Latest / Mini Scroll / MINI SCROLL: xQc vs. Pokimane, Cooking with Kya "cautionary tale" + BeanTok changes lives

Transcript

MINI SCROLL: xQc vs. Pokimane, Cooking with Kya "cautionary tale" + BeanTok changes lives · Mini Scroll

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  Hi everyone. Welcome to Mini Scroll, the
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  daily Internet culture podcast bringing you the biggest stories
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  from social media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll
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  everyone. OK, so for our December 1st
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  Patreon launch, I'm going to do a welcome video for you guys in
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  addition to the other content that will be going up in
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  December. So if you guys have any
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  questions that you want me to answer in that first video,
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  please leave them in the comments because that will be
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  part of that video is I'm going to be doing a bit of AQ and a
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  for you guys all right, before I get into it, Please remember to
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  rate, review and subscribe, please Spotify star rate US.
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  We're trying to get to 1000 Spotify star ratings by the end
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  of the year. Please and share our deep dive
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  if you guys enjoyed it from Friday, because like I said
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  yesterday, it was a labor of love.
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  We put so much work into it and we really want to get those
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  views up. It is doing well and it's on
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  track to like keep doing well. But yes, we really want it to
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  slay. OK, the first story that I have
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  for you guys today is we have a little bit of streamer drama,
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  which we never really talked about here, not very often, but
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  XQC has called out Pokey Mane for turning streaming into quote
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  UN quote drama. So last week Pokey Mane post on
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  X that she misses when streaming was more about gaming and less
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  about drama. She wrote.
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  I miss when streaming was about gaming, not just drama baiting
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  and clip farming. First of all, I do think we can
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  probably all agree that the Internet in general now is
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  driven by like viral clips and scandal.
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  So this is definitely not unique to streaming, and I also think a
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  lot of us could agree that we wish this for most corners of
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  the Internet. However, streamer XQC hit back
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  at Pokemane, saying that Pokemane was partially to blame
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  for the streaming drama that she is criticizing.
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  He wrote. Daily reminder that I was doing
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  GTARP by day, slots by night in my corner of streaming until
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  everyone brackets her. Farmed me and at Trainwreck STV
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  for drama and clicks. Miss me with that energy.
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  Walk the walk salty. So what he's referencing here is
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  a situation back in 2022 when gambling over stream became a
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  huge topic of conversation online after British streamer
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  It's Like Her admitted to scamming his fans and fellow
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  streamers out of thousands of dollars due to his crippling
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  gambling addiction. So he convinced people that he
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  needed money because his bank accounts were locked.
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  That's what he initially said and people kind of thought it
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  was a bit sussed, but he ended up getting thousands of dollars
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  and then he shortly after admitted that it was because he
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  has this crippling gambling addiction and he needed to, I
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  guess, pay off some debts or like keep gambling.
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  At the time, Pokémon publicly put pressure on Twitch to ban
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  gambling content, which pissed off a lot of streamers,
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  presumably including XQC, who, as he mentioned, played quote
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  slots by night on stream at the time.
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  Twitch actually did end up introducing rules that
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  restricted live streaming from certain gambling sites that same
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  year, so this is directly from Dexterdo quote.
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  The decision followed months of controversy around slot streams
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  and influence or partnerships, which placed creators like XQC
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  and Train Wreck at the center of the debate, with Pokey Main
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  frequently calling them out. Despite this, Pokey was getting
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  a lot of criticism after tweeting what she tweeted last
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  week. Others were piling on to X QC
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  take that she has used clip farming and drama to boost her
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  personal brand in the past, and she ended up deleting the
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  tweets. OK, the next story that I have
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  for you guys is I'm going to talk about the cooking with Kaya
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  going quote UN quote broke situation and how it has sparked
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  discussion around audience demographics and how you can
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  actually build a monetizable, sustainable audience.
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  So Cooking with Kaya is a popular tik toker who makes
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  cooking and lifestyle content. Her content is a little bit
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  sexy, like she's often in lingerie and she has
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  subscriptions. So I wouldn't necessarily say
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  that it's tailored to women who want to learn to cook.
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  It's not not tailored to women, but you know what I mean?
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  And that's all I want to say about that because there's like
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  a lot of slut shaming going on in this conversation, which is
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  disgusting and not OK. And I absolutely do not want any
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  of this to contribute to that. So just know, yes, her content
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  is cooking and lifestyle, but it is sexy, OK?
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  She looks good, she's hot, she's wearing hot stuff.
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  So people are starting to talk about cooking with Kaya online
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  because there are these accounts that are claiming to be Kaya
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  saying that she's broke and asking for money primarily
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  through Facebook. And X Kaya has come out and said
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  that these are impersonator accounts, which I'm going to
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  believe because this happens all the time.
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  I mean, it covered a scam like this on the astrology side of
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  TikTok earlier this year, but it's very common for these
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  accounts to pop up impersonating public figures, bigger creators
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  asking fans for money like that. Happens all the time.
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  Unfortunately for the people who have recently been making like
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  these too many rants about me and telling me what I should
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  have did and what I didn't do right in this down the third.
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  I've been telling y'all since March that those that that that
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  the Facebook account and the X account impersonating me are not
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  me. Just because you don't see me on
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  social media anymore, because I choose not to be on the Internet
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  right now, because I'm taking a break, because I'm grieving my
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  dead sister doesn't mean I went broke.
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  But moral of the story is stop believing everything you see.
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  That's literally not me posting on that Facebook.
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  That's literally not me posting on XI.
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  Mind my business. I literally mind my business.
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  Regardless, this situation has sparked a lot of discourse
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  around social media marketing, personal branding, and building
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  an authentic target audience that is monetizable.
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  So removing Kaya from the conversation because we don't
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  know her audience demographics and like I said, she is saying
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  like this is not true. I am not broke, but it's not
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  uncommon for women creators who post sexy content, baddie
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  content, and that kind of stuff. They could have more male
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  followers than women that don't post that kind of content.
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  So there's a lot of discussion right now about the lack of
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  value in an audience like that as a woman content creator
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  online. Here is a clip from the creator
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  Queen Sovereign Cooking. Wakaya is a cautionary tale that
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  male validation does not convert to currency.
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  If you are a female content creator, one of the worst things
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  that you could do is to have your niche require your target
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  demographic to be men. You are not going to get brand
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  deals when your target demographic is men.
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  Your conversions are not going to be strong if your target
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  demographic is men. You got to be business minded
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  before you decide to start content creating.
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  Content creating is a business. Now, that's not to say that men
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  are not able to be sold to through influencer marketing,
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  but more so that men are less likely to purchase a product
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  from a woman pushing a product to them because there's only so
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  many products that that would align with, right?
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  Like if your audience is 70% male as a woman content creator,
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  beauty brands, for example, are less likely to work with you
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  because they know that a huge portion of your audience is
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  probably not interested in makeup or beauty products.
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  And the same would be true for, you know, all types of brands
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  that are targeting women. And let's be honest, the vast
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  majority of influencer marketing or brands that are engaging in
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  influencer marketing are trying to target women.
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  So you could get brand deals, I suppose, for men's, I don't
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  know, grooming products, services and position it from
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  the perspective of like, I would buy this for my boyfriend for
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  Valentine's Day or something like that.
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  But then you have to think, why would a brand work with you when
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  you haven't technically, like use the product or you're not
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  the target audience for the product anyways, when they could
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  work with a male content creator who could speak to using the
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  product or the service themselves.
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  And I actually have two anecdotes about this.
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  Well, one of them, the first one's not like really an
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  anecdote, but this situation reminds me of when Carl and
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  Lindsay on Summer House were engaged and Lindsay was
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  constantly talking to Carl about getting a job and making more
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  money. And he said it's much harder for
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  me to monetize my position on the show and my position as an
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  influencer because influencer marketing women make so much
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  more money and influencer marketing than men do.
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  And 2nd, when I was doing a lot more personal lifestyle YouTube
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  influencer stuff back in the day, I was friendly with this
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  girl who had a huge following on Instagram.
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  And she largely built that in like the heyday of the Instagram
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  Batty era. And she did this brand deal with
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  a huge body care company here. And after the partnership really
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  fell flat, I guess this brand did some due diligence into her
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  demographics and engagement and things like that, which
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  honestly, they should have done obviously before they engaged in
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  a partnership with her. But I don't know, I guess they
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  didn't whatever. And they found that she was
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  maybe not being like totally truthful, I don't want to say
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  lying, but like not being totally truthful about her
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  demographics. And some insane number, it was
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  like 90% or something of her audience were men, mostly like
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  older men. And they actually filed A
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  lawsuit against her. And I have no idea what ended up
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  happening with that. OK.
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  But yeah, this cooking with Kai's situation, I feel bad that
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  she has become the catalyst for this, especially if these are
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  all fake accounts and she's like, I'm strand up, not broke,
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  Like, leave me alone. But I think it's sparked
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  interesting conversation around the value and audience
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  demographics over follower count and even view count.
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  There's a lot of misconceptions from general social media users
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  about how much money creators are making.
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  We see a verified account. We see hundreds of thousands of
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  followers, even millions of followers, and we assume that
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  person's a millionaire. And there are so many reasons
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  why that person could be making like almost no money from social
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  media or they could be making millions of dollars.
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  There is such a wide spectrum and there's so many factors that
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  come into play that influence how much money you will make as
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  a creator. OK.
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  And the last story that I have for you guys, this is really
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  random, but I feel like I haven't done like a fun viral
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  corner of the Internet story in a long time.
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  So bean talk is going viral, but not for the reasons you may
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  think. So bean talk is kind of on like
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  the health and food, maybe like self improvement.
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  Also side of TikTok where nutritionists, dietitians,
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  doctors are promoting the consumption of around 2 cups of
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  beans or legumes per week. Now bean talk is a spinoff.
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  It's like a spinoff reaction, I suppose, to another trending
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  discussion that we saw online this year around fiber.
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  So these same communities started educating people around
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  the fitness industry and how it brainwashed us into being
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  obsessed with protein intake when really the major issues in
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  a lot of Western diets is that we don't have enough fiber.
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  So bean talk in general is people documented renting their
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  experiences eating more beans and legumes and trying to follow
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  this two cups a week rule and how this is making them feel.
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  And you would think that these videos would be mostly about
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  their physical experiences, right?
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  They'd be talking about how they feel more full, how their bowel
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  movements are more regular, whatever, right?
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  Just like physical experiences, wrong.
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  Bean talk is filled with people talking about how eating more
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  beans has made them feel calmer, they have less anxiety, they
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  have stronger nervous systems, they're more emotionally
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  resilient, they have clearer heads, they're getting better
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  sleep. It's so funny people are talking
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  about their experience eating more beans like they are these
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  magic anti anxiety pills or something like that.
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  I've been. Eating 2 cups of beans since
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  bean tuck took over my life about a month ago and here are 4
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  unexpected benefits that I experienced in the past month
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  that had me saying is it the beans?
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  Is it the beans? What is this sorcery?
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  I've never been able to drive over a bridge without panicking,
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  and about a week into bean talk, I drove over my most dreaded
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  bridge, the Skyway in Buffalo. Completely fine.
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  I've been snacking on crispy air fryer black beans before bed,
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  and I've been getting the best night's sleep I've ever gotten
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  in my life. Might be a little out there for
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  some people, but I don't know if my energy is just better.
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  But like, people have been nicer to me ever since I started
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  eating the beans. The videos are hilarious, and
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  I'm not a doctor, so I'm not going to give you, like, the
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  signs behind it. But I suppose people are saying
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  it's because we know that the mind and the gut are so
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  connected. And so, yeah, people are saying,
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  like, this is the result of nourishing your gut more.
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  It's like you will actually get these, like, emotional responses
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  in a way that maybe you didn't expect.
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  This has absolutely motivated me to try eating more beans,
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  especially before bed. People are saying they're eating
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  handfuls of beans, like dried beans before they go to sleep
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  and they have like the best sleep of their life.
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  And like, you guys know I'm an insomnia girlie, so I need to be
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  like shoving handfuls of beans right before I try to go to
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  sleep. Anyways, guys, that's it for
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  mini scroll today. This was such a random episode.
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  Every once in awhile we have an episode that just like makes no
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  sense. But you know what, here we are.
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  Thank you guys so much for listening.
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  I love you guys. Please remember to rate, review
• 12:50
  and subscribe. Annabelle will talk to you guys
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  tomorrow. I also have a female founder
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  interview at the end of tomorrow's episode for Annabelle
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  and I will talk to you guys on Thursday.
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  Bye.