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YouTube’s Latest Beauty Scandal
Beauty product reviews on YouTube aren’t just about beauty products and internet capitalism. They’re a conduit for drama, loyalty politics, and “cancel” culture, as WIRED’s Emma Grey Ellis has learned throughout her reporting on some of YouTube’s biggest names. This week’s drama is centered around James Charles, a hugely popular 19-year-old beauty influencer and Tati Westbrook, an OG YouTube beauty guru and a mentor of James Charles. Coachella and hair vitamins were involved. Charles was cancelled (again).
But as Ellis writes, “The real victims of cancel culture might be the rest of us…
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