in mid September. I liked it. You got this little
23:27
Speaker 2: battle between Starbucks and Duncan, and then you got Krispy
23:30
Speaker 2: Kreme going like, we'll get there when we get there.
23:34
Speaker 2: Just be patient. We'll get there. When we get there,
23:37
Speaker 2: you'll be just fine. Right, you just hang in there
23:41
Speaker 2: and give us some time, and we'll let you know.
23:45
Speaker 2: We're not gonna rush into this. This summer, there's been
23:49
Speaker 2: backlash by some car rental customers. AI has been used
23:53
Speaker 2: by companies like Hurts to electronically scan cars for damage
23:57
Speaker 2: and then charge extra. Now it looks like some hotel
24:00
Speaker 2: are getting in on the action. They're using AI audit
24:02
Speaker 2: systems to scrutinize hotel room checkout bills, could end up
24:06
Speaker 2: saving some customers' money. There are also ways for the
24:10
Speaker 2: system to squeeze money out of guests. When installed, AI
24:13
Speaker 2: gadgets to detect air quality problems and trigger fines for
24:18
Speaker 2: smoking or vaping in rooms. For now, the AI is
24:21
Speaker 2: just collecting information, but we're getting close to the system
24:25
Speaker 2: being able to detect damage or were in a room
24:28
Speaker 2: and could also trigger extra charges, so keep an eye
24:32
Speaker 2: out on that if you're staying in one of them
24:34
Speaker 2: fancy hotels. We're still you know, mentioned the pumpkin spice
24:40
Speaker 2: coming soon. Costco is jumping the gun now on Octoberfest beers,
24:47
Speaker 2: so I guess we're all dealing with hot summer. So
24:51
Speaker 2: Costco many locations across the country have already started selling
24:55
Speaker 2: those seasonal beers, the Octoberfest ones, the sam Adam's Octoberfest
25:02
Speaker 2: and others. So I mean, when it's hot, people like
25:06
Speaker 2: to drink beer, so just getting an early start. I
25:10
Speaker 2: guess they're beating out even Starbucks on that. So all right,
25:14
Speaker 2: that'll do it for this Thursday edition of the show.
25:17
Speaker 2: Thanks to our sponsors and patrons. Thank you for listening.
25:20
Speaker 2: I'll catch you back here tomorrow morning.
25:22
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Speaker 2: pick up a radio signal coming from the network of
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Speaker 2: stations in the State of Georgia that'll be carrying the show,
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Speaker 2: into Florida. Or simply listen to it on the dragon
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