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How a 115-Year-Old Watch Brand Survived the Digital Revolution
In Episode 114, Lucas and Luna examine how a 115-year-old Swiss watch brand — founded in 1911 — not only survived the quartz crisis of the 1970s but thrived in the age of smartwatches. They break down the specific bet the company made in the early 2000s: refocusing on mechanical movements, doubling down on heritage storytelling, and limiting production to create scarcity. Lucas shares the surprising statistic that the brand's sales grew 40 percent between 2015 and 2020, even as Apple Watch sales soared. Luna pushes back on whether scarcity is a sustainable strategy or just a luxury…
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